We are looking for a Content Strategist/Writer who has experience in creating content for branding and digital marketing, and an ability to stay up to date with the latest trends. He/she will be responsible for creating, and improving content across our business verticals.
The role will include generating content for branding projects, websites, improving social media interaction by ideating on creative concepts and campaigns, driving engagement, creating content calendars etc.
The Content Manager/Writer will work closely with the rest of the team to achieve overall marketing goals.
Responsibilities:
Creating original & creative content that drives traffic to a website and social media platforms:
- Create social media strategy aligned with short-term and long-term marketing targets
- Write research-based content that is original and engaging
- Edit/proofread and quality check content
- Develop creative concepts for digital media, including social media creatives (This includes copy for creatives, infographics, and captions for social media)
- Develop authentic social media campaigns
- Tie-in editorial calendars with trending digital initiatives and campaigns
- Promote the business's brand identity via trendy, authentic and creative content
- Create content for other marketing collateral as and when needed
- Write content for web pages, ebooks, and video scripts as and when required
- Assist with creating content for business pitches as and when required
- Create original, witty, on-trend concepts for social media creatives and campaigns
- Work with the design team to ensure creatives are based on the brief and lead to online engagement
About Stratedgy
Similar jobs
- Developing content marketing strategies for blogs, websites and other platforms and implementing them.
- Collaborating with the SEO team and creating optimized content for the blogs and website.
- Use Google Trends, Google Search Console,Google Analytics, Google Data Studio and other tools for content creation and marketing.
- Drive traffic to company pages through various search engine marketing strategies.
- Creating, reviewing and publishing engaging content for blog, website, social media, ad campaigns and other marketing requirements.
- Actively promoting our blog and pitching articles to relevant platforms (guest blogging) to increase website traffic.
- Constantly analyzing the content KPIs and updating the content accordingly.
- Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
The ideal candidate must have:
- 3+ years of total experience in content writing, content management and .
- 2+ years of experience in leading a team.
- Knowledge of SEO best practices and web traffic metrics.
- Knowledge of various content marketing tools,
- Great time management skills, organizational skills, and team spirit.
- Excellent writing skills in English.
- Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
- Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
- Proofreading and editing submissions according to brand guidelines
- Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience
- Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
- Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
- Developing and managing the editorial calendar to ensure deadlines are met
Key Requirements
- A bachelor’s degree in Marketing, Journalism, English, or similar field
- Min of 2-4 years’ experience working as a content manager
- You are a creative marketing professional, preferably with a strong content creation and writing background.
- You have the ability to develop engaging content for a wide range of audiences.
- You are a creative thinker and have excellent attention to detail.
- You are organized and can deliver high-quality work within agreed timelines.
- You possess excellent written and verbal communication skills.
- Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
- A strong grasp of UX and SEO best practices
Location : Gurgaon
CTC : 30000-35000 PM
Experience : 2-5 Years of relevant/equivalent experience
Job Description: Social Media Specialist
We are looking for an experienced and creative Social Media Specialist to join our team. As a Social Media Specialist, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing and sales efforts. You will be working closely with the Marketing and Sales departments.
- Develop, implement and manage our & clients’ social media strategy
- Define most important social media KPIs
- Manage and oversee social media content
- Measure the success of every social media campaign
- Stay up to date with the latest social media best practices and technologies
- Use social media marketing tools
- Work with copywriters and designers to ensure content is informative and appealing
- Collaborate with Marketing, Sales and Product Development teams
- Monitor SEO and user engagement and suggest content optimization
- Communicate with industry professionals and influencers via social media to create a strong network
- Provide constructive feedback
Key Qualifications :
- Bachelor/Masters.
- Experience of 1-2.years
- Willing to learn
- Knowledge of Google Adwords, Facebook Ads Manager & Google Analytics is a must.
Key Functions:
- Create new text and video content for our app and website.
- Moderate reviews and other user generated content submitted by millions of users.
- Increase key performance metrics like time on page and bounce rate.
- Reach out to students and colleges to generate content that users need.
- Work closely with technical team to improve consumption of content.
Key skills: Content writing, primary and secondary research, moderation, web content curation.
Desired Candidate:
- Excellent written and oral communication skills
- Strong vocabulary along with impeccable spelling and grammar
- Understanding of what makes content compelling especially web content or blogs
- Good analytical skills and an ability to present information in a proper format
- Passionate about interacting with students and colleges to gather unique information
- Ability to write interesting, relevant content
The company is truly simplifying the financial world by making global financial products easily accessible to global citizens. Their mission is backed by tier 1 VCs and they have already raised in excess of 55 mn dollars within the last one year.
As a Content Marketing Manager, you will be responsible for shaping and executing a long-term content marketing strategy for the group.
What you will do:
- Developing a digital cross-platform content strategy that supports the business objectives and aligns with the brand values
- Managing content calendars and ensuring that the content remains consistent across all platforms
- Staying up-to-date with digital developments and generating new ideas to draw the audience's attention through content
- Improving keyword ranking and quality score by SEO optimization
- Tracking content performance using tools such as Google Analytics and SEM Rush
- Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments
- Tracking consumer and content analytics and generating reports and presentations
- Keeping up to date with content trends, consumer preferences, and advancements in technology
- Driving content output to ensure all deliverables are met and turn-around is cost-effective
- Maintaining a deep understanding of industry trends in order to feed into wider marketing strategy
Desired Candidate Profile
What you need to have:- Bachelor's degree in Literature, Journalism, Marketing, Communications, or similar stream
- Ideally a minimum of 2 years’ experience in Content Marketing
- A portfolio of published work
- Proven track record in a fast-paced environment gained either in-house or agency side
- Familiarity with all the content forms like blog, infographics, ppts, video, ebooks etc and market in relevant different forums
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign
- Good knowledge of various content platforms such as social media, blogs, and print media
- Excellent computer skills with MS Office and Google Suite
- Strong understanding of content practices to increase engagement of the content pieces
- Excellent written and verbal communication skills
1. To write on a variety of topics related to education and courses offered by the colleges and institutions in India and educational news and updates etc.
2. Knowledge of writing articles, blog posts, descriptions, page titles etc. for digital media.
3. Create content which gives website readers access to information in a simple, easy to understand language.
4. The content writer should know the target audience and write content to engage and draw visitors.
5. Generate content, making smart use of keywords. The text should have relevant keywords and variations for better search engine ranking and indexing.
6. Creating stories from in-house reports/surveys monthly.
7. Developing new ideas for web content.
8. Work with team members to enhance content pieces.
9. Candidates handled a team will be given preference.
Desired Profile
1. Freshers with impressive writing skills are welcome.
2. As a web content writer, ability to write engaging content for websites.
3. Knowledge in writing content for websites/print/company blogs.
4. Good written and communication skills.
5. Awareness of Search Engine Optimization (SEO), internet marketing trends is a plus.
6. Excellent time management skills.
Personal Traits:
1. Excellent written and oral communication skills.
2. Excellent problem solving skills.
3. Should be excellent in Time Management, Planning Skills & Organizing Skills.