WHY JOIN QRATA
- Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
- As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
- Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.
WHAT WE DO AND WHO WE ARE
- We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
- We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
- We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.
WHAT WILL BE YOUR MISSION AT QRATA?
This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.
WHAT ARE YOU GOING TO DO AT QRATA?
- Design approaches to establish and amplify Qrata’s brand presence on social channels
- Develop metrics to measure the Content and Marketing team’s reach and depth of impact
- Collaborate with design and writing teams to produce high quality content
- Provide engaging text, image and video content for social media accounts
- Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
- Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
- Edit, proofread, and improve the content.
- Optimize content considering SEO and Google Analytics.
- Analyze web traffic metrics.
- Ensure a strong web presence on various channels.
- Generate ideas to increase customer engagement from 0 - 100.
- Drive growth in our talent community via our product.
- Respond to comments and client queries in a timely manner
MUST HAVE’S
- Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
- Project management skills and attention to detail
- Excellent communication and writing skills in English
- Proficiency in LinkedIn,Instagram, and other social media platforms.
GOOD TO HAVE’S
- 1-2 years of relevant experience in startups or Media Houses(Digital)
- Previous experience working in early stage start-ups.
LOCATION
402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018
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What we're looking for
As a content writer, you’ll be working with product and marketing teams to create valuable content to educate and wow our customers. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, writing content for our consumer and SaaS applications, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features, and so on.
Responsibilities
- Develop, write and deliver persuasive copy for the website, consumer application, email marketing campaigns, sales collateral, videos, and blogs
- Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
- Measure impact and perform analysis to improve KPIs.
- Include and optimize all content for SEO
- Contribute to the localization of process and content to ensure consistency across regions
- Review and implement process changes to drive operational excellenc
Qualifications
- 1-3 years of working as a content writer / marketer
- Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
- Strong attention to detail and ability to multi-task projects and deliverables
- Proven experience working under pressure to deliver high quality output in a short span of time
- Passion for sustainability is a huge plus
- Excellent verbal and written communication skills
Benefits
- An exciting and enriching work environment
- Ability to work directly with founders
- Opportunity to participate in the zero to one journey of building a startup.
- Ability to contribute towards some of the most core problems that the customer faces
- A competitive salary and comprehensive medical insurance coverage
- Significant upside through an employee friendly ESOP policy
- Generous PTO / sick leave
- Annual company retreat
- Bring your dog to work 🐶
Work Description:
- Storyteller & Fountainhead brimming with ideas on variety of ways to communicate the message to target audience to create pull-marketing advertisements
- Develop graphic, copy & video content using Brand Key communication framework
- Deliver brand assets like social media content, landing page content, performance marketing creatives, directional scripts for influencers, PR etc.
- Deeply understand & empathise with consumer insights & create Brand stories around problem, solution, functional benefits, emotional payoffs & social currency to drive awareness, brand attribute scores & sales
- Provide direction to designers, videographers, editors to develop online marketing campaigns
- Map customer journeys, service design and communication assets to drive engagement
- Coordinate with agencies to create marketing creatives, video content
- Analyze online consumer behaviours & trends to understand product-market fit
- Manage daily marketing & communication operations
Candidature requirements:
- 5+ years experience in advertising agency with product marketing background
- Prior experience in conceptualization & execution of short 15 secs videos ads
- Strong storytelling visualization skills in form of videos & graphics
- Experience in in women oriented product, service, startup is added plus
- Intuitively sense the market need and visualize marketing & communication tactics
Role - Content Marketer
What you'll do
Be an SEO champ! Tell a product story that the Google algorithm loves. Understand our audience, their requirements and tie them with search volumes and user queries.
● Write content pieces that not just drive traffic but convert them.
● Build marketing collaterals that help leads in their decision-making process.
● You'd be expected to work with design, front-end, sales, and product .
● Work on different forms of content - blog posts, recording videos for YouTube, hosting podcasts.
Skills you bring to the table:
● You have a stronghold over SEO.
● You preferably have 2-3 years of experience working with a B2B marketing team.
● You are a great communicator, both verbal and written.
● Just like everyone in the team, you have maniacal attention to detail.
● You are a self-starter, capable of working independently.
We are looking for a talented Social media executive to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.
As a Social media executive, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.
Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
Key Roles and Responsibilities
- Developing strategic social marketing plans, that maximise the potential of each social channel
- Managing social media content calendar for clients
- Supervising the creation of written and visual content across several social media platforms
- Increasing social media engagement across platforms
- Building and moderating social media communities by responding to comments and keeping members engaged
- Monitoring brand performance across channels
- Monitoring and analyzing trends and competitor performance
Requirements
- Understanding of/proven expertise in social media marketing and social media platforms
- Strategic thinking for developing effective marketing campaigns
- Strong writing skills
- Ability to study and interpret marketing analytics
- Great organizational skills; ability to monitor multiple social media platforms concurrently
- Good leadership skills to organize teams
- Excellent communication skills for reporting results
- Adept at community building and keeping calm under high-pressure online interactions
What is the role?
We are looking for a growth marketer who can profoundly understand the user and can translate our product details as per the user's needs. You are someone who likes working with data and insights and making decisions based on it. You should be able to lead multiple growth initiatives in marketing for international markets like MENA, USA, EMEA & SEA. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
Key Responsibilities:
- Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
- Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, ORM, slack community for our users, sales enablement and marketing assets.
- Work closely with a range of cross-functional teams - product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
- Understand and analyze the competitive landscape to define our own marketing strategy
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What are we looking for?
An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.
- 2+ years of relevant work experience that can span digital marketing, product marketing or growth marketing.
- Experience working on marketing or growth throughout a product’s lifecycle.
- Working experience in SaaS, preferably for international markets.
- Hands-on experience in Google Analytics, Google AdWords, Hubspot CRM, Slack, ORM tools and Webflow.
What can you look for?
A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.
We are
A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Xoxoday works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.
We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. We assure you that we will attempt to maintain a reasonable timeframe for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.
The day to day responsibilities will be as follows:
1. Manage influencer marketing campaigns and convert brand requirements into specific deliverables for influencers, influencer reach out, negotiation, selection, resolving disagreements, follow-ups, campaign timeline management, and report making
2. Reach out to Brands for pitching our services.
3. Work on uploading campaigns and putting campaigns in the proper format on the app
4. Handle queries of influencers (users of the app) on-call or written customer support (we all do it as its the best way to know our users and their issues)
Social Media Writer and Content Manager
Job Requirements :
1) Prior Experience as a Social Media Manager (With a Focus on Youtube)
2) Experience with Google, Facebook and Youtube Ads
3) Experience writing social media posts, captions
4) Familiarity with Search Engine optimization (SEO)
5) Experience working with Mail Chimp is desired, but not mandatory
6) Awareness with social media trends
7) Creativity and Immersion in Social Media
8) Analytical Aptitude
9) Excellent writing and language skills
10) Proficiency in Hindi and English
11) Proofreading and Editing Skills
Job Responsibilities : The candidate would be responsible for
1) Crafting Social Media Strategy and setting clear objectives for promotion, engagement, conversion of target audience.
2) Managing client's social media assets.( Social Media, SEO, Content Marketing, Email, Print and Digital Marketing)
3) Content Management
4) Curating Weekly and Fortnightly Social Media Campaigns and overseeing their execution (Images/Video/Podcasts/Blog Posts/Snippets/One Liners/Newsletters)
5) Collating Social Media Analytics and generating insights for building online brand awareness and reputation
6) Creating and implementing fortnightly and monthly Content editorial calendars to manage content
7) Implement a publishing schedule and promote content through social advertising
8) Working with Design Team for creating Social Media Posts
9) Managing and reviewing comments and feedback section
10) Online Reputation Management (ORM) and establishing brand loyalty in the online and offline community.
11) Determining KPI for audience engagement by capturing relevant performance metrics
12) Compiling reports showcasing ROI and tweaking strategy if needed.
Salary : As Per Industry Standards
Experience : 3 to 7 Years
Qualification : Graduate in any field.
Software : Microsoft Office Suite / Hootsuite
