Growth Marketing Specialist

Niswey is a rapidly growing company focused on leveraging the USD 120 billion martech industry. We have marketing services as well as products built largely around the HubSpot ecosystem. We have six products in the HubSpot marketplace and are building a new one in 2021. We are developing custom and complex integrations for HubSpot for our various
clients around the world. We also work on the HubSpot CMS Hub, which is rapidly gaining ground as the CMS of choice for great marketing teams.

We are looking to add a Hubspot Specialist to our team who brings business understanding as well as marketing automation and CMS expertise to the table. You should have good experience working on HubSpot. You need to know marketing as well as code.

Responsibilities

• You will work with Account Managers and clients to troubleshoot the challenges they face on a day to day basis. This could be anything from solving small CMS hiccups to recommending a better workflow, leveraging HubL for a better solution, to executing great parts of HubSpot CRM implementations.
• You will work closely with the tech and marketing delivery teams to architect and implement HubSpot setup and workflows so you can achieve client goals in the most efficient manner.
• You will support and eventually lead HubSpot onboarding for Niswey clients.
• You will be required to upskill on HubSpot and a host of other martech tools continuously and over time become a martech specialist.
• You will enable the learning of others on HubSpot, so your love for knowledge sharing will be put to use.
• You will be assigned as a Project Manager for Niswey's marketing services clients.

Qualifications and skills

• 2+ Years working on HTML/CSS. JavaScript is a plus
• Experience working with Content Management Systems like HubSpot, Wordpress etc. 
• Have experience in HubL and creating HubSpot templates using HubL. HubSpot CMS certification is a plus.
• Worked with web designers to create HubSpot templates and custom modules from scratch.
• Worked on apps and integrations from the HubSpot marketplace.
• Understand APIs and integrations, from the tech as well as the business sides.
• Strong sense of design and are able to articulate what is on trend, what looks good. Attention to detail is a must.
• Ability to work on multiple projects at once
• Excellent communication skills
• Critical thinking and troubleshooting

While the role sounds like you need to be an engineer with an MBA, we have BBA and Economics grads with a great tech mindset doing this role very well. In short, your educational background won't matter a lot here.

Perks and Benefits:

• Flexible work timings
• Medical Insurance
• Access to Mental health wellness therapist, free of cost
• Focused approach to Training & Development
• Support to participate in social responsibility initiatives
• If you plan to come to office, we'd love to play TT with you
• We are the first agency headquartered in Asia to become an Elite HubSpot Solutions Partner. 

Kwalee is one of the world’s leading multiplatform game publishers and developers, with well over 750 million downloads worldwide for mobile hits such as Draw It, Teacher Simulator, Let’s Be Cops 3D, Traffic Cop 3D and Makeover Studio 3D. Alongside this, we also have a growing PC and Console team of incredible pedigree that is on the hunt for great new titles to join TENS!, Eternal Hope and Die by the Blade. 

With a team of talented people collaborating daily between our studios in Leamington Spa, Bangalore and Beijing, or on a remote basis from Turkey, Brazil, the Philippines and many more places, we have a truly global team making games for a global audience. And it’s paying off: Kwalee games have been downloaded in every country on earth! If you think you’re a good fit for one of our remote vacancies, we want to hear from you wherever you are based.

Founded in 2011 by David Darling CBE, a key architect of the UK games industry who previously co-founded and led Codemasters for many years, our team also includes legends such as Andrew Graham (creator of Micro Machines series) and Jason Falcus (programmer of classics including NBA Jam) alongside a growing and diverse team of global gaming experts. Everyone contributes creatively to Kwalee’s success, with all employees eligible to pitch their own game ideas on Creative Wednesdays, and we’re proud to have built our success on this inclusive principle. Could your idea be the next global hit?

What’s the job?

As a Data Analyst (Games Optimisation) you will be responsible for optimising in-game features and design, utilising A-B testing and multivariate testing of in-game components.

What you will be doing 

• Investigate how millions of players interact with Kwalee games.

• Perform statistical analysis to quantify the relationships between game elements and player engagement.

• Design experiments which extract the most valuable information in the shortest time.

• Develop testing plans which reveal complex interactions between game elements. 

• Collaborate with the design team to come up with the most effective tests.

• Regularly communicate results with development, management and data science teams.

 
How you will be doing this

• You’ll be part of an agile, multidisciplinary and creative team and work closely with them to ensure the best results.

• You'll think creatively and be motivated by challenges and constantly striving for the best.

• You’ll work with cutting edge technology, if you need software or hardware to get the job done efficiently, you will get it. We even have a robot!

Team

Our talented team is our signature. We have a highly creative atmosphere with more than 200 staff where you’ll have the opportunity to contribute daily to important decisions. You’ll work within an extremely experienced, passionate and diverse team, including David Darling and the creator of the Micro Machines video games.

Skills and requirements

• A degree in a numerically focussed degree discipline such as, Maths, Physics, Economics, Chemistry, Engineering, Biological Sciences

• A record of outstanding problem solving ability in a commercial or academic setting

• Experience using Python for data analysis and visualisation.

• An excellent knowledge of statistical testing and experiment design.

• Experience manipulating data in SQL and/or NoSQL databases.

We offer

• We want everyone involved in our games to share our success, that’s why we have a generous team profit sharing scheme from day 1 of employment

• In addition to a competitive salary we also offer private medical cover and life assurance

• Creative Wednesdays! (Design and make your own games every Wednesday)

• 20 days of paid holidays plus bank holidays 

• Hybrid model available depending on the department and the role

• Relocation support available 

• Great work-life balance with flexible working hours

• Quarterly team building days - work hard, play hard!

• Monthly employee awards

• Free snacks, fruit and drinks

Our philosophy

We firmly believe in creativity and innovation and that a fundamental requirement for a successful and happy company is having the right mix of individuals. With the right people in the right environment anything and everything is possible.

Kwalee makes games to bring people, their stories, and their interests together. As an employer, we’re dedicated to making sure that everyone can thrive within our team by welcoming and supporting people of all ages, races, colours, beliefs, sexual orientations, genders and circumstances. With the inclusion of diverse voices in our teams, we bring plenty to the table that’s fresh, fun and exciting; it makes for a better environment and helps us to create better games for everyone! This is how we move forward as a company – because these voices are the difference that make all the difference.

Capable enough to prove managerial skill for digital marketing and good communication skill sets, respective and hardworking

Key Responsibilities :

- Develop and execute Marketing campaigns to help acquire and retain customers, as well as upsell its products or services

- Understand the needs, motivation, and behaviour of users and define priorities of tests based on impact, confidence, and easiness

- Work with the engineering, design, and product team to implement tests quickly

- Track, measure and analyse performance & continuously optimize them

- Gather input from customers and various internal departments, and use this information to establish growth targets and choose key performance indicators.

- Work with multiple stakeholders in a high growth environment to get work done and build positive team relationships

Job Responsibilities Include: - Supporting customers via an online chat system and assign queries to tech or sales department. - Give online demo of the product - Onboard new customers - Make sure all the queries are addressed promptly. - Convert prospects into sales Skills we are looking for: - Basic knowledge of accounting - Excellent communication - Ability to learn new things quickly - Analytical skills

SEO Analyst

 

 

Description: We are currently recruiting for a Search Traffic Manager. Candidates must have experience with the cryptocurrency domain.

 

Selected candidate’s day-to-day responsibilities include:

Responsibilities:

• Build, plan and implement traffic acquisition strategy
• Responsible for overall organic traffic growth of the website through Google Search, Google News, Discover etc
• Performing competitive analysis to identify missing opportunities & drive growth.
• Perform SEO research and identifying effective content and keywords for driving organic traffic
• Site Speed & Core Web Vitals: Work with the development team to ensure best practices are properly implemented on newly developed code. Ensure that our website pages meet with the new Core Web Vitals guidelines.
• Analyze ad Coordinate with Engineering team to implement Technical SEO changes
• Understanding & Implementation of various Media Specific SEO techniques like News SEO, Video Sitemaps & Various types of content schema.
• Prepare weekly/monthly reports related to the performance of the website, technical issues, and more
• Conduct a market research to identify the need of online marketing campaigns. Keep himself/herself up to date with ongoing trends.

 

 

 

What we are looking for:

 

• At least 3 - 5 years experience in SEO (Experience in the News/Media Industry are preferred)
• Should have experience in handling large websites with min. 2M+ Traffic
• Knowledge of Cryptocurrency and Blockchain domain is must
• Strong with numbers and using Analytics & research tools like: Google analytics, Google Search console, ahref, Semrush and other leading marketing software tools
• Understanding of search engine algorithms and ranking methods

 

NOTE: Preference will be given to candidates who have experience in optimizing the site for Google Top Stories, Google News & Google Discover

 

Location: Gurgaon, India

Salary: 6 to 10 LPA (Competitive in Market)

 

About CoinGape:

 

Coingape has emerged as a trusted news source for Cryptocurrency and blockchain. CoinGape comprises an experienced team of native content writers and editors working round the clock to cover news globally and present news as a fact rather than an opinion.

• CoinGape comes in the top 10 crypto news media: https://www.similarweb.com/site/coingape.com/
• We have more than 2 Million highly engaged users monthly.
• Our news can be found on almost all of the financial news aggregators and apps, including TradingView, NewsNow, Crypto News app, CoinGecko and coinmarketcap.
• Our content is often quoted by large media outlets and such influencers as Peter Brandt, Thomas Lee, Peter Schiff, Dan Tapiero, Robert Kiyosaki, John Bollinger, Cameron and Tyler Winklevoss, John McAfee and Max Keiser.

Site: https://coingape.com

Responsibilities:
● Understanding user behavior and performing root-cause analysis of changes in data trends
to identify corrections or propose desirable enhancements in product & across different
verticals
● Excellent problem solving skills and the ability to make sound judgments based on trade-offs for different solutions to complex problem constraints
● Defining and monitoring KPIs for product/content/business performance and identifying
ways to improve them
● Should be a strong advocate of data driven approach and drive analytics decisions by doing user testing, data analysis, and A/B testing
● Help in defining the analytics roadmap for the product
● Working with stakeholders, including Customer Support team, Customer Success team and senior executive management to address customer/product problems effectively.
● Providing regular reports to the management on product performance and issues.
● Managing prioritization and trade-offs between customer experience, business impact and product performance.
● Working with the PM team during the sprint releases to help enhance the product with
long-term solutions for product issues.
● Driving the collection of new data that would help build the next generation of algorithms
(E.g. audience segmentation, contextual targeting)
● Explain trends across data sources, potential opportunities for growth or improvement, and data caveats for descriptive, diagnostic, predictive (including forecasting), and prescriptive data projects
● Develop user archetypes and build dashboards to demonstrate their usage patterns
● Capture and document data user stories, use cases, and workflows

JOB DESCRIPTION Roles and Responsibilities: • Effectively manage all social media accounts and implement social media solutions for allocated clients (posting updates, creatives, responses and everything related to it) • Respond and react to changes within social networks, changes in functionality, methods of engagement etc. • Ensure proper liasioning with clients for a professional social media management experience • Regularly track performance of posts and derive insights to propose future strategy for all accounts and present the same to the clients • Monitor and present relevant data, trends, successes, exceptions etc. • Improve website SEO ranking using social media, writing blogs (multiple platforms), community forum engagement, connecting with bloggers, Google Analytics • Ensure smooth coordination internally with managers, design team and copy team • Ability to write great engaging web copy that can stimulate user interaction and engagement • Ensure all activity supports wider online objectives including best practice back link building, keyword utilisation etc. • Demonstrate ROI on all digital marketing efforts for enhancing client partnerships • Proactively submit fortnightly reports for progress on all fronts; including social media, business development, client relationships, management and research • Ensure zero attrition among all digital marketing and social media accounts • Present a very professional image to all clients, in line with the core values of the company • Stay aware of all trends and current affairs to propose viral ideas to the company and clients Requirement: Experience: 2 to 5 years Qualification: Degree/Course for Digital Design Agency Note: Candidates from Design/Advertising Agencies are preferred Interested candidates please mail their resume at [email protected]

We are looking for smart and energetic individuals to deliver best in class account management solutions and the best possible Digital Advertising experience in the industry. Responsible for existing paid search programs in Google AdWords and Bing Ads - expand keyword coverage, develop compelling ad copy, implement bid management