Branch Manager/ Sales Manager LAP at KreditBee · Bengaluru (Bangalore), Hyderabad, Chennai · 2 - 10 years · ₹3L - ₹10L / yr · Raised funding · Posted 24 Oct 2025

Key Responsibilities:
Sales and Business Development:
- Lead the branch team to achieve sales targets for Loan Against Property (LAP) products, ensuring overall growth in the branch's portfolio.
- Develop and implement strategies to acquire new clients, cross-sell products, and maintain long-term relationships with customers.
- Monitor market trends and competitor activities to identify opportunities and stay ahead of market demands.
- Promote the LAP product offerings through various channels, including partnerships, referral networks, and local events.
Team Leadership and Management:
- Manage, mentor, and guide the sales and operational teams to achieve individual and branch-wide sales goals.
- Conduct regular performance reviews and provide coaching and training to enhance the sales team’s skills.
- Ensure adherence to organizational standards and processes in customer acquisition and relationship management.
Customer Relationship Management:
- Establish and maintain strong relationships with key clients, stakeholders, and other business partners.
- Provide high-level support for the LAP product offering, including assisting clients with queries and guiding them through the loan process.
- Resolve customer issues or concerns related to LAP applications and ensure timely and efficient processing.
Operational Management:
- Oversee the day-to-day operations of the branch, including loan origination, documentation, disbursement, collections, and compliance.
- Ensure the branch maintains a smooth, efficient, and compliant operation in line with internal policies and external regulations.
- Monitor and maintain branch financials, including revenue, expenses, and profitability.
Reporting and Compliance:
- Provide regular reports to senior management on branch performance, including sales achievements, operational issues, and market trends.
- Ensure all processes comply with regulatory guidelines, including KYC (Know Your Customer) and AML (Anti-Money Laundering) policies.

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A Sales Executive is responsible for identifying potential customers, generating leads, promoting products or services, achieving sales targets of Home loan and Loan against property, maintaining client relationships, negotiating deals, and ensuring customer satisfaction. The role also involves market research, follow-ups, and preparing sales reports to support business growth.
About the Role
We are seeking an experienced General Manager to lead the Sales & Barter Deals team at BXI – Barter Exchange of India. The role involves managing Pan-India sales operations, driving annual revenue goals, and ensuring strong business governance through P&L, MIS, and reporting.
Key Responsibilities
* Lead and mentor the Pan-India sales team to achieve revenue targets.
* Manage P&L, MIS, and business reporting for performance tracking.
* Build CXO-level relationships and close high-value barter deals across categories: Media, Hotels, Gift Vouchers & Electronics.
* Represent BXI at national industry forums and networking events.
* Ensure operational efficiency and day-to-day team performance.
* Travel across India to support team activities and client engagements.
Requirements
* Education: MBA preferred.
* Experience: 8–12 years in Sales / Business Development, including 5+ years in leadership.
* Proven track record of managing P&L and delivering revenue growth.
* Strong leadership, client management, and negotiation skills.
* Strategic thinker with execution focus; open to extensive travel.
Qualification: MSc IT or MCA or BMS with MBA in Sales/Marketing
Experience: 6+ years of enterprise sales experience in BFSI technology / SaaS / fintech / lending tech sales.
Role Overview
We are looking for a Senior BDM - Enterprise Sales with deep experience in BFSI (Specifically Lending) who has independently driven mid-to-large ticket technology deals from prospecting to closure, while also growing and managing strategic enterprise accounts.
Products To Be Sold
Loan Origination System (LOS) - goOriginate (https://credility.in/goOriginate) and its modules.
Key Requirements
Proven track record of:
● Independently closing enterprise BFSI deals
● Handling long sales cycles (3-9-12 months)
● Selling Fintech or Lending Tech Product/ Solution Skill Set
● Added advantage if sold Loan origination system or Onboarding system or CRM.
● Driving revenue expansion through new business logos, cross-sell and up-sell.
● Building long-term CXO relationships within enterprise accounts
● Enterprise solution selling & consultative sales
● Key Account Management & relationship expansion
● Account mining and revenue expansion strategies
● Strong negotiation & commercial acumen
● Stakeholder & objection management and Strong gap analysis
● Lending domain understanding
● CRM discipline & forecasting accuracy
● Strong executive communication & presentation skills
Roles and responsibilities
1. Deal Ownership & Closures
● Own end-to-end enterprise sales cycle: discovery → solutioning → demos → commercials → negotiation → closure (will be supported by Business Head).
● Close mid-to-large ticket deals (Avg. 1 Cr p.a or 4 Crs for 3 Yrs to 5 Yrs TCV deal size ).
● Understand lending workflows.
● Create account penetration strategies for targeted HFCs and NBFCs to get New business logo or Upsell/ Cross sell.
● Build a strong pipeline through outbound prospecting, strategic networking events, referrals, and inbound opportunities.
● Engage CXOs and senior stakeholders across Lending functions (Business, IT & Management).
● Position value-based selling around ROI, operational efficiency, compliance, and scalability.
2. Pipeline Generation & Forecasting
● Maintain accurate sales forecasting, deal stage hygiene, and CRM updates.
● Consistently deliver quarterly and annual TCV targets.
● Track account growth metrics, new logo, renewal forecasts, and expansion pipeline
3. Commercials, Negotiation & Contracting
● Lead pricing discussions, discounting logic, and value justification.
● Close commercial negotiation while protecting margin and long-term account value.
● Drive enterprise deals to final stages negotiating multi-year legal contracts.
JOB PURPOSE
To lead and drive the overall Domestic B2C Sales business with complete ownership of revenue generation, sales strategy, team performance, and business growth. The role involves managing multiple levels of the sales hierarchy, improving lead conversion, driving sales productivity, and ensuring consistent achievement of revenue targets.
KEY ROLES & RESPONSIBILITIES
- Take complete ownership of domestic B2C revenue targets and ensure achievement of monthly, quarterly, and annual business objectives.
- Lead, mentor, and manage Inside Sales Representatives, Assistant Managers, Deputy Managers, and Managers.
- Develop and implement effective sales strategies to drive revenue growth and improve conversion rates.
- Define individual and team-wise sales targets, KPIs, and performance benchmarks.
- Monitor daily sales metrics, including calls, demos booked, follow-ups, conversions, and revenue generation.
- Conduct regular sales reviews, performance meetings, and strategic discussions to ensure accountability across all levels.
- Ensure effective implementation and utilization of CRM tools (such as Zoho) for lead management, sales tracking, and reporting.
- Analyze sales performance, identify conversion gaps, and implement corrective action plans.
- Conduct regular training and coaching sessions to improve product knowledge, counselling skills, objection handling, and sales effectiveness.
- Present sales performance reports, revenue forecasts, and business improvement plans to senior management.
KEY RESULT AREAS (KRAS) & KEY PERFORMANCE INDICATORS (KPIS) KEY RESULT AREA KEY PERFORMANCE INDICATORS
- Revenue Generation- Achievement of monthly, quarterly, and annual revenue targets.
- Sales Conversion- Month-on-month revenue growth and business expansion.
- Sales Performance -Team target achievement, conversion ratios, and average revenue per sale.
- Team Productivity -Productivity and target achievement across Managers, Team Leaders, and Executives.
- Lead Management -Lead utilization, quality, follow-up efficiency, and conversion rates.
- Process & CRM Management -CRM compliance, sales reporting, and process adherence.
- People Development -Team retention, training effectiveness, and leadership development.
EDUCATIONAL QUALIFICATIONS
Graduation in any discipline from a recognized university is mandatory.
Post-Graduation / MBA in Sales, Marketing, Business Administration, or a relevant discipline will be preferred
EXPERIENCE REQUIREMENTS
10–12 years of overall experience in Sales and Business Development.
Significant experience in Domestic B2C / Inside Sales operations.
Proven experience in managing large sales teams through multiple levels of management.
Demonstrated track record of achieving revenue targets and driving business growth.
Experience in CRM-driven sales environments and performance management.
REQUIRED SKILLS & COMPETENCIES
Strong leadership, team management, strategic planning, and business development skills.
Excellent revenue management and business development skills.
Strong understanding of B2C sales processes, lead funnels, and conversion management.
Excellent analytical, communication, negotiation, and decision-making skills.
Expertise in CRM management, sales reporting, and performance monitoring.
High ownership, accountability, and result-oriented approach.
OVERALL ACCOUNTABILITY: Complete ownership of Domestic B2C revenue, sales team performance, lead conversion, and sustainable business growth.









