B2B Content Writer

Job Description for Project Manager:

• Exposure to US/International Client (Preferred) Prior Experience in Digital Marketing (Search Engine Optimization) / Project Coordinator / Project Manager roles.
• Excellent written and verbal communication and presentation skills, able to generate interest and engage the client during calls and on emails.
• Manage projects, establish productive, professional, and profitable relationships with key personnel and clients in assigned projects.
• Coordinate with various departments within the organization, including support, service, technology, and manage resources, in order to ensure seamless functioning of the client accounts.
• Responsible for client receivables; planning and execution of monthly retention.
• Candidates with Project Management, Digital Marketing & Technical Skills Preferred.
• Document all requests and comments made by clients to ensure timely feedback and follow-up actions of client escalations/queries.
• Ability to maintain a positive, motivational, 'get things done' attitude, especially when faced with difficult circumstances.
• Achieves strategic customer objectives and account plans defined by company management.
• Good relationship-building skills (internal, external, and cross-cultural).
• Sound computer skills, especially in the areas of MS Word, MS Excel, and MS PowerPoint.
• Lead solution development efforts that best address customer needs, while coordinating the involvement of all necessary actions required and always keep the internal team updated.
• Maintain a consistent schedule of online meetings with the client to manage performance objectives, customer-expectations and assess customer needs on an ongoing basis.

What we are looking for-

• Excellent communication skills
• Must have enthusiasm and a sincere attitude.

Must have Strong SQL skills (queries, optimization, procedures, triggers)

Must have Advanced Excel skills

Should have 3+ years of relevant experience

Should have Reporting + dashboard creation experience

Should have Database development & maintenance experience

Must have Strong communication for client interactions

Should have Ability to work independently

Willingness to work from client locations

Role Overview:

The SEO Analyst is responsible for optimizing the organization’s online presence by improving search engine rankings, driving organic traffic, and enhancing user engagement. This role requires expertise in SEO strategies, analytics, and a strong understanding of mental health-related content to ensure alignment with the organization’s mission.

Key Responsibilities:

1. SEO Strategy Development and Execution:

• Develop and implement effective SEO strategies to improve website rankings and increase organic traffic.
• Conduct keyword research to identify high-value terms relevant to mental health services and integrate them into the content strategy.

1. Content Optimization:

• Collaborate with content teams to optimize on-page elements, including meta tags, headers, and keywords.
• Ensure that content adheres to SEO best practices while maintaining accuracy and sensitivity in mental health-related topics.

1. Performance Monitoring and Reporting:

• Monitor website performance using tools such as Google Analytics, Google Search Console, and other SEO software.
• Analyze data to evaluate the effectiveness of SEO efforts and provide regular reports to the marketing team.

1. Technical SEO Management:

• Conduct technical audits to identify and resolve issues affecting website performance, such as page speed, mobile usability, and broken links.
• Ensure the website is optimized for search engine crawlers and adheres to the latest algorithm updates.

1. Competitor and Market Analysis:

• Conduct competitive analysis to identify trends, opportunities, and gaps in the market.
• Research emerging SEO techniques and tools to maintain a competitive edge in the mental health sector.

1. Local SEO:

• Develop and manage local SEO strategies to enhance visibility in specific geographic areas.
• Optimize Google My Business profiles and manage location-based search strategies.

1. Collaboration and Training:

• Work closely with content creators, developers, and social media teams to align SEO initiatives with broader marketing goals.
• Provide training and guidance to team members on SEO best practices.

Qualifications and Requirements:

Education:

• Bachelor’s degree in Marketing, Computer Science, or a related field.

Experience:

• 2–5 years of experience as an SEO Analyst or in a similar role.
• Proven experience in optimizing content for the mental health or healthcare sector is mandatory.

Skills and Knowledge:

• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Strong understanding of technical SEO, keyword research, and link-building strategies.
• Familiarity with content management systems (e.g., WordPress).
• Knowledge of HTML, CSS, and basic coding practices is a plus.
• Excellent analytical and problem-solving skills.

Personal Attributes:

• Strong attention to detail with the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Sensitivity and awareness when working with mental health-related content.

Key Competencies:

• Expertise in SEO strategies and best practices.
• Data-driven decision-making and performance analysis.
• Ability to adapt strategies to the unique needs of mental health-related audiences.
• Strong alignment with the organization’s mission to promote mental health awareness.

Aerchain is an AI-powered Procurement platform transforming the way purchase is done in enterprises. We are a 2-year-old funded startup with some of the largest global companies as clients and are part of 3 top accelerator programs backed by Reliance Group, top VCs & Supply Chain experts. We are on the lookout for technology enthusiasts who would love to contribute to revolutionising the world's procurement industry with Artificial Intelligence!

Responsibilities

1. Define technical blueprints and take complete technical ownership of high-level design, tech stack of the product.

2. Design, build, test and deploy product features that are reliable, secure and optimised for performance across all environments.

3. Work closely with product management team to define and refine feature specifications.

4. Work with cross-functional teams to address technical dependencies.

5. Drive some of the company-wide tech initiatives striving towards continuous technical excellence of our platforms.

6. Mentor upcoming engineers in the organisation / team.

Qualifications

1. 4+ years of experience in developing dynamic, scalable web applications.

2. Demonstrated ability in building / architecting large scale products in the React ecosystem.

3. Ability to work with teams in a collaborative and productive manner.

4. Strong computer science fundamentals in data structures and algorithms.

5. Familiarity with cross-browser compatibility issues and demonstrates good design and UI / UX sensibilities.

6. Excellent technical leadership and mentoring skills.

Our Ideal Candidate

1. Loves writing and owning code and enjoys challenges and problem solving.

2. Self driven and motivated with the desire to work in a fast-paced, results-driven agile environment with varied responsibilities.

3. Takes end-to-end ownership of the product, ideates on product requirements with the team and drives it from design to implementation.

4. Action-oriented and dreams big. More importantly believes and has the ability of “Making it Happen !”

Why Aerchain

1. Be part of the engineering leadership team - You’ll have the opportunity to work with cross-functional teams and take key technology decisions to build future-forward products.

2. Build a truly disruptive product - We are building a platform that transforms the way S2P cycles happen in enterprises. Using data at every step, we plan on automating processes starting with requirement gathering to payments and customers love us!

3. Be part of the high-growth challenge - In the process of scaling from 1-10, we are sure that there are very exciting and challenging times ahead. The experience of being a part of this growth phase is unique and will fast track your career. You’ll obviously learn a lot!