Social Media Marketing (SMM) Jobs in Mumbai

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Job Responsibilities :

• Learn and devise strategies to drive online traffic to the company website.
• Implement and invest in long-term SEO strategies to drive organic growth
• Plan and execute all web, SEO, email, social media etc. activities
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns.

The applied candidate to write a content blog and articles for the web page.

Handle, review, and perform daily account responsibilities associated with Paid Marketing Platforms such as Google Ads, Facebook Ads, LinkedIn Ads etc.

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share,

quality score and other important account metrics.

Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.

Direct, handle and be able to generate weekly and monthly reporting for all major metrics, goals

tracking, revenue tracking, and other paid search initiatives.

Keep pace with search engines and PPC industry trends and developments.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with business goals.

• Understand the needs, motivation, and behaviour of social media users and be obsessed with creating delightful experiences for these users
• Use data-backed insights to fuel the most viral content on social media and editorial pages run by GoodGlammGroup.
• Optimize channel performance across platforms and build and maintain analytics, key metrics and systems to measure the performance of the overall platform and for significant campaigns

• Track, measure and analyze performance & continuously optimize them

• Working with multiple stakeholders in a fast-paced environment to get work done and build positive team relationships.

• 1-3 years overall experience in analytics or consumer tech products (web/app) of scale in India
• Strong analytical, decision-making, and problem-solving skills

• Excellent verbal and written communication

• Experience in analyzing user behaviour data and deriving actionable insights.

• Prior experience of platform features and network growth on social media platforms

• Lead and manage across marketing, digital platforms, and performance.
• Drive digital marketing with a focus on results and strategic lead generation techniques.
• Create effective systems and solutions that enable digital efficiency and effectiveness.
• Identify new and pioneering opportunities to achieve best-in-class communications.
• Increase revenue and profitability
• Social media platform management and updates with the agency
• Create media plans for each campaign with a focus on effective lead generation.
• Create content for websites and digital platforms, and plan an annual content calendar 
• Creative supervision working alongside the agency 
• Building media relations

• Experience in digital marketing or advertising is required.
• Extremely organised and self-directed
• Digital experience, implementing email campaigns, SEO/SEM, social media, and display advertising campaigns
• Working knowledge of Google Ads and Analytics, Facebook, Instagram, YouTube, etc.
• Experience working in sports, travel, experiential, or luxury industries is preferred.

Role: Customer Success & Ad Ops 

Location: Bangalore & Mumbai, India

About the company:

Founded by entrepreneur Rajiv Dingra, RD&X Network is a technology company offering transformational martech, adtech, and deep tech products and solutions to drive creative, media, data, and business transformation, helping global businesses become real-time, disruptive, and thereby achieve exponential growth. We are a geography agnostic, hybrid work culture, and agile company which is focused on a forward-looking work culture. We have some of the best industry talents on board and we identify ourselves as Transformists. We believe that transformation is not just for business, but for our people too. To know more, visit www.rdandx.com

To know about the products that we are building, you can take a quick glance at our website: www.rebid.co

Our Team:

We are a small, focused, and collaborative team

New members quickly take on responsibility of larger parts of the application

While your focus may be on one part of our technology stack, we know that engineers love to learn, and we encourage you to continue to learn all of our tools

We are gunning for a hybrid work culture as we truly believe that everyone can perform in any environment with a deep sense of belonging and a community to deliver results that we can be proud of.

Come aboard, because we are building a flying jet 🚀 while in a take-off mode. And the jet is a supersonic one! 😊

Customer Success & Ad Ops Executive:

Fueled by our customer and business growth, we’re looking for Customer Success Executive to run and grow relationships with our customers, ensuring they are successfully adopting the product. 
The goal of our Customer Success Executive at ReBid is, simply, to help our customers achieve marketing and advertising growth using our platform. They do so by partnering with the ReBid Customer Success Team and other cross-functional partners to onboard, train, and provide day-today support for our customers. Since we partner with clients to help them automate their marketing and advertising, our Customer Success Executive need to be skilled at understanding the customer’s business priorities and able to map the product capabilities of ReBid and the Various integrations we have with walled gardens and programmatic DSPs

Responsibilities:    

• Understand customer needs, to then plan, organize and manage all phases of a joint success plan, then focus on how we use our product to help customers meet those needs

• Be an expert on the ReBid platform and act as a vital resource for helping with training, questions, and troubleshooting customer issues

• Managing client’s advertising budget and driving success

• Be a subject matter expertise in digital advertising for our customers, guiding them on how to drive growth for our customers

• Perform deep data analysis to answer the client’s strategic questions, and drive action

• Move the needle with respect to the client’s KPIs and continuously showcase the value of ReBid platform throughout the engagement period

• Collaborate with our internal teams to shape new features

• Take ownership of customer service requests through coordinating with the technical support and engineer teams to ensure requests are addressed quickly and with a high level of satisfaction

• Advise our Sales team on upselling & cross-selling opportunities that will help our customers succeed

Skills and Experience:

• Bachelor's degree, preferably in Business, Marketing, Communication, Economics or related field
• 1-4 years of professional work experience prefered
• experience in running media and advertising engagement with customers, in a consulting/agency role prefered
• Well versed in Bid and Budget management, content optimization, and promotion planning
• An analytical approach to problem-solving with advanced Excel skills
• Project management experience and ability to anticipate and mitigate risks
• Excellent presentation and communication skills including both oral and written
• Google Ads/Facebook Ads/Linkedin Ads Certification prefered
• Track record of retaining and renewing Enterprise customers in the SaaS space. 

Apply only on this link -  https://loginext.hire.trakstar.com/jobs/fk0jrpd?source=

LogiNext is looking for a dynamic flexible marketer who will be responsible for the growth of our inbound sales channels. You will be responsible for developing and analysing the performance of offline and online campaigns, ensuring that all marketing material is in line with our brand identity. Ultimately, you will build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain. You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Design, build and maintain our social media presence Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment

Client Servicing Manager must have strong interpersonal and communication skills and must have worked in an Advertising agency before. They must be able to strengthen the relationship between the agency and the clients. They must be good at:

Classplus is India's largest B2B ed-tech start-up, enabling 1 Lac+ educators and content creators to create their digital identity with their own branded apps. Starting in 2018, we have grown more than 10x in the last year, into India's fastest-growing video learning platform.

Over the years, marquee investors like Tiger Global, Surge, GSV Ventures, Blume, Falcon, Capital, RTP Global, and Chimera Ventures have supported our vision. Thanks to our awesome and dedicated team, we achieved a major milestone in March this year when we secured a “Series-D” funding.

Now as we go global, we are super excited to have new folks on board who can take the rocketship higher🚀. Do you think you have what it takes to help us achieve this? Find Out Below!

What you will do

We’re looking for efficient Youtube Channel Managers who will help to take vision forward. The vision being to be the first ones in the market to bring exclusive and authentic content related to state-level exams.

So, you need to be someone ready to take up the responsibility of handling the overalls of multiple YouTube Channels across multiple states. As part of that, we’ll need you to: -

• Own the entire YouTube strategy and its implementation on multiple channels. Come up with effective growth strategies for sustained growth
• Manage the creators, content, and overall production of the videos that’ll go on the channel.
• Lead 4-6 people teams with a good mix of creative and technical skills

• Make data driven decisions and carry out regular data analysis 

You should apply if you

• Bring your A-Game: Is analytically strong with an understanding of content and domain knowledge. Candidates who can innovate in limited budgets will be preferred!
• Know the yard: Should have worked on brand or content strategy in the digital domain. An experience of 2-3 years is required. Having significant Youtube Experience is ideal.
• Are stacked with the necessary skills: Mid level data analysis skills, the skill to to manage a team of 4-6 people, and some basic excel will do the job.

At Classplus, you’re not an “employee” but a part of our “Clan”. So, you can forget about being bound by the clock as long as you’re crushing it workwise😎. Add to that some passionate people working with and around you, and what you get is the perfect work vibe you’ve been looking for!

It doesn’t matter how long your journey has been or your position in the hierarchy (we don’t do Sirs and Ma’ams); you’ll be heard, appreciated, and rewarded. One can say, we have a special place in our hearts for the Doers! ✊🏼❤️

Are you a go-getter with the chops to nail what you do? Then this is the place for you.

• Excellent written and verbal skills
• Ability to sell work and ideas, and respond positively to feedback.
• Candidates with 1+ years of agency work experience can apply. Prior experience in social media and Account Management will be preferred
• Candidate with Prior mandatory experience with copywriting, content, social media Management experience with a focus on creative direction,
• Strong communication & presentation skill along with client handling skill set is a must.
• Knowledge of Facebook,Instagram, Twitter, linkedin social media platforms

• Social Media Manager is responsible for the day-to-day execution of client projects.  May serve as the daily contact between client and agency.
• -Proactive in developing and maintaining a close and productive relationship with key client contacts, acting with integrity at all times and including the SAM or AD in communications as appropriate.
• Develops a thorough understanding of the client’s business and be proactive in maintaining and sharing your knowledge of the industry in which they operate.
• Ensures client requests are dealt with promptly and developed into internal briefs by you and your team, distinguishing between a good and poor client brief and proactively ensuring clarity on agreed actions
• Ensures to gain client sign-off at the relevant project stages, involving the SAM/AD when appropriate
• Ensures the work that you send to the client and that of anyone you oversee, is completed in a timely fashion and is of the upmost quality, with high levels of accuracy, attention to detail and relevance to brief ¾ Before a project leaves the agency, ensures that all mandatory requirements have been considered and acted upon to gain sign off by the relevant Production Lead and client
• Identifies and solves problems as they arise, appreciating when it is appropriate to involve or notify the SAM and / or the AD
• Checks contact reports of key meetings and telephone conversations prepared by your team, ensuring these are issued to the client within 24-48 hours
• Proactively manages jobs and the Production Schedule, to ensure that they are scheduled on time, to budget and are monitored using appropriate administration procedures
• Supports those overseen in the prioritization of their tasks, in line with the wider Account
• Handling Team’s activity and objectives, to ensure team deadlines are met. Where necessary, proactively liaises with the SAM and / or AD to ensure priorities are aligned
• Ensures research and background information is prepared the team, for briefs/pitches / presentations as appropriate. Demonstrates capability in contributing to such meetings as needed

• Works with a multi-disciplinary team, developing strong working relationships with the
• Production Team to ensure they can add value and client requirements are managed to realistic timescales and associated budgets are appropriate. Oversees this activity within your team as necessary
• Supports the SAM and/or AD and working with the Insights & Planning Team proactively develops an understanding of strategy and how this applies to the projects you are delivering. Applies and relay this knowledge in an appropriate way
• Proactive in identifying and progressing new business opportunities Administration and financial management
• Monitors ongoing costs throughout individual campaigns
• Ensures accurate quotations for production are produced and distributed at the beginning of any campaign, by you and those that you oversee
• Proactively manages the maintenance of job numbers and job records
• Ensures a systematic and efficient filing system is maintained
• Mentor Junior Account Handlers in managing project finances appropriately                                   

About us:

Company website: https://www.neulife.com/

INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is the leading Indian company in the field of sports nutrition products and dietary supplements. Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the mass about the need to be fit and healthy, thus facilitating and educating the mass to choose investing to live a healthy lifestyle.

This role directly reports to the Founder. You will play a significant part in shaping the future of a super early stage, fast-growing, profitable, and potentially disruptive startup.

Digital marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget, and ensuring that all marketing material is in line with our brand identity.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Digital marketing managers will work with the marketing team, supporting teams, agencies and vendors to launch campaigns on time and on budget

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online marketing channels.

You Should Apply If You Have:

• MBA degree in advertising or marketing
• Proven working experience in digital marketing. At least 5+ years
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of google analytics
• Experience in setting up and optimizing Google Adwords & FB Ads Manager campaigns
• Strong analytical skills and data-driven thinking
• Up to date with the latest trends and best practices in online marketing and measurement
• Tracking and improving search results on Google Search pages

 Responsibilities:

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, social media, lead generation campaigns, copywriting, performance analysis
• Design, build and maintain our social media presence
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Measure and report performance of all digital marketing campaigns, and assess against goals.

Benefits:

• Flexible work hours, Work from home and holidays policy
• Open and collaborative work culture
• Competitive salary

Please apply with below details in your resume:

• Current CTC
• Expected CTC
• Earliest joining period (In days)

Job Description

Arré is looking for a sharp creative mind that lives on social media and can create/collaborate on diverse, multiformat, multimedia storytelling in a distinctive and unique voice, catering to the urban genz.

• The job entails an end-to-end ownership of Arré social media channels and all content (whether produced by Arré, Arré Studio, or any of the upcoming verticals of Arré) published on social media (FB, Twitter, Instagram, Youtube, Linkedin, Snapchat, Substack etc.)
• Ideating on the content calender with the creative team. The social media person will be looked upon to provide on-point insights into social content trends
• Executing posts and copies, ensuring consistency of the Arré tone of voice
• Tracking of metrics - followers, engagement
• Where required, be able to run promotional campaigns on the social media platforms
• Active contribution into the development of a short-format content slate including collaboration with other social pages, talent and influencers
• Tracking opportunities for Arré to enter awards/ competitions for its content
• Working with Arré’s partners (OTT platforms) where required to collaborate on promotional activities on shows from Arré Studio 

• Writing clear and error-free content for a website that reflects the company’s voice
• Meeting with clients to understand their message, brand voice and target audience
• Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
• Interpreting creative direction and technical information and turning them into persuasive copy concepts
• Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
• Working with clients to edit and modify the copy to meet their content expectations

• Bachelor’s degree or equivalent experience in communication or marketing
• Experience producing copy for print and digital media channels
• Proven success in producing copy for advertising or marketing campaigns
• Exceptional skill in social media writing, including use of hashtags and relevant acronyms
• Proficiency with common office software
• Experience with SEO concepts and social media marketing
• Creativity, adaptability and the ability to work collaboratively with a team
• 2-3 years of experience in creative copywriting. 

Location: Mumbai

We are seeking a motivated and savvy Digital Marketing & Growth Manager to oversee Marketing & Growth in the fast-paced work environment at Jumbaya. You will work directly with the CXO team to develop, plan and execute the marketing and growth strategies.

To excel in this role, you have to have experience in digital marketing and product growth strategies in B2C product companies and have execution as well as excellent communication and organisational skills.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimizes user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Sitemap, NetInsight, Omniture, WebTrends and similar products)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Designation: Asst. Manager / Manager - Email Marketing

Department: Affiliate Marketing Team

Location: Mumbai

Qualification: Any Graduate or Post Graduate

Experience: 5+ years of relevant experience in email marketing and marketing automation experience with expertise in database management concepts and best practices.

Responsibilities:

1. Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate these for improvements
2. Design, assemble and create overall email marketing campaigns.
3. Ensure messages are sent in proper form and template. Proofread emails for clarity, grammar, and spelling. Include specific graphics, incentives, and detailed descriptions.
4. Develop a personalization strategy.
5. Ensuring design and layouts of emails are optimized, user and mobile-friendly
6. Create database of emails for lead generation.
7. Purge non-deliverable email addresses and opt-outs.
8. Include persuasive call-to-actions in advertisements and promotions.
9. Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
10. Work with management to define KPIs, create reporting and analyze campaign performance.
11. Create recommendations to improve campaigns continuously.
12. Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
13. Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth
14. Support essential marketing operations initiatives in Mailmodo, Hubspot, and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing

Profile Brief:

1. Strong working knowledge of email marketing tools like Mailmodo, Hubspot, Salesforce.com
2. Must have superior communication skills, both written and verbal.
3. Must be highly organized and self-motivated with a sense of urgency.
4. Strong independent project management skills.
5. Capable of handling multiple tasks with competing priorities under minimal supervision.
6. Able to think critically and exercise independent judgment and discretion.
7. Excellent attention to detail

Salary: Upto 6LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

Designation: Anchor & Producer

Department: Video Content Team

Location: Bangalore (preferred) / Mumbai

Qualification: Any Graduate or Postgraduate

Experience: 3+ years of relevant experience in Anchoring or Vlogging on Youtube channel

Responsibilities:

1. Candidate should be the face for YouTube channel and should have experience as YouTube channel anchor
2. Should be able use own creativity in presenting the given script
3. Should be able to present topics related to sports, science, history in an entertaining way
4. Should be confident on camera
5. Candidate should be known to languages. (English and Hindi) Fluently
6. Candidate who is available for 8 and half hours in a day
7. Candidate should bring in new ideas

Skills:

1. A good understanding of the Youtube platform.
2. Solid content research skills.
3. Video editing skills.
4. Social Media Presence.
5. Digital Awareness.

Salary: 4.80LPA (Negotiable)

IMMEDIATE JOINING PREFERRED!

Designation

• Digital Marketing Manager

• Performance Marketing Manager

1. Paid Marketing Manager
2. Digital Lead
3. Lead- Digital Marketing
4. Online Marketing Manager 
5. Digital Marketing Analyst/Senior Digital Marketing Analyst
6. Digital Success Manager

About the Role:

We're looking for a growth-oriented leader to own and lead the Digital Marketing function at Impact Guru. You are the ideal candidate if you are comfortable with continuous experimenting and learning and are obsessed with data. You're not afraid to try new methodology and can deliver useful insights by effectively and quickly adapting to data.

Reports to: VP - Markeing

Responsibilities:

• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
• Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
• Lead a team of performance marketers & Data Analyst
• Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
• On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
• Understand ways to scale campaigns across platforms in an optimal manner.
• Perform interest research in Facebook using audience insights and ads manager.
• Create a digital media plan based on requirements across multiple platforms
• Understand how content works across different social media platforms
• Create insightful reports based on data from performance marketing campaigns
• Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
• Work on Launching & Optimising other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
• Work on retentiton marketing through Mo engage or internal communication.
• Coordination with SEO Team for Organic ranking updates & suggestions
• Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
• Work on launching influencer marketing campaigns & influencer network for the brand.

Skills Required:

• 3-4 years of industry experience (agency or editorial) is a plus.
• Bachelor’s degree in Engineering, Media Communications, Business Administration, Journalism, English, or related Fields from Tier 1/Tier 2 colleges.
• In-depth knowledge of Google Adwords, Facebook Ads & Google Analytics.
• Excellent problem solving & analytical skills.
• Strong quantitative skills with a knack for translating numbers into actionable insights and creatives.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting goals & deadlines.
• Able to effectively work independently, and as part of a team.

Min. 3-4 year experience is required in this role.

THIS JOB IS NOT FOR FRESHERS! SEPARATE POSTINGS SHALL BE MADE FOR THE SAME

Questionnaire for DM Hiring

• Monitoring business metrics on a weekly basis- % repeat, CAC, LTV, ROAS, ACOS, etc
• Liaising with the brand marketing team to identify the appropriate target audience for particular ad campaigns
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Desired Candidate Profile

• 6+ yrs digital performance marketing experience ideally in the FMCG space
• Familiarity with Facebook Business Manager, Google Adwords, analytics, and Instagram    

We’re looking for Social Media Executive (1 - 2 Years Experience) to join our growing team. Softlink is India's number one IT product company focused on the highly dynamic logistics industry.

As part of our team, you’ll have to work with minimal supervision. We’re looking for someone who is creative, passionate and likes to take up new challenges.

About Our Company

Softlink Global is one of the few IT companies in India which are focused on product development. Our acclaimed ERP solution is implemented in more than 50 countries with no customization. Softlink Global operates from its offices situated in Singapore, the USA, and the Philippines. In India, we have a presence in Mumbai, Pune, New Delhi, Chennai, Bangalore, Kolkata, Ahmedabad, and Hyderabad.

• Developing engaging social media strategies.
• Managing social media platforms of the organization.
• Scheduling social media posts.
• Engaging followers with regular company updates.
• Creating brand awareness to gain audience attention.
• Overseeing Social Media teamwork.
• Responding to the comments on social media on time.
• Creating paid social media campaigns for advertising.
• Monitoring social media metrics and ROI.
• Analyzing social media trends.
• Preparing social media engagement and activities reports.
• Optimizing social media content effectively.
• Coordinating with  Graphic Designer and other team members.
• Staying up to date with the latest social media advertising efforts and goals.

Desired Candidate Profile :

• Having knowledge of major social media platforms (LinkedIn, Facebook, Instagram, Twitter, PPC campaign)
• Having knowledge & understanding about processes surrounding advertisements
• Good oral and written communication skills.

Why you should select us?

- We keep you Challenged

- We pay you a fair amount

Company Profile:
Blitzpools is an Indian fantasy sports platform that allows users to
play fantasy cricket, football and kabaddi.

Blitzpools is a Game of Skill where user creates a team of real
players for an upcoming match and compete with other users for big
prizes. User's team earns points based on user's player performances
in the real-life match.

Years of Experience: 6+yrs.

Responsibilities:

• End-to-End ownership of retention programs and processes across a variety of direct-to-customer channels – Outbound & Inbound, Manual / Assisted (tele-calling, visits) & Automated (including email, SMS, push notifications, merchandising and other new upcoming digital mediums)
• Conceptualizing, building, executing and analyzing retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization
• Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research
• Own the product strategy and roadmap for retention - Partner with the product team to translate business goals into short term and long-term product roadmaps- Comfortable in generating a strategic vision as well as glide path with product teams. Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these

Desired Skills:

• Bachelor’s degree from a reputed institute. 6-8 years of overall experience with 5+ years of relevant work experience in lifecycle marketing in consumer products / services
• Demonstrate result orientation and high Bias for action. The candidate must have strong operational experience and be willing to get hands dirty.
• Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs
• Highly customer-obsessed thinking with a deep understanding of customer needs and aspirations. Skilled at decoding the price-value equation from a customer’s perspective and an ability to speak the customer’s language
• Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
• Strong verbal and written communication skills. Ability to think big and rethink how to better serve our customers
• High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others

Job Responsibilities...

• Training students in Digital Marketing.
• Assist in marketing and advertising promotional activities (e.g. social media, direct mail and web) .

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

WHAT WILL BE YOUR MISSION AT QRATA?

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

Role - Manager - Social Media & Copy

Location - Mumbai

Responsibilities:

• Ability to transform briefs into compelling copy in sync with brand philosophy
• Should be adept at ideation, strategy and copywriting for social media channels primarily Instagram, Twitter and LinkedIn
• Understanding of YouTube channels and ability to create content for the same (along with team members). Good to have: script writing
• Aware of social media analytics that can be optimized to create a data driven social media strategy
• Work closely with internal and external stakeholders to ensure that the social media and YouTube channels content calendars are followed
• Guide team members for timely execution and reporting
• Should be creative and have a strong sense of design aesthetics
• In sync with social media trends and ability to transform them into actionable for the brand
• Impeccable English creative writing skills
• Enthusiastic and passionate about growing brands on digital.

Requirements:

• 3-4 years experience in social media
• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in Mass Communication, Digital Marketing or Copy Writing preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copy writing for social media channels.
• Good to have: Script writing skills
• Previous experience in advertising agencies and D2C companies preferred
• History of successfully growing Instagram channel for a brand

Your Role: We are looking for a growth marketer who thrives in &creates fast moving environments. You will work closely with the founder & cross functional teams to own our complete inorganic marketing strategy so as to help millions learn new skills & build better careers.

About Us: CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally.

Responsibilities- 1. Develop and execute the growth plan in conjunction with the founder 2. Own and execute complete inorganic marketing & campaigns including performance marketing and growth hacks so as to drive increased ROI. 3. Own performance of & drive the entire user journey & conversion funnel from registration and onboarding to early retention, remarketing payment and growth loops like referrals 4. Monitor cohort performance from channels and campaigns, conduct user & market research to identify key improvement areas, new features and product & process iterations for driving user & revenue growth 5. Work closely with sales, product and support team to build & optimize go-to-market strategy for lead conversion, upsells, reactivation and referrals & drive its operations.

Must Have-

• 3+ years of experience with a proven track record of driving user growth through effective marketing campaigns or growth hacks across different channels(not necessarily Facebook & Google).
• At Least 2+ years of experience in high-performance product or growth marketing roles
• 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google)
• 2+ years on marketing & advertising analytics tools like/similar to Google Analytics
• Strong experience with optimizing conversion funnels and growth loops and working closely with design, content, marketing and engineering to implement high-leverage experiments

Good to Have-

• Relevant industry/Start-up/Edu-tech experience in a similar role
• Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.)
• Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc
• Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management
• A high level of comfort with data and strong analytical skills

Why Work With Us- We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.

Your role:

We are looking for a performance marketer who thrives in fast moving environments. You will work closely with the growth and marketing head & cross functional teams to execute our complete inorganic marketing/paid ads strategy so as to help millions learn new skills &build better careers.

About Us: CareerNinja is a vc-funded, fast growing EdTech venture that is building the worlds largest personalized digital university. We curate the right content, provide live expert mentorship & connect to top employers to help youth achieve their career goals. Alongside our partners like Canva, we have 50,000+ learners across 100+ courses with an average rating of 4.8/5. Join our mission to make high quality learning available at a mass-affordable scale globally

Requirements 1. Drive traffic to our product via channels ranging from paid advertising & social media to referrals. Lead and manage growth marketing strategies that can move the needle across the company's revenue goals. 2. Generate high-quality leads by optimising channels, messaging, landing pages, etc. 3. Obsession around customer behaviour, customer segmentation and targeting to ensure sharp targeting of customers with relevant communication.
4. Monitor cohort performance from channels and campaigns, conduct research and use it to understand user needs, identify key improvement areas, product & process iterations for driving sales &user growth 5. Work closely with sales and support team to build &optimize go-to-market strategy on lead conversion, upsells, reactivation and referrals & drive its operations 6. Manage digital campaigns, from ideation to media planning, creative communication and indepth analysis of performance to drive optimization. 7. Work with the creative team to make sure all performance marketing creative assets are built effectively as well as gather learnings to improve them. 8. Key resource in developing internal core competency around the ability to segment, target, acquire, re-target and optimize consumer acquisition across a coordinated growth marketing strategy through all marketing channels and sources.

Must Have- 1. 2+ years of experience with a proven track record of driving user growth through effective marketing campaigns and growth hacks across different channels(not necessarily Facebook & Google). 2. At Least 2+ years of experience in high-performance product or growth marketing roles 3. 2+ years of hands-on experience working on multiple digital advertising platforms (with expertise in Facebook and Google) 4. 2+ years on marketing & advertising analytics tools like/similar to Google Analytics 5. Experience driving growth strategy, sales operations and owning product that immediately drives the company's business objectives, growth and P/L

Good to Have- 1. Relevant industry/Start-up/Edu-tech experience in a similar role 2. Proven experience of handling multiple paid campaigns on (Search, Facebook, Affiliates, Influencers, etc.) 3. Exposure of other aspects of the marketing functions like social, brand, market research, pricing, etc 4. Cross functional experience across performance marketing, SEO & sales is a must with additional experience/exposure in product & program management 5. A high level of comfort with data and strong analytical skills

Why Work With Us: We take growth and learning seriously. Working with us could be your best decision if you’re looking to jump five steps ahead in 5x the amount of time. We offer exciting growth opportunities, cross functional learning & ownership. We also offer the chance to work on an exciting product, the opportunity to witness the growth of an early stage start up and be a part of it! You will be given real responsibilities, freedom to make decisions and come up with ideas and work closely with the founder and the core team, all in a flexible, casual and young (mostly under 30) work environment. Work from home (even without Covid), flexible work, free drinks & snacks, off-sites etc are just a regular part of our work life.

Roles & Responsibilities:

• Creating and executing a strong performance marketing strategy & execution plan.
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results

Scope:

Roles & Responsibilities:

• Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
• To develop a content strategy that conforms to and sets out to achieve business goals. 
• Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers. 
• To brainstorm creative ways of engaging the audience online and produce those engaging content types.
• Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy. 
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy
• Overseeing writing style and tone for all content
• Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
• Tracking and calculating content ROI

Scope:

Responsibilities

• Drive new business and build strong relationships with existing clients.
• Grow and drive profitability in the unit numbers.
• Common Point of contact for Client and Agency.
• Taking client briefing and de-briefing the agency spocs.
• Ideation of digital campaigns basis business requirements /trendings.
• Presentation of thoughts to senior management.
• Handling coordination of digital media plans.
• Ensuring the execution as per the plan.
• Task Planning and management for the team.
• Address client queries effectively and in a timely manner.
• Liaison for requirements related to any campaigns.
• Reporting - Campaign /website / social.
• Keep a track of campaign deliverables wrt to committed numbers.
• Monthly review preps.

Requirements

• Presentation Analytics - Adwords/ Google Analytics/Facebook Ads/ Programmatic.
• Communication - Oral / Written.
• In-depth understanding of online marketing tools and social media platforms.
• Ensuring timely approvals from clients.
• Invoice processing and closures with Finance.
• Good knowledge of 360 Digital Marketing Aspects.
• Cross function Team Management.

About Us :

ImpactGuru.com, India's leading healthcare financing platform for patients raises money online for medical expenses via crowdfunding. It aggregates a large number of online payments to allow any individual requiring financial assistance to raise funds for medical expenses - be it cancer, transplant, accident, or any medical emergency.

ImpactGuru.com has already helped mobilize Rs 1,500 cr / US$200mm via crowdfunding along with its partners.

ImpactGuru.com was incubated at Harvard Innovation Lab in the USA in 2014.

ImpactGuru.com recently announced a $2mm Series A round, led by Apollo Hospitals Group, Currae Healthtech Fund, RB Investments (Singapore based VC Fund), Shorooq Investments (Middle East based VC Fund), Venture Catalysts (India's #1 angel investor group) with participation from various other investors from USA, Southeast Asia, and the Middle East.

ImpactGuru.com was recently awarded Best Technology Solution for Social Good by Economic Times Intelligent Health & Tech Awards, selected among top 5 early-stage startups in India by TiE, featured multiple times on CNBC Young Turks.

ImpactGuru.com was ranked among the top 21 Startups Globally to Watch in the space in which it operates by CB Insights. Impact Guru's senior management is led by Harvard, Wharton, Parsons, IIT, and IIM alumni with the founders recently being profiled in Fortune 40 under 40. If you are interested in being a part of a dynamic startup working at the intersection of financial services and healthcare which is making significant positive social impact to society, then Impact Guru is the right place for you.

Website : https://www.impactguru.com/
Team : https://www.impactguru.com/team

Location : Mumbai

Team Size : 300 +

We are scouting Asst Manager / Manager - Digital Marketing Analyst, Mumbai.

Responsibilities:

• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign, and deliver platform GMV & ROAS
• Managing two verticals of Impact Guru business, one is online donation(E-commerce) & Lead Generation(Seekers).
• Lead a team of performance marketers & Data Analyst
• Partner with internal teams to optimize campaign performance (targeting, optimization, creative direction, etc.)
• On a day-to-day basis, you will be expected to optimize campaigns based on data breakdowns and insights.
• Understand ways to scale campaigns across platforms in an optimal manner.
• Perform interest research in Facebook using audience insights and ads manager.
• Create a digital media plan based on requirements across multiple platforms
• Understand how content works across different social media platforms
• Create insightful reports based on data from performance marketing campaigns
• Tag with your copy and art partners to achieve a digital-first creative output on campaigns.
• Work on Launching & Optimizing other marketing channels like Taboola, Criteo, Outbrain, Adroll etc.
• Work on retention marketing through Mo engage or internal communication.
• Coordination with SEO Team for Organic ranking updates & suggestions
• Assist Social media team in scaling the organic GMV from social pages, also assist them in increasing the followers on each social media pages
• Work on launching influencer marketing campaigns & influencer network for the brand.

Eligibility

• 1-2 years experience in digital marketing at a high-growth B2C organization.
• Hands on experience of working on Facebook Ads, Google Ads, etc
• Managed monthly paid marketing spends of 50L-1 Crore+
• Bachelors degree in Engineering, Media Communications, Business Administration, Journalism, or related Fields.
• Strong communication skills
• Strong creative and analytical skills
• Working Proficiency in Google Analytics, Google Tag Manager, SQL, Excel, and creating data visualizations on data studio or Tableau
• Be able to take 100% ownership of the process from start to finish
• Strong quantitative mindset & data-driven approach to digital marketing; expert in excel-based data modeling, analytics tools.
• Ability to multitask in a fast-paced work environment.
• Punctual and dedicated to meeting targets & deadlines.
• Able to effectively work independently, and as part of a team.
• An early adopter attitude towards technology
• Min. 1 year experience is required in this role.

Social Media Manager:

We are looking for a Social Media Manager at BLITZPOKER who can enhance our brand and build strong online communities through our various social media platforms. The Social Media Manager will be responsible for developing and administering social media content that is designed to engage users and create an interactive relationship between consumers and the company. The successful candidate will also be required to collect and review social media data to develop more effective campaigns.

Roles and Responsibilities:

• Work closely with the marketing team to develop social media campaigns that help to achieve corporate marketing goals
• Develop monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Monitor the company’s social media accounts and offer constructive interaction with users
• Create methods for finding and saving online customer reviews
• Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

Qualification:

• Bachelor’s Degree in Marketing, communications, or related field
• 3+ years’ experience in social media management
• Exceptional multi-tasking skills
• Able to explain complex social media data in an understandable way
• Strong problem-solving skills
• Knowledge of Facebook’s advertising platform is required

About BLITZPOKER

BLITZPOKER is part of one of the largest poker networks in the world with over a million registrations and 100,000 active users.

In India, majority-owned by i3 Interactive Inc. BLIZTPOKER brings together all the fun and class in the world of online poker games in India with its exciting poker tournaments and promotions. It offers varieties of games in poker like Texas Hold’em, Omaha, Open Face Chinese Poker among others for professional and recreational players.

Job Title – Performance Marketing Manager: (Ecommerce)

• Strategize, own and execute the entire paid marketing strategy to acquire users through multiple paid channels (Social, Search).
• Experience with the principles of creating an advertising campaign; composing audience
• targeting strategies, generating ad creative for testing, and optimizing for increased ROAS.
• Demonstrated ability to interpret data for insights and next steps - Google Analytics & Google Tag Manager experience.
• Understanding of social media metrics, conversion funnels, and the ability to link results with specific elements of a broader campaign.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user Experience with A/B and multivariate
• experiments.
• Solid knowledge of website analytics and attribution tools (e.g., Google Analytics, Webtrends,Branch, Singular).
• Solid grasp of recent Facebook updates surrounding iOS 14, Facebook Pixel, and domain verification requirements.
• Use a data-driven approach to manage campaigns and derive insights on strategy and
• performance.
• Track and Manage marketing spend efficiently and effectively across channels including
• Facebook campaigns, Google UAC campaigns, Ad networks, and social media campaigns.
• Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.
• Set up and monitor analytical dashboards and give insights into key areas of importance. Use this to recommend performance optimization methods.
• Set up daily performance reports to analyze the performance and optimize
• Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.
• Build ideas for campaigns by writing ad copy and sharing a creative vision with the design.
• When applicable, also Can write direct ad copy that is built to convert.
• Attention to detail and the ability to effectively multi-task in a deadline-driven Up-to-date with the latest trends and best practices in online marketing and
  Reporting Structure:

• This position reports of Marketing Head.
  
  Job Specification:
  
  
• MBA/Postgraduate in Marketing or any other related field.
• At least 3 to 5 years of experience in Digital or Social Media
• A stronghold on Web Analytics, A/B Testing, and metrics-driven
• Strong analytical
• Attention to detail and the ability to effectively multi-task in a deadline-driven
• Excellent verbal and written communication
• High levels of integrity, autonomy, and self-motivation.
• Comfort in a fast-paced, entrepreneurial, start-up
• High levels of proficiency with Excel/Google Sheets and PowerPoint/Google