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Content & Marketing
Posted by Aayush Tapuriah

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Mumbai
2 - 5 years
{{600000 / ('' == 'MONTH' ? 12 : 100000) | number}} - {{1200000 / ('' == 'MONTH' ? 12 : 100000) | number}} {{'' == 'MONTH' ? '/mo' : 'lpa'}}

Skills

Content Marketing
Branding
Social Media Marketing (SMM)
Digital Marketing
Viral Marketing
Product Marketing

Job description

About ELEVAR ELEVAR’s goal is to use innovative product design and effective brand communication to create a new-age sports brand. Our first product involved re-imaging the Cricket Bat. At different times, bats have let us down in terms of performance, reliability, and style. So, we decided to build a bat that addresses all these problems and a brand that reflects the values of the new age cricketer. Check out www.elevarsports.com for more details. We’re now looking into new products and looking to expand the marketing team as we look to take the brand to the next level. Job Overview Join an exciting early stage sports startup and take on a leadership role in marketing & sales. Work closely with the founders to help grow & define the ELEVAR brand. Role and Responsibilities: PRIMARY - Content & Influencer Marketing o Conceptualizing and creating content – both written and video o Planning and executing brand campaigns while coordinating with relevant agencies o Identifying and working with celebs, athletes, micro influencers on campaigns - Sales & Partnerships o Opening sales channels beyond own website (marketplaces, stores, B2B) o Structure partnerships with cricket tournaments/events for brand building SECONDARY - Product & Performance Marketing o Market research and competitive intelligence o Defining audience segmentation and targeting across channels - PR: Develop a paid & earned media strategy and co-ordinate with various publications - Marketing Analytics: Channel attribution and funnel optimization Required Professional Experience: - Min 2 years and max 5 years of work experience in content, marketing or business development - Strong understanding of all aspects of marketing and branding - Demonstrated problem-solving ability and strong written and verbal communication skills - Strong analytical skills and fluency in using MS Office and especially excel Important Personal Attributes: - LOVES Sports, especially cricket - Confidence, positive attitude, and patience - Eager to work at an early stage startup - Can work independently and has a getting things done attitude - Demonstrated leadership, passion, and a willingness to learn new skills

About Elevar Sports

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Founded

2018

Type

Product

Size

6-50 employees

Stage

Raised funding
View company

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