Associate Vice President- Brand and Growth

Responsibilities:

• Develop and implement digital marketing campaigns
• Manage social media accounts and create engaging content
• Conduct market research and analyze data for optimization
• Assist in SEO strategies and content creation
• Collaborate with cross-functional teams for campaign success

Requirements:

• Freshers with good knowledge or 6+ months of digital marketing experience
• Basic knowledge of SEO, SEM, and social media platforms
• Strong communication and creative skills
• Analytical mindset with a passion for digital trends

Perks:

• Mentorship and hands-on training
• Dynamic work environment
• Opportunity for career growth

Leading & Building content marketing strategy for Slurrp farm and specific marquee campaigns as a part of content marketing roadmap that includes Digital/ Performance/ Social & Editorial partnerships, CRM, PR & Publicity  Ensuring all content is on-brand, consistent, in terms of style, quality & tone of voice across channels 

Partner with the creative, studio, and external agency teams to build content assets needed for campaigns and season launches 

Deep dive into consumption outcomes and marketing impact and continually experiment on marketing approaches and tactics to build organic traffic for the brand 

Maintain, develop & execute master content calendar for the brand 

What to bring 

8-10 years of experience in In-house creative studio/ agency along with deep knowledge and experience in driving & managing digital content marketing 

BA in literature (mandatory) & MA (preferred) or similar qualification 

Consumer Tech/ FMCG / D2C experience is highly desirable 

Should possess leadership skills to lead the content team to successful completion of its objectives 

Strong attention to detail and ability to work with timelines

This can be a great career move to accelerate your own growth.

Ideal candidate should have the below experience/qualities:

• Proven expertise in growth of the Company through various digital marketing channels
• Proficient in paid marketing, influencer marketing and other growth channels
• Minimum of 5 years of work experience with a focus on online marketing
• Successful track record in accelerating customer acquisition, growth plan
• Preferable work experience in the E-commerce industry
• Ability to deliver strong results
• Desire to work in a fast-paced start-up environment & immerse in an amazing learning experience
• Should have great written and spoken English
• Sound knowledge in MS Excel, Google Analytics, CleverTap and other digital tools. 

Roles and responsibilities of this role would include the below:

• Owner of customer acquisition for the business.
• Build long-term strategies for customer acquisition and lead the team in execution 
• Use data and market intelligence to drive acquisition efforts 
• Identify new growth opportunities (including new platforms, channels, and advertising and integration opportunities) to acquire new users.
• Work with cross functional team (Product, Tech & Marketing) to establish growth strategies 
• Create, manage, and experiment with new user acquisition campaigns
• Create relevant customer segments, analyze trends and prioritize campaigns
• Develop strategic customer acquisition plans to drive profitable growth.
• Analyze data to monitor revenue performance and uncover areas for improvement. 
• Oversee all digital channels of the Company including SEO, SEM, Email, Social Media, Influencer marketing and other marketing activities.
• Take high level brainstormed idea to actual implementation, tracking and analyzing
• Create weekly and monthly marketing plans and budgets for our different channels.
• Build strategic relationships and partner with key industry players, agencies and vendors for lead generation.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly
• 
  

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field

Roles & Responsibilities :-

1. Create and optimize digital campaigns on Google Ads & Facebook

2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)

3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages

5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)

6. Brainstorms new and creative growth strategies through digital marketing

7. Measure and report performance of all marketing campaigns, and assess against goals

8. Identifying new business leads and contributing to the expansion of business activities

9. Preparing campaign budgets and work schedules, as well as setting project deadlines

10. Developing link building strategies.

11. Analyzing keywords and SEO techniques used by competitors.

12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Skills Required :-

1.At least 2 years of exp in the advertising industry.

2. leading and managing SEO/SEM

3. Experience in optimizing landing pages and user funnels

4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads

5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

6. Experience in setting up and optimizing PPC campaigns on all major search engines

7. Knowledge about LinkedIn Marketing

8. Proficiency in campaign management software, such as HubSpot Marketing

9. Extensive experience in client relationship management

KINDNESS IS OUR SUPERPOWER - and our goal is to build and bring all kind of brands onto a single platform. kindlife is built to bridge the gap between customers’ values & brands’

values.

kindlife is the world’s first well-being ecosystem that enables conscientious consumers with the largest community of well-being experts, brands, and content creators. kindlife platform

houses more than 150+ kinder brands in beauty, nutrition, and home care and has a thriving community of well-being experts and enthusiasts. We believe it is essential to be kind and in that pursuit, we bring together all products that are kind to you, kind to those around you, and kind to the environment. For us, any move; big or small; on the well-being spectrum is a kindmove and must be celebrated.

About the role:

This position will work closely with the marketing, merchandising & community building teams and run end-to-end campaigns from the campaign briefing through influencer selection and campaign execution and measurement.

What Your Impact Will Be:

● Develop annual planning and strategy under each category

● Manages all aspects of influencer campaign design, execution, and measurement on the community and social platforms

● Collaborate and align with cross-functional teams to build influencer activations that meet desired marketing objectives

● Strategically identify talent and influencers for brand campaigns and programs that maximize ROI and achieve campaign KPIs

● Ensure final creative and integrations are consistent with the brand brief and meet legal standards

● Compile, analyze and interpret data to optimize execution and report on campaign performance

● Manage existing and develop new relationships within the digital influencer community (content creators, platforms, agencies, managers, etc.)

What We’re Looking For:

● 2-4 years in an influencer marketing, media, or PR role, with a focus on digital platforms

● Significant knowledge across content, influencers, and media products

● Critical thinking and the ability to quickly assess opportunities and challenges

● Ability to set long-term strategy, clear goals, and KPIs

● Excellent organization and communication skills

● Experience being a team player collaborating across departments

● Ability to manage multiple projects simultaneously and prioritize demands

● Strong people skills and ability to effectively manage a direct report

● Self-direction and an ability to manage ambiguity

● Experience managing and nurturing junior team members

kindlife is at its best when every member of our crew feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.

What It’s Like To Work Here:

We are a purpose driven company and work towards empowering the crew to reach their full potential. We live up to our purpose employing the following behaviors

● We collaborate : Being a part of the kind crew means being part of one team with shared values and common goals.

● We innovate : At kindlife we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

● We execute : We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Visit us at: https://kindlife.in/ or Join the conversation here :

● Instagram: https://www.instagram.com/kindlife.in/

● YouTube: https://www.youtube.com/channel/UCB2jIIGdFEhHKeoddqfP-Gg

Do a reference check with a crew member. We’ll keep it anonymous, we promise!

Apply now!