Director - Data Partnerships (Global Media Agency)

Global Media Agency- A client of Merito

Director - Data Partnerships (Global Media Agency)

Director - Data Partnerships (Global Media Agency) at Global Media Agency- A client of Merito · Gurugram, Mumbai, Bengaluru (Bangalore) · 6 - 12 years · ₹25L - ₹32L / yr · Posted 11 Apr 2022

Director - Data Partnerships (Global Media Agency)

at Global Media Agency- A client of Merito

Agency job

via Merito

6 - 12 yrs

₹25L - ₹32L / yr

Gurugram, Mumbai, Bengaluru (Bangalore)

Skills

media

Advertising

Client Servicing

Client Management

Market Research

Data Analytics

Our client creates the data products & technology that make advertising work better for people.

Key Responsibilities:

Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
Execute high-impact marketing programs around new data partner initiatives to enhance positioning
Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

Requirements

Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
OR equivalent professional work experience
Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
A passion for strategic omni-channel marketing and advertising
Proven communication, leadership, and persuasion skills
Outstanding writing, presentation, and overall communication skills
Success managing a direct report

Our client creates the data products & technology that make advertising work better for people.

Key Responsibilities:

Execute an ecosystem strategy for adding and growing key data partners to the Platform. Typical deal structure will include partner identification, outreach, negotiation of terms, and closing
Maintain positive relationships with existing data partners, piloting new initiatives and evaluating the performance of these initiatives as part of the larger Platform strategy
Research and develop innovative new business models and growth opportunities with partners; negotiate, structure, and execute relevant agreements
Execute high-impact marketing programs around new data partner initiatives to enhance positioning
Assist with high profile client and new business initiatives relating to specific client data acquisition requirements
Operate as an expert in the data ecosystem, with deep knowledge of 3rd party data providers, publisher and supply direct relationships, and WPP companies
Oversee quarterly reports on market, industry and adoption rates for management team measuring the business value of the program, present findings to senior management
Find and understand new and emerging technologies; bring new ideas and perspectives back into R&D and the business

Requirements

Bachelor’s degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field.
OR equivalent professional work experience
Comprehensive knowledge of the media and advertising landscape along with the major players in the marketplace
Deep understanding of addressable marketing, audience segmentation and targeting, and both traditional and programmatic media channels
Excellent problem-solving, organizational and analytical skills, with the ability to evolve product strategy based on research, data and industry trends
A passion for strategic omni-channel marketing and advertising
Proven communication, leadership, and persuasion skills
Outstanding writing, presentation, and overall communication skills
Success managing a direct report

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Business partnership

Key Responsibilities

Identify, evaluate, and onboard strategic partners (technology, channel, reseller, and referral partners).
Develop and execute the partnerships strategy aligned with company growth goals.
Build and maintain strong relationships with key partner stakeholders.
Drive joint go-to-market (GTM) initiatives including co-marketing, co-selling, and integrations.
Negotiate partnership agreements, commercial terms, and SLAs.
Enable partners through training, certification, and sales support.
Track partnership performance, pipeline contribution, and revenue impact.
Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success teams.
Monitor industry trends and identify new ecosystem opportunities.
Represent the company at partner events, webinars, and industry conferences.

Required Qualifications

Bachelor’s degree in Business, Marketing, Technology, or related field.
4–8 years of experience in partnerships, business development, or channel sales in a SaaS environment.
Strong understanding of SaaS business models and partner ecosystems.
Proven experience in negotiating and closing partnership deals.
Excellent communication, presentation, and stakeholder management skills.
Experience with CRM tools (Salesforce, HubSpot, etc.).
Data-driven mindset with strong analytical skills.

Key Responsibilities

Identify, evaluate, and onboard strategic partners (technology, channel, reseller, and referral partners).
Develop and execute the partnerships strategy aligned with company growth goals.
Build and maintain strong relationships with key partner stakeholders.
Drive joint go-to-market (GTM) initiatives including co-marketing, co-selling, and integrations.
Negotiate partnership agreements, commercial terms, and SLAs.
Enable partners through training, certification, and sales support.
Track partnership performance, pipeline contribution, and revenue impact.
Collaborate cross-functionally with Product, Sales, Marketing, and Customer Success teams.
Monitor industry trends and identify new ecosystem opportunities.
Represent the company at partner events, webinars, and industry conferences.

Required Qualifications

Bachelor’s degree in Business, Marketing, Technology, or related field.
4–8 years of experience in partnerships, business development, or channel sales in a SaaS environment.
Strong understanding of SaaS business models and partner ecosystems.
Proven experience in negotiating and closing partnership deals.
Excellent communication, presentation, and stakeholder management skills.
Experience with CRM tools (Salesforce, HubSpot, etc.).
Data-driven mindset with strong analytical skills.

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