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Retention Manager
Retention Manager
BlitzPools's logo

Retention Manager

Saloni Mehta's profile picture
Posted by Saloni Mehta
3 - 8 yrs
₹4L - ₹10L / yr
Mumbai
Skills
Customer Retention
Product Strategy
Social Media Marketing (SMM)

Company Profile:
Blitzpools is an Indian fantasy sports platform that allows users to
play fantasy cricket, football and kabaddi.

Blitzpools is a Game of Skill where user creates a team of real
players for an upcoming match and compete with other users for big
prizes. User's team earns points based on user's player performances
in the real-life match.

Years of Experience: 6+yrs.

Responsibilities:

  • End-to-End ownership of retention programs and processes across a variety of direct-to-customer channels – Outbound & Inbound, Manual / Assisted (tele-calling, visits) & Automated (including email, SMS, push notifications, merchandising and other new upcoming digital mediums)
  • Conceptualizing, building, executing and analyzing retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization
  • Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research
  • Own the product strategy and roadmap for retention - Partner with the product team to translate business goals into short term and long-term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these

Desired Skills:

  • Bachelor’s degree from a reputed institute. 6-8 years of overall experience with 5+ years of relevant work experience in lifecycle marketing in consumer products / services
  • Demonstrate result orientation and high Bias for action. The candidate must have strong operational experience and be willing to get hands dirty.
  • Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs
  • Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer’s perspective and an ability to speak the customer’s language
  • Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
  • Strong verbal and written communication skills. Ability to think big and rethink how to better serve our customers
  • High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others

 

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About BlitzPools

Founded :
2018
Type :
Services
Size :
20-100
Stage :
Raised funding

About

Sign Up today for an ultimate Fantasy Sports experience. Play on Blitzpool & win exciting prizes.
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Connect with the team

Profile picture
Saloni Mehta

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