Retention Marketing

Head of Marketing


Location : Gurgaon

Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising,
Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing
department
• Setting, monitoring and reporting on team goals


Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

• Building an environment for the creative team to work in and overseeing their ideas and projects

• taking responsibility for the creative philosophy and the standard of output across the agency or department

• developing ideas for advertising or promotional campaigns

• pitching concepts to clients if you work at an agency, or presenting to directors if you work in-house

• overseeing several projects from start to finish, keeping to deadlines, and signing off on these projects before they are presented

• liaising with clients to keep them informed and to highlight any issues

• understanding the commercial aspects of the agency or marketing department

• hiring and managing the creative team.

Job Description for Project Manager:

• Exposure to US/International Client (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.
• Excellent written and verbal communication and presentation skills, able to generate interest and engage the client during calls and on emails.
• Manage projects, establish productive, professional, and profitable relationships with key personnel and clients in assigned projects.
• Coordinate with various departments within the organization, including support, service, technology, and manage resources, in order to ensure seamless functioning of the client accounts.
• Responsible for client receivables; planning and execution of monthly retention.
• Candidates with Project Management, Digital Marketing & Technical Skills Preferred.
• Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
• Ability to maintain a positive, motivational, 'get things done' attitude, especially when faced with difficult circumstances.
• Achieves strategic customer objectives and account plans defined by company management.
• Good relationship-building skills (internal, external, and cross-cultural).
• Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keep the internal team updated.
• Maintain a consistent schedule of online meetings with the client to manage performance objectives, customer-expectations and assess customer needs on an ongoing basis.

What we are looking for-

• Excellent communication skills
• Must have enthusiasm and a sincere attitude.

Promotion & Influencer Marketing: PAID AD EXPERT

“Strategy, Plan and Process make a digital campaign more effective to perform better.

Only operational understanding or knowledge of tools won’t give any results any more”

If that’s what you also have think, then we are looking for you as our – Paid Ad Expert

Job Essence- Paid Ad Expert

Work Profile-

• Set up Optimize |Management of Paid campaigns
• A) Search Engine driven (Google/Bing/ Campaign Specific)
• B) Social Media (Facebook/Instagram/LinkedIn/Youtube/Quora)

2.Deep understanding of digital marketing concepts , brand management and demand generation.

3.Professional level knowledge (not just as a user or a hobbyst) of social media platforms and paid media landscape, including new/shifting platforms and algorithms.

4.Own, manage and grow digital channel outreach for clients.

5.Online Reputation Management process and structure.

6.Email, WhatsApp, Telegram Marketing and Analytics

Must-Have-

• Strong with analysis and observation .
• Focuses on activity leading to Productivity
• More of intelligence over Mechanical working
• Excellent communication skills in hindi and english
• Excellent team player with mindful and problem solving approach towards work.
• Empathetic and Compassionate
• Understanding towards client requirements
• Ability to work in multiple clients and campaigns scenario with process driven attitude
• Not just an entry level/operational DIY person however keen to make career at higher roles in coming days.
• Team Player as well as Team manager capability.

Experience- 3-10 years

Industry

• Marketing & Advertising

Employment Type

Full-time

• Experience with tracking and improving critical KPIs on a dashboard.
• Content is going to be a huge part of our marketing efforts. Having experience in driving relevant traffic from content and measuring conversion and ROI from it is required.
• Strong understanding of how to drive relevant traffic from channels like Facebook, Instagram, Pinterest, search – both organic and paid.
• Practical experience with email marketing is a must. Proficiency with marketing tools & technologies like email automation, landing page design and instrumentation, and A/B testing are a must.
• Strong sense of product as you’ll be a key influencer in how the product shapes over time.
• Creative thinker, story-teller and problem solver with attention to detail.
• Bachelor’s degree, preferably a master’s degree is required.
• Hands on experience in the eCommerce domain, especially on the seller side.
• Understand how to build and nurture a community of users, advocates and influencers and use this to amplify the word of mouth for the product.
• Exceptional writing skills, ability to edit and proofread content for clarity, grammar and accuracy.
• Hands on experience or comfortable with any or all of the following: SQL, HTML, CSS, JavaScript or programming in any language is a strong plus.
• Any experience with data sciences and analytics, R or python.
• Knowledge of or experience with UI/UX, graphics design or product management.
• US education is a strong plus. All customers are in the US to having spent time there and cultural familiarity is helpful.

• Design, maintain and supply content for the organization's website.
• Formulate strategies to build a lasting digital connection with customers.
• A monitor company presence on social media.
• Launch advertisements to increase brand awareness.

• Bachelor's degree in Marketing or related field.
• Excellent understanding of digital marketing concepts.
• Experience with business to customer social media and content generation.
• Strong creative and analytical skills.

• Analytical Skills
• Social Media Marketing
• Marketing Campaigns
• Marketing Strategy
• Online Marketing
• Brand Awareness
• Content Strategy
• Content Management Systems (CMS)
• SEO
• Google Ads
• English Proficiency (Verbal and Written)

Key Skill Set 

• 4- 5 years of experience in a role directly responsible for campaign planning, execution, optimization and reporting across multiple digital channels/media.
• Demonstrable experience managing SEM, display, email marketing, SMM campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Hands on experience of CRO tools such as Salesforce Marketing Cloud, WebEngage, CleverTap, MoEngage etc.
• Working knowledge of CRM tools such as Salesforce, Leadsqaured etc. would be a Plus.
• Understanding of data analysis, trend spotting and technology in Digital space.
• Strong written & verbal communication skills.
• Skilled in problem solving, planning, as well as being able to adapt to new environments.

Key Responsibility Areas:

• Plan and outline cross channel digital marketing and remarketing campaigns, aligned to expected performance and returns.
• Should be updated with the ongoing marketing trends and capable to implement the changes in the system.
• Work on digital marketing platforms to execute campaign in the most efficient manner. Re-marketing campaigns in specific.
• Awareness about various content marketing platforms of the Market Research Industry.
• Experiment, scout and implement new digital marketing channels, tools, best practices to consistently improve ROIs.
• Work closely with the Sales & Product Teams and execute campaigns to meet business objectives.
• Monitor impact of each campaign on key site metrics and report to stakeholders, on a regular basis.