Head of Public Relations

Location: Remote | Immediate Joining

Duration: 2 months (with potential PPO)

Stipend: ₹10,000 – ₹15,000/month + LoR 

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

About Crea8

"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.

Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.

We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.

Why this role exists

There's a rule we build this entire company around: no one cares about you. Not journalists. Not bloggers. Not the brands we're trying to sell. They care about what's useful to them and their audience. The email that says "please write about us" gets ignored. The pitch that hands someone a valuable story, a sharp data point, something they care about, gets a reply.

That's PR, and it's really just sales wearing a different outfit. You're a great marketer if you know how to sell. Instead of convincing a buyer to buy our product, you're convincing a stranger to spend their credibility on you, because what you're offering is genuinely worth their time.

What you'll actually do

Earned Visibility: Build relationships with journalists, independent bloggers, and creators across skincare, beauty, wellness, and the startup world. Get Crea8 talked about because the story earns it, not because we paid for it.

Distribution: Take what we're already writing and put it in front of people who aren't on our radar yet, communities, groups, and creators wherever our audience actually spends time.

You're a good fit if

• You can write a pitch that gives something before it asks for anything
• You're fine hearing NO a lot, and reaching out again anyway
• You think like a salesperson who thinks like a consultant
• You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
• You actually want to learn how early-stage startups build visibility from zero

Important Note:

Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.

Strong Senior PR Profile from a PR agency / integrated communications background

2

Mandatory (Experience 1): Must have 4+ years of total experience in PR / corporate communications specifically in Real Estate or Miscellaneous (general / multi-sector) domains.

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Mandatory (Experience 2): Must have experience independently owning PR client accounts end-to-end, including client relationships, presentations, and strategic PR planning

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Mandatory (Experience 3): Must have strong, established media relationships and a proven track record leading media outreach, pitching, and relationship management

5

Mandatory (Skill 1): Must be able to develop, review, and quality-check press releases, pitches, bylines, and communication materials

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Mandatory (Skill 2): Must have experience leading integrated campaigns across digital, social, creative, and strategy teams.

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Mandatory (Skill 3): Must have experience managing, mentoring, and guiding PR teams / junior members.

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Mandatory (Skill 4): Must have experience handling issues management, reactive communications, and crisis situations

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Mandatory (Skill 5): Must have experience supporting new business pitches and proposal development.

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Mandatory (Domain): Must have worked either in the Real Estate sector OR across general / multiple sectors (Miscellaneous — e.g. consumer, tech, corporate, lifestyle, BFSI).

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Mandatory (Tools): Must be proficient with AI tools and creating high-quality PowerPoint presentations.

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Mandatory (Communication): Must have excellent written and verbal communication with strong stakeholder management skills.

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Mandatory (Note): This RC covers two open positions — one requiring PR experience specifically in the Real Estate sector, and one open to Miscellaneous (general / multi-sector) PR backgrounds

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Preferred(Education): Must have a Bachelor's degree in Mass Communication, Journalism, PR, or a related field.