Associate Vice President- Brand and Growth

A D2C eCommerce company based out of Mumbai

Associate Vice President- Brand and Growth

Merito

Company

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Associate Vice President- Brand and Growth

at A D2C eCommerce company based out of Mumbai

Agency job

via Merito

7 - 10 yrs

₹25L - ₹35L / yr

Mumbai

Skills

Growth Hacking

Digital Marketing

Marketing Strategy

Brand Management

Content Marketing

Branding

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
Own and drive social media presence for the brand
Develop & conduct marketing campaigns to increase traffic & conversion
Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
Experience working for multiple brands at a time
Strong experience using performance marketing to drive traffic growth and brand awareness
Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
Experience in managing digital first brands both from width & depth point of view
Strength working with cross functional teams in a high growth environment
Experience in creating end to end online customer journey

About Company

WHAT YOU’LL BE DOING:

Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
Own and drive social media presence for the brand
Develop & conduct marketing campaigns to increase traffic & conversion
Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
Experience working for multiple brands at a time
Strong experience using performance marketing to drive traffic growth and brand awareness
Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
Experience in managing digital first brands both from width & depth point of view
Strength working with cross functional teams in a high growth environment
Experience in creating end to end online customer journey

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