User Retention Executive

Job Title: Business Development Executive (BDE)

Overview:

As a Business Development Executive, your primary responsibility is to identify new business opportunities and build relationships with potential clients. You will be responsible for developing and implementing strategies that will drive revenue growth and increase market share.

Key Responsibilities:

• Conduct market research to identify new business opportunities and potential clients

• Develop and maintain a pipeline of potential clients

• Build and maintain relationships with key decision-makers within the target market

• Develop and implement strategies to increase sales and revenue growth

• Negotiate and close business deals with clients

• Collaborate with other departments within the organization to ensure the delivery of high-quality products or services

• Keep up to date with industry trends, competitor activities, and regulatory changes that may impact the business

• Monitor and report on sales performance and adjust strategies accordingly

• Attend industry events and conferences to build relationships and promote the organization

Requirements:

• Bachelor's degree in Business, Marketing, or a related field

• Proven track record of successful business development or sales experience

• Excellent communication, negotiation, and interpersonal skills

• Ability to work independently and in a team environment

• Strong analytical and problem-solving skills

• Ability to manage multiple projects and priorities

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

Key Responsibilities:

• Design, develop,  implement and evolve our backend platform (whose APIs and functionality provided are used by other game services, apps, and admin back office)
• Develop highly efficient, robust, quality code for applications and services
• Maintain clean coding practices
• Enhancing and supporting existing functions, some of which are 24/7
• Supporting product owners as required
• Providing support to the testing team during testing phases of the projects
• Contributing to solution proposals as required
• Creating work effort estimates as required
• Mentor, train on the best practices junior software associates and other team members.

• Clean coding practices
• Knowledge of scalable web architectures is required
• A solid understanding of Linux, JVM is required
• Knowledge of DevOps, Docker, Build Pipelines is good to have
• Knowledge of git workflow is essential
• Working with SOA, Microservices.

Any specific knowledge / experience:

• Functional programming experience with immubtable datastructures is required
• Knowledge of Erlang / Elixir is a plus.
• Knowledge of Clojure is perfect

Job Description :

- Should have handson experience of more than 1+ years

- Good knowledge of NodeJS, ExpressJS or Restify

- Should have good knowledge of JavaScript.

- Experience implementing frontend using Angular 2+.

- Any database knowledge (SQL.Mongo or NoSQL)

- Basic understanding of version control using GIT

- TypeScript knowledge would be a plus

- Should have good logical skills.