Content Writer

Job Description

We’re looking for a talented and experienced Social Media Manager to join our team. The ideal candidate will be responsible for planning, implementing, and monitoring our company’s social media strategy in order to increase brand awareness, improve marketing efforts, and drive engagement with our target audience. This role requires a deep understanding of social media platforms, excellent communication skills, and a creative mindset.

Roles And Responsibilities

• Create a content calendar to ensure a consistent and engaging online presence.
• Collaborate with the design and content teams to create visually appealing and informative posts.
• Use social media analytics tools to track the performance of content and campaigns.
• Plan and execute social media advertising campaigns, including budget allocation and targeting.
• Monitor and analyze ad performance, making adjustments as needed to maximize ROI.
• Stay informed about emerging social media trends, tools, and platforms.
• Stay up-to-date with industry trends and best practices to continually refine the strategy.
• Maintain Client relations & manage team.
• Execute Paid Ad Campaigns for Social Media Clients.

Skills Required

• Proven work experience as a Social media manager.
• Hands on experience in social media management.
• Solid knowledge of social media platforms, algorithms and paid ads.
• Proficiency in social media management tools and analytics.
• Ability to work independently and as part of a team.
• Job Type: Full-time
• Experience required: 1 to 3 yrs
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Industry Type: Web Development & Digital Marketing

Department: Social Media Management

Employment Type: Full Time, Permanent

Education

UG: Any Graduate

PG: Any Postgraduate

Data Scientist is responsible to discover the information hidden in vast amounts of data, and help us make smarter decisions to deliver better products. Your primary focus will be in applying Machine Learning and Generative AI techniques for data mining and statistical analysis, Text analytics using NLP/LLM and building high quality prediction systems integrated with our products. The ideal candidate should have a prior background in Generative AI, NLP (Natural Language Processing), and Computer Vision techniques. Additionally, experience in working with current state of the art Large Language Models (LLMs), and Computer Vision algorithms.

Job Responsibilities:

»    Building models using best in AI/ML technology.

»    Leveraging your expertise in Generative AI, Computer Vision, Python, Machine Learning, and Data Science to develop cutting-edge solutions for our products.

»    Integrating NLP techniques, and utilizing LLM's in our products.

»    Training/fine tuning models with new/modified training dataset.

»    Selecting features, building and optimizing classifiers using machine learning techniques.

»    Conducting data analysis, curation, preprocessing, modelling, and post-processing to drive data-driven decision-making.

»    Enhancing data collection procedures to include information that is relevant for building analytic systems

»    Working understanding of cloud platforms (AWS).

»    Collaborating with cross-functional teams to design and implement advanced AI models and algorithms.

»    Involving in R&D activities to explore the latest advancements in AI technologies, frameworks, and tools.

»    Documenting project requirements, methodologies, and outcomes for stakeholders.

Technical skills

Mandatory

»    Minimum of 5 years  of experience as Machine Learning Researcher or Data Scientist.

»    Master's degree or Ph.D. (preferable) in Computer Science, Data Science, or a related field.

»    Should have knowledge and experience in working with Deep Learning projects using CNN, Transformers, Encoder and decoder architectures.

»    Working experience with LLM's (Large Language Models) and their applications (For e.g., tuning embedding models, data curation, prompt engineering, LoRA, etc.).

»    Familiarity with LLM Agents and related frameworks.

»    Good programming skills in Python and experience with relevant libraries and frameworks (e.g., PyTorch, and TensorFlow).

»    Good applied statistics skills, such as distributions, statistical testing, regression, etc.

»    Excellent understanding of machine learning and computer vision based techniques and algorithms.

»    Strong problem-solving abilities and a proactive attitude towards learning and adopting new technologies.

»    Ability to work independently, manage multiple projects simultaneously, and collaborate effectively with diverse stakeholders.

Nice to have

»    Exposure to financial research domain

»    Experience with JIRA, Confluence

»    Understanding of scrum and Agile methodologies

»    Basic understanding of NoSQL databases, such as MongoDB, Cassandra

Experience with data visualization tools, such as Grafana, GGplot, etc.

We are looking for a Mid-Level Digital Marketer with a proven track record of developing and executing successful digital marketing campaigns. In this role, you will be responsible for driving traffic, increasing engagement, and generating leads across multiple digital channels. You will work closely with the content, design, and sales teams to ensure cohesive marketing strategies.

Responsibilities:

• Develop, implement, and manage digital marketing campaigns, including SEO, SEM, social media, and email marketing.
• Create and optimize content for websites, blogs, and social media platforms.
• Manage and analyze the performance of PPC campaigns using Google Ads and other platforms.
• Conduct market research to identify trends and opportunities.
• Collaborate with the design team to create engaging visual content.
• Monitor and report on the performance of all digital marketing campaigns.
• Stay up-to-date with industry trends and emerging digital marketing tools.

What will I be doing?

• Organized and facilitated project planning, daily stand-up meetings, reviews, retrospectives, sprint, release planning, demos and other project related meetings
•  Defining resource requirements and managing resource availability & allocation both internal and third party           
• Preparing a detailed project plan to schedule key project milestones, workstreams & activities.
• Managing delivery of the project according to this plan.
• Tracking projects and providing regular reports on project status to project team and key stakeholders.
• Managing and adjusting for any changes in project scope, schedule and / or budget.
• Identifying and mitigating potential risks.
• Managing the relationship and communication with the client and all stakeholders, ensuring the project is delivered to their satisfaction
• Oversee all aspects of projects. Set deadlines, assign responsibilities and monitor and summarize progress of the project. Prepare reports for upper management regarding status of project
• Should be well versed with project management domains: Initiating, planning, executing, controlling and closing

What skill do I need?

• Experience in IT industry with 3+ years of proven delivery managing increasingly complex projects
• Proficient in Agile methodology with an ability to adapt quickly to changing technology requirements
• Document the development process, architecture, and standard components.
• Experience as a PHP/Node/Java developer or other technologies to lead a team of PHP programmers Workflow Management, design and implementation in all its stages 
• Remove team impediments on a daily basis to allow the team to deliver the sprint goals and deliverables.
• Leadership competencies for team building, client relations, Negotiation, decision making, problem solving and conflict management
• Proven organizational skills; ability to multi-task and work on several assignments concurrently but still be detail oriented

Required Qualification :

• Bachelor's degree in business or related field of study. 
• Three years of experience in a related IT field
• Exceptional verbal, written, and presentation skills
• Ability to work effectively both independently and as part of a team.
• Experience using computers for a variety of tasks.
• Competency in Microsoft applications including Word, Excel, and Outlook.
• Knowledge of file management, transcription, and other administrative procedures
• Ability to work on tight deadlines.
• Hands Knowledge of utilities such as MS Teams, Zoom, Slack
• Analytical and problem-solving skills • Self-motivator and should be able to work in a team.
• Ability to work in a fast-paced, self-directed environment under deadline pressures
• Ability to manage own workload independently, multi-task and prioritize effectively
• Detail oriented and proactive
• Excellent time management skills, plan, prioritize, and manage development tasks for on-time delivery with quality as primary criteria. Requirements

Primary Responsibilities

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Manage and optimize digital marketing channels such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, and content marketing.
• Analyze and interpret digital marketing metrics and performance data to identify trends, insights, and areas for improvement.
• Plan, implement and measure experiments and conversion tests.
• Collaborate with cross-functional teams, including marketing, design, and development, to ensure cohesive and integrated digital marketing campaigns.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices, and proactively implement innovative strategies to maximize results.
• Monitor and manage digital marketing budgets, ensuring optimal allocation and ROI.
• Oversee the development and maintenance of the company’s website and ensure it is optimized for user experience and search engine visibility.
• Evaluate and recommend digital marketing platforms, technologies, and vendors to enhance marketing efforts.

These responsibilities are critical in driving the organization’s digital marketing efforts and achieving strategic marketing goals.

Additional Responsibilities

In addition to the primary responsibilities, a digital marketing manager may also be responsible for:

• Managing and leading a team of digital marketing specialists, providing guidance, mentoring, and performance evaluation.
• Conducting market research and competitor analysis to identify opportunities and develop targeted marketing campaigns.
• Collaborating with sales teams to align marketing strategies with sales objectives and support lead nurturing and conversion.
• Overseeing the management and optimization of digital advertising campaigns, including budget allocation, ad copy creation, and performance monitoring.

These additional responsibilities may vary based on the organization’s needs and the digital marketing manager’s capabilities.

About the Company : 

microfinance.ai connects the underprivileged to formal financial institutions. It helps them secure micro-loans, micro-insurance, and other financial products.

We use artificial intelligence to ensure regional language preferred users, less literate users, and even illiterate users can easily onboard and interact with the system.  

Looking for a candidate who is full of creative ideas and eager to contribute on a large scale. This is an opportunity to gain visibility into the inner workings and aspects of the public relations field, provide concrete deliverables and learn from top to bottom. 

Professional qualifications :

• Any Graduation
•  

Skills required :     

• Passion for the PR industry and its best practices
• Strong desire to learn along with a professional drive
• Solid understanding of the different social networks
• Excellent verbal and written communication skills
• Efficiency at MS Office

Responsibilities :

• Collaborate with designers, and other professionals on large- and small-scale projects (e.g. email campaigns and landing pages)
• Conduct high-quality research and interviews
• Source images and other content
• Fully support the company’s PR strategy and execute it in different phases
• Create and curate engaging content
• Effectively utilize the company’s social media and blogs
• Create and distribute press releases
• Assist in administrative duties
• Build and update media lists and databases
• Schedule, coordinate and attend various events
• Perform research and market analysis activities

About the Role:

• Your goal is to drive revenue & profitability via organic search with defined growth targets via up-levelling the content, SEO structure & tech.
• Directly manage SEO Team & deal with tech leads to hit monthly, quarterly, and annual traffic & revenue goals.
• You must have an excellent understanding of search engines, crawler behaviour.
• You must understand the technicality of using web crawlers, log analyzers, and set tools. • Understanding of code at least read/understand HTML.
• Your analytical and statistical skills should be strong — excellent level of expertise of Google Analytics, webmaster tools, etc.
• Be competitive and engender a sense of urgency, creativity, and curiosity for how we continue to outperform the competition in SEO.
• Understand how changes in search engine impact campaign performance, and build scalable, automated solutions to stay ahead of trends.
• Respond to rapid changes in the event landscape and marketplace to capture potential performance opportunities for Organic search.
• Manage and measure performance across keyword targets, but execute ad hoc strategic initiatives
• Establish the innovation mindset and always-on experimentation, including new page development, a/b test on-page optimization, schemas, etc.
• Highlight technical pitfalls and become the driving force behind building a reliable foundation of SEO tech (e.g., structured data, schema markup) and process that will scale in India & Overseas.
• Set clear KPIs and drive a team culture of accountability and rigor towards business impact.
• Be a domain expert on the educational industry.

What we are looking for

• Proven track record of building top talent and high performance.
• A Team Player
• Experience managing large scale systems in competitive and rapid growth environments
• Leadership on multiple well-known products throughout their life cycles, from idea conception to product release and maintenance.
• Bachelor's degree/MBA with equivalent experience of 4 - 5 years in Digital Marketing domain.
• Edu-tech and E-Commerce experience will be preferred.
• Extensive understanding of the digital marketing industry, best practices, user behavior, and buyer's psychology.
• A dynamic candidate who can adopt new techniques quickly.
• Strong understanding of social media marketing techniques.
• Ability to analyze metric data and convey recommendations appropriately to supervisors.
• Self-motivated, detail oriented and able to prioritize daily work efficiently.