Content Writer

About us

xPay is a Y Combinator backed international payments company building an international payment gateway focused on cross-border payments — making it dramatically easier for businesses to move money across borders. Our customers are B2B SaaS companies who need fast, reliable, and cost-effective payment infrastructure to serve global users.These businesses are increasingly moving their international volumes from billion dollar companies to xPay as we expand our footprint across 180+ countries and support 25+ currencies. Since January 2025, we have grown 73× and now process over 1 million transactions every month.

Cross-border payments is a [$200 trillion] market. Our top customers — including Publicly Listed, Series D and Series E companies across various sectors like EdTech and Travelling — processing millions through us every month.

The Role

We're looking for an Associate- Sales & Marketing to own and scale our top-of-funnel pipeline. This is a hands-on role for someone who has thrived in an early-stage or small-team environment and gets energized by hitting (and exceeding) pipeline targets.

What You'll Do

• Build and execute high-volume outbound campaigns across LinkedIn, email, and cold calling (50–100+ dials/day) to generate qualified leads and book meetings
• Research target industries, map accounts, and refine ICP and buyer personas — uncovering pain points, buying signals, and the right people to reach out to
• Set up, manage, and optimize email and LinkedIn automation sequences using tools like Apollo, Lemlist, Instantly, Smartlead, Outreach, or similar
• Source and enrich prospect lists, A/B test messaging and sequences, and continuously improve response and conversion rates
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• What We're Looking For
• 1–3 years of experience in demand generation, SDR/BDR, or outbound sales — preferably at an early-stage startup or on a small team where you owned outcomes end-to-end
• Proven track record of high-volume cold calling — comfortable on the phone every day, handling objections in real time, and consistently booking meetings
• Strong market research skills — able to identify ICP, build targeted account lists, and uncover buyer signals using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, or Clay
• Hands-on experience with LinkedIn and email automation tools - Waalaxy, Instantly etc, plus demonstrable success generating qualified leads (bring numbers: meetings booked, response rates, SQLs sourced)
• Why this role is interesting
• One of fintech's largest, most underserved categories. Real, painful problems.
• Direct access to founders. Real influence on product. Clear path to build and lead the sales team.
• Meaningful equity. Founding team member — we treat the role that way.

• Hands-on embedded C skills (mandatory)
• Experience with any microcontrollers MCU (mandatory) – Renesas/ Infineon/ Cypress/ ST-Micro /TI / Microchip
• Experience with any of peripherals & communication protocols usage in application development (mandatory) – UART, I2C, SPI, I2S, CAN, USB, ADC, DAC, EEPROM, Flash memory
• Experience with any RTOS – FreeRTOS, Azure RTOS, ThreadX
• Experience with any networking &  connectivity modules (preferred & added advantage) – Ethernet, WiFi, BLE, MQTT, COAP

• Writing in-depth user guides, release updates, product descriptions for the company's suite of products and solutions
• Writing for a variety of audiences, from non-technical end-users to programmers, system administrators, and integrators
• Overseeing peer editing and production review work
• Integrating use case and functional data into user documentation and examples

Desired Candidate Profile

• 3+ years of technical writing experience
• Strong written and verbal communications and experience working with content in multiple mediums
• Experience working cross-departmentally to communicate the nuts and bolts of a product
• Strong experience owning an end-to-end documentation creation process
• Excellent attention to detail and the ability to prioritize and work on multiple projects in a fast-paced, changing environment
• A positive attitude, willingness to jump in and tackle new challenges
• Experience working with the following tools preferred: Confluence/JIRA, Git & Github, HTML, CSS, Jinja, JavaScript, Python, Postman, etc    

Job Brief

The job requires .Net Sr Backend Developer. This Developer is expected to have strong technical skills, work closely with the other team members in development and ability to work stand alone. Ability to work on a small team with minimal supervision, Troubleshoot, test and maintain the core product software and databases to ensure strong optimization and functionality

Skills Requirement

• Bachelor’s degree in Computer Science or related field plus 3-5 Years of .Net relevant experience
• Familiarity with the .NET framework, SQL Server, and design/architectural patterns (e.g. Model-View-Controller (MVC))
• Knowledge of .NET languages (e.g. C#, Visual Basic .NET)
• Familiarity with architecture styles/APIs (REST, RPC)
• Understanding of Agile methodologies
• Good knowledge of databases like MySql, SQL. Ability to write optimized SQL queries and good knowledge of Stored Procedures.
• Sound knowledge of testing frameworks like NUnit, XUnit or MS test.
• Strong attention to detail
• Basic understanding of MultiThreading concepts
• Sound knowledge of Linq.
• Proven knowledge of WCF or Restful Web service creation
• Basic knowledge of frontend scripting languages like JavaScript, jQuery
• Sound knowledge of Design principle, OOPs concepts & Solid Principle
• Sound knowledge of Entity framework
• Experience with GitHub, Tortoise SVN Version Control
• Strong attention to detail
• Knack for writing clean, readable, and easily maintainable code
• Sound analytical, problem-solving, and communication skills.
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Responsibilities

• Translate application storyboards and use cases into functional applications
• Design, build and maintain efficient, reusable, and reliable code
• Ensure the best possible performance, quality, and responsiveness of applications
• Identify bottlenecks and bugs, and devise solutions to mitigate and address these issues
• Help maintain code quality, organization, and automatization
• Utilizing Microsoft's .NET infrastructure to create software solutions that meet clients' requirements.
• Collaborating with coworkers to facilitate the creation of large, complex developments, as required.
• Reformulating existing code to ensure adherence to stipulated guidelines.
• Checking your code to detect and remedy errors and omissions.
• Testing your outputs to ensure that they are in excellent working order.
• Deploying developments and monitoring uptake by the target audience.
• Using clients' feedback to inform the creation of subsequent versions of each development.
• Remaining abreast of coding and technological changes that will impact your work.

Why Square Yards

➢ Multinational company (Global Approach)

➢ Performance & Salary review.

➢ Attractive incentives & mobility across regions (global)

➢ Fast track growth.

➢ Good Incentives

➢ Fastest Growing Cross Border Real Estate Platform

➢ Diversified role

➢ Multiple International Scope through Internal Job promotions

Job Responsibilities:

➢ Call to arrange meetings with potential customers to generate new business

➢ Evaluate customers skills, needs and build productive long lasting relationships

➢ Negotiate the terms of an agreement and close deals

➢ Challenge any objections with a view to getting the customer to buy Business/Revenue generation

➢ Meet personal and team sales targets,

➢ Generate or follow through sales leads

Skills:

➢ Strong communication, negotiation and interpersonal skills

➢ Self-motivated and driven

Desired Candidate Profile

➢ An emphatic communicator with pleasant personality.

➢ Self-driven, well groomed, results-oriented professional with a positive outlook.

➢ Structured and process oriented.

➢ Zeal for multitasking.

➢ Comprehensive towards Facts and Figures.

What we offer:

In addition to an outstanding work environment with rapid advancement potential, you will enjoy exceptional compensation and benefits, including:

▪ Competitive base salary plus Incentives.

▪ A great work culture (Life at Square Yards)

Employment Type

Full-time

The ideal candidate for this position will be responsible for lead generation and building a pipeline of top quality prospects. As a manager, the candidate will also be responsible for overseeing personnel in the company's inside sales team. Moreover, the candidate will act as a strategic partner with an eye towards long term sales strategy. 

Key Responsibilities:

1. Lead prospecting. Research on the leads generated and nurture them
2. Follow up, set up calls and demos
3. Understand customer needs and create proposals
4. Conduct competitive research

What we look for?

1. Great communication skills
2. Understanding of tech products and good analytical skills
3. Familiar with email marketing, CRM, and social media tools.
4. Experience in selling Saas products for 1-3 years (must)

Sal range: 3 to 6 LPA