Business Development executive

Proven experience in SEO, LLM and ASO.

● Strong knowledge of Google Analytics, Search Console, Ahrefs, SEMrush, Moz, and other SEO tools.

● Solid understanding of content marketing strategies for both SEO and ASO.

● Looking candidates from Media and E-Commerce Industry

● Hands-on experience with app store algorithms, keyword optimization, and mobile user behavior.

● Familiarity with HTML, CSS, JavaScript , and overall website optimization techniques.

CRM Application Support Engineer

1. Position Summary

We are looking for a skilled CRM Application Support Engineer to provide L1/L2 application support and assist with enhancements across our enterprise CRM ecosystem comprising Microsoft Dynamics 365, Azure cloud services, Sitefinity CMS, and IVR/Chat platforms. The role involves handling day-to-day user tickets, monitoring system health, executing routine maintenance tasks, and supporting the Senior Specialist in delivering change requests and platform improvements.

This role supports Australia-based operations during extended business hours (0800–2000 AEST, Monday through Friday) on a rotational basis with the Senior Specialist, with weekend on-call availability for critical incidents.

2. Key Responsibilities

A. Microsoft Dynamics 365 (D365) Support

• Handle L1/L2 user issues and tickets on D365, performing initial diagnosis, troubleshooting, and resolution within SLA timelines.
• Assist in implementing enhancement requests and change requests under the guidance of the Senior Specialist.
• Monitor Power BI report health and escalate data discrepancies or report failures for resolution.
• Troubleshoot basic Unified Service Desk (USD) user issues and configuration queries.
• Log and track support tickets with Microsoft for product-level issues, following up to ensure timely resolution.
• Execute sample data migration tasks for UAT testing under defined procedures and quality checklists.
• Support quarterly Data Quality Analysis by running data extraction scripts, compiling reports, and flagging anomalies.
• Monitor scheduled jobs (workflows, batch processes) and take corrective action or escalate failures as per runbook procedures.
• Assist in POC development and survey configuration activities within D365.

B. Azure Portal Support

• Monitor Azure Web Jobs for execution status and troubleshoot failures using logs and diagnostics.
• Support API and Logic Apps operations by monitoring execution history, identifying errors, and implementing fixes for known issues.
• Execute routine SQL Database maintenance tasks including backup verification, index rebuilds, and basic query troubleshooting.
• Monitor Azure App Service health metrics, restart services when needed, and escalate persistent issues.
• Assist in preparing resource consumption reports and validating Azure billing data.
• Log support requests with Microsoft Azure support and provide required diagnostic information.

C. Sitefinity CMS & Portal Support

• Provide first-line support for Sitefinity portal issues including chat functionality, content display, and user access problems.
• Assist with CRM portal connector licensing renewals and re-synchronization processes.
• Implement minor Sitefinity admin configuration changes as directed (user roles, content updates, widget configurations).
• Coordinate with Sitefinity vendor support for bug reports and product issue escalation.
• Perform routine Sitefinity database checks and maintenance tasks.

D. IVR & Chat Support

• Provide first-line troubleshooting for IVR issues impacting CRM integrations and customer-facing call flows.
• Assist in implementing CRs and enhancements to IVR/Chat configurations as they relate to CRM workflows.
• Coordinate with the Live-Assist support team on issue escalation, providing detailed diagnostic information.

E. Change Request Support

• Support the delivery of Change Requests (CRs) by executing assigned development, testing, and deployment tasks.
• Maintain accurate time logs and effort tracking for CR work within the engagement model.
• Assist in preparing CR documentation including technical design notes, test cases, and deployment checklists.

F. Operational Duties

• Provide rotational shift coverage within the 0800–2000 AEST operational window.
• Maintain and update technical documentation including runbooks, known-issue databases, and resolution logs.
• Participate in knowledge transfer sessions and cross-training activities to ensure team redundancy.
• Contribute to weekly/monthly operational reporting on ticket volumes, resolution metrics, and system health.

3. Required Qualifications & Skills

Education

• Bachelor’s degree in Computer Science, Information Technology, or equivalent.

Technical Skills

• 2–5 years of experience in Microsoft Dynamics 365 CRM support including entity customization, workflows, business rules, and basic plugin troubleshooting.
• Familiarity with Azure Portal services including Web Jobs, Logic Apps, App Services, and Azure SQL Database.
• Basic to intermediate Power BI skills for report monitoring and troubleshooting.
• Working knowledge of SQL for writing queries, analyzing data, and basic performance troubleshooting.
• Exposure to Sitefinity CMS or similar content management systems.
• Basic understanding of IVR and chat platforms and their integration with CRM systems.
• Experience with ITSM tools (ServiceNow, Jira, or similar) for ticket logging and tracking.
• Understanding of ITIL concepts for incident and problem management.

Soft Skills

• Strong attention to detail and systematic approach to issue diagnosis and resolution.
• Good written and verbal communication skills for ticket documentation and client interactions.
• Ability to work in a shift-based model and manage priorities across multiple technology domains.
• Team player with a willingness to learn, take ownership, and support senior team members.
• Proactive in identifying recurring issues and suggesting preventive measures.

4. Preferred Qualifications

• Microsoft Certified: Power Platform Fundamentals (PL-900) or Dynamics 365 Fundamentals (MB-910).
• Microsoft Certified: Azure Fundamentals (AZ-900).
• ITIL v4 Foundation certification.
• Prior experience in application support for clients in the APAC or Australian time zone.
• Familiarity with DevOps tools and CI/CD pipelines for CRM deployments.

5. Key Performance Indicators (KPIs)

• First-call resolution rate and adherence to L1/L2 ticket SLAs.
• Accuracy and timeliness of ticket documentation and escalation.
• Reliability of monitoring activities (scheduled jobs, Azure services, portal health).
• Quality of support provided for CR delivery tasks.
• Client feedback and responsiveness scores.
• Effective utilization within the monthly engagement framework.

Roles and Responsibilities

§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

§ Tracking and reporting on social media responses by analyzing traffic to the site

§ Update our social media pages with compelling company news, events, celebrations or solutions and services

§ Respond to questions and comments on our social media pages in a timely and accurate manner

§ Maintaining a visible online on social media presence and adhering to the marketing goals

§ Increasing the company's awareness and readership by using relevant advertising techniques

§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

§ To create a range of engaging digital content such as Marketing and      

 Promotional videos and Reels to be used across a variety of online

 platforms and social media channels.

§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.

§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

§ Continuously discover and implement new editing technologies and      industry best practices to maximize efficiency

§ Requirements and skills

§ 3+ years of solid experience in digital content marketing or related fields

§ Excellent written and oral Communication skills

§ The ability to create original web content with images or videos

§ Proven work experience as a Social Media content writer or a similar role

§ Hands-on experience using various social media platforms to advertise

§ Proven record of excellent writing demonstrated in a professional portfolio

§ Ability to work independently with little or no daily supervision

§ Working knowledge of SEO, analytics tools, and keyword research

§ Strong research skills and the ability to synthesize complex information into clear and concise content

§ Creative thinking and the ability to generate innovative ideas

Your Day-to-Day

• Assist our Growth Strategists in analyzing the results of A/B experiments.
• Analysis on customer engagement rates, customer acquisition projects ( ex. Churn rate prediction, Attribution etc. )
• Analyse marketing channel performance and Deep-dive reports to stakeholders and Management
• Building statistical experimentation templates for faster A/B outputs
• Work on forecasting models and assisting senior Management in creating frameworks on growth models

• Local implementation of marketing analytics projects related to improving marketing channels effectiveness, customer segmentation, campaign optimization, etc
• Monitor campaigns against key performance indicators (KPIs), be fully aware of trends and analytics, success and risks in order to achieve business objectives.

• Communicate complex ideas into understandable reports/documentation and this will include leveraging on leading software tools such as Tableau.
  
  

Your Know-Know

• 3-5 years of experience in strategy / consulting / analytical / project management roles; experience in e-commerce, Start-ups or Unicorns(CARS24,OLA,SWIGGY,FLIPKART,OYO) or entrepreneur experience preferred + At Least 2 years of experience leading a team
• Top-notch academics from a Tier 1 college (IIM / IIT/ NIT)
• Must have SQL/PostgreSQL/Tableau Experience. 
• Added advantage: Experience with Google Analytics, CRM (MoEngage, Braze,Leanplum).
• Preferred knowledge of statistical computer languages (Python / R, etc). 
• Analytical mindset with ability to present data in a structured and informative way
• Enjoy a fast-paced environment and can align business objectives with product priorities

Research industry-related topics (combining online sources and studies)

Write clear marketing copy to promote our products/services

Prepare well-structured drafts using Content Management Systems

Proofread and edit blog posts before publication

Coordinate with marketing and design teams to illustrate articles

Conduct simple keyword research and use SEO guidelines to increase web traffic

Promote content on social media

Identify customers’ needs and gaps in our content and recommend new topics

Ensure all-around consistency (style, fonts, images, and tone)

Should be able to write content in Tamil and English 

Immediate joiners

Job Description

We are looking for a talented UI/UX Designer to join our team. You should transform the software into handy products for the clients. 

Responsibilities

• Collect and examine the needs of the user.
• Consult engineers and product designers regarding the product.
• Plan and develop new visual designs for computers, smartphones, and digital products.
• Creating user flows, PSDs, wireframes, prototypes and mockups.
• Design user interfaces elements mainly menus, widgets, tabs, etc.
• Illustrate the functions of the website and develop UI mock-ups and prototypes.
• Create tables, sketches, filters, images, and other websites/applications graphic designs.
• Collaborating with the marketing team, and internal and external designers to ensure the creation and delivery of tailored experiences for the digital user.
• Review and edit the mock-ups according to the client's feedback.
• Creating user-centered designs by understanding business requirements, and user feedback.
• Monitor and manage the previously developed systems.
• Conduct user tests of developed applications to evaluate user experience.
• Stay updated with information on the latest UI trends and design skills.
• Designing UI elements such as input controls, navigational components and informational components
  
  Creating original graphic designs (e.g., images, sketches and tables)
  
  Identifying and troubleshooting UX problems (e.g., responsiveness)
• Requirements
• BS in Computer Science or Graphics Designing. BFA applicants will also be preferred.
• Proven 2 years or more of experience as a UX /UI Designer, https://resources.jobsoid.com/job-descriptions/design/ui-designer">UI Designer, https://resources.jobsoid.com/job-descriptions/design/ux-designer">UX Designer or a similar role.
• Proven background of graphic designing projects related to web and mobile applications.
• Proficiency in Adobe XD, Adobe Illustrator, Figma.
• Basic HTML5, CSS3, and JavaScript skills are a plus
• Strong understanding of wireframe tools.
• Strong communication skills and a team-building spirit.
• Good time management skills.
• Strong knowledge of responsive and interactive designs
• Making Wireframes
• Reviewing and Updating Userflow as per needs
• Strong design thinking skills.
• Exceptional attention to detail. 
• You will be responsible for :
• Designing Android and IOS Applications
• - Identifying and troubleshooting UX problem- Implement business rules and validations as per project requirements.
• - Adhere to Design & Code guidelines.

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

What you need to have: