Product Manager (Activation)

Content Operations Specialist 

Location: Work from home

Type: Primarily contract based 

Nature of work: Full-time.

As a Content Operations Specialist at Pratilipi Hindi, you will closely work with our Content Operations lead and other language owners to ensure the delight of millions of readers via content curation. You will be the one who gets to decide which content list goes on our App and Website homepage. You will run writing competitions for thousands of authors. You will focus on the health and hygiene of your language by filtering content from the backend. You will get to decide which content goes into our social media. 

In short - you will own a content funnel in Pratilipi Hindi. We are looking for extraordinarily creative and logical personalities to create great experiences for our authors and build great reading experiences for our readers. 

What we are looking for in a person:

You must be passionate about stories and literature. Strong and commendable verbal and written communication skills in both Hindi and English are a MUST. You are hungry for growth and learning. You should be super organized, take ownership of each initiative, and have a curious mindset to learn new tools and techniques. Proficiency in Microsoft Office and G Suite is required, as is the ability to prioritize tasks and frequently multitask. You must have a deep love for Pratilipi, aspire to work with authors, and make a positive impact in the language literature world.

What you’ll be doing:

• You will be closely working with our Content Operations team and take end-to-end ownership of Writing competitions in your language. You will work on ideas around writing competitions, You will create and translate drafts, rules, and value systems around competitions. You will be in charge of competition results and rewards mechanisms. 
• You will understand user funnels and take up focused initiatives to scale event participation and published content numbers. 
• You will do regular content sanity checks based on necessary metrics and choose the best content for the Pratilipi Premium section.
• You will do awesome vibrant translations of articles whenever required, by fully understanding the content needs.
• You will choose which story goes in front of readers on our Facebook channel. You will select creatives to engage readers in each story. 
• You will be an admin of our large social media page and group, where you will approve daily published content and establish communication and customer success. 
• You will be working on the health and hygiene of the platform by removing pirated content, hate speech, and explicit content. 
• You will read all event content and curate the highest quality event results based on necessary metrics and what is best suited for the Pratilipi community.
• You will reply to user queries over email and help them with any kind of issues related to Pratilipi events. 
• You will be responsible for assisting in the day-to-day content needs of our product managers to run different experiments. Your content would go to millions of readers each day. 

What we offer:

• Work opportunity in a high-growth start-up environment. Be a part of something big, exciting, and meaningful.
• Learn new skills, take on challenging tasks, grow as an individual, and grow within the organization.
• Career development in Content operations, Linguist, Content Management, Community operations, Content writing, or similar fields. 
• Dynamic, creative, and collaborative work environment. Supportive leadership.
• Flexible work hours and better work-life balance
• Work from Anywhere
• Salary up to 20K per month. 

Interview process:

• We won’t look for an experience.
• We would take interviews over a few phone calls and Zoom. 
• Expect one or two assignments once you clear the first round of interviews.

About the role : 

This position will help drive the customer retention strategic and tactical roadmap as a core member of the product management team.  It heavily relies on data and detailed analysis to provide different customers and customer types the best and most valuable parts of our service at the right points in their lifetime. 

Working as a product manager at HighLevel you are responsible to:

Qualifications : 

• Top-notch skills in both strategy and execution in an international context, ideally for a high growth technology company. You’ll need to frame and get buy-in on strategy from executive leadership, and then translate that strategy into priorities and projects
• Extremely efficient, with superb organizational skills. You’ll balance many projects and relationships simultaneously
• Analytical and strategic, you use data to make decisions and lead your team
• Proven track record of effective leadership with the ability to motivate and inspire both teams and individuals
• Sense of humor and a get things done attitude

We are looking for a Product Manager to join our Growth org to help build the future of the Retention team.

The Retention team is responsible for all facets of user retention - from the moment a user signs up all the way through when they become a core user, covering areas like onboarding, resurrected user flows, content discovery, lifecycle touchpoints, and more.

The work will require deep empathy for HighLevel's new, core, and resurrected users by ultimately helping them understand the value of HighLevel.

Responsibilities:

• Responsible for defining the vision, strategy, and roadmap of features to for the Retention team and alignment with business goals
• Work closely with engineers, designers, data, research and other PMs on developing new features/specs and driving execution.
• Analyze feature/experiment results and communicate learnings to the team, executives, and the company.
• Work closely with internal business, operations and partnerships teams in launching and maintaining features that impact HighLevel's growth.
• Drive market and usability research to understand opportunities and develop strategy.

Required Experience: :

• 3+ years of experience as a Product Manager, including 2+ years working in a Growth capacity
• You have experience growing at-scale consumer products and have strong understanding of growth
• You have excellent analytical sense, and have experience driving products & business decisions that involve quantitative analysis and experimentation
• You have a passion and drive for testing and learning at a fast pace.
• You are a strategic thinker who thrives when developing long-term strategy in addition to delivering tactical execution.
• You have exceptional independent problem-solving skills, attention to detail, flexibility, and ability to collaborate with others and to work in a fast-paced environment.
• You are a compelling influencer with great communication and interpersonal skills, with the ability to align a diverse group of stakeholders towards a common goal.

• Build Products for Factories that help them in improving their Customer Retention on the Platform
• Drive the Customer Retention Metric both at a Platform and at the Factory Level
• Improve Product Discovery on the Retailer App to enhance new retailer Acquisitions for factories
• Drive the execution of all product lifecycle processes for the growth of Factory
• Distribution product, including product research, market research, competitive analysis, planning, positioning, roadmap development, requirements development, and product launch
• Assess current competitor offerings, seeking opportunities for differentiation
• Analyze consumer needs, current market trends, and potential partnerships from an ROI and build vs. buy perspective
• Create product strategy documents that describe business cases, high-level use cases, technical requirements, revenue, and ROI
• Translate product strategy into detailed requirements for prototype construction and final product development by engineering teams
• Collaborate closely with engineering, production, marketing, and sales teams on the development, QA, and release of products and balance of resources to ensure success for the entire organization
• Implement, and maintain production timelines across multiple departments
• Appraise new product ideas and strategize appropriate to-market plans

• Engineering or an MBA graduate from a reputed university
• 4+ years of product management experience, preferably with consumer and/or b2b startups that have attained scale
• Experience identifying business opportunities, building a product strategy, and influencing deliver against a multi-year roadmap
• Understands core technologies utilised in their product domain and is fluent in pros and cons of technical alternatives
• Good understanding of acquisition and retention funnels
• Demonstrated ability to achieve goals in a fast paced and an unstructured environment. Thrives in ambiguity and rapidly changing environment
• Hands-on experience of both qualitative and quantitative research methods such as AB testing, data analytics, and user research
• Robust understanding of complex and scalable technical architecture for web and mobile applications
• Problem solver with strong analytical skills and comfort with data
• Excellent verbal and written communication skills