SEO & SEM Jobs in Mumbai

Do you have “marketeer brain”? Do you discuss the success and failures of popular brands and the reasons for them? Such as, What makes Oreo the world’s most loved Chocolate Cookie? When you think of luxury automobiles, why do names like BMW and Mercedes pop-up in our minds? Why are Urban Indians who want to use premium phones, gravitating to the OnePlus brand? What makes people go ga-ga over the heavily priced Netflix subscription? If questions like these intrigue you and make you dig deeper, you are a student of marketing. But, once you uncover their secrets and think of even better ideas to further their successes, or think about strategies their competition should implement, you, our dear friend, are a rare species with “marketeer brain” and are someone we want to work with. We are a bunch of creative people looking to work with others more creative than us. We don’t care if you know (or don’t know) the basics of SEO, SEM or any other marketing principles somebody can learn from a book. We want to know if you can tell a story that enthralls others and makes strangers believe in you; if you can think of or have tried your hand at (not few, but) many creative ways to promote your friend’s business or your college fest. Your “marketeer brain” is what matters to us. Digital marketing isn’t just fiddling with keywords or spending money on clicks. WhatsApp didn’t spend money on its way to over $16B acquisition, neither did Instagram or Twitter. Yet they are wildly successful because things much deeper, 1) kickass products (that appeal to consumers) and 2) razor-sharp marketing campaigns. We are on a similar quest and if this resonates with you, you ought to give yourself the best chance to explore it live in action. Apply now and tell us your story about an experience or two where you played a key role in spreading the word about something and promoting it to the audience that mattered. Let your marketeer brain do the talking.

About us: SleepyCat was started to make it easier for consumers to shop for a mattress which is otherwise a very painful process. There was a big gap in the market between manufacturing a mattress and eventually delivering it to a consumer. Introducing India’s first mattress-in-a-box! A disruptive model to the current mattress industry. We make shopping for a mattress easy and fun. We have one purr-fect mattress. We eliminate the confusion factor, making it a very simple process for buyers. Packed with all the fancy features, you can order it online with 4 simple clicks. Just choose the size you like and we deliver it to you anywhere in India within 7 days in a box! No more bulky deliveries! Our mattresses are priced at a fraction of the cost compared to the industry, as we control the entire process from production to Delivery, thereby eliminating any middlemen which increases cost. We also offer a 30-night risk free trial period so you have no issue in purchasing a mattress online! www.sleeepycat.in We are looking for a VP - Marketing who is going to be part of core team and is equally passionate to build large scale consumer tech company. Our culture is defined by hustle and hunger and that's what we measure ourselves on. So, if you are self aware and driven to create an large scale business do reach out to us. The VP of Marketing, is a highly collaborative, business-savvy professional who has solid experience in building marketing programs with sales and measuring business impact in a digital world. You will be responsible for developing and executing a clearly defined strategy in a manner that drives revenue growth across all the digital channels (Facebook, Instagram, Google, Amazon etc). The successful candidate will will report directly to the Fonder and CEO of the company. As the VP of Marketing, you will focus on directly creating marketing programs that are ROI driven, measurable, high impact and viral in nature for a hyper growth company. We are looking to team up with someone who is passionate, high-energy person, a go-getter and obsessive about data and metrics. About you: 1. 5 to 7years of progressive experience working in a marketing leadership role with experience in Digital (SEO, SEM, Social Media, Email Marketing, Affiliate, Alliances, Display Ads, Video Advertising, Retargeting, Mobile Marketing) and Offline (ATL, BTL, partnerships, PR and community management) marketing activities. 2. Prior experience in E-Commerce and/or consumer Internet is highly preferred but not required 3. Demonstrable success in creating, executing and measuring marketing plans and campaigns across channels with a track record of successfully achieving KPIs in the technology driven environment 4. Create, own, and implement overall marketing strategies, providing leadership and direction to team members 5. Understanding the company’s unique market position, its advantages and challenges for marketing channels. 6. Develop, iterate and launch marketing programs, rolling out to multiple new markets and geographies 7. Manage and lead the Marketing team, PRefforts, Demand Generation, Platform Marketing, Product Marketing,Program Management and Brand Management. Plan and execute integrated marketing campaigns that builds the company’s pipeline and also mature existing opportunities 8. Develop strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, Social, affiliate, alliances and more to build lead database and increase qualified opportunity creation. 9. Manage, track, report and present programs budgets by channel -campaign costs, performance, and ROI through the demand generation lifecycle. 10. Provide marketing expertise to the Company by building, developing and managing a marketing team capable of carrying out the necessary marketing strategies and tactics 11. The ability to articulate platform and brand vision to the community at large and also to internal teams 12. The candidate should bean enthusiastic, experienced, metrics oriented marketer who enjoys challenges and pushing his/her limits 13. Ability to collaborate across departments 14. Result oriented and ready to take ownership Compensation will be commensurate with experience and out of box thinking. Stock options of the fast growing very well invested consumer tech start up.

Selected intern's day-to-day responsibilities include: 1. Answer questions on Quora 2. Blogging / guest posts 3. Work on Google Adwords - remarketing management 4. Handle Facebook group posting 5. Reply to queries on Facebook page/group and Twitter 6. Post on related forums about offers 7. Facebook campaign management

We are looking to hire a rock star entrepreneur to be part of our core team and head digital marketing for us. To handle our entire digital marketing practices focusing on Data Science and conversions. Someone who is detailed, persistent and focused on being part of a solid company and driving us towards its growth. Analytical mind with strong creative and coordination skills. Open to explore and work with different verticals to deliver results. This is a fantastic full time entrepreneurial opportunity and working at SleepyCat is super fun and fast paced.

Skills: • Proven ability with English spelling, grammar, punctuation, syntax and composition rules and a clear business/technical writing style • Knowledge of social media marketing activities such as posting to Twitter and Facebook. • Should be equally comfortable with both long and short copy • Ability to work independently, organize, set priorities and complete work within given deadlines • Ability to track progress of job tasks, responsibilities and goals • Multitasker, Creative Thinker and a Team Player • Performing blog maintenance activities such as updating plugins, SEO • SEO knowledge, strong presentation, communication (written and oral), listening, and interpersonal skills. • Proficiency in WordPress • Have worked on tools (Keyword Planner, Buzzumo, copyscape..etc) Responsibilities: • Need to do research, writing and repurposing marketing collaterals like white papers, case-studies, presentations, info graphics, technical notes, online help, newsletters and other strategic customer awareness enhancers. • A compelling desire to deliver innovative and exceptional educational content for businesses to keep readers engaged in our blog. • Having a clear Understanding to be developed about the organization and brand value. • Supporting social media team to provide posts and other content as required and edit content to make it customer facing and SEO friendly • Providing new ideas for content marketing and create the content • Co-ordinating or Creating target-oriented content for marketing collaterals (newspaper articles, press releases, presentations, etc.), website, blogs, social media, e- mailers, articles, online ads, etc. • You will be rigorously proofreading and editing work to ensure quality, clarity, and relevance. • Managing guest posting requests by reviewing and approving from guest bloggers. Driving the process of blog independently. • Answering emails and comments on behalf of the blog. • Need to optimize posts according to SEO rules • Professionally and consistently self-edit own work and assist in editing the work of other team members when necessary. • Maintain focus on delivering blog in the most efficient and productive way. • Meet requirements for speed, deadlines, and methodology. • Contribute to content strategy, planning and scheduling the blog / website content - brainstorm and think of strategies to improve blog / website traffic and reader retention

Responsibilities • Lead generation - Generating qualified leads across mid and large enterprise segments by leveraging online and offline channels • Email marketing - Manage email communication and drive the communication flowchart to achieve campaign objectives • Database management - Identifying key prospects across our target audience and manage data churn • Social media campaigns - Create organic and sponsored social campaigns for promoting webinars, whitepapers, case studies and blogs • Google Search and Display - Drive PPC and SEM campaigns for LitmusWorld solutions • Account based marketing - Ensure audience engagement across key account segments with relevant content for existing leads through a designed process to generate more revenue. Knowledge, Skills & Competencies • Solid understanding of SEO, SEM, Google Analytics, and Account Based Marketing tools • Understanding of the Enterprise SaaS domain or minimum 2 years experience in B2B lead generation • Ability to learn and articulate solution selling value points • Strong presentation and communication • Ability to continuously prioritize and stay nimble in a fast-paced and dynamic work environment • Proficient with Excel to manage large volume of data • Strong territory management skills with understanding of business systems and requirement analysis • Must be a self-starter, highly motivated, think through problems to come up with innovative solution

Develop and manage digital marketing campaigns Manage organization’s website Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc Track the website traffic flow and provide internal reports regularly. Attend networking events and product launches. Identify new digital marketing trends and ensure that the brand is in front of industry developments. Work on SEO of the website pages. Edit and post content, videos, podcasts, and audio content on online sites. Promote the company’s product and services in the digital space. Execute social media efforts to improve KPIs, likes, shares, tweets, etc. Creating and executing SMS, and email-based marketing campaigns.

Roles and Responsibilities: Website management Collating, managing and designing content for the quarterly newsletter of the company Coordinating with different stakeholders to gather information for the newsletter End-to-end coordination for Kae events in all metros within India Manage social media accounts of the company (FB, LinkedIn, Twitter) Skills Required: Designing creatives Copy righting skills to create impactful communications Creative & innovative thinking Familiarity with the latest trends, technologies High degree of personal integrity and strong ability to work collaboratively and effectively in a fast-paced, flexible, team based environment

The duration of this internship is 2-3 months. The Marketing Intern is responsible for coordinating and executing the company’s social media, event management and lead generation activities. The role offers opportunities to run email campaigns, finding creative ways of generating new sales leads and working across key social media channels including Facebook, Twitter and LinkedIn. This role will be instrumental in increasing our social media presence and gaining new leads through all marketing activities. This individual will be a highly motivated, self-starter and a dynamic personality with a drive to reach decision makers! Social Media & Digital Marketing: • Assist with streamlining company social media accounts, ensuring uniform content and tone of voice for landing pages, graphics, and other elements • Create engaging blogs and social media content • Grow and expand company social media presence on Facebook, LinkedIn, Twitter • Content ideation • Track key social media analytics on weekly basis • Participate in online outreach and promotion • Assist in the general distribution of press releases and media alerts Event Management: • Tracking events and updating them in the event calendar • Inquiring about the event - speakers, attendees, pricing, etc. • Running pre and post event email campaigns • Announcement about partnering/participation on social platforms • Helping in managing internal events and workshops