Digital Marketing Internship

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

Essential Job Responsibilities:

1. Brand Strategy & Development

• Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
• Establish a consistent brand identity across online and offline platforms.
• Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

2. Student-Centric Branding Campaigns

• Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
• Leverage motivational storytelling, academic success journeys, and relatable role models.
• Initiate emotional branding that connects with aspirational goals of students and parental trust.

3. School & Foundation Branding Initiatives

• Create and execute specific campaigns targeting middle school (Class 8–10) students.
• Build early engagement through:
• Science and Math quizzes
• Aptitude contests
• Scholarship tests
• Career guidance workshops (with branding recall)
• Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

• Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
• Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
• Run targeted digital campaigns for enrollment and lead generation.
• Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

5. Offline Branding & Visibility

• Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
• Design institute branding elements – reception visuals, student success walls, classrooms, etc.
• Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

• Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
• Collaborate with the admission team to understand lead quality and campaign impact.
• Drive brand support for franchisee centers for localized enrollment campaigns.

7. Internal Branding & Culture Building

• Ensure faculty, counselors, and staff represent brand values in communication.
• Develop internal brand guides, training, and behavior manuals.

8. Partnerships & PR

• Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
• Create press releases, media coverage, and influencer tie-ups for building credibility.

Key Performance Indicators

• Growth in brand awareness and unaided brand recall.
• Increase in student enrollment inquiries and conversions from branding campaigns.
• Engagement rates on social media and digital platforms.
• Number of schools and partner institutions engaged.
• Cost per lead (CPL) and return on ad spend metrics.
• Visibility metrics (e.g., OOH impressions, campaign reach).
• Brand health metrics (NPS, student/parent trust perception surveys).

Even great products, need great marketing. We’re looking for an experienced B2B Product Marketing Manager, who thinks like a B2C Marketeer to help spread the amazing work we’re doing at KNOW to existing clients, new prospects, and also to support our Sales teams. Essentially you’re the evangelist of our Product. You’re the Guru of our Growth.

The Jobs that Need to be Done

• Develop a clear differentiated product positioning, messaging and the value we deliver to our clients and prospects
• Own and execute the strategy and execution of various content marketing initiatives. For example:
• Product launches - how to communicate these, through what channel, with what content etc.
• Sales enablement - support our sales team with case studies, collateral, competitor battle cards etc.
• Event enablement - support our field team with sharp messaging for each event based on research, participants etc.
• Overall content strategy & execution - blogs, online copy, email campaigns etc.

What you’ll need to join the team

• ~5 years of experience in product marketing and content in B2B SaaS
• Most B2B marketing is generally boring; You will have more of a B2C mindset to this game
• Proven ability to understand technical features, and convert them into content that a lay customer/prospect can engage with
• Amazing storytelling, collaboration skills, and the ability to work with CEO, Engineers, as well as Sales teams
• A willingness to think different and not just bet yet-another-b2b-blog-writing-marketeer

Why Join Us?

Be part of a dynamic and innovative team driving digital transformation.

• Opportunity to work with leading global brands and clients.
• Competitive salary and growth opportunities
• Totally non-hierarchical organization - we want you to bring all your ideas and suggestions!
• Office by the beach 🙂 🏖️
• Daily breakfasts, snacks, Friday team-lunch etc.

Needs to be interested in gaming and/or tech. We will use their research skills to create SEO optimized guides and walkthroughs for various online portals.

*Fact-checking from multiple sources is compulsory.

*Plays PC/Console/Mobile games.

*No rewriting from other sites or plagiarism of any form allowed. Content should be entirely unique and packed with information that the player/user needs.

*Quick grasping skills and can create guides/tips & tricks after referring to Youtube videos and more.

*Top-notch research skills.

*Writing should be to-the-point, clear and concise.

*Good communication and understanding skills.

*Excellent proof-reading skills - typos and poor sentence structure will not be helpful.

*Focused on meeting deadlines in an undistracted manner: the end-goal is a minimum of 5 articles per day (around 300-400 words each).

*Knowledge of Photoshop will be a good add-on.

*Knowledge of Word press drafting  will be a good add-on.

*Should be a keen learner and dedicated to work long-term.

1. We are looking for designers having good creativity and communication, who are passionate about delivering a well-designed, scalable, intuitive user interface.
2. Motivated to learn things through sharing and experimentation that will help them and company become better at creating solutions.
3. Promotes a humble behaviour and maintains curiosity in learning new things to take on new challenges.
4. Developing user experience for web apps/mobile apps (iOS/Android).
5. A deep understanding of current technologies and design trends, and the desire to innovate using digital platforms.
6. Screen design of new websites or mobile applications using design tools like Photoshop, illustrator, XD etc.
7. Wireframe and UI prototyping.
8. Capability to communicate with clients, provide insight into UX decisions and collaborate with the project team.
9. Coordinate with engineering teams to develop great user experiences and ensure designs are optimized and implemented effectively.

About Enroute Corporate Solutions

Incorporated in 2019: Enroute Corporate Solutions stands as one of the most promising Strategic Consulting Company which focuses entirely on the layer of business growth & profitability for our clients and customers. With our area of work into Management Consulting, Financial Audit & Process Management, Industrial Training, Marketing Conceptualization and end-to-end Human Potential Management services we term ourselves as "Strategic Consultants". With the vast experience into Management working with some of the best names in the industry, we bring plethora of service and experience onto the table which lets you choose the type of services which are customized and tailor-made according to your needs and process. Working closely with each of our client and looking at the right perspective with the appropriate approach is what we stand apart for. Innovation in ideas, aggression in approach and righteousness in the process are our prime pillars of work and business. At Enroute, we believe in giving the most innovative and best solutions for our clients which help them target and roadmap the growth in whatever we do! Our focus is completely into data-driven approach and quality.

Our Services

• HR Consulting Services (Background Verification / Psychometric Analysis)
• Talent Acquisition
• Recruitment Process Outsourcing
• Financial Planning & Consulting
• Strategic Business Consulting

Roles & Responsibilities

• Business Development & Sales
• Client Acquisition & Management
• Response Management
• Inside Sales & Field Sales
• Generating Business Prospects
• Lead Generation & Customer Relationship Management
• Online / Offline Research
• Business Collaboration

Requirements

1. 2-5 Years’ Experience into B2B Sales
2. Any Graduate / Postgraduate (Preferred with Engineering Background)
3. Good Communication Skills
4. Good B2B understanding & Written Communication Skills
5. Apt with Microsoft tools (Excel / Word / PowerPoint)
6. Go Getter & Adaptable
7. Understanding of the Market Trends & requirements

• Should have develop Native Mobile Applications.
• Should have worked on SQLite, Retrofit, Firebase etc.
• Must have knowledge working on Hybrid Applications.
• Additional advantage if worked of frameworks like React Native, Flutter etc.
• Advantage having working knowledge of Kotlin.
• Certification done is an additional advantage.
• Even candidate should have very good debugging skills.
• Clear about Object Oriented Programming Concepts.
• Must have knowledge of working with api's and working with databases.

• Ability to work independently and take ownership of the project.
• Should be capable to work in a team.
• Must have strong communication skills.
• Should be enthusiasts and able to take challenge

• Developing new user-facing features using React Native and React.js
• Building reusable components and front-end libraries for future use
• Translating designs and wireframes into high-quality code
• Optimizing components for maximum performance across a vast array of devices and browsers

What is required

• 1+ years of experience
• Strong proficiency in JavaScript, including DOM manipulation and the JavaScript object model
• Strong experience in React Native and/or React JS and their core principles
• Ability to take ownership of code as well as the end to end functionality
• Experience with popular workflows (such as Flux or Redux)
• Experience with middleware for API calling( such as Saga or Thunk)
• Familiarity with RESTful APIs
• Familiarity with modern front-end build pipelines and tools
• Experience with common front-end development tools such as Babel, Webpack, Yarn, NPM, etc.
• Familiarity

Who We Are

Getir is a technology company, a pioneer of the online ultra-fast grocery delivery service business, that has transformed the way in which millions of people across the world consume groceries. We believe in a world where getting everything you need, when you need it, sustainably, is the new normal. 

Getir is growing incredibly fast in Europe, but we want to grow globally. From London to Tokyo, Sao Paulo to New York, our global ambitions can only be accomplished with exceptional technology.

If you've got the experience and the ambition to be a Database Administrator (Postgres) at Getir and  a founding part of our technology hub in Bangalore, please apply.

What you’ll be doing:

• Work with engineering and other teams to build & maintain our database requirements and answer big data questions
• Use your past DBA experience and industry wide best practices to scale and optimize the database services.
• Regularly conduct database health monitoring and diagnostics
• Create processes to ensure data integrity and identify potential data errors.
• Document and update procedures and processes.
• Troubleshoot and resolve problems as they arise

What we look for in you:

• You have A Bachelor’s degree in Computer Science, Computer Engineering, Data Science, or another related field.
• 3+ years of experience as a Database Administrator
• Proficiency administering PostgreSQL
• Extensive experience performing general troubleshooting database maintenance activities including backup and recovery, capacity planning, and managing user accounts.
• Experience in identifying and documenting risk areas and mitigation strategies for process and procedure activities.
• Experience in managing schemas, indexing, objects, and partitioning the tables.
• Experience in managing system configurations.
• Experience creating data design models, database architecture, and data repository design.
• Strong understanding of SQL tuning and optimization of query plans.
• Linux shell scripting skills and experience with production Linux environments
• Experience working with software engineers in a highly technical environment.
• Knowledge of 1+ programming language (e.g. C++, Scala, Java, JavaScript etc.)
• Excellent verbal and written communication skills.
• Knowledge administering MongoDB (Good to have)
• Knowledge administering Amazon RDS for PostgreSQL & Redshift. (Good to have)

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.