Content Writer

About Company:

Gevme is a fast-growing company based in Singapore providing a virtual & hybrid event platform for building unique experiences. It is used by event professionals worldwide to build, operate and monetise events for some of the biggest brands. The flexibility of the platform provides them with limitless possibilities to turn any event idea into reality. Gevme has powered hundreds of thousands of events around the world for clients like Facebook, Netflix, Starbucks, the Singapore Government, Forbes and MasterCard. We are a product company with a strong engineering and family culture; we are always looking for new ways to empower event professionals through technology. We’re on a mission to groom the next generation of event technology thought leaders as we grow.

Job Description:

We are looking for a tech-savvy content ninja with 1- 4 years of experience to drive the content creation process for Gevme. As a content ninja, you will be required to research and define desired target audiences, own the content creation and publishing process, and monitor consumer and content metrics.

To ensure success as a content ninja, you should have a keen eye for detail, be highly creative and be an execution monster. As a content ninja at Gevme, you’ll have complete autonomy to create and execute a content calendar that appeals to your creative genius irrespective of the style, format or medium.

Responsibilities:

• Own content writing and publishing to drive and retain traffic to various brand touchpoints
• Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
• Creating content for a variety of platforms including blogs, websites, emails, ads, podcasts and social media.
• Proofreading and editing content before publishing.
• Ensuring that SEO and SMO strategies are effectively implemented.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Coordinating with the marketing and design teams to ensure the timely delivery of assignments.
• Tracking consumer and content analytics and generating reports and presentations.
• Keeping up to date with content trends, consumer preferences, and advancements in technology.

Rishabh Software, an India based IT service provider, focuses on cost-effective, qualitative, and timely delivered Offshore Software Development, Business Process Outsourcing (BPO) and Engineering Services.

Our Core competen lies in developing customized software solutions using web-based and client/server technology. With over 23 years of Software Development Experience working together with various domestic and international companies, we, at Rishabh Software, provide specific solutions as per the client requirements that help industries of different domains to change business problems into strategic advantages.

Through our offices in the US, UK and India, we service our global clients with qualitative and well-executed software development, BPO and Engineering services.

Responsibilities

•                    Conducting in-depth research on industry-related topics to develop original content

•                    Developing content for web pages, blogs, articles, social media, case studies, infographics, presentations, internal communications, email campaigns and more as required

•                    Ideate new formats and topics for enhancing our content outreach

•                    Coordinate with designers, leaders & other resources to create and deliver a high-quality content artifact.

•                    Independently gather information from subject matter experts to develop, organize, and write technical articles, customer case studies, business stories, etc.

•                    Follow and implement SEO best practices for content optimization such as using relevant keywords.

•                    Proofreading content for errors and ensuring all-around consistency (structure, style, font, images, tone)

•                    Evolve content presentation or writing straetgies and adapt them to new situations (e.g., bite-sized videos

•                    Proactively maintain and update website and other content regularly (e.g., new awards, new tech features, latest tech trends, etc.)

•                    Write SEO friendly product descriptions

•                    Open to listening and acting upon fast by delivering on stringent timelines and an adhoc request basis.

Requirements

•                    Bachelor / Master's degree (preferably in Communications, Marketing, English, or related fields) with 3-5 years of work experience writing / curating content tech content.

•                    Experience in working for IT or ITES companies.

•                    Experienced working within or directly with marketing teams in developing content

•                    Strong content writing & reviewing experience across formats

•                    Proven experience in generating content that has yielded quality traffic / leads

•                    Excellent English communication skills – verbal and written

•                    Know-how of conducting in-depth research on industry-related topics to develop original content for blogs, white papers, social media, websites, video scripts, etc.

•                    Experience in collaborating or communicating with multiple stakeholders and working on adhoc requests will be good to have.

•                    Keen to read, watch & learn about new technologies

About Us

PurpleRain is a US-headquartered 8+ year old close-knit, fully distributed bootstrapped and profitable product startup with 50+ rock star team members who enjoy the challenge of solving hard problems together with inc 500 clients globally through our B2B SaaS products.

We are a hybrid remote company, with in-house teams in Bangalore, London and remote teams globally in 20+ countries where each employee works from home or a co-working space.

Even though we're far away, we're in contact throughout the day in Slack, Basecamp and Zoom.

We encourage continual education through weekly lunch and learns and taking courses to keep us ahead of the latest advancements with yearly retreats.

Content Marketing Specialist- Job Description

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost

• This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion

• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.

• Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why

• Measurement and optimization of the program will be required on a regular and ongoing basis

• Management of all creative resources including designers, writers, and other agency personnel

• Integration of content programs with brand campaigns to drive the brand to demand.

• Executive presentations on the program approaches and results will be required.

• Design content marketing strategies and set short-term goals

• Undertake content marketing initiatives to achieve business targets

• Collaborate with design and writing teams to produce high-quality content

• Develop an editorial calendar, delegate tasks and ensure deadlines are met

• Deliver engaging content on a regular basis and inspire team members

• Edit, proofread and improve content

• Optimize content considering SEO and Google Analytics

• Analyze web traffic metrics

• Share content through various channels, ensuring strong web presence

• Receive customer feedback and generate ideas to increase customer engagement

Our Core Values

• We lead with empathy: We believe kindness and empathy lead to effective communication. We assume good intentions and seek mutual understanding from our teammates, customers, and users.

• We lean into vulnerability: We are not afraid to ask for help or give and receive feedback. We build off our failures and don’t shy away from tough conversations.

• We rise above the status quo: The status quo leads to pain for the people we serve, our communities, and our clients. We do our best to rise above the status quo, and to do things that no one else is doing. On an individual level, we strive to improve ourselves and always be learning.

• We match grit with wit: We're creative and resourceful. We find solutions to every problem

and to further support you, we offer:

• talented, young and motivated team

• work with a fun team on a product that customers love

• Share in our organization-wise personal development benefits and leave entitlements

• Flexible work schedule with work-from-home options

We are looking for a copywriter that can deliver words and meaning to advertising visuals. Shall be responsible for writing compelling marketing and promotion materials for different verticals of industries. 

•  Coordinate with the account managers to discuss the brand requirements.
•  Write sellable copy for a variety of media including social, print, video, and online
•  Brainstorming visual and copy ideas with the creative team.
•  Get a detailed brief to interpret the client’s needs and develop a creative concept that suits their purpose.
•  Creating drafts of creative concepts with the briefs available and through data research.
•  Presenting final output of creative concepts to the account managers.
•  Working as a part of a team with account leads, designers and technical dept.
•  Stay current on trends and competitors within the editorial sphere

• Managing digital/content marketing activities for our global clients.
• Content writing and updates.
• Influencer marketing and Blogger Outreach.
• Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately.
• Willingness to work in a dynamic environment and willingness to learn new things and styles.
• Ability to write compelling content on various topics.
• Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day.
• Search Engine Optimisation
• Influencer marketing and Blogger Outreach
• Social Media Marketing

About GetMyUni : 

GetMyUni is a Times Internet invested company. We are an education hub which helps prospective aspirants make the right education choice via student reviews and insights. Being India's first social college search platform we help students in making the right college choice. (https://www.getmyuni.com)

Job Responsibilities :

- Content Development for Website.

- Must be genuinely interested and comfortable in Content Writing, Creative Writing, SEO Based Writing, Blog Writing, Email Writing.

- Must have team handling abilities.

Skills Required :

- Should have strong proficiency in writing.

- Should be comfortable using MS-Office (Word, Excel, PowerPoint).

- Should be comfortable working in a team.

Qualifications :

Minimum Educational Qualification : Completed Undergraduate

Personal characteristics :  Adaptive and Enthusiastic, strong interpersonal skills

Others : Applicants must get their personal laptops

Location : Bangalore

Experience : 3-8 + yrs of relevant experience in handling social boards like Facebook, Twitter, Instagram, etc.

Managing presence of all the south (Kannada, Tamil, Telugu, Malayalam and Marathi properties on social media

Implementing websites social media strategy

Tracking social media conversations about the brand

Tracking social trends for potential viral content

Tracking competition on platforms

Collaborate with Product Development team.

Monitoring trends in social media tools, trends and applications

Implementing insights gained from social media monitoring.

Should be comfortable in handling a small team.

Responsible for copy and Video editing of news stories that go up on the websites.

Should have excellent command over Hindi and English

Excellent overall writing skills in a number of different styles/tones Impeccable spelling and grammar.

A deep understanding of customers and what motivates them online.Great research, organizational, and learning skills.

Researching markets and industries to compare and create content that is innovative and original.

Consistently brainstorming and collaborating with team for new ideas and strategies.

Coordinate with marketing and design teams to illustrate articles

Familiarity with keyword placement and other S E O best practices

High comprehension of software like Microsoft Word and Google Docs

Paraphrase or write content from scratch depending on specific instructions provided in the work order Revises, edits, or updates instructions, information, and frequently asked questions as necessary.

Content Writers Work

Core website copy

Social media posts

Content for banners

Product descriptions

Company bios

Landing Pages

Blogs and news articles

Case studies, whitepapers, and e books

Excellent knowledge of handling social boards like Facebook, Twitter, Instagram, etc.

Understanding of SEO and web traffic metrics

Experience required: Candidates with 3-8 + yrs of relevant experience in similar newsroom role will be preferred.