Content Writer

About Us:

With a mission to upgrade the digital marketing industry with profound practical expertise and innovation, InSnap Technologies started its operations in 2018. Founded as a subsidiary of Spokesly INC based out of California, USA).

InSnap has grown to be a family of some of the best talent from around the world who empowered thousands of businesses of achieve their digital marketing goals. Powered with business intelligence data, vision, and out-of-the-box thinking, InSnap provides novelty solutions and tools to rest all the digital marketing worries for a B2B enterprise.

Role: Business Development Associate

Location: 747, Pooja Bulding,80 Ft road 4th Block, Koramangala, Bangalore,Karnataka-560034

Job Type: Full-Time, Night Shift

Key Responsibilities:

• Lead Generation: Research, identify, and target potential clients through various channels (email, social media, cold calls) during the night shift hours.

• Client Engagement: Establish connections with leads, qualify prospects, and engage them in discussions to understand their needs and offer solutions.

• Sales Support: Support the sales team by assisting in the development and presentation of proposals, negotiating pricing, and finalizing deals.

• Follow-ups: Proactively follow up on leads and inquiries from various platforms to maintain the sales pipeline and close opportunities.

• Relationship Building: Foster and maintain long-term relationships with clients, ensuring they are satisfied with our services and receive timely support.

• Market Research: Keep an eye on market trends and competitor activities to identify new opportunities and adapt business development strategies.

• Reporting: Track, monitor, and report lead generation metrics, sales progress, and pipeline activities to senior management.

• Collaboration: Work closely with the sales, marketing, and customer support teams to ensure smooth customer onboarding and service delivery.

Qualification And Skills:

• Bachelor’s degree in Business, Marketing, or a related field

• Strong Presentation Skills and Experience in Making Presentations

• Team Player with Strong Interpersonal Skills

• Excellent command of written & spoken English

• Understanding and knowledge of brand building & Digital marketing

• Minimum 1-7 year of experience in Business Development

• Willing to work in Night shift

• Strong negotiation skills and the ability to close deals

Perks:

• Excellent growth opportunity • Flexible work hours and remote work options • Competitive salary and performance-based incentives.

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age’s Best Places to Work in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team here.

Location: Remote, India

About Us

The bidding team is responsible for developing and maintaining our real-time advertising bidder and the data processes generating the index files powering it. Our bidder currently receives ~500k transactions per second on AWS infrastructure typically responding to internal bid requests in under 10ms. This is a high-volume low-latency system and the team focuses on technical excellence in C++, perl, and python to continuously improve cost performance while bringing new features and optimization strategies to market for our customers.

You will:

• Proactively work to develop the skills and behaviors of each team member, coaching and mentoring them toward success in their tasks and careers
• Collaborate with management, stakeholders, and the team to evaluate, plan, and deliver projects involving advertising software systems, components, and features
• Promote transparency regarding the team’s activities across the organization through documentation, structured processes, and effective communications
• Facilitate the team’s learning, growth, and maturity in their agile practices
• Lead by example writing production-ready front-end and backend-code with a continuous delivery & deployment pipeline on AWS
• Support employees by having regular 1:1 conversations, providing feedback, planning for and conducting quarterly reviews, scheduling time-off, facilitating training, providing recognition, and managing any personal or performance issues

You have:

• Education and professional experience: Bachelor’s degree in Computer Engineering or equivalent.
• 8+ experience in technology, including software development, architecture, or related areas.
• 2+ years of experience in team management or technical leadership.
• Primary Skills : C++14/17/20/23, perl, AWS, Git, STL
• Additional nice to have skills/certifications: Python, Apache Web Server, Nginx, Protocol Buffers, HAProxy, Redis, Kinesis, Sed, Awk, Athena

How you can impress us:

• A team player who is organized, flexible and willing to adapt
• Not afraid of new technologies and driven to learn
• A detail-oriented person, who catches problems early and adjusts
• A strong communicator who is able to collaborate with multiple business and engineering stakeholders and work through conflicting needs
• A problem solver who likes to dive deep into a problem, diagnose root causes and work with multiple teams to come up with a solution
• Eager to provide direction and build consistent processes in a maturing start-up culture
• A self-starter who can operate with minimal supervision

What We offer:

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

• Parental leave- Maternity and Paternity
• Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) 
• In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
• Health cover for any hospitalization. Covers both nuclear family and parents
• Tele-med for free doctor consultation, discounts on health checkups and medicines
• Wellness/Gym Reimbursement
• Pet Expense Reimbursement
• Childcare Expenses and reimbursements
• Employee referral program
• Education reimbursement program
• Skill development program
• Cell phone reimbursement (Mobile Subsidy program).
• Internet reimbursement/Postpaid cell phone bill/or both.
• Birthday treat reimbursement
• Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
• Creche reimbursement
• Co-working space reimbursement
• National Pension System employer match
• Meal card for tax benefit
• Special benefits on salary account

Position: Manager/Head- Data Scientist/Machine Learning Engineer

• Algorithm Development: Develop cutting-edge algorithms and predictive models to enhance customer experience, optimize inventory management, and drive sales growth
• AI/ML Model Building: Utilize expertise in data science and machine learning to create scalable AI models specifically tailored for both online platforms and brick-and-mortar stores, aiming to improve operational efficiency and customer engagement.
• Ecommerce Optimization: Collaborate with cross-functional teams to implement data-driven solutions for personalized recommendations, demand forecasting, and dynamic pricing strategies to drive online sales and enhance customer satisfaction.
• Deep Learning & Image Recognition: Leverage advanced techniques in deep learning and image recognition to develop innovative solutions for product categorization, visual search, and inventory tracking, optimizing product discovery and inventory management.
• Python Development: Proficiency in Python programming is essential for designing, implementing, and maintaining robust and scalable machine learning pipelines and models, ensuring efficient deployment and integration into existing systems.

Qualifications and Experience:

• Bachelor’s/Master’s degree in Computer Science, Data Science, Statistics, or related fields.
• 3 to 4 years of hands-on experience in data science, machine learning, and deep learning, preferably within the ecommerce or retail sector.
• Proven track record of successful implementation of AI/ML models with tangible business impact.
• Strong proficiency in Python, along with familiarity with relevant libraries and frameworks (e.g., TensorFlow, PyTorch, scikit-learn).
• Experience working with image data, including feature extraction, object detection, and classification.
• Excellent problem-solving skills, ability to work independently, and communicate complex technical concepts effectively to diverse stakeholders.

Company Profile:

The client is a provider of device lifecycle management and distribution solutions globally. Having forged valuable relationships over the last 2 decades with manufacturers, mobile network operators, distributors, wholesalers, and retailers in over 100 countries, we help grow their business with customized solutions across every stage of the wireless device lifecycle.

Job Synopsis:

Role: Business Head

Industry Type: E-Commerce

Education: Degree in Engineering plus MBA (Prefer top business schools)

Experience: 10-15 years

Location: Singapore

Job Responsibilities:

•         Deals with E-Commerce platforms for new and refurbished Mobile Phones.
•         Building the Online sales team – recruiting people, training, and building capabilities.
•         Developing an Online channel – setting the product, pricing, and promotion strategy.
•         Building infrastructure to support the marketplace model and increase penetration.
•         Joint Business Planning with Online customers to increase the traction and develop Lighting

Category on Online platform.

•       Broad functional experience in technology and/or various vertical industries.
•       Meeting and exceeding financial and channel sales goals for Modern Retail Channel.
•       Driving contract negotiations and terms improvement with customers.
•       Building effective Annual Business Plan and forecasts, in conjunction with all the stakeholders and departments, for driving Business.
•       Establish best practices for marketing and advertising in the mobile space.
•       Ensure alignment between marketing strategies and the overall business marketing strategy.
•       Collaborate and work with cross-functional teams to plan, deliver, and execute successful mobile marketing campaigns.

Required Qualifications:

•         10+ years of work experience with min 5+ years of experience in the E-Commerce field.
•         Strong familiarity with the mobile and digital content domains.
•       Prior experience in Used Smartphones (E-commerce)/new phone ecosystem.
•       Experience of working in Start-up companies and well-versed with the B2B & B2C market.
•       Willing to travel for business purposes.
•       Effective negotiation and vendor management skills.
•       Outstanding communication, interpersonal, and leadership skills.