About company:
A technology based luxury home design company based out of Mumbai.
Role: Content Writer.
Roles & Responsibilities:
· Researching industry-related topics (combining online sources, interviews and studies)
· Writing clear marketing copy to promote our products/services
· Proofreading and edit blog posts before publication
· Conducting simple keyword research and use SEO guidelines to increase web traffic
· Ensuring all-around consistency (style, fonts, images and tone)
· Hands-on experience with Content Management Systems (e.g. WordPress)
· Proven work experience as a Content Writer, Copywriter or similar role
· Portfolio of published articles
Requirements:
Preferred industries: FMCG, BMW, Mercedes, and high-end hotels
Experience: 10+ years
About Merito
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Roles and responsibilities:
- Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram
- Optimize social media posts (language, tone, message) based on our target audience’s behaviours
- Select appealing images and videos to complement the text
- Update our social media pages with compelling company news
- Coordinate with internal teams to create advertising posts (e.g. for events, open roles, and product releases)
- Track and report on social media insights (traffic, engagement, shares, conversion rates)
- Apply advertising techniques to boost brand awareness, like promotions and competitions
- Respond to questions and comments on our social media pages in a timely and accurate manner
- Network with clients and industry professionals
- Formulating a cross-platform content strategy.
- Track web analytics to ascertain content engagement levels.
- Adept at keyword placement and SEO best practices.
- Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
- Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.
Requirements:
- Bachelor's degree in communications, journalism, English, or a related field.
- 3-4 years of agency experience or in a similar role.
- Adept at keyword placement and SEO best practices.
- Excellent written and verbal communication skills.
- Highly computer literate and advanced knowledge of HTML.
- Proficiency with popular content management systems.
- Experience with social media management.
- Creativity and the ability to develop original content.
- Ability to develop content that provokes engagement.
- Strong leadership qualities.
Responsibilities:
. Handling/Maintaining Client Relations and communication
.Creative and innovative concerning Idea Generation for all kinds of branding activities for the client
· Excellent knowledge of branding and promotional activities for all leading social media platforms such as Facebook, Twitter, Instagram, LinkedIn etc.
· Assist with the planning of marketing strategies to help drive traffic and engagement to the website
· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.
· Keep up to date with any social media trends
· Track social media influencers
· Ensure you produce a consistent brand message,captions , and content across all the social media channels
· Regularly monitor competitor social media sites and create competitor analysis reports
· Contribute to the company blog
· Assist with social media performance reports
· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.
· Writing effective SEO content for blogs, websites and social media accounts.
· Coordination with the digital marketing team to report findings and recommendations.
Qualifications:
· Graduates with a minimum of 3-4 years of experience.
· Outgoing and easy to work with.
· Substantial social media presence.
· Ambitious and hardworking.
· Knowledge of tools for designing and video editing is an added advantage.
· Excellent communication skills
Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.
Resource: Content Manager
Location: Mumbai(On-site)
Qualification: BA/MA(English)/Degree in Mass Communication/Bachelor's degree in Engineering
No. of years of Experience: Min. 2 years experience in Website maintenance and Content Management
Certification / Knowledge :
- Should be proficient in all of the following languages : English, Hindi and Marathi
- Exposure to content management for Government websites preferred.
- Managing digital/content marketing activities for our global clients.
- Content writing and updates.
- Influencer marketing and Blogger Outreach.
- Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately.
- Willingness to work in a dynamic environment and willingness to learn new things and styles.
- Ability to write compelling content on various topics.
- Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day.
- Search Engine Optimisation
- Influencer marketing and Blogger Outreach
- Social Media Marketing
- Saturday & Sunday fixed week offs
- Competitive salary and timely increments
- Potential Career Growth to Lead role for high performers
- Team & Individual Learning and Development is part of our culture
- Vibrant community and regular team outs
- Great team members & energy filled work environment
- Plush Office Campus
Skill(s) required: MS Office, G-Suite and English Proficiency (Written and Verbal)