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DETAILED JOB DESCRIPTION:

1. Strategy: Develop and execute the digital marketing strategy, working with key stakeholders inside the marketing team and with adjacent functions (sales leadership, product marketing, marketing peers, and the different BU heads) to align objectives.

2. Acquisition: Find the most efficient techniques, channels and optimisations to support the marketing team to exceed targets for the high quality sales qualified leads.

3. Customer Journeys: Work closely with the customer to understand their journey, bring a growth hacking mindset to the role, optimize the conversion funnel.

4. Marketing Automation: Take ownership of the driving the marketing automation initiatives which may involve multiple software tools, to make every digital interaction count.

5. Team Management: Lead, motivate and nurture a team of talented digital experts, partnering with other global and regional teams to ensure we get the most out of a global and regional operating model.

6. Agency Management: Evaluate and partner with the best marketing agencies to accelerate ROI on our marketing spends and reduce the learning curves. Outsource as many tasks to agencies as possible to maintain a healthy balance between inhouse costs, Outsource costs, speed and quality of execution.

7. Content: Oversees content and social media marketing strategy, including thought leadership, brand building and demand generation campaigns to make sure latest trends are being followed.

8. Analysis: Tracking and reporting on key metrics and bring out insights for continuous improvement and driving big innovations.

About Talent Litmus

- Talent Litmus is a game-based platform for assessments and learning founded by IIT Bombay, IIM Ahmedabad alumnus. We are a young, funded, growing and ambitious startup.

- Imagine if companies were to recruit candidates using interactive mobile games instead of tedious assessments. What if training sessions in organisations were not long 3-day workshops but gripping online role-playing games. We imagined it, and have made it a reality.

- We are using Games and Generative AI to make assessments nd learning at the workplace interesting.

Responsibilities

• Complete ownership of our web and mobile platform - from specification to design, development, and troubleshooting.
• Design and develop secure, scalable, performant and reliable systems.
• Create a framework of technical standards and procedures
• Collaborative work with other HR tech platforms to implement seamless integration.
• Rapid development and prototyping of new features.

Requirements 

• Bachelors or higher degree in Computer Science or Mathematics 2 or more years of demonstrated successful experience in Full-Stack web development.
• Hands-on Experience with designing and building a high-quality front end for web applications.
• Experience with Node. JS, Angular JS, MongoDB, ExpressJS, NestJs, AWS(EC2, Route53, S3, CloudFront, Lambda), Docker, nginx.
• Experience with version control systems such as Git.
• Experience with Typescript Basic understanding and exposure to GEN AI tech.
• Bonus: experience with CI/CD, and game development (phaser.js, three.js, play canvas, etc. )
• Ability to have smart technical conversations and defend hypotheses with factual data.
• Candidates willing to work from home or from office in Mumbai

• Hands-on embedded C skills (mandatory)
• Experience with any microcontrollers MCU (mandatory) – Renesas/ Infineon/ Cypress/ ST-Micro /TI / Microchip
• Experience with any of peripherals & communication protocols usage in application development (mandatory) – UART, I2C, SPI, I2S, CAN, USB, ADC, DAC, EEPROM, Flash memory
• Experience with any RTOS – FreeRTOS, Azure RTOS, ThreadX
• Experience with any networking &  connectivity modules (preferred & added advantage) – Ethernet, WiFi, BLE, MQTT, COAP

Qualification Required:

• Minimum 2 year of work experience
• Graduate or Diploma in related field
• Relevant experience candidates will be highly preferred

Skills Required:

• Objective c and Swift language Mandatory
• Strong knowledge of Fundamental, Design Pattern,
• iOS framework - Core Data, Core Animation,
• Offline Storage, Threading
• Knowledge of UI / UX Standards, Apple Design Principles and Interface Guidelines
• Understanding of code versioning tool Git
• JSON, Xml Reading, Rest API calling, Push Notification, cocoa pods, cocoa-touch

What to Expect:

• Flexible Approach when working in a team
• Time management skills and ability to do multitasking
• Accuracy and attention to details
• Candidates with self-motivation & Dedicated towards work
• Should be able to handle iOS Development projects from the first day

Benefits:

• Enjoying and friendly work environment
• 21 paid leaves in a year
• Good career growth opportunities and can a long-term association with the organization
• Fixed yearly appraisals based on performance
• No Formal dress code policy (Decent Casuals is ok with us)
• Company follows Flexi hours Policy

ROLES & RESPONSIBILITIES
• Researching relevant influencers & content creators and establishing
relationships with them
• Aptly selecting influencers & content creators basis brand objectives
• Brainstorming new, creative approaches to influencer campaigns
• Keeping abreast of emerging trends, technologies and influencers
• Managing the P&L of all influencers executed across platforms

DESIRED QUALIFICATIONS & EXPERIENCE
• Candidates with 1-2 years of work experience will be preferred. However,
freshers are more than welcome to apply.
• Agency experience is a plus point
• Proven & demonstrable experience multi-tasking & working under pressure