Associate Vice President- Brand and Growth
at A D2C eCommerce company based out of Mumbai
About Company
Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.
WHAT YOU’LL BE DOING:
- Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
- Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
- Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
- Own and drive social media presence for the brand
- Develop & conduct marketing campaigns to increase traffic & conversion
- Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
- Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
- Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.
WHAT YOU’LL BRING TO THE TEAM:
- 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
- Experience working for multiple brands at a time
- Strong experience using performance marketing to drive traffic growth and brand awareness
- Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Experience in managing digital first brands both from width & depth point of view
- Strength working with cross functional teams in a high growth environment
- Experience in creating end to end online customer journey
Shubham Vishwakarma
Full Stack Developer - Averlon
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2. Backend, data entry experience (experience of working with Govt. Municipal project plus)
3 experts in the products that their company manufactures and develops.
4. find solutions to problems with the products and help customers work through technical difficulties.
5. Filing reports regarding product problems.
6. Researching technical issues.
7. Managing and processing customer orders
8. Walking customers through solutions
9. Reviewing product change requests
10. Learning about product updates and new technologies etc.
Compensation: 15K NTH-25K NTH (depending upon current CTC & experience)
Experience- 1.3 yeras
Role 1 year contractual role
Location-Odisha
Responsibilities will include
1.Deliver targets for digital business as aligned with Management in AOP across lending, devices and consumer products (postpe and payback) within CAC/RoAs objectives. Current contribution is upwards of 30% for 400 crore monthly disbursals and 90%+ on consumer products (600cr+ monthly TPV and 80cr annual digital marketing budget)
2.Lead the agenda of product led growth initiatives across business lines that drive long term growth.
3.Come up with plans/initiatives to improve funnel conversion rates across products on a monthly basis leading to revenue/cost impact.
4.Manage merchant retention and actively design programs by working closely with product/engg teams to re-activate churned merchants.
5.Continuously drive efficiency in digital paid marketing channels (atleast 10% QoQ) managing annual budgets of 100+ crore across performance marketing and brand building
6.Be on top of new developments in digital marketing/attribution ecosystem and pilot testing new channels of growth for company, atleast 1 in quarter.
Strong Product, UI/UX Designer Profile, with a focus on B2B SaaS/ Enterprise Products
Mandatory (Experience 1) – Must have 2+ years of hands-on experience in Product design, with a strong track record in B2B SaaS
Mandatory (Experience 2) – Must have experience in designing for complex domains such as automation platforms, low-code platforms, data management tools etc
Mandatory (Tools) – Proficient in Figma and familiar with modern design tools such as Notion, Framer, Webflow, Builder.io, Zapier, Replit, Lovable.
Mandatory (Portfolio) – Strong portfolio showcasing case studies, user research and UX work for B2B Enterprise SaaS products
Mandatory (Background) - BDes / MDes from Good Design college (Diploma not considered) OR B2B SaaS Company
Mandatory (Skill) - Must have Good Communication Skills
AngularJS (1.x)
Angular (2+)
React.js
NodeJS (Node.js)
MongoDB- Fresher can apply
- We are looking for a motivated and enthusiastic Full Stack Developer Trainee to join our dynamic team.
- As a trainee, you will work under the guidance of senior developers to design, develop, and maintain web applications.
- This is an excellent opportunity for individuals looking to start their career in web development and gain hands-on experience with modern technologies.
- Basic understanding of front-end technologies such as HTML, CSS, and JavaScript.
- Familiarity with back-end technologies like Node.js, Python, Ruby, Java, or PHP.
- Knowledge of databases (SQL and NoSQL) and web server technologies.
- Ability to work collaboratively in a team environment and effectively communicate ideas.
- Strong problem-solving skills and attention to detail.
Job Types: Full-time, Permanent, Fresher
Pay: ₹15,000.00 - ₹25,000.00 per month
- Day shift
- Monday to Saturady
Work Location: In person
NodeJS (Node.js)MongoDB
ExpressKey Responsibilities:
- Rewrite existing APIs in NodeJS.
- Remodel the APIs into Micro services-based architecture.
- Implement a caching layer wherever possible.
- Optimize the API for high performance and scalability.
- Write unit tests for API Testing.
- Automate the code testing and deployment process.
Skills Required:
- At least 3 years of experience developing Backends using NodeJS — should be well versed with its asynchronous nature & event loop, and know its quirks and workarounds.
- Excellent hands-on experience using MySQL or any other SQL Database.
- Good knowledge of MongoDB or any other NoSQL Database.
- Good knowledge of Redis, its data types, and their use cases.
- Experience with graph-based databases like GraphQL and Neo4j.
- Experience developing and deploying REST APIs.
- Good knowledge of Unit Testing and available Test Frameworks.
- Good understanding of advanced JS libraries and frameworks.
- Experience with Web sockets, Service Workers, and Web Push Notifications.
- Familiar with NodeJS profiling tools.
- Proficient understanding of code versioning tools such as Git.
- Good knowledge of creating and maintaining DevOps infrastructure on cloud platforms.
- Should be a fast learner and a go-getter — without any fear of trying out new things Preferences.
- Experience building a large scale social or location-based app.
Job Description:
- Develop and execute recruiting plans
- Develop and track goals for the recruiting and hiring process
- Coordinate and implement college recruiting initiative.
- End to End recruitment cycle
- Handle recruitment activities from gathering the requisitions, sourcing, screening, interviews, offers, follow up till the candidate joins
- Handling full cycle of recruitment from requirement understanding to sourcing of candidates through in-house data base, using job portals, referrals.
- Network through industry contacts, association memberships, trade groups, social media, and employees
- Sourcing candidates through Job portals, social platforms and other relevant resources
- Crafting recruiting emails to attract passive candidates
- Posting the job requirements on different portals
- Following up on the interview process status
- Coordinating with the management on Profile feedbacks.
- Following up the candidate till joining.
- Maintaining Database and reporting to management.
Requirements:
- Familiarity with Applicant Tracking Systems and resume databases
- Experience with sourcing techniques
- Understanding of referral programs
- Good interpersonal skills along with good English communication ability
Preferred Qualification: Any Graduate / Post Graduate / MBA (marketing) 1-5 years of experience in Inside Sales / Outbound Sales / Tele Sales / Educational Sales. Good written and spoken English & can speak Hindi. Good negotiation and pitching skills required. Passion to work in a fast-paced start-up Ed-tech experience is an added advantage Multi-disciplinary, continuous learning mind-set Customer focus with good convincing ability and confident personality.
About Unacademy:
Headquartered in Bengaluru, Unacademy is India’s largest learning platform that brings expert educators together with millions of students in need of quality education. Unacademy, since its inception in 2010, has earned the trust and gained recognition from countless learners and has provided opportunities to several thousands of Educators to actively participate in the education revolution it has undertaken.
We are changing the way India learns, one lesson at a need of quality education
Google Analytics
Python
Java
Amazon Web Services (AWS)About MoEngage
MoEngage is a fast-paced startup that’s helping companies run smart marketing efforts in their effort to reach the customer. We are a leading Marketing Technology Stack provider that is helping brands redefine their customer engagement in the mobile era. Brands use MoEngage to drive long-term, personalised and context-based engagement across channels to help achieve increased customer retention as well as customer LTV. Sitting at a conflux of diverse technologies like Artificial Intelligence, Big Data, Web & Mobile platforms, MoEngage technology analyses billions of data points generated by customers and their devices, to predict customer behavior and build marketing campaigns that proactively engage users.
In just four years since inception, MoEngage is working with leading brands across e-commerce, entertainment, travel, publishing and banking domains among others. With marquee clients like Vodafone, Oyo, Airtel, McAfee, MoEngage has over 125+ paying Customers in the Enterprise & Internet companies space in India, US, South East Asia & EU. With a global presence spanning 35 countries, MoEngage has offices in San Francisco, Berlin, Jakarta, and Bengaluru.
Today, MoEngage is an industry pioneer in the space and engages more than 350M devices. This includes approximately 40B events tracked per month, 30B+ messages sent, to millions of users across the globe.
As part of the Engineering team at MoEngage, here are some things you can expect:
- Take ownership and be responsible for what you build - no micro management
- Work with A players (some of the best talent in the country), and expedite your learning curve and career growth
- Make in India and build for the world at scale of 350M active users, which no other internet company in the country has seen
- Learn together from different teams on how they scale to millions of users and billions of messages.
- Explore the latest in topics like Data Pipeline, MongoDB, ElasticSearch, Kafka, Spark, Samza and share with the team
and more importantly have fun while you work on scaling MoEngage.
About Push team,
Push team is one of the core teams at MoEngage, responsible for sending close to a billion notifications everyday to help clients engage their users better. As a member of the Push team, you will be working on developing high performance solutions to deliver personalised and context-based notifications across various channels to help achieve increased customer retention as well as customer LTV. You will also be working on designing and building features to help clients to provide customised experience for end users allowing them to have a more personalised experience at scale. Here you will have a chance to own systems and develop features end to end i.e right from inception to deployment. Though we work at scale, reliability is of utmost importance for us and we build in house solutions like Campaign Watcher & AutoBatchRunner to ensure 100% transparency and delivery of notifications
- Scaling campaign sending system to ensure industry leading delivery times (40 Million notifications under 2 minutes)
- Rich campaign content delivery and templating support
- Build and develop features to have appealing and consistent experiences across channels which touch 200+ customers and 200+ million users!
Skill Requirements
- Proven experience in handling large infrastructure and distributed systems
- Familiarity with Python related technologies and frameworks like Django or Pyramid.
- Familiarity with at least one of the cloud computing infrastructure - GCP / Azure / AWS
- Familiarity with task queue frameworks like Celery or Pika is a plus.
- Tech Stack - Python, Falcon, Elastic Search, MongoDB, AWS (SQS S3), Linux, Map Reduce
HTML/CSS
Adobe Illustrator
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Full Stack Developer - Averlon