Retention Manager

at BlitzPools

Retention Manager

BlitzPools

Company

Home

Retention Manager

at BlitzPools

Posted by Saloni Mehta

3 - 8 yrs

₹4L - ₹10L / yr

Mumbai

Skills

Customer Retention

Product Strategy

Social Media Marketing (SMM)

Company Profile:
Blitzpools is an Indian fantasy sports platform that allows users to
play fantasy cricket, football and kabaddi.

Blitzpools is a Game of Skill where user creates a team of real
players for an upcoming match and compete with other users for big
prizes. User's team earns points based on user's player performances
in the real-life match.

Years of Experience: 6+yrs.

Responsibilities:

End-to-End ownership of retention programs and processes across a variety of direct-to-customer channels – Outbound & Inbound, Manual / Assisted (tele-calling, visits) & Automated (including email, SMS, push notifications, merchandising and other new upcoming digital mediums)
Conceptualizing, building, executing and analyzing retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization
Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research
Own the product strategy and roadmap for retention - Partner with the product team to translate business goals into short term and long-term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these

Desired Skills:

Bachelor’s degree from a reputed institute. 6-8 years of overall experience with 5+ years of relevant work experience in lifecycle marketing in consumer products / services
Demonstrate result orientation and high Bias for action. The candidate must have strong operational experience and be willing to get hands dirty.
Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs
Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer’s perspective and an ability to speak the customer’s language
Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
Strong verbal and written communication skills. Ability to think big and rethink how to better serve our customers
High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others

Years of Experience: 6+yrs.

Responsibilities:

End-to-End ownership of retention programs and processes across a variety of direct-to-customer channels – Outbound & Inbound, Manual / Assisted (tele-calling, visits) & Automated (including email, SMS, push notifications, merchandising and other new upcoming digital mediums)
Conceptualizing, building, executing and analyzing retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization
Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research
Own the product strategy and roadmap for retention - Partner with the product team to translate business goals into short term and long-term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these

Desired Skills:

Bachelor’s degree from a reputed institute. 6-8 years of overall experience with 5+ years of relevant work experience in lifecycle marketing in consumer products / services
Demonstrate result orientation and high Bias for action. The candidate must have strong operational experience and be willing to get hands dirty.
Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs
Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer’s perspective and an ability to speak the customer’s language
Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
Strong verbal and written communication skills. Ability to think big and rethink how to better serve our customers
High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others

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About BlitzPools

Founded :

2018

Type :

Services

Size :

20-100

Stage :

Raised funding

About

Saloni Mehta

Connect

Company social profiles

N/A

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