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Content Strategist
Content Strategist
Stratedgy's logo

Content Strategist

Farah Nariman's profile picture
Posted by Farah Nariman
2 - 6 yrs
₹3L - ₹5L / yr
Mumbai
Skills
Content Writing
Content Marketing
Strategist
Social media management

We are looking for a Content Strategist/Writer who has experience in creating content for branding and digital marketing, and an ability to stay up to date with the latest trends. He/she will be responsible for creating, and improving content across our business verticals. 

The role will include generating content for branding projects, websites, improving social media interaction by ideating on creative concepts and campaigns, driving engagement, creating content calendars etc. 

 

The Content Manager/Writer will work closely with the rest of the team to achieve overall marketing goals. 

Responsibilities:

 

Creating original & creative content that drives traffic to a website and social media platforms:

    • Create social media strategy aligned with short-term and long-term marketing targets
    • Write research-based content that is original and engaging
    • Edit/proofread and quality check content
    • Develop creative concepts for digital media, including social media creatives (This includes copy for creatives, infographics, and captions for social media)
    • Develop authentic social media campaigns 
    • Tie-in editorial calendars with trending digital initiatives and campaigns 

 

 

  • Promote the business's brand identity via trendy, authentic and creative content 
  • Create content for other marketing collateral as and when needed 
  • Write content for web pages, ebooks, and video scripts as and when required
  • Assist with creating content for business pitches as and when required
  • Create original, witty, on-trend concepts for social media creatives and campaigns
  • Work with the design team to ensure creatives are based on the brief and lead to online engagement 
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About Stratedgy

Founded :
2009
Type :
Services
Size :
20-100
Stage :
Profitable

About

We are often asked why a design agency is called Stratedgy? Isn’t it obvious? Or do people believe that design is only what it looks like? We realized that more often than not, design is viewed as only what the finished product looks like.. Strate(d)gy [pun intended] is such an important aspect of communication design. There are so many factors that go into effective communication. We need to consider the audience, the context, the objective of the communication, and only then we can formulate a message that is effective enough to make a strong point. We are not going to just choose fonts and colors for you now, are we? The space of design is increasingly becoming really interesting in the Indian context. People are finally appreciating that design goes beyond how it looks... we are finally finding acceptance as design partners to build brands with. And that, is our favourite part of design. We are here to build a relationship... we are here to understand you, and be understood along the way. We are here to give you a fresh perspective on how to effectively communicate the amazing brand proposition you have so painstakingly and bravely envisioned. We are here to talk your language or to together develop our own. While we are very fluent in jargon, we know you are smart enough to look beyond that and not solely be wowed with big words. We don’t claim to know your business, but we know ours pretty damn well. And once we are on board we will make it our business to know and grow yours.
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Farah Nariman

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