Content Writer

SKILLS: Mandatory Skills: • Proven work experience as a Content Writer, Copywriter or similar role. • Portfolio of published articles. • Experience doing research using multiple sources. Desired Skills • Familiarity with web publications • Excellent writing and editing skills in English. • Ability to meet deadlines. • Graduation in Marketing, English, Journalism or related field. What you'll be responsible for: • Research industry-related topics (combining online sources, interviews and studies). • Write clear marketing copy to promote our products/services. • Prepare well-structured drafts using Content Management Systems. • Proofread and edit blog posts before publication. • Submit work to editors for input and approval. • Coordinate with marketing and design teams to illustrate articles. • Conduct simple keyword research and use SEO guidelines to increase web traffic. • Promote content on social media. • Identify customers’ needs and gaps in our content and recommend new topics. • Ensure all-around consistency (style, fonts, images and tone). • Update website content as needed.

Responsibilities include:

• Create, manage and shape branded content on social media

• Own engagement and social audience growth metrics

 

You should be:

• A creative content and copy writer

• Super active on social media

• A storyteller with strong oral and written communication skills

• Be highly-organised and autonomous

 

Preferred skills:

• Graphics Design (Primarily Social Media Content)

• Research based writing (In-depth blogs, ebooks)

• Experience with social media management

As a Assistant Content Manager you will be responsible for working on assets that create sales conversions on company’s online store, email marketing and social media campaigns and will analysing the performance of those assets in detail, crunch the numbers, and optimize them and assist in creating, managing and improving content for various marketing channels.

What you will do:

• Working alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
• Managing content distribution to online channels and social media platforms
• Proofreading, editing and improving content created by copywriters and ensure brand consistency
• Developing a thorough understanding of conversion optimization (training will be given in-house) and apply across our brands, platforms and channels
• Managing products for multiple brands, geographies and across websites
• Analysing performance data and find creative ways for optimization
• Ensuring compliance with law (e.g. copyright and regulatory bodies)

 

Desired Candidate Profile

 

What you need to have:

What you need to have:

Roles & Responsibilities :

• Responsible to cross check and vet facts on the fundraiser
• Responsible to check the content quality of sponsored campaigns
• Responsible to cross check and vet creative assets
• Collaborating with multiple teams, understanding the process and seamlessly delivering results
• Communication & Coordinate with patients for health updates through series of actions (either via phone calls, emails or chats)
• Follow SOPs and adapt new processes
• Multitask with several tasks

Basic Qualification :

• Bachelor’s Degree or Post Graduate Degree in Literature/ English.
• 1 or 2 years of experience in sales executive ,customer service executive ,or operations associate 
• Experience in handling customer calls
• Experience working on CRM’s
  
  

Desired Skills

• Impeccable written & oral communication skills in English & Local Language
• Target oriented & hunger for personal growth and overall development
• Strong Organizational and interpersonal skills
• Should have worked in a team environment
• Ability to communicate to customers convincingly
• Ability to multitask
• Excellent time management skills
• Basic Knowledge of Microsoft tools (excel, word, PowerPoint etc.)
• Extreme level of flexibility and adaptability to new tasks & environments
• Responsible, Capable & has ability to work independently
• Logical Thinker and look to solve problems in strategic way
• Basic Analytical skill will be added bonus
• Basic Understanding of what we do at Impact Guru
  
  

Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.

Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.

As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.

What you will do:

• Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
• Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
• Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
• Writing content for images/ website/ any other communication requirement of the firm
• Providing quality inputs in meetings and producing sky-rocketing results.
• Understanding and measuring the performance of every ad they create and developing new copies that better the previous results

 

What you need to have:

 

Content Writer (Religious/Spiritual/Wellness) A Very knowledgeable person in Religious/Spiritual/Wellness field with strong hold on language. Be able to articulate the thoughts, ideas to reach common people easily. Can devote the time few hours a week to write up decent articles, quotes, blogs, etc and deliver them quickly A positive mindset to discuss the ideas with our team/company for better understanding of the topic and its purpose. Self-Managed person who can come up with interesting/curious topics, discussions, ideas for write ups. Be able to coordinate, collaborate with other content writers. Well versed in English/Hindi/Telugu language (For Now). What will you Achieve: Company will provide a BIG platform to your ideas, thoughts, knowledge to well position you in the society. Your writings are published online to reach to millions of users with feedback for your own improvement. Self-Satisfaction/Be Proud for helping millions of users to enhance their knowledge, better insights in each topic, and better society. In future, company will work with you on various compensation packages. Note: Content to be fresh, creative and plagirism free. You can chose one or more areas (Spiritual, Religion, Wellness) and topics. Your writings will have to be approved by our team before they are published.

Responsibilities:-

- Lead the planning and execution of digital media strategies and tactics, including social media, mobile, SEM, and other emerging technologies.
- Responsible for choosing the digital media mix to achieve client goals by thoroughly understanding client briefs, creative messaging, and how to target consumers at the right place and the right time.
- Provide data-driven rationale for digital media mix, budget allocation by medium, expected performance, and return on investment.
- Ensure digital media plans are on strategy and align with integrated media plans across all online and offline media.
- Create targeting strategies for effectively and efficiently reaching and engaging audiences.
- Recommend and troubleshoot tagging/pixels to ensure appropriate measurement for campaign tracking, analysis and reporting based on media objectives and established KPIs.
- Responsible for the presentation of digital media recommendations, POVs, analysis and reporting and other educational information to internal/external clients.
- Manage all phases of plan execution, including RFPs, creative asset trafficking, ad serving, 3rd party vendor management, timelines, reporting and optimisation, billing and budget reconciliation and campaign troubleshooting for assigned accounts.
- Leverage data and analytics to deliver actionable insights for campaign optimisation and content ideation.
- Evaluate trends, emerging technologies, tools, audience behavior, media usage and content consumption, as well as make recommendations for how we can create new opportunities for our clients.
- Create flow charts, budget breakdowns, and presentation materials for the digital components of an integrated media plan.
- Monitor overall digital campaign pacing and performance. Frequently communicate with digital media buyers about pacing, performance, and optimisations.
- Support pre- and post-campaign measurement of digital media campaign success.
- Develop expertise in client niches
- Stay on top of digital media consumption trends, audience discovery, and new digital channels through research, certifications, webinars and conferences.

Requirements

- 4+ years of digital media planning experience, preferably in an agency environment
- Strong knowledge of digital programmatic and paid social media self-service platforms such as Facebook Ads Manager, Google ads and LinkedIn Ads
- Experience building audiences from 1st and 3rd party data sets.
- Understanding of Facebook pixel deployment, custom events, tags and tracking code.
- Experience with DoubleClick and Outbrain platforms is a plus.
Understanding of Google Analytics and Google Tag Manager, or similar platforms.
- Strong PowerPoint presentation skills, ability to build impactful and visual presentations.
- Proficient in Microsoft Excel, explicitly used for manipulating large amounts of data, pivot tables, lookups, and report creation.
- Strong mathematical abilities and understanding of the client billing process.
- Meticulous, organised and can handle and prioritise multiple tasks.
- Willingness to collaborate ideas that extend beyond media-specific tasks.
- Self-starter, able to work both independently and in a team environment.
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Proven client service orientation with strong written and verbal communication skills, including effective presentation skills

Urgently Looking for experienced Social Media Expert (full time job) NO freelancers for Gurgaon Based Health Startup. Should be experienced to bring social presence in short time. As a startup we give you the opportunity to unlock your creative mind and express your thoughts. Motivated Freshers are also welcome.