As the Digital Marketing and Operations Manager at Intertrust, you will be responsible for the strategy, operations and implementation of effective digital marketing campaigns via paid channels including Account-Based Marketing (ABM) programs that meet the growth objectives of the business. We are looking for someone with a strong emphasis on driving pipeline generation primarily from top target accounts list and accelerating existing opportunities. The role will also support a strong partnership with key stakeholders within the Marketing and Sales organizations. Responsibilities Strategize, plan and execute paid marketing programs on channels like Linkedin, Google Adwords, native advertising on third-party platforms, etc. Define Account-Based Marketing strategy and put plans into action. Partner with Product Marketing and Content Managers to develop focused campaigns based on business objectives and content calendars. Own and manage marketing tools and systems and leverage them to analyze and report performance data that helps drive strategic decisions. Collaborate on campaign planning, custom content and design requirements, A/B testing and creative development to ensure the effectiveness of campaigns. Identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts in the target geographies. Build, track and obsess over campaign metrics to ensure effective measurement of business impact through pipeline/bookings, lead funnel growth and accuracy of lead generation from key target accounts. Manage project and campaign timelines to ensure consistent campaign delivery. Requirements 3+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS. Hands-on experience working with Hubspot Experience with Account-Based Marketing tools like 6Sense, Demandbase, Terminus, etc. is a plus. You are a proactive self-starter with an ability to think strategically along with exceptional attention to detail in execution. Positive, can-do attitude, with the ability to work with peers in the marketing and sales teams, and the ability to prioritize numerous projects simultaneously. Excellent verbal and written communication skills. Team player with the ability to collaborate, and also work independently.