Digital Marketing Manager

Roles and Responsibilities

Functional Responsibilities:

1.    Digital Marketing Planning:

·      Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products

2.    Social Media Coordination:

·      Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.).

·      Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness.

·      Manage content calendars, scheduling, and publishing to maintain a consistent online presence.

·      Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions.

3.    Email Marketing:

·      Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions.

·      Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates.

·      Monitor and improve email campaign performance based on key metrics and A/B testing.

4.    SEO and SEM:

·      Optimize website content for search engines (SEO) to improve organic visibility and drive traffic.

·      Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets.

·      Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies.

5.    Analytics and Reporting:

·      Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns.

·      Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights.

·      Make data-driven recommendations for improvements and optimizations based on campaign results.

6.    Stay Current with Trends:

·      Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries.

·      Recommend innovative approaches to improve campaign effectiveness and achieve better results.

Organizational Responsibilities

·      Initiate activities in line with to MHFA India strategy and work plan

·      Support director and team in development of MHFA India digital marketing and communications function

·      Support in any other task that may be assigned by the organization

·      Attention to detail and a commitment to maintaining high-quality content and functionality

We are looking for an experienced Backend Engineer to join our Technology team. You will be responsible for the server-side of our web applications. You’ll be working closely with our engineers to ensure system consistency and improve user experience.

You’ll be part of a cross-functional team that’s responsible for the full software development life cycle, from conception to deployment.

Skills and Expertise

• Strong experience with backend technologies (PHP / Laravel framework)
• Deep understanding of REST API design and WebSockets
• Confident handling of Git, IntelliJ/Eclipse, Docker and/or Kubernetes, Maven, Jenkins or comparable tools
• You have knowledge in the development of a micro service architecture with modern technologies
• Apply software best practices such as CI/CD, TDD and clean code principles
• Eager to learn new technologies and concepts and aspiration to constantly improve yourself
• Experience in working with APIs, both third-party and custom written
• Good understanding of applications building and debugging with reusability and modularity in mind
• A structured, creative, and solution-oriented way of working

Responsibilities

• Work with development teams and product managers to ideate solutions
• Design client-side and server-side architecture
• Build the front-end of applications through appealing visual design
• Develop and manage well-functioning databases and applications
• Write effective APIs
• Test software to ensure responsiveness and efficiency
• Troubleshoot, debug and upgrade software
• Create security and data protection settings
• Build features and applications with a mobile responsive design
• Write technical documentation
• Work with data scientists and analysts to improve the product

The candidate (Engineer) will be comfortable with creating an engineering plan for development based on their calculations and any research conducted. They should have experience and be able to utilize strong design skills. The candidate will also have the ability to execute a project based on the criteria outlined. 

Skill : 4-10 years of experience in development of automation framework using Python

• Experience in GUI development using HTML/CSS/JS/Angular JS/Django are preferred
• Having good understanding of REST is desired
• Excellent Troubleshooting and Analytical Skills are desired
• Good Communications and interpersonal skill are desired

Desired Candidate Profile

• Strong commercial and contractual awareness and excellent negotiation skills
• Strong communication, leadership and interpersonal skills
• Demonstrated creative and critical thinking skills
• Ability to work on multiple projects simultaneously
• Knowledge in Microsoft Excel, Google Sheets and PowerPoint etc
• Positive approach to problem solving    

• Review business requirements, identify gaps, and author functional design documents
• Develop high-quality software that is aligned with user needs and business goals
• Participate and author technical design documents, incl. application integration.
• Exposure to design patterns is desirable.
• Proactive and self-starter requiring minimal supervision, who can collaborate with multiple stakeholders in the company
• Team player who works well with development/ product engineering teams
• Adept at troubleshooting and solving complex problems using root cause analysis
• Adherence with software development processes. Demonstrate problem-solving skills and attention to quality and detail
• Good communication skills, proficiency in verbal and written English
• Perform code reviews and unit testing of program modules
• Execute conversion plans and document possible improvements; identifying and resolving disruptions in the processes

Roles and Responsibilities:

An ideal candidate will exhibit the following traits:

• Adapt and work on distributed technology stacks
• Work with BA’s to define or elaborate business software requirements
• Design and build responsive and usable interface (UI/UX) for web and mobile applications through appealing, visual design
• Take ownership of product features and work closely with stakeholders to ideate and rapidly release minimum viable product or solution Extensive experience with SDLC phases including Agile methodologies
• Assist in designing client-side and server-side architecture
• Develop well-managed, high-quality, scalable, and reusable code using .NET components, web service APIs, database procedures, JavaScript, etc.
• Build automation pipeline (CI/CD) through appropriate tools and scripting
• Perform code reviews, validation, and verification testing
• Debug code, solve incidents and defects
• Proactively communicate in providing status reports and report blockers
• Document technical design and unit test plans
• Evaluate security and regulatory requirements

• Full-stack developer with extensive knowledge of software development, agile methodologies, and the following technologies: C#, ASP.NET, Web API, HTML/CSS, MVC, WCF, Python, JavaScript, SQL Server/Oracle
• Experience developing highly responsive web and mobile applications (UI/UX) using HTML5/CSS3, W3.CSS, Bootstrap, JavaScript, XML, Xamarin, etc.
• Familiarity with various operating systems (Linux, Mac OS, Windows)
•  Hands-on experience in software development and agile methodologies
• Analytical mind with problem-solving aptitude
• Proficiency in relational databases like SQL Server and Oracle. Knowledge of cloud technologies (AWS, Azure, Google cloud), container, and virtualization will be a big plus.
• Familiarity with Continuous integration (Jenkins/Hudson) and version control (GitHub, SVN). Knowledge of modern frameworks and design patterns, and test automation tools for Unit and Performance testing.
• Experience creating secure RESTful web services in XML and JSON

The Company

Testing Ground is disrupting the way new business ventures develop and grow in the different industries. We help founders and innovation leads in companies figure out where their new business vertical, test demand for it from customers across Asia and help them scale it up. We hand the new to the world and new to market products and solutions which will change the way the industry operates. We also work towards creating a workforce who is able to help other companies test and grow their business model.  

Testing Ground is a Singapore based startup with early satellite bases in Indonesia, Malaysia, India, Bangladesh, China and Vietnam. Joining us means that you will get the opportunity to learn from the founding members. Our founder has deep experience building and mentoring start-ups across Southeast Asia. His previous startup counts Eduardo Saverin, Co-founder of Facebook, as one of their investors. Our co-founders are experts in community and partnership development in China and Singapore as well as skilled in future oriented capabilities such as digital marketing, viral growth, content marketing and latest innovation strategies.

At Testing Ground, we want our team to be made up of people who have the ability to become the best. We practice Lean Startup and Agile. We do stand-ups and run experiments often. We have an open work culture but yet we are very focused and very energetic.

If you would like to learn and get your hands dirty in doing the work related to the latest innovation and methodology to creating a sustainable business model, this is the place for you. 

As a startup, everyone in the team are do-ers and want to make a name for themselves. We are driven and open to new ideas. Join us and have a chance to craft out your own growth as well as the company’s growth. 

The Opportunity

Unleash your capability with us

Small and medium enterprises (SMEs) are facing an upcoming upheaval with technology disrupting the way things are currently run. Beyond providing consulting services to these companies, we want to help them by providing them with a clear methodology to support them through this transition. 

That is where you come in.

As a graphic designer at Testing Ground, you will have the opportunity to conceptualise ideas and craft inspiring designs, as well as to play a part in envisioning the creative direction for these companies. We are looking for someone who is always hungry to learn new tools and skills to develop thoughtful, creative illustrations that communicate key messages in a clean, simple way. Apply now if you thrive on exploring new concepts and enjoy watching your ideas come to life – from conceptualisation to production.

This is a full-time role (9am-6pm, Mondays to Fridays), with a monthly salary of 363 USD.

Competencies created: You will be able to

• Develop design concepts for business objectives and goals

• You'll learn how to deliver value to projects through objective-based design such as developing the style and vision for the clients that we work with.
• You’ll get to design for business success for creative and effective delivery of branding services

• Manage various stakeholders and project requirements

• You’ll have the opportunity to work with our team to ensure collaterals are delivered on time
• You’ll manage multiple projects with concurrent deadlines, ensuring high quality and accuracy of final deliverables through proofreading

About the Role:

• Create Visual Brand Identity

• Conceptualise a creative direction for Testing Ground’s projects
• Conceptualise and design branding/marketing materials for both print and web related marketing material
• Produce new artwork based on brand guidelines agreed with our team
• Create print and digital advertising materials

• Develop Key Visuals and Collaterals for Marketing Campaigns and Events

• Assist in the management of website, newsletters and all other company materials, where necessary
• Design all graphic, sales and marketing materials e.g. EDM / Posters / Banners
• Work with us in crafting visually compelling presentations

• Manage Design from Concept to Production

• Work according to briefs for the branding needs and guidelines
• Ensure design specifications are production-ready
• Engage with external printers or contractors/suppliers/vendors to ensure the highest quality of materials and that deadlines are met
• Proper documentation of all design files

Why You Will Love Working with Testing Ground:

• If you have been thinking of starting your own business, this position will give you an in-depth insight to what works and doesn’t in the different industries and countries across Asia.   
• The firm believes that it is critical to encourage personal development to have a successful team. As such, we have a variety of online learning courses which you can use to pick up different skills and capabilities. 
• You will be exposed to different platforms and tools to help you become more efficient in doing your job.

Experience:

At least Diploma in Art/Design/Creative fields 

Skills Required:

• Familiarity with Adobe Creative Suite especially Illustrator and Photoshop
• Familiarity in Adobe InDesign for desktop publishing
• Ability to convey company’s message in line with brand’s guidelines through original design
• Ability to create strong design concepts
• (good to have) Skilled in video editing
• (good to have) Skilled in photography and videography
• (good to have) Knowledge of photo editing in Adobe Photoshop or Lightroom

What we’re looking for in you:

• Desire to learn and adapt to new technologies
• Able to work independently and proactively in a team
• Strong communication skills to liaise with marketing team and external vendors
• Ability to prioritize and manage multiple projects deadlines
• Positive attitude and willingness to learn
• Keen eye for detail

P.S: Assess us like we assess you. If you’d like to check out who our founder is, you can connect with him via his LinkedIn page url here and say “Hi, I saw your job post on….” :https://www.linkedin.com/in/thehappybryan/"> https://www.linkedin.com/in/thehappybryan/

• Manage sales operations in assigned district to achieve revenue goals.
• Supervise sales team members; the BSMs, on daily basis and provide guidance whenever needed.
• Identify skill gaps and conduct trainings to sales team.
• Work with team to implement new sales techniques to obtain profits.
• Assist in employee recruitment, promotion, retention and termination activities.
• Conduct employee performance evaluation and provide feedback for improvements.
• Contact potential customers and identify new business opportunities.
• Stay abreast with customer needs, market trends and competitors.
• Maintain clear and complete sales reports for management review.
• Build strong relationships with customers for business growth.
• Analyze sales performances and recommend improvements.
• Ensure that sales team follows company policies and procedures at all times.
• Develop promotional programs to increase sales and revenue.
• Plan and coordinate sales activities for assigned projects.