SR MARKETING MANAGER ( PLASTIC INDUSTRY)

About the Role

We at AkbarTravels.com are looking for a Marketing Manager to lead and execute marketing initiatives across digital, brand, and performance channels. The ideal candidate should have hands-on experience in campaign planning, customer acquisition, content strategies, and driving measurable growth outcomes. This role requires strong analytical thinking, creativity, and the ability to collaborate across teams including Product, CRM, Design, and Sales.

Key Responsibilities

1. Marketing Strategy & Planning

• Develop and execute the annual/quarterly marketing plan to drive brand growth and revenue.
• Identify new opportunities across channels—digital, partnerships, social, SEO, CRM.
• Monitor market trends, customer behavior, and competitor activities to refine strategies.

2. Digital & Performance Marketing

• Plan and manage campaigns across Google Ads, Meta, Affiliate Networks, and Display.
• Work with internal and external teams/agencies to optimize ROI, reduce CAC, and scale profitable campaigns.
• Track performance metrics such as CTR, CPC, CPA, Conversion Rate, and ROAS.

3. Social Media & Content

• Oversee content strategy for Instagram, Facebook, LinkedIn, and YouTube.
• Plan monthly content calendars, creatives, reels, and engagement-driven campaigns.
• Manage influencer collaborations and community-building initiatives.

4. CRM, Retention & Lifecycle Marketing

• Work closely with the CRM team to design journeys and automation using tools like CleverTap, WebEngage, or MoEngage.
• Support retention initiatives such as emailers, push notifications, SMS campaigns, and loyalty programs.

5. Campaign Execution & Coordination

• Coordinate with Product, Design, Tech, and Holiday/Flight teams for marketing requirements.
• Lead seasonal campaign strategy (e.g., long-weekend sales, festival offers, big travel events).
• Ensure all campaigns align with brand guidelines and deliver a consistent customer experience.

6. Reporting & Analysis

• Create weekly/monthly marketing performance dashboards.
• Analyze data from GA4, Google Ads, Meta Ads Manager, and CRM tools to generate insights.
• Present performance insights and recommendations to senior management.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or equivalent. (MBA preferred)
• 4–6+ years of hands-on marketing experience in travel, e-commerce, OTA, consumer tech, or similar verticals.
• Strong understanding of digital marketing, paid campaigns, CRM, and analytics.
• Proficiency in GA4, Google Ads, Meta Ads, CleverTap/WebEngage, and social media analytics tools.
• Excellent communication, stakeholder management, and creative briefing skills.
• Strong analytical mindset with the ability to interpret data and make decisions.
• Ability to manage multiple projects, campaigns, and vendors simultaneously.
• Passion for travel and customer-focused marketing.

About the Role

We are looking for a highly skilled and experienced Senior React Native Developer with backend experience to join our team and lead the development of our cross-platform mobile application and its supporting backend services. You'll play a pivotal role in building, launching, and scaling a high-performance app that runs seamlessly on both iOS and Android — all from a single codebase — while also architecting and maintaining robust backend infrastructure in Node.js.

If you're passionate about mobile technologies, experienced in backend systems, and excited about building high-quality products from the ground up, we’d love to hear from you Responsibilities

• Lead the end-to-end development of a cross-platform mobile application using React Native.
• Build and maintain backend services and APIs using Node.js, ensuring scalability and performance.
• Collaborate with product managers, designers, and other engineers to deliver intuitive and seamless user experiences.
• Design and implement secure, reusable, and modular components (both frontend and backend).
• Optimize app and API performance across a wide range of devices and platforms.
• Ensure app and backend compliance with modern security, performance, and design standards.
• Set up and manage CI/CD pipelines for both frontend and backend (e.g., Fastlane, EAS, GitHub Actions).
• Integrate third-party APIs, services, analytics, push notifications, and more.
• Manage app store submissions and backend deployments.
• Mentor junior developers and contribute to establishing mobile and backend development best practices.

Requirements

Must-Have:

• 5+ years of experience in full-stack or mobile application development.
• 3+ years of hands-on experience with React Native.
• 2+ years of experience working with Node.js for backend development.
• Strong understanding of JavaScript (ES6+), TypeScript, and modern React architecture.
• Experience designing and integrating RESTful APIs, managing authentication, and handling network issues.
• Deep knowledge of mobile app development lifecycle for both iOS and Android.
• Familiarity with native build tools (Xcode, Android Studio).
• Solid grasp of mobile UI/UX principles and performance optimization techniques.
• Proficiency with Git, GitHub/GitLab, and agile workflows.
• Experience with features like push notifications, deep linking, in-app purchases, and analytics SDKs.

Preferred:

• Experience with Expo or EAS for managed workflows.
• Knowledge of CI/CD tools (Fastlane, Bitrise, GitHub Actions, etc.).
• Exposure to native modules (Objective-C/Swift and Java/Kotlin).
• Familiarity with automated testing frameworks (Jest, Detox, etc.).
• Experience publishing apps to the App Store and Google Play.
• Prior experience in startups or high-growth product environments.
• Working knowledge of databases (e.g., MongoDB, PostgreSQL) and cloud infrastructure (e.g., AWS, Firebase).

What We Offer

• Opportunity to lead and build a product end-to-end — frontend and backend.
• Work with a dynamic, high-performing team in a fast-paced, collaborative environment.
• Remote-first culture with flexible working hours.
• Competitive salary and equity options (if applicable).
• Dedicated learning and development budget to help you grow.

Position: Architect (Typescript and JavaScript)

Experience: 10 Years

Location: Remote, India.

Immediate joiners are preferred.

Roles and Responsibilities:

* Architectural Support: the design, documentation and architecture of scalable software solutions using TypeScript and related technologies.

* Stakeholder Engagement: Collaborate with stakeholders to identify and define project requirements, translating them into technical specifications.

* Development Oversight: Engage in hands-on development, focusing on both new feature implementation and maintaining existing applications (50% development).

* Team Collaboration: Work closely with our development team to provide architectural guidance and ensure best practices are followed.

* Support and Mentorship: Mentor and support other development teams by providing architectural guidance and troubleshooting assistance (50% support).

* API Development: Create and optimize GraphQL APIs

* Code Quality: Write clean, maintainable code following best practices, including unit testing and code reviews.

* Troubleshooting: Debug and troubleshoot issues in existing applications to improve performance and reliability.

* Documentation: Maintain comprehensive documentation of code and processes.

* Collaboration: Work with cross-functional teams to ensure alignment and understanding of project requirements.

* AWS Integration: Utilize AWS services (e.g., Lambda, S3) for application deployment and management.

* Messaging Services: Experience with Kafka or other messaging services for event-driven architectures and data streaming.

* Continuous Improvement: Stay updated with emerging technologies and participate in team knowledge sharing.

Skills & Qualifications:

* 10+ years of experience in software development, with a strong focus on architecture and design.

* Proven experience in leading development teams and architectural design.

* Strong knowledge of JavaScript and TypeScript.

* Experience with RESTful APIs and GraphQL.

* Proficiency in AWS services and cloud-based development.

* Understanding of version control systems (e.g., Git) and collaborative workflows.

* Strong problem-solving skills and attention to detail.

* Excellent communication skills, capable of explaining technical concepts clearly.

* Familiarity with agile methodologies and the software development lifecycle.

* BA/BS in Computer Science, Engineering, or a related field.

Skills Required : Angular7+, Javascript, CSS (Less/Sass), HTML5, Library development, Agile/Scrum, Team Management

Good to have: Experience with any backend technology- .Net/PHP/Laravel

Job Requirements :

- Should be able to design and implement complex technical requirements.

- Should be able to analyze and debug issues and blockers.

- Should unblock the team and help with solving critical issues and dependencies.

- Should be able to quickly analyze, organize, and abstract large amounts of information and to make decisions based on this analysis

- Should be able to provide creative solutions and out of the box thinking as the situation demands

- Should be able to influence and negotiate in technical discussions.

• Must have experience in either of JavaScript frameworks: Angular
• Must have experience in either of backend software development [J2EE, Spring Boot, Spring core, JPA]
• Must have experience in designing/implementing Hibernate/ORM, Restful web services, Micro Services using Java
• Knowledge with relational/ NoSQL databases (e.g., Oracle, MySQL, MongoDB)
• Knowledge with versioning (Git or SVN) /build tools (Maven/Ant/Gradle/Junit), Unit testing & code coverage tools is desired
• Knowledge of App / Web servers (NGINX / Tomcat / Jboss Wildfly)
• Understands the process of new application development and has the ability to apply these concepts with minimal mentoring and supervision.
• Advanced knowledge experience using any of IDE (e.g., Eclipse, SonarQube, STS, VS Code)
• Knowledge on Cloud platform, technologies & deployments is an added advantage
• Resolves technical issues through debugging, research, and
• Must have experience with Agile tools

• Good knowledge in product development domains
• Knowledge in Finance and Insurance domain preferred
• Maintain quality and ensure responsiveness of
• Complete application development by coordinating requirements, schedules, and activities contributing to team meetings;
• Troubleshooting development and production problems across multiple environments and operating platforms.
• Collaborate with the rest of the engineering team to design and launch new features
• Understanding and implementation of security and data
• Ensure designs are in compliance with specifications and standards and best industry
• Usage of Process tools – JIRA, TFS, HP QC or any other agile tools, also knowledge of CMM Level 3 development process.
• Self-motivated & working independently with minimal
• Maintain code integrity and
• Experience working with graphic designers and converting designs to visual
• Follow the coding standards for java and angular

• Usage of troubleshooting tools like J Profiler, J Meter or application performance tuning
• Exposure to Non-web-based developments, for both mobile and
• Development experience using Docker, Kubernetes, Containerization etc in AWS or other cloud platforms
• Willing to take up proof of concepts and showcase the technical capability
• Usage of design tools Visio or draw io
• Usage of CI/CD pipeline