Content Writer

Job Summary
Digital Marketing Executive will work with the Marketing team and be responsible for :
a)To Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
b)Design, build and maintain our social media presence
c)Collaborate with internal teams to create landing pages and optimize user experience
d)Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and c
Responsibilities and Duties

• Reviewing and analyzing client sites for areas that can be improved and optimized

• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic
• Running PPC campaigns
• Writing powerful calls-to-action to convert visitors
• Email Marketing , Social Media Marketing, Content writing
• Filling websites and other content with effective keywords
• Writing effective SEO content for blogs, websites and social media accounts
• Developing link building strategies>
• Analysing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
• Compiling and presenting SEO guidelines

  Qualifications and Skills
  Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  Experience in setting up and optimizing Google Adwords campaigns
  Working knowledge of HTML, CSS, and JavaScript development and constraints
  Strong analytical skills and data-driven thinking
  Up-to-date with the latest trends and best practices in online marketing and measurement

  • Prior experience in content marketing, content growth and SEO
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically , and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently
  • Familiarization Google analytics
  • Experience with website optimization tools
  • Strong organizational, time management, and analytical skills
  • Should be independently able to create & handle all social media activities like Linkedin, FB, Twitter, Instgram etc.
  • Should be able to create content for posts, write blogs on our services & be able to write case studies & white papers.

Decoding Youth Talent (DYT) Private Limited is a sports technology start-up which aims to enable coaches, clubs and academies to scout, hire and develop youth talent through technology

DYT is incubated and backed by one of the most prestigious MBA institutes in Asia, the Indian Institute of Management, Lucknow (IIM-L).

Position Overview:

We are seeking a highly motivated and experienced Product marketer to lead a dynamic team of social media marketers, including social media analysts, content analysts, graphic designers, video editors, and a sales team. The ideal candidate will be responsible for creating, executing, and managing marketing strategies, campaigns, and sales efforts to drive user acquisition, engagement, and retention on our platform.

Key Responsibilities:

Strategy Development:

• Develop and implement a comprehensive product marketing strategy to increase platform awareness and user engagement.
• Analyze market trends and competitor activities to inform marketing strategies.

Social Media Management:

• Lead and mentor a team of social media analysts and content creators.
• Manage and grow our presence on social media platforms such as Instagram, LinkedIn, and Facebook.
• Plan and schedule social media content, including posts, stories, and engagement tactics.
• Analyze and report on social media performance metrics.

Content Creation:

• Oversee the creation of engaging and visually appealing content, including graphics, videos, and written materials.
• Ensure that content aligns with the brand and resonates with the target audience.
• Develop and maintain an editorial calendar.

User Engagement:

• Develop and execute campaigns and strategies to keep users engaged with the platform.
• Gather user feedback and insights to improve the platform's user experience.
• Implement customer feedback into product improvements.

Data Analysis and SEO:

• Utilize Google Analytics and other analytics tools to monitor website traffic and user behavior.
• Implement SEO best practices to improve the platform's visibility in search engines.

Campaign Management:

• Plan and execute advertising campaigns through platforms like Google AdSense.
• Monitor campaign performance, optimize ad spend, and maximize ROI.

Sales Team Leadership:

• Lead and manage a sales team responsible for selling platform subscriptions and services to football academies and other stakeholders.
• Set sales targets, develop strategies, and monitor sales team performance.
• Collaborate with the sales team to align marketing efforts with revenue goals.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience in product marketing and sales, preferably in the sports or technology industry.
• Strong understanding of digital marketing strategies, social media, content creation, and SEO.
• Proficiency in Google AdSense and Google Analytics.
• Excellent communication and leadership skills.
• Creative thinking and ability to generate innovative marketing and sales ideas.
• Ability to analyze data and draw actionable insights.
• Strong project management and organizational skills.

For our Cloud and Digital team, we seek Hands-On Technical Lead who can work on designing & implementing high quality scalable cloud software while providing technical leadership/mentoring to a small team of talented developers in agile environment. Your ability to lead the architecture, design, and implementation of maintainable, high-quality, and high-performing web (Java microservices, React UI, AWS) and mobile applications (iOS, Android, React native) is essential for success in this role. 

What you will be doing:

1. Strong programming knowledge in a combination of Java/Spring boot and Ruby on Rails. Expert in working in AWS Cloud, Micro services, REST, MongoDb / RDBMS/Cassandra, React /Node/Java Script, web frameworks/web technologies, Docker, Kubernetes, Messaging Brokers (Kafka, Kinesis, RabbitMq), Redis
2. Shaping architecture for robust, reliable, and high-performance applications, considering functional and technical requirements.
3. Manage/Mentor team of talented developers. Collaborate with cross functional stakeholders.
4. Estimate/Plan/Manage project deliverables in Agile environment with incremental system delivery.
5. Knowledge of data analytics and machine learning is a plus.
6. Good knowledge in version control and branching concepts (git, mercurial)

Who you are and what you bring:

1. B.E/B.Tech in Computer Science / Electronics and Electrical. Strong academics and career track record.
2. 15+ years of solid software development experience in building secure, scalable, and resilient systems.
3. Proven experience as software technical lead/manager/architect with cloud and digital SW
4. Excellent knowledge of software implementation, design and architecture of Web and Mobile apps.
5. Proven experience in working with AWS (preferably) or GCP or Azure.
6. Strong understanding of monitoring and logging tools.
7. Strong understanding of software design principles (SOLID, design patterns etc.)
8. Strong understanding of SOA and enterprise integration patterns.
9. Strong understanding of Functional or OOP patterns.
10. Experience in Web and Mobile software development and coding in various languages (Ruby on Rails, Node.js, Java, React, iOS, Android, Python etc.). Familiarity with HTML/CSS, JavaScript and UI/UX design.

Who we are looking for 

• Total work experience of minimum 5+years in developing web-based solutions and services
• Gathering functional requirements, developing technical specifications, and project & test planning
• Designing/developing web, software, mobile apps, prototypes, or proofs of concepts (POCs)
• Apply technical expertise to challenging programming and design problems
• Resolve defects/bugs during QA testing, pre-production, production, and post-release patches
• Work cross-functionally with various Intuit teams: product management, QA/QE, different product
• lines, or business units to drive forward results
• Contribute to the design and architecture of the project
• Experience with Agile Development, SCRUM, or Extreme Programming methodologies
• Solid communication skills: Demonstrated ability to explain complex technical issues to both
• technical and non-technical audiences
• Strong understanding of the Software design/architecture process
• Experience with unit testing & Test Driven Development (TDD)
• Should have knowledge of frameworks such as VueJS, Node JS, Express JS, Grunt, Gulp, Yeoman,
• AngularJS, Backbone JS, React JS, Bootstrap (or alternatives)
• Should have expertise in efficient, minimal JavaScript on both mobile and web.

Software Engineer - II (Backend)

As a Software Engineer – II, you'll bring a good understanding of design and coding practices and apply these independently in development. In this role - you could expect to:

• Own the lifecycle of a feature from requirement analysis to deployment and post production processes
• Perform code reviews and support your team implement best practices
• Explore trade off's on module designs
• Continuously improve performance metrics of modules owned. Performs RCAs and deploys long term fixes.
• Implement initiatives that improve engineering efficiency and excellence
• Participate in the hiring and interview process for junior developers on your team

Short runs at Bourdaina are 3 month fast track programs with clearly defined processes & objectives. Atleast one short run is mandatory before joining us for long haul.

Here's what you'll do day-to-day:

•  Actively seeking out new sales opportunities through networking and social media.
• A sales intensive role where you help restaurants, F&B brand, Hotels and FMCG brands by selling Bourdaina products
• Demonstrating and presenting products and services.
• Account management for key clients of the organisation.
• Manage end-to-end client relationships including pitching, negotiation, contracting, billing/invoicing, and payment collection, result tracking and troubleshooting.

Here's what we're looking for:

• People with 0 - 3 years of work experience. Relevant experience in B2B sales will be great!
• Someone who comes with a strong sense of initiative and personal leadership demonstrating the ability to function independently, and comfortable working in a startup environment.
• A person who is articulate, organized, detail-oriented, and has the ability to multitask.

We are seeking talented, motivated engineers who will be part of a dynamic global team delivering and supporting technology infrastructure to meet the growth needs of the business. 

As a Product Support Engineer, you will collaborate with the Engineering, Product and Support teams to ensure the designed product and service is fully operational with streamlined processes and procedures for addressing reported bugs and anomalies. Production Support Engineers will take ownership of resolving product issues through its life cycle and communication to multiple stakeholders. 

This is a programming role which requires a good understanding of Java along with solid debugging skills so complex workflows can be debugged and solved. You will own the code you push to production

To be successful, you must be an excellent team player and self motivated person who can carry out duties with minimal supervision.

Skills you need to have:

• A good understanding of SQL

• An understanding of Java and Java design patterns

• L4 support

• Good debugging and problem solving skills

• Excellent communication

Bonus Skills:

• An understanding of SpringBoot and ORM's