Content Writer at upGrad · Mumbai · 2 - 9 years · ₹3L - ₹6L / yr · Raised funding · Posted 3 Nov 2021
- Develop and lead a world-class content team that will develop content for
online courses on Management related courses. This job
will equip the candidate with highly sought-after skills including leadership
and instructional designing
- Collaborate with business development & project management team to
meet content production deliverables
- Define & structure content development process, work with educational
content across all levels

About upGrad
About
upGrad is an online higher education platform. Founded by Ronnie Screwvala, Mayank Kumar, Ravijot Chugh and Phalgun Kompalli in March’ 2015, upGrad provides rigorous industry-relevant programs designed and delivered in collaboration with world-class faculty and industry. Merging the latest technology, pedagogy, and services, upGrad is creating an immersive learning experience – anytime and anywhere.
Through exclusive partnerships with some of the most prominent universities like IIIT-Bangalore, MICA, BITS Pilani, ISB, Cambridge Judge Business School- our aim to impart university education, online.
Learning online can be tough, especially when you have to do it all by yourself. Reasons why you should upskill with UpGrad:
- We provide an engaging experience via our suite of learning applications right from the university applications till you get a job and transition
- We provide structured online courses in collaboration with some of the prominent universities and industry experts
- We co-create a rigorous curriculum in collaboration with these universities to provide the learners with a holistic learning experience
- All our courses are comprehensive, structured and rigorous - delivered online, providing you the flexibility and opportunity of continuous learning
- We conduct regular live lectures with the industry experts and the professors
- Each of our learners is allocated with a dedicated student mentor who helps them chart a career path and motivates them to push themselves
- We provide in-depth feedback on all the assignments, case studies, and projects
- We have delivered 400+ successful career transitions and we’re committed to building careers of tomorrow
- You get access to an alumni network of 3,000+ students across the globe
- We also conduct periodic offline events like Hackathons, Bootcamps, Alumni Nights and connect you not only to the professors and industry experts but the peers in your batch too
- Last but not the last, we provide career assistance and help all the learners with interview preparations, mentorship calls, and job placements even after the completion of the program
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Title: Content Specialist
Location: Mumbai
Experience: 3–4 years
Work Mode: Hybrid
About Master-O
Master-O is a B2B SaaS platform focused on enabling and upskilling frontline teams through microlearning, gamification, AI-powered roleplays and digital coaching. We work with leading organisations across industries like FMCG, BFSI, Pharma, Automotive and Retail.
We are looking for a Content Specialist who can combine strong creative thinking with excellent client communication to own content requirements for our Mumbai and Gurugram based clients.
The Role
This is a client-facing content creation role where you will be the primary point of contact for Master-O's high touch enterprise accounts for their content requirements.
You will work closely with clients to understand their business objectives, frontline challenges, and learning needs, and translate these into engaging content, storyboards and learning journeys.
You will also work cross-functionally with the Customer Success, Product and Content teams at our Gurugram headquarters to ensure seamless execution and delivery.
What Does “Content” Mean at Master-O?
At Master-O, content is not just traditional marketing content or reels. You’ll primarily create microlearning-based static and video learning content designed for the frontline teams of our enterprise clients.
The content and use cases vary based on the client’s business objectives, frontline pain points and industry — from product knowledge and sales pitches to customer handling, compliance and on-the-job skill development.
What We're Looking For
- 3–4 years of experience in content creation, content marketing, creative strategy or a similar role.
- Prior experience in a B2B SaaS company or a marketing/creative agency is strongly preferred.
- Agency candidates should ideally have worked with clients across BFSI, FMCG, Pharma, Automotive and/or Retail.
- Strong storyboarding and content conceptualisation skills.
- Excellent copywriting and editing skills.
- Strong working knowledge of Canva and Adobe Creative Cloud.
- Excellent spoken and written English communication — this is critical as the role involves frequent interaction with senior client stakeholders.
- Strong presentation and client-management skills.
- Ability to manage multiple stakeholders, projects and deadlines independently.
- A good understanding of digital content, learning formats and visual communication.
- Someone who is equally comfortable speaking to a client, building a storyboard and getting into the details of content creation.
Why This Role?
This role sits at the intersection of content, creativity, and client consulting.
You won't just be creating content based on pre-assigned briefs. You'll be responsible for understanding why the client needs the content, what their frontline teams need, and how Master-O can solve that requirement.
You'll get the opportunity to work directly with leading organisations across multiple industries while collaborating with a fast-moving SaaS team across Mumbai and Gurugram.
Job Title: Content Strategist Lead
Experience: 3–5 Years
Location: JP Nagar, Bengaluru
Work Mode: Full-Time | On-Site | 6Days
CTC: Up to ₹ 7.5 LPA
Notice Period: Immediate to 7 Days
Role Overview :
We are looking for a strategic, research-oriented Head of Content & Growth to lead our content marketing function and drive organic growth through impactful content and SEO initiatives with strong expertise in writing high-quality, research-backed blogs and articles. The role will focus on SEO, market and competitor research, content strategy, and creating informative content that drives organic traffic, engagement, and lead generation.
Key Responsibilities :
- Develop and execute content marketing & SEO strategies.
- Plan and manage the content calendar.
- Create and Optimize blogs, landing pages, product pages, case studies, and marketing content.
- Experience in researching, writing, and publishing high-quality blogs and articles.
- Conduct keyword research, content audits, and competitor analysis.
- Improve organic traffic, keyword rankings, and lead generation.
- Collaborate with Product, Design, Development, and Marketing teams.
- Lead, mentor, and review the Content team.
- Track content performance using analytics and optimize campaigns.
Required Skills:
- Content Marketing & Growth Strategy
- SEO Strategy & Keyword Research
- Content Planning & Editorial Management
- Copywriting, Editing & Content Optimization
- Product & Technical Content Writing
- Brand Storytelling & Thought Leadership
- Marketing Analytics & Performance Tracking
- Team Leadership, Mentoring & Development
- Project Management & Cross-Functional Stakeholder Management
Qualifications :
- Master’s Degree in Marketing, Communications, Business Administration, Journalism, Mass Communication, or a related field – Mandatory
- 3–5 years of relevant experience in Content Marketing, Content Strategy, SEO, or Digital Marketing
- Proven experience in leading and mentoring content teams
- Strong analytical, communication, writing, and stakeholder-management skills
Tools :
- Google Analytics
- Google Search Console
- Google Tag Manager
- SEMrush
Perks and Benefits :
- Paid Annual Leaves
- PF & Health Insurance
- Team Lunches
- Long New Year Vacation
- Learning & Career Growth










