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Managerial Responsibilities |
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Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder
Position: Marketing Specialist – Advanced Healthcare Funnel Builder
Location: Remote
Job Mode: Full-Time
Notice Period: Immediate Joiner Preferred
________________________________________
Position Overview
We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.
The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.
________________________________________
Key Responsibilities
1. Paid Advertising Strategy & Execution
• Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.
2. Funnel Architecture & Development
• Design and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.
3. Content & Creative Collaboration
• Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.
• Develop compelling healthcare-oriented messaging that educates, engages, and converts.
4. Data Analysis & Reporting
• Analyze campaign and funnel performance metrics to make data-driven optimizations.
• Produce weekly and monthly reports highlighting KPIs and actionable insights.
5. Compliance & Healthcare Industry Awareness
• Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.
• Maintain ethical advertising practices and safeguard patient privacy.
________________________________________
Qualifications & Skills
Required:
- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
- Proven track record of building complete digital funnels that consistently convert.
- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages).
- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns.
- Excellent grasp of CRO (Conversion Rate Optimization) principles.
Preferred:
- Healthcare industry marketing experience.
- Knowledge of HIPAA-compliant marketing.
- Familiarity with SEO, retargeting, and omnichannel marketing strategies.
- Experience promoting high-value, cash-pay healthcare services.
________________________________________
Performance Metrics
Success in this role will be measured by: -
- Cost per Lead (CPL) within target range.
- Conversion Rate from lead to booked appointment.
- Return on Ad Spend (ROAS).

- Front-End Development and JavaScript skills
- Back-End Web Development and Software Development skills
- Experience with Redux.js
- Strong problem-solving and analytical skills
- Ability to work in a collaborative team environment
- Bachelor's degree in Computer Science or related field
∙3-5 years of development experience
∙Working experience in Front end skill: ReactJS, HTML, CSS, JavaScript.
∙Working experience in Web Services (REST)
∙Database knowledge would be an added advantage.
∙Experience in Backend like Java Spring boot would be an added advantage.
Certifications Needed:
- ∙Bachelor's or master’s degree in computer science, Information Systems, Engineering or equivalent.

Snowflake Data Engineer
Job Description:
· Overall Experience : 5+ years of experience in Snowflake and Python.
· Experience of 5+ years in data preparation. BI projects to understand business requirements in BI context and understand data model to transform raw data into meaningful data using snowflake and Python.
· Designing and creating data models that define the structure and relationships of various data elements within the organization. This includes conceptual, logical, and physical data models, which help ensure data accuracy, consistency, and integrity.
· Designing data integration solutions that allow different systems and applications to share and exchange data seamlessly. This may involve selecting appropriate integration technologies, developing ETL (Extract, Transform, Load) processes, and ensuring data quality during the integration process.
· Create and maintain optimal data pipeline architecture.
· Good knowledge of cloud platforms like AWS/Azure/GCP
· Good hands-on knowledge of Snowflake is a must. Experience with various data ingestion methods (Snow pipe & others), time travel and data sharing and other Snowflake capabilities
· Good knowledge of Python/Py Spark, advanced features of Python
· Support business development efforts (proposals and client presentations).
· Ability to thrive in a fast-paced, dynamic, client-facing role where delivering solid work products to exceed high expectations is a measure of success.
· Excellent leadership and interpersonal skills.
· Eager to contribute to a team-oriented environment.
· Strong prioritization and multi-tasking skills with a track record of meeting deadlines.
· Ability to be creative and analytical in a problem-solving environment.
· Effective verbal and written communication skills.
· Adaptable to new environments, people, technologies, and processes
· Ability to manage ambiguity and solve undefined problems.
Greetings from VEST Software
About VTEST
Founded in 2015 in Pune, VTEST (www.vtestcorp.com) is a pure-play Software Testing services firm based out of Pune, India registered in Atlanta, US and Melbourne, Australia and recognized with Great Place to Work & NASSCOM certified. VTEST works with clients across the globe and employs Manual and Automation Testers to implement best testing practices for all types of testing. Our testers work Remote or from VTEST and client offices across India and international locations.
We are seeking a skilled Manual QA Tester with Salesforce testing experience to join our QA team. The ideal candidate will have a strong foundation in manual testing methodologies along with hands-on experience testing Salesforce-based applications along with BDD/Gherkin syntax and excellent communication skills are essential for this role.
Job Skills: Manual_Salesforce Testing with BDD/Gherkin and AI usage.
Work Location: Work from Office - Viman Nagar, Pune
Work Mode: Hybrid (3 days in a week)
Qualifications: Any Graduate (Yes, at VTEST we accept ANY Graduate irrespective of Specialization, College, University. If you can TEST then apply to VTEST)
Years of Experience: 4 to 6 Years
Joining Availability - Immediate to 30 days
Required Skills:
- 4 - 6 years of manual testing experience with at least 2+ years in Salesforce application testing.
- Strong knowledge of Salesforce CRM (Sales Cloud/Service Cloud).
- Salesforce certification (e.g., Salesforce Administrator or Platform App Builder) is a strong plus.
- Proficiency in writing test cases, test plans, and understanding end-to-end business workflows.
- Experience with BDD frameworks (Cucumber/Gherkin) is mandatory.
- Worked on AI testing.
- Familiarity with Agile/Scrum environments.
- Excellent verbal and written communication skills – must be able to effectively articulate issues and collaborate with teams.
What You Will Do:
- Understand and analyze business requirements, functional specifications, and technical documentation.
- Design, develop, and execute comprehensive manual test cases for Salesforce and integrated applications.
- Conduct various types of testing – functional, regression, UI, integration, and system testing.
- Validate Salesforce configurations, customizations (Apex, Visualforce, Lightning components), workflows, and reports.
- Collaborate with business analysts, developers, and stakeholders to ensure quality deliverables.
- Participate in defect triage meetings and drive issues to resolution.
- Use tools such as JIRA, Zephyr, or similar for test management and defect tracking.
- Create and maintain test documentation, test data, and testing metrics.
VTEST is an Equal Opportunity Employer. As a policy, VTEST provides equal employment opportunities, without any discrimination on the grounds of age, color, disability, marital status, nationality, race, religion, sex, sexual orientation. VTEST strives to maintain a work environment that is free from any harassment based on above considerations.
Below are a few links for you to refer to and know more about VTEST, our employee-friendly policies, our work ethics, and standards to start with -
Website www.vtestcorp.com
LinkedIn https://www.linkedin.com/company/vtest/
Facebook https://www.facebook.com/vtestcorp
Instagram https://www.instagram.com/vtest_software/
Twitter https://twitter.com/vtestcorp
Write and post technical job descriptions
Source potential candidates on niche platforms, like LinkedIn
Parse specialized skills and qualifications to screen IT resumes
Perform pre-screening calls to analyze applicants’ abilities
Interview candidates combining various methods (e.g. structured interviews, technical assessments and behavioral questions)
Coordinate with IT team leaders to forecast department goals and hiring needs
Craft and send personalized recruiting emails with current job openings to passive candidates
Participate in tech conferences and meetups to network with IT professionals
Compose job offer letters
Onboard new hires
Promote company’s reputation as a great place to work
Conduct job and task analyses to document job duties and requirements
Keep up-to-date with new technological trends and products
Are you looking for a long-term and full-time remote role where you can work with US-based companies? Read on!
What is Wishup?
Wishup is India's leading remote employee platform helping US-based businesses in building highly efficient remote teams. Wishup was founded in 2015 by IITM & IIMA alumni and is backed by marquee investors like Orios Venture Partners, Inflection Point Ventures, Tracxn capital, and Mato Peric.
We are witnessing phenomenal month-on-month growth and stand at a cusp of a revolution in the remote workforce industry. This is your chance to be a part of the revolution - we are inviting applications to work with our US-based clients.
Job Profile:
- Prior experience in e-commerce management would be a great fit for this role
- The role is remote and full-time (not a freelancing assignment)
- The role would require working in the US time zone
What's in it for you?
- International exposure: You’ll get to interact and build relationships with the smartest global founders and CXOs working on cutting-edge ideas
- No hassle of US visa application; since it’s remote working
- Constant upskilling to maintain market relevance: We provide up to 4 weeks of training
during onboarding in all the latest industry tools and practices
- Stable full-time remote job in a company that has been fully remote for over 5 years: work
from home (or anywhere), forever!
- Scope of rapid growth based on bi-annual appraisals
- A healthy work-life balance
You're a great fit if you have:
- At least 2 years of full-time employment experience
- A stable career employment track record
- Impeccable written and spoken English
- An aptitude for mathematics and logic
- A solid experience in resolving work-conflict situations
- High-speed internet connection
- Laptop with an integrated camera and a pair of headphones
- Distraction-free workspace with zero external interference
- Ability to work with US time zones
- Mon-Fri, 6:30 p.m. - 3:30 a.m. IST
- Mon-Fri, 9:30 p.m. - 6:30 a.m. IST
https://www.glassdoor.co.in/Reviews/Wishup-Reviews-E1511572.htm?filter.iso3Language=eNg" target="_blank">https://www.glassdoor.co.in/
Social Media Links:
LinkedIn - https://www.linkedin.com/company/wishup-services/" target="_blank">https://www.linkedin.com/
Facebook - https://www.facebook.com/wishupnow/" target="_blank">https://www.facebook.com/
Twitter - https://twitter.com/wishupnow" target="_blank">https://twitter.com/wishupnow
Instagram - https://www.instagram.com/wishupnow/" target="_blank">https://www.instagram.com/
https://www.youtube.com/watch?v=6Uolgas0Uj4" target="_blank">https://www.youtube.com/watch?
https://www.youtube.com/watch?v=qHPMod_jzmA" target="_blank">https://www.youtube.com/watch?

· Arranges project requirements in programming sequence by analyzing requirements; preparing a work flow chart and diagram using knowledge of computer capabilities, subject matter, programming language, and logic. · Consults with BA/SA to identify current operating procedures and clarify program objectives. · Reads manuals, periodicals, and technical reports to learn ways to develop programs that meet user requirements. · Designs computer terminal screen displays to accomplish goals of user request. · Converts project specifications, using flowcharts and diagrams, into sequence of detailed instructions and logical steps for coding into language processable by computer, applying knowledge of computer programming techniques and computer languages. · Unit Testing and debugging. · Maintains programming guidelines by writing and updating policies and procedures. · Protects operations by keeping information confidential. · Contributes to team effort by accomplishing related results as needed. · Develops and maintains applications and databases by evaluating client needs; analyzing requirements; developing software systems. |

Requirements:
Support the entire application lifecycle (concept, design, test, release and support) on both Android and iOS
- Build a framework as the application grows so our Apps and SDKs are unanimous.
- Produce fully functional mobile applications writing clean code
- Gather specific requirements and suggest solutions
- Troubleshoot and debug to optimise performance
- Design interfaces to improve user experience
- Liaise with Product team to plan new features
- Ensure new and legacy applications meet quality standards
- Stay up-to-date with new technology trends
- Work with latest Security protocols and data transfer optimisations
- Proven work experience as a Mobile developer with 3 - 5 years of experience.
- Must be proficient in at least one programming language from Java, Swift & Objective C and must be willing to learn the other two.
- Experience with third-party libraries and APIs
- Familiarity with OOP design principles
- Excellent analytical skills with a good problem-solving attitude
- Ability to perform in a fast paced team environment
- Strong understanding of in-device security
Preferences:
If you have experience Building apps for fast-growing startups
- If you have hands-on experience on iOS and Android both
- If you have experience working with Flutter.
Note:Our Android application is being written in Java
and iOS app in Objective C and Swift.
We offer a suite of memberships and subscriptions to spice up your lifestyle. We believe in practicing an ultimate work life balance and satisfaction. Working hard doesn’t mean clocking in extra hours, it means having a zeal to contribute the best of your talents. Our people culture helps us inculcate measures and benefits which help you feel confident and happy each and every day. Whether you’d like to skill up, go off the grid, attend your favourite events or be an epitome of fitness. We have you covered round and about.
- Health Memberships
- Sports Subscriptions
- Entertainment Subscriptions
- Key Conferences and Event Passes
- Learning Stipend
- Team Lunches and Parties
- Travel Reimbursements
- ESOPs
Thast what we think would bloom up your personal life, as a gesture for helping us with your talents.
Join us to be a part of our Exciting journey to Build one Digital Identity Platform!!!
keen to grow and foster a growing community, have been an influencer amongst your friends and community, team player
Lover interacting and helping people
You are a charismatic people person who can talk to anyone, you are flexible, fearless and excited to help build something awesome and share it with the world
You are motivated and understand the impact of highly satisfied, excited community.
Responsibilities
You will be powered with creating, fostering and supporting the community and inspire the growing community to share the BelonG Experience
Turn community members into passionate evangelists. Identify and engage community advocates
Monitor social media sites and actively participate in discussions across. Spread the BelonG love through creating exciting blogs and social content
Design, Develop programs that generate value for the community
Manage relationship with the community members, mentors, investors, and corporate partners

