Business Development Executive

Job Title: Manager – Performance Marketing

Job Purpose: You will own the end-to-end performance marketing strategy across digital channels – from campaign planning to optimization – in close partnership with our external media agency. You will act as the key liaison between internal stakeholders and the agency, ensuring that campaigns align with Indias brand vision and performance goals.

Job Location: Gurgaon

Qualification: Graduate

Required Qualifications & Skills:

·        Experience: 7+ years in Performance Marketing, preferably in Fashion, Lifestyle, Beauty, or D2C Consumer Brands.

·        Platforms Expertise: Deep hands-on knowledge of Meta Ads, Google Ads, DV360, Appsflyer, Adobe Analytics, and GA4.

·        Analytical Proficiency: Strong command over Excel/Google Sheets & Presentation Skills, campaign analysis, and ROI modeling.

·        Creative Acumen: Strong understanding of creative trends and what makes an ad scroll-stopping.

·        Collaboration Skills: Proven experience working with agencies and cross-functional teams.

·        Mindset: Strategic thinker with an execution-first attitude, comfortable working in a fast-paced retail environment.

Key Deliverables (Essential functions & Responsibilities of the Job):

1.      Performance Strategy & Ownership

Lead and oversee the full-funnel performance marketing plan across Meta, Google, DV360, Programmatic, YouTube, and Affiliate networks, ensuring alignment with business and brand objectives.

2.      Agency Coordination

Collaborate closely with the media agency to plan, execute, and optimize campaigns. Review media plans, performance reports, and optimization strategies regularly to ensure effective spend utilization and ROI.

3.      Performance Metrics & Optimization

Track and manage key metrics including CAC, ROAS, CTR, CVR, and LTV. Ensure budget efficiency and continuously improve campaign effectiveness through A/B testing, creative experiments, and audience refinement.

4.      Cross-functional Collaboration

Partner with merchandising, content, product, and creative teams to align campaigns with collection launches, key trading moments, and promotional priorities.

5.      Vendor Evaluation & Onboarding

Identify and onboard new marketing vendors or technology partners that can deliver better performance outcomes, efficiency, and cost advantages. Continuously evaluate vendor performance to ensure value delivery.

6.      Insights & Reporting

Analyze campaign performance and consumer behavior through GA4, Appsflyer, and Adobe Analytics. Build weekly and monthly dashboards highlighting key learnings, insights, and recommendations.

7.      Channel Experimentation

Identify and test new paid growth opportunities across emerging channels such as Pinterest, Snapchat, and Influencer-led Performance Partnerships.

8.      Creative Performance Management

Work with internal and agency creative teams to brief and evaluate performance-first creatives— ensuring they resonate with the fashion-forward audience.

Note: Looking for a smart, presentable, culturally aligned candidate, preferably from a brand side, with strong skills in Adobe, Appsflyer, Excel, and presentation making.

Mail updated resume with salary details-

Email: etalenthire[at]gmail[dot]com

Satish: 88O 27 49 743

Google search: Glan management Consultancy

As a Talent Acquisition Specialist , you will be responsible for sourcing, screening and placing top-quality candidate in clients company

We are looking for Franchise Sales Manager to lead our franchise expansion across multiple cities in India. The role involves extensive client interaction, legal documentation, and operational oversight.  

Key Responsibilities:

- Drive franchise sales and onboard new franchise partners across India.  

- Present the franchise model and conduct multiple meetings to close deals.  

- Handle end-to-end legal documentation and ensure timely agreement signings.  

- Manage complete setup of franchise stores, ensuring seamless execution.  

- Build strong relationships with franchise partners and guide them on ROI and break-even strategies.  

- Collaborate with the marketing team to align franchise sales efforts with promotional activities.  

- Provide regular progress reports to the Chief Executive Officer.  

- Travel frequently to meet clients, conduct site visits, and oversee franchise operations.  

Qualifications & Skills:

- Proven experience in franchise sales or a similar role.  

- Strong understanding of franchise models, ROI, and break-even analysis.  

- Excellent communication, negotiation, and relationship-building skills.  

- Proficiency in handling legal documentation and agreements.  

- Ability to work under pressure and achieve sales targets.  

- Willingness to travel extensively.  

- Strong organizational and project management abilities.

Develop optimization strategies that increase the company's search engine results rankings.

· Research SEO keywords to use throughout the company's website and marketing materials.

· Set measurable goals that demonstrate improvement in marketing efforts.

· Monitor daily performance metrics to understand SEO strategy performance.

· Efficiently communicate with other marketing professionals to align goals.

· Collaborate with others within the marketing department to manage SEO strategy.

· Write compelling and high-quality website content, including blog posts and page descriptions.

· Update content and website links for maximum optimization and search engine rankings.

· Minimum 2+ years of experience in developing and executing SEO campaigns.

· Bachelor's degree in business, marketing, communications or information technology, certification, and other degree programs available so must be having min. requisite of IT side & good at Marketing side.

· Understanding of search engine algorithms and ranking methods.

· Experience with SEO industry programs, such as Google Analytics or Adobe Analytics.

· Knowledge of keyword research and data mining tools.

· Able to complete competitive analysis of other companies within the industry.

Responsibilities:

• Designing & Developing front-end architecture user interactions.
• Developing back-end web applications.
• Creating servers and databases for functionality.
• Ensuring cross-platform optimization for mobile phones.
• Ensuring responsiveness of applications.
• Working alongside graphic designers for web design features.
• Seeing through a project from conception to finished product.
• Designing and developing APIs.
• Meeting both technical and consumer needs.
• Staying abreast of developments in front applications and programming languages.

Requirements:

• Should have solid C# .Net development skills
• Having experience with Microsoft technologies (WPF, ASP.Net, MVC, WebAPI)
• Should good knowledge of JavaScript, HTML, CSS
• Should experience with SQL
• Positive team player, keen to work collaboratively and share ideas
• Good problem-solving skills.
• Attention to detail