- To thoroughly understand the brand Kalpataru, product, competition, market and consumers related to the different projects of Kalpataru
- Undertake key researches related to seek consumer insight for the different brands in different life cycle stages of the product
- Prepare reports from market visits for different launches in the market for competition projects and share with S&M management team with key insights including the product recommendations, sales and marketing strategies, insights on pricing etc.
- Work with reputed market research agencies for the different assignments
- Lead key researches like Brand Health, Mystery Audit, Customer Satisfaction Surveys, vendor satisfaction surveys etc. through top notch research agencies and co-ordinate with various stakeholders across the organization
- Analyse the consumer data through on ground activities during launches/activations, data analysis from customer reports etc. and help in key insights about the consumer
- After every key launch do the loss order analysis study through a market research agency and share the report with senior management
- Handle the entire award portfolio of Kalpataru, analyse award entries and be the custodian for Kalpataru awards including communication to customers, employees and other stakeholders
- Corporate branding and communication related to corporate brochure, leaflets etc. to be managed. Be the custodian for the corporate facts, figures and guidelines and co-ordinate with various stakeholders for the same
About Kalpataru Limited
Kalpataru Group is a leading real estate developer in India founded in the year 1969, engaged in designing luxurious housing projects.