Client Partnership & Revenue (West) at Broadcasting and Media company · Mumbai · 2 - 5 years · ₹6L - ₹12L / yr · Posted 7 Dec 2022

Designation: Senior Executive/Assistant Manager.
Responsibilities:
• Key Accounts Management: Retention and maintaining relationship with Existing
Broadcasters, Query Management & Daily Operations
• Executing the Subscription Contracts and ensuring regular, timely payments of
services rendered
• Analyse BARC data to help Broadcasters with data insights
• Identify potential need gaps and maximize every business opportunity across
stakeholders
• Pitching & Monetising BARC Products with Broadcasters
• Collaborate internally with Finance, Legal, Measurement Science, Market/Business
Analytics, Technology, Marcom for all related work
• Onboarding New Broadcasters/ Channels
• Regular MIS management, Involvement in additional projects
Requirements:
• MBA with 2-5 years of experience, preferably in Research
• Understands Broadcast Ecosystem
• Currently working with a Broadcaster, Top 4 Networks ideally
• Work experience in Research Department at a Broadcaster, GEC genre preferably

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Job description
Role: Manager/Sr. Manager - Ad Sales
Revenue Generation, Media Sales
Responsibilities:
1. Achievement of Sales Targets/Revenue Generation
2. New Business Development- New Brands on board- First-time advertisers/maximum ; coverage with clients.
3. Client Servicing- Work on timely revert on Briefs/Presentations & Proposals/Post Eval/Reports/Build relationships with the clients
4. Tracking Advertisement campaigns of clients & accordingly design/pitch customised cinema campaigns for the clients.
5. Building pipelines and forecasting business
6. Handling collections / outstanding
7. Production House Partnerships – Build and maintain strong relationships with production houses to identify upcoming movie releases and trailer opportunities, and proactively pitch and secure trailer advertising business.
Essential Skills
-Must have hands on experience in media / space selling, concept selling, corporate selling.
-Industry experience, should understand the sales process and strong background. Strong sales person with great ability to network.
-Ability to handle & work under pressure.
-Excellent Communication skills.
-Prepare and present presentations to customers and potential customers.
As a Key Account Manager (KAM) in 2026, the role has shifted from being a "relationship manager" to a "strategic growth architect." You are now expected to use AI-driven insights to predict client needs and act as a consultant rather than just a vendor.
Below is a modern, professional Job Description for a KAM.
Job Title: Key Account Manager (KAM)
Role Overview:
We are looking for a Key Account Manager to oversee and nurture our most valuable client relationships. In this role, you aren't just a point of contact; you are a strategic partner. Your goal is to deeply understand the client’s business objectives and align our solutions to help them achieve long-term success. You will manage a high-value portfolio, ensuring retention, identifying expansion opportunities, and driving mutual profitability.
Key Responsibilities:
- Strategic Partnership: Build and maintain long-term, trusting relationships with "big player" clients, acting as their primary advocate within our company.
- Account Growth (Upselling/Cross-selling): Identify "white space" opportunities within existing accounts to introduce new products or services that solve specific client pain points.
- Predictive Problem Solving: Use data analytics and AI tools to monitor account health and proactively resolve issues before they escalate.
- Contract Negotiation: Lead complex negotiations for contract renewals and pricing agreements, ensuring terms are beneficial for both parties.
- Cross-Functional Leadership: Collaborate with Marketing, Product, and Support teams to ensure seamless delivery and tailored solutions for your key accounts.
- Market Intelligence: Stay ahead of industry trends and competitor moves to provide your clients with consultative insights that position them for success.
Required Skills & Qualifications :
- Relationship Management: Proven ability to manage large-scale accounts and build rapport with C-suite stakeholders.
- Commercial Acumen: Strong understanding of P&L, budgeting, and financial forecasting.
- Analytical Thinking: Proficiency in using CRM software (Salesforce, HubSpot) and AI-driven dashboards to interpret customer data.
- Negotiation & Persuasion: Expert-level communication skills with a track record of closing high-stakes deals.
- Adaptability: Ability to pivot strategies in a fast-paced, digital-first market







