
Associate Vice President- Brand and Growth
at A D2C eCommerce company based out of Mumbai
About Company
Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.
WHAT YOU’LL BE DOING:
- Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
- Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
- Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
- Own and drive social media presence for the brand
- Develop & conduct marketing campaigns to increase traffic & conversion
- Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
- Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
- Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.
WHAT YOU’LL BRING TO THE TEAM:
- 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
- Experience working for multiple brands at a time
- Strong experience using performance marketing to drive traffic growth and brand awareness
- Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Experience in managing digital first brands both from width & depth point of view
- Strength working with cross functional teams in a high growth environment
- Experience in creating end to end online customer journey

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Responsibilities:
Lead the design and development of sophisticated, high availability, and secured
server-side applications with a primary focus on Golang.
● Collaborate with cross-functional teams to understand requirements, architect
solutions, and deliver high-quality software products.
● Mentor and guide junior engineers, sharing your engineering expertise and best
practices to foster skill development within the team.
● Analyze and optimize performance, scalability, and reliability of existing Golang
applications, making strategic improvements where necessary.
● Design and implement automated unit and integration tests to ensure code quality,
maintainability, and stability.
● Stay up-to-date with the latest advancements in software technologies,
recommending their adoption when appropriate.
● Champion code reviews, architectural discussions, and technical documentation to
maintain high development standards.
● Troubleshoot and resolve complex issues, providing innovative solutions to overcome
challenges.
● Contribute to the recruitment and hiring process by participating in interviews,
evaluating candidates, and providing input on hiring decisions.
Requirements
Bachelor's or Master's degree in Computer Science, or a related field.
● 3+ years of experience in software development, with substantial experience in
Golang and cloud infrastructure.
● Expert-level proficiency in designing and developing high-performance, concurrent
applications with Golang.
● Experience with distributed systems, microservices architecture, and containerization
(e.g., Docker, Kubernetes).
● Solid knowledge of software testing methodologies and tools, including unit testing
and integration testing for Golang applications.
● Demonstrated ability to lead projects, collaborate effectively with teams, and mentor
junior engineers.
● Excellent problem-solving and analytical skills, with the ability to tackle complex
technical challenges.
● Having prior experience in the FinTech domain would be an added advantage.
Telesales Representative Responsibilities:
- Initiating sales with potential customers over the phone.
- Asking questions to engage customers and keep the conversation going.
- Listening to the customers' needs to generate repeat sales.
- Gathering and documenting customer information, payment methods, purchases, and reactions to products.
- Keeping up to date on all products and informing customers of new products.
- Answering customers' questions on the products.
- Meeting sales quotas.
HRBP
- Advise managers on organizational policy matters and recommend needed changes.
- Analyze statistical data and reports to identify and determine causes of personnel problems and develop recommendations for improvement of the organization's HR policies and practices.
- Conduct exit interviews to identify reasons for employee separation.
- Maintain records and compile statistical reports concerning HR-related data such as hires, transfers, performance appraisals, and absenteeism rates.
- Administer disciplinary procedures.
- Plan and conduct new employee orientation and induction programs to foster a positive attitude toward organizational objectives.
- Plan, direct, supervise, and coordinate work activities of subordinates and employee relations.
- Provide current and prospective employees with information about policies, job duties, working conditions, wages, and opportunities for promotion and employee benefits.
- Serve as a link between management and employees by handling questions, interpreting and administering contracts and helping resolve work-related problems.
- Administer employee recognition awards.
- Plan, organize, direct and coordinate the training activities of the organization.
- Responsible for the successful implementation, monitoring and coordinating of all the activities regarding HR Software.
- Preparation and maintenance of MIS related to Attrition.
- Administer performance management systems and recreation programs.
Preferably Male Candidate
Night Shift
Location Whitefield

Who have good knowledge in C#, .Net, Asp.Net MVC
Who have good knowledge in SQL Server like store procedure / Triggers


About Us
We have grown over 1400% in revenues in the last year.
Interface.ai provides an Intelligent Virtual Assistant (IVA) to FIs to automate calls and customer inquiries across multiple channels and engage their customers with financial insights and upsell/cross-sell.
Our IVA is transforming financial institutions’ call centers from a cost to a revenue center.
Our core technology is built 100% in-house with several breakthroughs in Natural Language Understanding. Our parser is built based on zero-shot learning that helps us to launch industry-specific IVA that can achieve over 90% accuracy on Day-1.
We are 45 people strong with employees spread across India and US locations. Many of them come from ML teams at Apple, Microsoft, and Salesforce in the US along with enterprise architects with over 20+ years of experience building large-scale systems. Our India team consists of people from ISB, IIMs, and many who have been previously part of early-stage startups.
We are a fully remote team.
Founders come from Banking and Enterprise Technology backgrounds with previous experience scaling companies from scratch to $50M+ in revenues.
As a SDE III, you will be :
- Designing and implementing FullStack applications of interface.ai’s conversational AI platform and playing a significant role in evolving them.
- Working with a team of driven and passionate engineers working on cutting edge technology, who take pride in solving complex problems.
- Engaging in cross-functional team discussions on Product, design, QA, deployment and maintenance, in a fast-moving collaborative set up.
- Building reusable code and libraries for future use
- Analyzing high level requirements, breaking it down into workable/demoable tasks, estimating them and delivering with high quality.
- Contributing to improve our engineering processes, tooling, and standards.
Requirements
- Are extremely self motivated
- Have ability to learn quickly
- Have a growth Mindset (read this if you don't know what it means - https://www.amazon.com/Mindset-Psychology-Carol-S-Dweck/dp/0345472322" target="_blank">link)
- Have Emotional Maturity (read this if you don't know what it means - https://medium.com/@krisgage/15-signs-of-emotional-maturity-38b1a2ab9766" target="_blank">link)
- Are Passionate about the possibilities at the intersection of AI + Banking
- Have worked in a startup of 5 to 30 employees
- Have outstanding problem-solving abilities
- Have proactive outlook for ways to make the solution better
- Have 5+ years of experience in delivering scalable complex technical products
- Have Good knowledge of distributed technologies, low latency, and highly scalable systems.
- Have Expertise in JavaScript and Node.js
- Have Hands-on experience in Node.JS / Express.JS / Hapi.js / Koa.js (or any other Web Framework), and Relational Databases (preferably PostgreSQL)
- Have Expertise with unit testing & Test Driven Development (TDD)
- Have Hands-on experience in Mocha or other Javascript testing frameworks
- Have experience working with react, python (Nice to have)
- Have hands-on experience in developing applications using microservices, container technologies, container management systems such as Kubernetes
- Have a strong understanding of systems using real-time interactions (web sockets, long-polling, server-sent events)
- Have hands-on experience in the Implementation of security and data protection
- Are eager to learn new technologies
- Have excellent written and verbal communication skills, including the ability to write detailed technical documents.
- Are passionate about helping teams grow by inspiring and mentoring engineers

- Lead the tech team on daily project development including legacy system refactor and new feature implementation
- At least 4+ years of people management experience.
- Design, build and maintain our trading systems that deal with trade matching, accounting, financial reporting, liquidity, and risk management.
- Articulate a long-term vision for maintaining and scaling our trading systems.
- Liaise with business, product team members, and senior leadership to turn our product and technical vision into a tangible roadmap.
Minimum Qualifications:
- Experience in leading a team to design and build services that are highly scalable and robust.
- 5+ years of professional experience with at least one of the following languages: Go (preferred).
- Solid knowledge of multithreading, enterprise integration pattern, microservice.
- Fluent English speaker.
- Bachelor's degree in a technical field
Nice to have:
- Full-stack experience: knowledge of Javascript React, IOS and Android app development.
- Knowledge of Ethereum-like blockchains.
- Experience in crypto exchange development.
- Experience in building systems in the finance industry.
- Familiar with DevOps work with AWS or GCP
Conditions:
- Do something meaningful; Be a part of the future of financial technology and the no.1 company in the industry
- Fast-moving, challenging and unique business problems
- International work environment and flat organization
- Great career development opportunities in a growing company
- Possibility for relocation and international transfers mid-career
- Competitive salary
- Flexible working hours, Casual work attire
- Experience with Hibernate and Spring.
- Experience with Springboot, spring MVC
- Experience with all phases of the Software Development Lifecycle, including system analysis, design, coding, testing, debugging and documentation
- Teamwork & collaboration skills to work across organizations
- Problem solving skills to develop quick yet sound solutions to resolve complex issues
- Programming Language(s): Java, J2EE, JSON, HTML, DHTML, HTML 5, XML, EXTJS.
- Experience with XML/HTTP and Web Services
- Experience with HTML, JSP, CSS, JQuery / Ajax / JSON,
- Experience /Knowledge of Angular, React.
- Experience building J2EE based Web Applications
- Experience with MySql.
Job Description:
- Timely execution of tasks
- Work closely with the other teams to ensure proper TAT for course activities
- Focus on Student satisfaction.
- Have a student-first approach with focus on helping students build a successful career in digital
- Student Enrollment for DigiGrad Programs and Courses
- eLearning Dashboard
- Management of courses in coordination with the team and trainers
- Content creation for various aspects of the program
- Work closely with the Corporate Partnerships team to facilitate the placement of students
Qualifications & Requirements:
- Graduation or Masters in any domain
- Freshers or less than 1 years work experience
You should apply if:
- Good organization skills
- Ability to manage different tasks
- Posses team-management and coordination skills
- Ability to multitask, prioritize and manage time effectively
- Self-motivated, a good communicator with a collaborative working style
- Ability to handle tight deadlines
- Patient and able to handle grievances and doubts by students

