About the job

As the AGM - Acquisition, you will be responsible for developing and implementing our marketing strategy for player acquisition. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful player acquisition and optimum utilization of all resources. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.

Responsibilities

• Develop and implement a cohesive marketing plan for player acquisition through various platforms.
• Ideate and execute innovative campaigns for player acquisition. Strategizing and implementing various promotional offers and bonus offers to increase player acquisition and deposits.
• Create aggressive monthly and quarterly acquisition plans and ensure we meet them.
• Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behaviour, usage, and spending.
• Analyse the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and acquisition.
• Prepare regular reports and presentations on marketing metrics.
• Conduct market analysis to identify challenges and opportunities for growth.
• Provide guidance and ideas to organize effective marketing events.
• Conduct thorough competitive analysis to stay informed and ahead of the competition.

Requirements

Qualifications

• Demonstrable experience in a senior role leading acquisition as well as designing and implementing successful marketing campaigns.
• Thorough knowledge of SEM, Facebook and CRM tools like CleverTap, Web-engage, etc.
• Advanced Excel skills and knowledge of SQL and Tableau is preferable.
• Ability to creatively solve business problems through strategic and innovative approaches.
• Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
• Highly analytical with the ability to collate, analyse, and present data and drive clear insights into decisions that improve KPIs.
• Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.
• Ideally, should have gaming or e-commerce industry experience.

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

We are looking for a Product Lead who will work in collaboration with the Global team and take responsibility for growing the product. Our product team will be the guiding force for all our products, working towards the birth and growth of each element of BLITZPOKER on a daily basis.

You will be responsible to plan, manage & implement schedules to ensure deadlines are met and maintaining a high-quality standard of product, live-ops & delivery. You will be working closely with our design, business, engineering, and operations team, to comprehend user-faced hurdles, brainstorm and curate beautiful solutions and also ensure that BLITZ Brand grows manifolds. This role would provide you with an opportunity to join a small team with big ambitions and grow products from scratch to the hockey stick trajectory.

Responsibilities

• Manage products with supervision and run live operations for the games/other products.
• Plan daily operations.
• Responsible for the growth of a critical business line for the company.
• Identify key features based on customer and market feedback.
• Responsible to look into product analytics and finding insights for the growth of the business.
• Coordinates activities that affect operational decisions and business requirements.
• Communicates with all relevant departments to ensure delivery times are met.
• Manage the product life cycle of the assigned product module and ensure all product enhancements are thought through and implemented.
• Work with Marketing leads from Acquisition, Brand, Consumer Research, Corporate Development, and others to develop and execute integrated marketing plans through all phases of product development.
• Responsible for finding hacks to grow in product and also in new game ventures.
• Responsible for making data-driven decisions for all the experiments across the products

Requirements

• 7-9 years of experience is preferred but if you don’t and can substitute experience with passion then let’s talk.
• Good communication skills.
• Attention to detail.
• Data-driven - solid understanding of data/analytics tools, and the ability to deep dive into data to make decisions.
• Advance knowledge of MS Office & MS-Excel.
• Love for games and creating a fun, compelling, and addictive user experience.
• Must have the passion to self-motivate, the guide to selling your ideas to other stakeholders, and the drive to execute those ideas cross-functionally.