About:
Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life.
Role:
Creative Content Writer - B2B/B2C
Description:
Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.
Competencies:
- Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
- High retention capacity and the ability to understand client briefs to create effective content strategies.
- An unerring eye for detail and a knack for creativity.
Skills:
- Ability to interpret data to make recommendations for optimizing online content marketing.
- Unique, engaging, and varied writing styles with good proofreading and research skills.
- Knowledge of keywords, meta tags, SEO, and basic writing terminologies.
Experience:
- Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
- Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
- Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.
Location and Type:
Remote, Full-time
Evaluation:
Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.
About Pangolin Marketing
Similar jobs
We are in the lookout for a talented Copywriter to create compelling blog posts, white papers, product descriptions, social media content and web copy. We’re looking for someone who can expand our digital footprint and drive more value through online content. You should have had a proven track record of producing pieces that increase engagement and drive leads. This role requires high level of creativity, as well as the ability to use data-driven insights to write better material.
Your responsibilities:
- Creating concise, eye-catching, and innovative headlines and body copy
- Researching and organizing facts and sources
- Consistently brainstorming and collaborating with team for new ideas and strategies
- Building a following for brand on social media with creative work
- Researching markets and industries to compare and create content that is innovative and original
- Collaborating with campaign managers, creative team, and designers
- Writing a wide variety of topics for multiple platforms (website, blogs, articles, social updates, banners, case studies, guides, white papers, etc.)
- Be willing to answer any questions posted by their readers.
- Create content on e-books, podcasts etc.
- Promote content on social media
- Identify customers’ needs and gaps in our content and recommend new topics
- Ensure all-around consistency (style, fonts, images and tone)
- Update website content as needed
- Edit content produced by other members of the team
- Analyse content marketing metrics and makes changes as needed
- Collaborate with other departments to create innovative content idea
Skill sets/Experience we require:
- Proven work experience as a Content Writer, copywriter or similar role
- Portfolio of published articles
- Experience doing research using multiple sources
- Familiarity with web publications
- Excellent writing and editing skills in English
- Hands-on experience with Content Management Systems (e.g. WordPress)
- Ability to meet deadlines
- Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
Pedigree:
- Bachelors/Masters in English, Journalism, Marketing or related field
Who Are We?
Vahak (https://www.vahak.in) is India’s largest & most trusted online transport marketplace & directory for road transport businesses and individual commercial vehicle (Trucks, Trailers, Containers, Hyva, LCVs) owners for online truck and load booking, transport business branding and transport business network expansion. Lorry owners can find intercity and intracity loads from all over India and connect with other businesses to find trusted transporters and best deals in the Indian logistics services market. With the Vahak app, users can book loads and lorries from a live transport marketplace with over 5 Lakh + Transporters and Lorry owners in over 10,000+ locations for daily transport requirements.
Vahak has raised a capital of $5 Million in a “Pre Series A” round from RTP Global along with participation from Luxor Capital and Leo Capital. The other marquee angel investors include Kunal Shah, Founder and CEO, CRED; Jitendra Gupta, Founder and CEO, Jupiter; Vidit Aatrey and Sanjeev Barnwal, Co-founders, Meesho; Mohd Farid, Co-founder, Sharechat; Amrish Rau, CEO, Pine Labs; Harsimarbir Singh, Co-founder, Pristyn Care; Rohit and Kunal Bahl, Co-founders, Snapdeal; and Ravish Naresh, Co-founder and CEO, Khatabook.
About the Role:
We are looking for a Copy Writer to join our marketing team and enrich our website, mobile & web applications, social media accounts with new SEO optimized blog posts, marketing guides and copies, articles and other creative content. Candidates will be reporting directly to CPO/CMO.
Responsibilities and Duties:
- Collaborate with design and marketing teams to launch successful social media & content marketing campaigns.
- Manage company’s social media channels. Write descriptions, captions, hashtags and ensure regular postings of media, text & video content.
- Write creative & clear marketing descriptions to promote our mobile & web applications online (online ads, social media) & off-line. (banners, brochures etc).
- Coordinate with the design team to make graphics consistent across all platforms.
- Research industry-related topics, competitors, keywords, market practices & user behavior to create engaging blogs, articles and other useful content for our customers.
- Coordinate with the design team to make helpful illustrations and educational content for users to understand our product better.
- Conduct keyword research and use SEO guidelines to write engaging website content.
- Identify customers’ needs and gaps in our content and recommend new topics.
- Ensure all-around consistency (style, fonts, images and tone)
Required Experience, Skills and Qualifications:
- Bachelor's degree in Marketing, English, Journalism or related field.
- Proven work experience as a Content Writer.
- Excellent writing and editing skills in English.
- Knowledge of SEO, SMM, email marketing and content marketing.
- Candidates who have written content for B2B & online audiences will be preferred.
- Ability to meet tight deadlines as well as to communicate and collaborate effectively.
- Experience using WordPress and/or Joomla.
Selected intern's day-to-day responsibilities include:
1. Interpret copywriting briefs to understand project requirements
2. Copywrite SEO-friendly content (blogs, drip-email campaigns, newsletter, etc.)
3. Assist in conducting keyword and supporting analytics research for the content
Responsibilities for Content Writer
1. Write well-researched, SEO-friendly, high-quality articles & product descriptions
2. Create original copyright-free content
3. Submit work to editors for input and approval
4. Ensure all-around consistency (style, fonts, images, and tone)
4. Recommend new content to address gaps in the company's current content
5. Ensure that you report to your manager
Qualifications for Content Writer
-Proven record of excellent writing demonstrated in a professional portfolio
-An impeccable grasp of the English language, including idioms and current trends in slang and expressions
-Ability to work independently with little or no daily supervision
-Strong interpersonal skills and willingness to communicate with management
Job Responsibilities.
- Understanding client's core product or service, the target audience & market, the problem that the product or service intends to solve
- Campaign planning on a month to month basis that go with client’s business objectives
- Coming up with ideas that are forward-thinking and in-line with current media trends & client’s personality & business objectives
- Demonstrate a clear understanding of campaign objectives and devise creative communication strategies to achieve them
- Writing copies following brand guidelines
- Offer creative ideas and encourage others to share their ideas
- Edit and fact-check pieces of content generated by colleagues and offer feedback when necessary
- Push clients towards fresh, exciting ideas
Requirement
- Good communication skills, written and spoken.
- Ability to interact, communicate and present ideas.
- Professionalism regarding time and deadlines.
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
About us
PowerRouter is a YCombinator backed startup that helps companies connect buyers to the right salesperson on their team.
PowerRouter provides intelligent sales automation for lead management and allows companies to create efficient sales processes to distribute leads to the right reps in real-time.
Description
As a B2B SAAS Content Writer, you’ll be responsible for creating compelling content and product messaging for a varied number of audiences. The ideal candidate would be researching, strategizing, collaborating with internal and external stakeholders to create marketing messaging aligning with the product and company goals.
Responsibilities:
- Create targeted customer-focused content aligning with marketing goals and strategies
- Understand product and competitors and create compelling product messaging and case studies
- Excellent communication skills to connect & interview customers to create compelling case studies.
- Collaborate with internal teams on product announcements, releases & campaigns
- Manage all digital content and messaging including web and microsites, email campaigns/newsletters, blog posts, educational articles, customer success stories/case studies.
- Create a content calendar that supports key marketing strategies and priorities
- Maintain a consistent brand voice and customer experience across all communication channels
- Ability to build and create a personalized journey for the user across the entire experience
- Preferred knowledge of sales & marketing tech stack
Qualifications:
- Excellent written communication skills - ability to write concise, clear, and compelling content for various audiences
- Bachelor’s degree (preferred) or equivalent experience in communications, marketing, or creative writing
- Previous experience owning content for a B2B or SaaS company
- Strong creative marketing, advertising, and web copywriting skills
- Excellent organizational and time management skills
- Ability to work creatively and quickly in a fast-paced, deadline-driven environment
Requirements:
- Bachelor’s degree in English, Journalism, Communications, Marketing or related field
- Prefer 1+ years of experience in a similar role, creating long-form content in tech space
- Working knowledge of content management tools
- Knowledge of best practices regarding digital content, including SEO/SEM
- Portfolio and sample works demonstrating content writing skills and experience, primarily in the B2B SAAS space
1. Writing meaningful and engaging content in a number of different styles/tones with impeccable spelling and grammar
2. Developing a deep understanding of clients and what motivates them online and creating content based on the same
3. Working on the content for Social Media best practices
4. Write unique, engaging content and avoid plagiarism
5. Proofread content to make sure proper grammar is used
6. Conduct simple keyword research and use SEO guidelines
