Job Profile: SEO Specialist
Department: Marketing
Location: Goregaon, Mumbai
Overview:
The SEO specialist is responsible for driving organic and overall traffic and improving search engine
visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven
approach, and the ability to execute a comprehensive SEO strategy across all digital channels.
Key Responsibilities:
Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and
business objectives
Conduct keyword research and analysis to inform content creation and optimisation efforts
Optimise website structure, content, and metadata to improve search engine visibility and drive
organic traffic
Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine
SEO efforts
Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies
Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets
are optimised for search engines
Communicate the value of SEO to internal stakeholders and educate them on best practices
Measure and report on the success of SEO initiatives and use data to inform future optimisation
efforts
Key Performance Indicators (KPIs):
Organic and overall traffic growth
Search engine rankings for target keywords
Bounce rate and time on site metrics
Conversion rate and lead generation metrics
Return on investment (ROI) of SEO initiatives
Search engine visibility and website performance, as measured by tools such as Google Analytics and
Search Console
Qualifications:
Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field
3+ years of experience in SEO, with a proven track record of success
Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link
building, and analytics
Experience with website architecture and development and the ability to collaborate with developers
and designers to implement SEO recommendations
Strong analytical skills, with the ability to use data to inform and refine SEO strategies
Excellent project management skills, with the ability to manage multiple projects and deadlines
Marketing - Hiring
Strong written and verbal communication skills, with the ability to educate and communicate the
value of SEO to internal stakeholders
Ability to work independently and as part of a team
Shubham Vishwakarma
Full Stack Developer - Averlon
About Jaro Group
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Rubick.ai is one of the fastest-growing eCommerce enablement platforms. We specialise in Product Discovery, Search, and Market Intelligence for marketplaces, brands, and sellers. We offer an end-to-end full-stack Product Information, Cataloging, and Marketing platform as a solution for eCommerce.
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Responsibilities:
● Ability to create SEO-rich, unique, and interesting content according to guidelines
● Adhere to strict quality standards and write about 3000 words ready-to-publish content per day
● Ensure the content is well-researched, factually correct, relevant, grammatically correct, and non-plagiarized
● Have working knowledge of SEO (keyword research, title, and meta description)
● As a part of a continuous learning process/growth opportunity / and inclusive work culture - writer will have to support editing and any additional responsibilities as and when required
Requirements:
● Excellent writing and editing skills, with the ability to write for different formats and audiences
● Proficiency in SEO tools such as Google Analytics, SEMrush, Ahrefs, and Moz
● Understanding of on-page and off-page optimization techniques, including meta descriptions, title tags, link building, and content optimization
● Ability to work in a fast-paced environment, manage multiple projects, and meet tight deadlines
● Strong communication skills and the ability to collaborate effectively with cross-functional teams
● Edit 3000/3500 words on a daily basis.
● Strict adherence to follow the SEO Guidelines.
Educational background:
● Bachelor or Master’s degree in the relevant field would be an advantage.
● Should be graduated or post graduated from premium/tier 1 universities.
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Website https://www.textmercato.com/
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