- Know customer needs through research and market data - Develop product lines and appraise new ideas for market viability - Develop Annual Business & Marketing plans for assigned product/ portfolio - Achieving portfolio sales & profit objectives. - Conceptualization, Designing of Marketing Inputs & Communications. - Creating, implementing & Monitoring Product campaigns.- Attending technical queries of Customers / Field Force on brands/portfolio. - Conducting Strategy / Briefing meetings of the Field Sales Team.- Conducting Consultant/Technician Meetings & giving Technical Presentations- Training of Field Force- Field work for assessing strategy effectiveness & implementation, competitor monitoring
What you will do Contribute to product blog with content that is well researched, persona oriented and engaging. Get a good grasp of the industry and create compelling content to drive traffic, engagement and leads Create content for the website around product use-case and help articles, case studies & white papers Ability to think like a product owner and execute content initiatives in all forms including the ability to ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience for all channels of content including online, social media, email, mobile, video. Distribute content on partner websites, top community forums, and social media Manage & Position founder profiles in Linkedin /twitter by curating through leadership content Shape the content strategy and contribute to the content calendar. Own content delivery for Ad campaigna across Linkedin, Google, Facebook, quora. understanding what content goes well & what ad copies work Own the content calendar to scale our messaging and support regional lead-gen programs across regions and industry verticals Plan and execute PR strategy for brand awareness Engage with product integration partners, identify and execute co-marketing/guest blogs /backlink opportunities. Leverage market data to develop content themes/topics and develop the assets that support a point of view and educate customers that leads to critical behavioural metrics. Help our sales team differentiate our product offerings with messaging, battlecards, training material and case studies-Develop a micro-content plan and re-purpose content into new forms such as info graphics, articles, direct mail, etc Measure and improve all key content metrics using tools like Google Analytics, Hotjar HubSpot, among others create outreach emails , email sequences for resource downloads Activation of Inbound marketing Channel through content Requirements Strong understanding of different marketing channels and marketing’s role and impact in a business environment with atleast 2 years of experience in Content Marketing & minimum of 1 year experience in a B2B SaaS company serving international markets Strong SEO understanding and knowledge Passionate about startups, the SaaS industry and Marketing in general Strong verbal and written communication skills, impeccable grammar Strong research skills Portfolio showcasing SEO projects and their outcome Knowledge of A/B & multi variate testing Experience with Marketing Automation tools like Hubpot /Intercom/drift Experience with SEO tools like SEMrush, Ahrefs . Experience with both technical and Non technical aspects of search including page speed, Search algorithms, rich snippets ,Page rendering . Ability to manage multiple projects, stakeholders and priorities
Company DescriptionFounded in February 2019, Liquidity Digital is an NYC based, Venture Backed, well capitalized startup that is establishing a new regulatory-compliant ecosystem for private capital formation and securities lifecycle management. We're enabling accessibility, transparency, efficiency, and liquidity on a global scale. We value agility, innovation, and ability to take and incorporate constructive feedback. This position will be foundational in establishing our presence and building our team in Bangalore.PositionThis full-time permanent position will focus on developing & managing talent acquisition and completing end-to-end recruitment activities to drive alignment with company goals, all while encouraging best practices across the hiring process. You'll help the team find and recruit the best talents globally: NYC, Bangalore and the rest of the world.You will: Track critical recruitment data, produce regular and ad-hoc metrics and report on recruiting activities.Manage the end-to-end recruitment process: from headhunting and finding the right candidates to engaging them on various HR platforms.Coordinate all onboarding activities.Develop, maintain and enhance HR systems to streamline and/or automate processes.Engage and build relationships with talent pool with inbound queries, outbound reach, and community engagement.Qualifications required:- Startup mindset - the ability to independently problem-solve.- Proactively reach out to users to gather feedback and ensure impeccable quality of service.- An energetic and outgoing attitude, with an analytical approach to the best ways to grow our brand.- A keen interest and desire to be involved in all things HR – Learning and Development, Employee Relations, People and Culture.- Excellent interpersonal and communication skills and a desire to help create a harmonious, productive, values-based workplace culture.Join a fast-growing company made of young professionals from all over the world. We know no wall, no border. If you are seeking a meaningful job. You found the right place.