B2B Content Writer

Job description

We are looking for enthusiastic candidates with a flair for English writing to join as Content writer for a search firm. You will be responsible to create insightful, engaging and credible content following the editorial guidelines.

Required Candidate profile

Knowledge of fundamental grammar

Excellent English writing skills

Be creative and innovative thinker

Enthusiastic about researching trending content

Role: Content Creation / Writer

Industry Type: HR

Department: Content, Editorial & Journalism

Employment Type: Full Time, Permanent

Role Category: Content Management (Print / Online / Electronic)

Education

UG: B.A in English, Journalism, Any Graduate

PG: M.A in English, Journalism, Integrated PG in Journalism / Mass Communication

POSITION SUMMARY

As a content writer, you will be responsible for creating and engaging relevant content for our various web and social media platforms.

 WHAT YOU’LL DO WITH US:

• Create, edit, and publish written content for various platforms including our company website, Facebook, and LinkedIn.
• Manage published content to ensure timely up-to-date information is posted while properly archiving out of date content.
• Increase engagement through social media channels and content websites by identifying key engagement metrics and optimizing content development.
• Maintain an editorial calendar and keep all campaign objectives aligned with client expectations, goals, and schedule
• Proofreading and editing various content forms as needed
• Thoroughly researches topics to enhance and substantiate content
• Social media management and local citation management for our customers as needed
• Contributes to the overall development of our team’s product and creative strategy
• Work closely with campaign account managers to receive feedback and modify content as necessary.

Responsibilities

• Own the messaging, style and tone of voice for TraceX
• Own the content strategy and calendar for different forms of content published by TraceX across its channels
• Custodian of the TraceX content guidelines and playbook, to be followed by employees across the organization when creating content for public consumption
• Develop editorial guidelines including for style and tone, creating enablement and training resources for stakeholders
• Work with a cross-departmental team, maintain the master content calendar for all web platforms including social media, website, and blogs
• Identify key segment pain points & communicate product value proposition across various channels
• Develop product messaging that differentiates new products and services from others in the market
• Communicate and develop content that show the value of new products and services for prospects and customers across different buying stages
• Own + Support in creating product content such as case studies, videos, website content, and blog posts
• Editorial responsibilities - Ensure stringent quality control for all external content being published on TraceX’s channels – social media, email newsletters, Press Releases, External articles etc.

• Collaborating with stakeholders such as freelance writers, editors, social media and brand marketers, and SEO specialists to create and refresh content to capture crucial SERP real estate
  
  

  Qualifications:

  • 5+ years experience in B2B SaaS or relevant fields
  • Tools Expertise: Experience on tools like WordPress, AHREF, Google Analytics, SEMRush, Ubersuggest, or their equivalent
  • Mastery of spoken & written word with excellent communication skills
  • Strong SEO knowledge and experience of search engine optimization practices, including ON Page and OFF Page Optimization
  • Sound judgment and decision-making ability in complex, ambiguous situations
  • Efficient project management and stakeholder management skills to scale content marketing programs

Content Marketing Manager – Job Description

About DataWeave

Powered by AI, DataWeave provides Competitive Intelligence as a Service to retailers and consumer brands by aggregating and analyzing data from the Web at massive scale.

While retailers use DataWeave’s Retail Intelligence product to make smarter pricing, assortment, and promotion decisions to drive profitable growth, consumer brands use DataWeave’s Brand Analytics product to govern their online brand presence, optimize their Share of Voice, and drive improved e-commerce shelf velocity.

DataWeave’s Counterfeit Products Detection Solution was awarded as one of the “Best 50 Innovative Applications of Artificial Intelligence” by NASSCOM in 2018. Also, our competitive intelligence platform won the NASSCOM Emerge 50 Award in 2016.

Some of the world’s largest and most popular retailers and brands have consistently trusted DataWeave, including the likes of Overstock, Metro Cash & Carry, OfferUp, Adidas, Dorel, and Netgear.

Marketing @DataWeave

The marketing team at DataWeave wakes up to take unique challenges head on in an industry ecosystem that’s only now beginning to consolidate and mature globally. This affords marketeers the opportunity to mould the story of a rapidly growing company like DataWeave as well as the space it operates in.

We serve markets around the world, including Unites States, Europe, India, the Middle East, and South East Asia. We target a variety of industry verticals, including retail, e-commerce, consumer brand manufacturing, and investment firms. As a result, marketing at DataWeave is a rich learning experience and a crash course in engaging multiple audiences across the breadth and depth of organization levels using relevant content across diverse communication channels.    

Join the team today!

Job Summary

At DataWeave, we are seeking to hire an experienced content marketing manager who can develop and disseminate engaging and high-quality content across diverse media that speaks to a variety of personas in the retail and consumer brand industries. The selected candidate will work with the marketing team and liaise closely with several internal stakeholders at DataWeave to conceptualize and execute on marketing-oriented content on an ongoing basis. 

Responsibilities:

• Devise the content marketing plan for DataWeave and own the entire content value chain – the roadmap, ideation, writing, and dissemination. Define the success metrics.
• Write consistently on a wide variety of topics relevant to retailers and consumer brands that are looking to compete profitably in the online world. Generate content for a variety of platforms, such as blogs, website, articles, press releases, case studies, industry reports, guides, white papers, videos, and other emerging formats. Collaborate with internal stakeholders to source information on a consistent basis.
• Create persona-oriented content for marketing collaterals, brochures, presentations, scripts, at-a-glance docs, etc. that can be used by internal sales teams to have more engaged conversations with prospects.
• Understand and translate the benefits of DataWeave’s product suite, which includes proprietary AI/ML, deep learning, and data science technologies, to a business-focused audience.
• Utilize internal domain expertise and perform secondary research to gather useful information and create content that is innovative and original.
• Brainstorm and collaborate with the product, marketing, and data science teams for new ideas and concepts.
• Conduct rigorous quality checks on every piece of content produced.
• Ensure all-around consistency in the style, fonts, and images used, as well as the overall tone of the content.

Requirements:

• 4-8 years’ proven experience as a content writer, media expert, technology journalist, research analyst, or writing for an agency, especially for a B2B audience.
• Exceptional verbal and written communication skills with the ability to produce diverse types of content around the same subject matter, based on the communication medium.
• Any experience writing in the areas of retail, e-commerce, data analytics, or artificial intelligence would be an advantage.
• Bachelor’s degree or higher in journalism, media communications, engineering, or equivalent fields
• Creative thinker with the ability to transform technical and digital information and processes into compelling stories.
• Comfortable working under aggressive timelines. Ability to multitask, prioritize, and manage time efficiently.
• Self-motivated and self-directed in a fast-paced work environment
• Proficient computer skills, including Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel) and Google Docs
• Content Portfolio will be required

1. Creating content in various formats and types viz articles, blogs, website copies, newsletters, social media posts & captions
2. Creating content strategy and calendar for various clients as well as the company
3. Learning copywriting and applying it wherever required