Associate Vice President- Brand and Growth

A D2C eCommerce company based out of Mumbai

Associate Vice President- Brand and Growth

Merito

Company

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Associate Vice President- Brand and Growth

at A D2C eCommerce company based out of Mumbai

Agency job

via Merito

7 - 10 yrs

₹25L - ₹35L / yr

Mumbai

Skills

Growth Hacking

Digital Marketing

Marketing Strategy

Brand Management

Content Marketing

Branding

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
Own and drive social media presence for the brand
Develop & conduct marketing campaigns to increase traffic & conversion
Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
Experience working for multiple brands at a time
Strong experience using performance marketing to drive traffic growth and brand awareness
Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
Experience in managing digital first brands both from width & depth point of view
Strength working with cross functional teams in a high growth environment
Experience in creating end to end online customer journey

About Company

WHAT YOU’LL BE DOING:

Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
Own and drive social media presence for the brand
Develop & conduct marketing campaigns to increase traffic & conversion
Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
Experience working for multiple brands at a time
Strong experience using performance marketing to drive traffic growth and brand awareness
Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
Experience in managing digital first brands both from width & depth point of view
Strength working with cross functional teams in a high growth environment
Experience in creating end to end online customer journey

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● Ability and readiness to work and thrive in an ambiguous and constantly changing business environment.
● Keen interest and prior experience in building systems and processes from the ground up.
● Deep understanding of business and business metrics.
● Ability to stretch long hours.
● Proactive approach to business problems.
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● Excellent verbal and written communication.
● Should have strong knowledge of LAMP stack.
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● Should have worked on mobile applications and REST/SOAP APIs.
● Should have set up SOLR/Elastic Search, Memcache/Redis and Load Balancers.
● Should have worked on Agile framework.
● Excellent problem identification and solving abilities.
● Inquisitive bent of mind.
● Strategic thinking and the ability to make holistic and well-grounded in reality business plans/technology roadmaps.
● Should exhibit strong leadership abilities.
● Should understand Web Technologies.

QUALIFICATION AND EXPERIENCE

B-Tech/BE in Computer Science with 8 to 12 years of experience.
IIT, NIT and IIIT Grads will be preferred.

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Conceptualizing and rolling-out the company’s technology roadmap on a quarterly, bi-annual and annual horizon.
Helping define Brand Voice of the company (i.e., the uniformity in selection of words, the attitude and values of the brand while addressing the target audience over different media) in line with the company vision and in collaboration with the management, marketing & branding teams.
Ensuring non-recurrence of customer issues by root cause analysis and elimination of key problems/ issues in the customer journey in the website (pre and post purchase).
Driving a passionate, customer-centric culture within the company; partnering cross-functionally and influencing the company’s product/technology roadmap to positively impact customer experience.
Implementing and maintaining a new website for the company and POS using best in class technology infrastructure.
Discussing and handling all the third-party integrations by coordinating with the company’s legal counsel, if there is legal paperwork involved with the integration(s).
Identifying the CRM needs of the company and keep making necessary additions to the company’s prowess in terms of technology infrastructure.
Working with HR and Management in hiring new members for the team from time to time and relaying feedback on existing members’ abilities, capabilities and future potential at the company.
Conducting Regular competitive landscape analysis and staying ahead of the curve.
Regularly assessing, appraising and training team members and help in building organisational capability.

What you need to have:

QUALIFICATION AND EXPERIENCE

B-Tech/BE in Computer Science with 8 to 12 years of experience.
IIT, NIT and IIIT Grads will be preferred.

iOS Developer

at Goceleb Opulent Event Pvt. Ltd.

1 recruiter

Posted by Disha Mehta

Mumbai

2 - 5 yrs

₹4L - ₹10L / yr

iOS App Development

Objective C

Xcode

Storyboarding

Core Data

2-5 years of experience in IOS development. Knowledge of Core Data, GCD, Story boards, Swift, Pods Knowledge of UI/UX standards Proficient understanding of code versioning tools such as Git or SVN Proficient with Objective-C or Swift

Senior Engineer - Fullstack

at Rupeek

6 recruiters

Posted by Amar Prabhu

Bengaluru (Bangalore)

4 - 15 yrs

₹8L - ₹15L / yr

Javascript

MongoDB

NodeJS (Node.js)

Rupeek is an asset backed online lending platform aiming to disrupt the traditional brick and mortar lending models. Our sites and services are critical to success of the institution. As a senior engineer at Rupeek, you will be building APIs, reviewing the work of other engineers, automating processes and solving business problems by writing efficient code. We believe in rapid iterations and prototyping, continuous deployment and writing code that is extensible, maintainable and scalable. We are a small team of problem solvers who work across different codebases / languages / tech stacks. Creating polished products and shipping high quality code, constantly improving/learning and contributing to the documentation & engineering culture of the company are some of the things expected of you. If you think you can fit in at such a place and have what it takes to play a key role in the growth of a startup, you are welcome at Rupeek. Responsibilities: Building APIs, writing test specs and documenting your work Help and mentor junior engineers Independently take ownership of different repositories Work with front-end developers to ship a polished product Improving the toolchain for deployments, monitoring and testing Identifying issues and implement solutions that are robust Production monitoring and performance tweaking as required Get exposed to and maintain core services in different languages Requirements: A passion to solve problems using technology 4+ years of experience shipping code across the stack Willingness to solve problems in any language / toolset Proficiency in Javascript Knowledge of Express framework, NPM and the NodeJS ecosystem Comfortable with Git, *nix command line and environment Good communication skills Experience working in a test driven development environment with continuous integration Passion for learning and always improving yourself and the team around you Desired Skills: Knowledge of databases, MongoDB / Redis a plus Bash scripting Knowledge of CI / deployment systems, CircleCI a plus Special Preference: Passed out of an elite engineering institution Mix of startup and industry experience Hackathon / Competitive coding experience Prior experience in computer vision / ML Experience maintaining large & growing code bases Rupeek Tech Stack: You can stake a look at our tech stack here: http://stackshare.io/AmarPrabhu/rupeek

Content Writer Intern ( English & Hindi)

at Ethx.co

1 recruiter

Posted by Debarati Ghosh

Kailash Colony, South Delhi-110048

0 - 2 yrs

₹1L - ₹2L / yr

Content Writing

Blogging

Content Management System (CMS)

Job Description Job Summary Proven work experience as a Content Writer, Copywriter or similar role Portfolio of published articles Experience doing research using multiple sources Familiarity with web publications Excellent writing and editing skills in English Hands-on experience with Content Management Systems (e.g. WordPress) Ability to meet deadlines Responsibilities and Duties Research industry-related topics (combining online sources, interviews, and studies) Write clear marketing copy to promote our products/services Prepare well-structured drafts using Content Management Systems Proofread and edit blog posts before publication Submit work to editors for input and approval Coordinate with marketing and design teams to illustrate articles Conduct simple keyword research and use SEO guidelines to increase web traffic Promote content on social media Identify customers’ needs and gaps in our content and recommend new topics Ensure all-around consistency (style, fonts, images, and tone) Update website content as needed

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