Consumer Insight Manager Consumer insight managers primarily work in market research, seeking to discover target areas that help drive the operational and creative strategies at a company. Consumer insight is used in various divisions of a company, from product development to customer service. Key responsibilities include : ● Management of specialized agencies to ensure high quality research deliverables are met and negotiate to maximize value of dollars spent. ● Manage the execution of research and analysis projects, while proactively analyze and synthesize qualitative, quantitative, and syndicated data to develop new insights about the consumer, shopper, and market. ● Analyze research results against the stated learning objectives to address key business objectives and hypotheses. ● Create actionable insights to help inform strategy and drive informed decision making through customer research, consumer trend tracking & competitive intelligence. ● Trend Tracking: Track relevant macro and consumer trends, identifying key emerging trends,driving foresight to future business opportunities and threats. ● Monitoring the in-market brand performance and consumer responses to it, at a product & communication level. ● Contribute to building the organization's capability in identifying and leveraging consumer,shopper, and marketing insights PROFESSIONAL EXPERIENCE/QUALIFICATIONS ● A minimum of 5+ years of related CIM experience ● Highly motivated, self-starter with the ability to establish Consumer Insights as a function within the organization ● Significant experience designing and leading both qualitative and quantitative research studies, with expertise in techniques and methodologies ● Must be able to synthesize and translate consumer research into strong actionable insights in order to address business challenges ● Well-versed in ever changing research methodologies and possesses the ability to apply research to address business challenges ● Proven collaboration abilities, strategic thinking, and leadership skills ● Experience utilizing syndicated data sources (e.g. point of sale, consumer panel) ● Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms. Strong ability to summarize insights into presentations in clear and understandable calls to action ● Strong analytical skills ● Excellent project management skills
Responsibilities: 1. Perform market scoping, segmentation, and need analysis for target audience 2. Collaborate with CXOs and drive the demand-side strategy 3. Formulate and execute high impact sales strategies to build funnel of qualified leads 4. Aggressively pursue potential leads and follow through to successful conversions thereby meet and surpass revenue goals 5. Work closely with internal teams to ensure that client requirements are met 6. Build strong processes for tracking, measuring, and reporting sales profitability metrics 7. Over a period of time, head the sales function. Successfully hire, train and manage the growing sales wing 8. Constantly network and engage with current clients and identify new prospects within the current segments 9. Champion customer success and increase product adoption. Ensure high customer retention 10. Possess a strong understanding of our product, our competition and positioning. Provide thought leadership and strategic insights on the same Must have: 1. A get-things-done attitude with high level of ownership 2. B.Tech or MBA from a premier institute 3. 1-4 years of proven record in B2B sales or related market in an early stage startup 4. Ability to build processes from scratch and drive threads with a goal oriented mindset 5. Be a proactive, self-initiated hustler 6. Proficiency in Microsoft office 7. Excellent presentation and communication skills, both written and verbal 8. Exposure to working in a start-up will be an add on 9. Experience in leading a sales team is an add on
Responsibilities: Identifying new sales leads Pitching products and/or services Researching organizations and individuals online (especially on social media) to identify new leads and potential new markets Researching the needs of other companies and learning who makes decisions about purchasing Contacting potential clients via email or social media to establish rapport and set up meetings Planning and overseeing new marketing initiatives Attending conferences, meetings, and industry events Social media management & content writing Preparing PowerPoint presentations and sales displays Contacting clients to inform them about new developments in the company’s products Developing quotes and proposals Developing sales goals for the team and ensuring they are met Training personnel and helping team members develop their skills
Should have experience in new technologies and an understanding of enterprise applications / IT, BFSI preferred.We are a truly digital company. Based out of the US, we are building automation that would define the next wave of human use of technology after the Internet Era. We are looking at building a digital cooperative mesh that brings together multiple technology elements like IoT, blockchain and cognitive to create the ability for businesses to ubiquitously use intelligence, connectivity and trust for creating value in the digital economy. This role would report into the front end sales team and look at the full life cycle sales and sales support for both Krama and consulting engagements.
• Development and planning for market research and intelligence reports to identify and penetrate into the market and preparations of marketing and business plans. • Signifying and implementing marketing strategies along with senior management and other sales • Database profiling, sales calling prospects/ suspects and generating prospective company profiles.