Growth Marketing Specialist

Job Title: WABA (WhatsApp Business API) Expert

Location: Noida

Company: MyOperator

Experience: 3+ years in WhatsApp Business API or related messaging platforms

Employment Type: Full-time

About MyOperator:

MyOperator is a leading cloud-based call management system built for businesses to enhance customer communication, sales, and support. We power smarter communication for thousands of businesses across India, helping them grow through automation and improved call analytics.

We're now expanding our communication channels to include WhatsApp, and we're looking for a WABA Expert to lead this initiative.

Job Summary:

We are looking for a WABA Expert who not only understands the technical aspects of the WhatsApp Business API but can also craft, optimize, and drive meaningful client conversations on WhatsApp. You’ll play a key role in strategizing how businesses can use WhatsApp to acquire, engage, and retain customers.

This is a client-facing role that blends strategy, solutioning, and execution. If you're passionate about conversational marketing, customer journeys, and messaging automation—this is for you.

Key Responsibilities:

• Understand client business models and craft WhatsApp engagement strategies tailored to their needs.
• Create and optimize WhatsApp conversation flows for lead generation, customer support, onboarding, and re-engagement.
• Collaborate with internal teams (Product, Sales, Customer Success) to deliver end-to-end WhatsApp solutions.
• Guide clients through WABA setup: onboarding, template approvals, display name verification, opt-in strategies.
• Use insights and analytics to improve message performance, engagement rates, and conversation completion.
• Work closely with chatbot teams (if applicable) to enable semi/fully automated conversations.
• Train internal sales and success teams on WhatsApp best practices to help scale adoption.

Requirements:

• 2–5 years of experience working with WhatsApp Business API and/or messaging platforms.
• Strong understanding of WhatsApp conversation types, template messages, opt-in flows, and engagement strategies.
• Proven ability to manage client interactions and translate business needs into actionable communication plans.
• Experience working with BSPs like Gupshup, WATI, 360dialog, Twilio, etc.
• Excellent communication and storytelling skills – must be able to explain WhatsApp capabilities to non-technical clients.
• Hands-on with conversation mapping tools, CRMs, or chatbot platforms is a bonus.

Preferred Skills:

• Conversational design experience (e.g., flowcharts, message scripting, use-case design).
• Experience in SaaS, martech, or customer communication platforms.
• Knowledge of customer lifecycle stages (acquisition, engagement, support, retention).
• Basic understanding of APIs or how WhatsApp integrates with other systems (CRMs, support tools, etc.).

What You’ll Get:

• Ownership of a fast-growing and visible channel for client success
• Work with high-growth brands and shape their customer communication strategy
• Competitive salary + performance incentives
• Flexible work culture and a collaborative team
• Exposure to the future of business communication platforms

• To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
• Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
• To prepare and own content calendar for the content marketing team
• To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
• To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
• To write clear marketing copy to promote our products/services
• To prepare well-structured drafts using Content Management Systems
• To proofread and edit blog posts before publication
• To coordinate with marketing and design teams to illustrate articles
• To conduct extensive keyword research and use SEO guidelines to scale web traffic
• To ensure all-around consistency (style, fonts, images, and tone)
• To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
• To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas

• 5-8 years of experience as a Java/J2EE developer.
• 1-3 years of experience with Angular / React is desirable.
• 1-3 years of experience in using Spring and Spring Boot frameworks.
• Thorough knowledge of server-side development.
• Proven experience as a Full Stack Developer or similar role.
• Good understanding of web services (WSDL SOAP, RESTful).
• Hands-on experience in using Application Servers like WebSphere.
• Expertise in relational databases (Oracle, SQL Server).
• E-commerce domain knowledge is desirable.
• Prior experience in developing desktop and mobile applications.
• Familiarity with common stacks.
• Knowledge of multiple frontend languages and libraries, like HTML/ CSS, JavaScript, XML, jQuery.
• Experience in implementation of Microservices
• Experience with AWS (S3, SQS, SNS, ECS, EC2, ALB, API Gateway, Lambda, etc.) is highly desirable
• Good understanding of Docker & Kubernetes is highly desired.
• Familiarity with databases (MySQL, MongoDB, PostgresSQL), web servers (Apache), and UI/UX designs.

Key Skills:

            Programming Languages: C#, VB.NET

            Server-Side Technologies: ASP.NET

            Front-End Technologies: Html5, ES5/ES6/ JavaScript, CSS, jQuery, Bootstrap, Ajax, Web

             Sockets

            Database: SQL Server

            Knowledge on below concepts/technologies is an added advantage

            - Cloud Platforms: Azure / Google

            - NodeJS, Mongo DB

            - Redis, RabitMQ, MQTT, Kafka

            - Concept of Continuous Integration / Continuous Deployment

Key Deliverables: Writing codes as per the requirement.

Role: Application Architect

Job Description:

Key Responsibilities:

1. Understand requirements, functional and non-functional requirements, and devise end to end approach and strategy to modernizeapplications
2. Plan, Design, and develop architectures for highly available, scalable, and secure enterprise systems
3. Ideate and drive automation, lead PoVs point of view / PoCs Proof of concept/lead in the development of minimal viable product
4. Identify risks, and issues, and work on a mitigation plan
5. Able to review enterpriseapplicationportfolios and be able to provide application rationalization and modernization strategies
6. Provide functional and/or technical expertise to plan, analyze, define, and support the delivery of future functional and technical capabilities for anapplicationor group of applications.
7. Assist in facilitating impact assessment efforts and in producing and reviewing estimates for work requests.

Technical Experience:

1. Highly experienced withapplicationarchitecture capabilities with cloud-native architectures, microservices, and serverless architectures
2. Understanding of Domain-driven design, Event-drivearchitecture
3. Equipped with in-depth experience in developingapplicationswith either PHP/Python or databases such as PostgreSQL, MySQL, etc.

Professional Attributes:

1. Candidate should have good communication skills
2. Candidate should have good documentation and presentation skills
3. Candidate should be a team player and must be able to collaborate and network with different teams
4. Highly motivated and should work with minimum supervision and unclear requirements

Role Overview

First and foremost, we're looking for people who are excited about what we're doing—you don't need to know anything about the HRTech ecosystem, but should be excited to learn.

We're looking for a Customer Support Intern to join our Customer Service Team.
The ideal candidate will have excellent verbal and written communication and problem-solving skills, loads of empathy towards customers. This profile requires high efficiency and the ability to document and improve processes that are high on repetition. 

The person in the role will -

• Communicate effectively with internal and external customers via phone, email and chat.

• Attend customer calls to capture notes on customer feedback, action items and next steps.

• Follow up with customers to ensure their technical issues are resolved.

• Evaluate ways to improve customer experience and contribute to development of solutions.

• Liaise with the Operations/ Product/ Sales team.

• Share feature requests and effective workarounds with team members.

• Gather customer feedback and share with our Product, Sales and Marketing teams.
  
  Requirements

  • Candidates must have strong written and verbal communication skills and have a desire to learn more about corporate operations.

  • Strong team building, time management, and organizational skills.

  • Problem solving, creative, organized and detail-oriented.

  • Tackle problems in a creative and logical ways and identify solutions

  • Should be tech savvy.

  • Proficient in using Google Docs, Slides and Sheets.
    
    Note: Please note this is a full time internship opportunity and a person should be available for a minimum of 6 months duration for internship.
    
    

    Benefits

    What’s in it for you?
    
    We are a 100% remote company so work from anywhere in India. At Springworks, we invest in the employee experience. Business is not done alone, but by a team. The greatest asset at Springworks are its people and we are on a mission to build the best, most talented and happiest team we can. To be successful in the longer run we cannot do it without a motivated and energized team.We believe in higher education and life-long learning and provide our employees to learn and upgrade their skills and evolve. Competitive Compensation & Benefits and a good Health scheme to take care of their mental, physical and social wellbeing.
    
    Glassdoor rating of 4.8. You got to read it to believe it:
    https://www.glassdoor.co.in/Overview/Working-at-Springworks-EI_IE1013270.11,22.htm">https://www.glassdoor.co.in/Overview/Working-at-Springworks-EI_IE1013270.11,22.htm
    
    We are a remote first Company thus, complete Work From Anywhere policy is applicable.
    
    Perks:
    
    

    1. Paid Internship (Monthly stipend upto INR: 21,000).
    2. Rewards and recognitions (Surprise gift/Voucher for Intern of the month).
    3. Learning & development budget ( Up to INR 21,000/-).
    4. Monthly reimbursement for Internet expenses - Upto INR 1500.
    5. Yearly OTT reimbursement (up to Rs.1500 per annum).
    6. Fitness reimbursement (Up to Rs. 1000 per month).
    7. Health Insurance.
    8. Food Allowance/ Reimbursement - Rs. 500 added to your payroll - no bills to be uploaded.

    
    See what our past interns have to say about their experience -https://www.youtube.com/watch?v=1G3a-fkMAtU"> Interns @Springworks

     

• Design, develop and maintain features, services, products that are part of a company
• Own delivery of said features and services
• Own success of the products by tracking its lifecycle with customers
• Build systems that scale horizontally
• Write automated tests to ensure code quality
• Work with customers to build a product roadmap
• Work with sales & marketing to sell your product to end-users
• Work as an integral part of an agile software development team to build features end-to-end
• Support those features in the company production environment by participating in an on-call rotation

• Bachelor's degree in Computer Science or equivalent work experience
• 3+ years of experience working on teams to develop and deploy web or mobile applications
• Expertise with Javascript and NodeJS; knowledge of frameworks such as React.js is a big plus
• Experience writing and consuming RESTful APIs
• Expertise with data modeling
• Proficiency with git and Github workflows
• Expertise with test-driven development and automated testing
• Proficiency with SQL and NoSQL datastore
• Excellent analytical and problem-solving skills
• Excellent communication skills and fluent English
• Open to learn and work on new technologies

• Build and implement strategies to ensure continuous growth of customer engagement leading to better retention and lifetime value of customer
• Own and monitor all key customer growth metrics. Build a robust analytics infrastructure to track these metrics
• Employ advanced data and statistical tools to build intelligent solutions around customer and business problems
• Advocate for what should be the priority and align stakeholders while solving for any concerns.
• Get things done by working with cross-functional teams displaying ability to collaborate, multitask and drive best possible decisions and outcomes

• Overall 5+ years of professional experience with 3+ years in product management in internet industry. Software engineering experience will be preferred.
• Engineering graduate from premium institute. Post graduate will be preferred.
• Experience building solutions using data science/big data/machine learning a big plus
• Experience with Agile and lean processes a plus
• Should display traits of a good leader, with empathy for customers and stakeholders
• Ability to thrive with ambiguity in a dynamic environment is a must