Associate Vice President- Brand and Growth
at A D2C eCommerce company based out of Mumbai
About Company
Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.
WHAT YOU’LL BE DOING:
- Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
- Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
- Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
- Own and drive social media presence for the brand
- Develop & conduct marketing campaigns to increase traffic & conversion
- Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
- Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
- Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.
WHAT YOU’LL BRING TO THE TEAM:
- 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
- Experience working for multiple brands at a time
- Strong experience using performance marketing to drive traffic growth and brand awareness
- Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Experience in managing digital first brands both from width & depth point of view
- Strength working with cross functional teams in a high growth environment
- Experience in creating end to end online customer journey
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Key Responsibilities:
1. Scriptwriting & Concept Development
Develop engaging scripts for advertisements across platforms such as YouTube, Instagram, Facebook, OTT, and digital campaigns.
Create storyboards, concepts, and frameworks that bring ideas to life visually and emotionally.
Write scripts for brand videos, explainer videos, testimonial videos, product launch videos, and motion graphics content.
Craft strong messaging aligned with brand tone, target audience needs, and marketing objectives.
2. Content & Creative Strategy
Work closely with marketing to understand campaign goals, audience behaviour, and positioning.
Participate in brainstorming sessions and develop creative concepts and themes for campaigns.
Ensure all scripts follow a strong creative direction, storytelling style, and narrative flow.
Adapt script ideas into shorter versions, teasers, reels, and platform-friendly formats.
3. Collaboration & Production Support
Work with video editors, designers, voice-over artists, and production teams to ensure the script vision is executed accurately.
Provide direction during video shoots or recordings when required.
Review final outputs and recommend creative improvements for higher impact.
4. Research & Insights
Study competitor ads, industry trends, student pain points, and content patterns to generate fresh ideas.
Experiment with different storytelling styles—emotional, humorous, inspirational, narrative-based, problem-solution, etc.
Analyze ad performance data to improve script quality and engagement.
- Skills & Requirements
Strong flair for creative writing, storytelling, and script development.
Ability to convert product benefits and educational concepts into relatable, high-impact scripts.
Excellent command over English and Hindi (bilingual scriptwriting is a plus).
Prior experience writing scripts for ads, short videos, digital content, or storytelling formats.
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- Experience with C#/.NET
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2+ years of development experience with mobile application development for Android.
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- Solid understanding of web technologies, such as JavaScript, JQuery/AngularJS/Bootstrap, AJAX, HTML, DHTML, CSS
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- Experience with at least one object-oriented programming language, such as Java, C#, C++
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Lightning, Visualforce
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Preferred- BTech/ BE/ MCA/ BCA/ MSc IT/ BSc IT
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Total Experience:
Relevant Experience:
Current CTC:
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REQUIREMENTS
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Write hand-coded HTML5, JS, and CSS(SCSS) that is thoroughly standards-compliant.
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Solid Javascript experience.
-WordPress Must needed
-Experience designing and developing responsive design websites -
Knowledge of modern authorization mechanisms, such as JSON Web Token
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You know how to architect all components of a frontend project
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You have experience reading API documentation and working with different endpoints to compose the desired effect
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Someone who is comfortable taking on multiple projects at the same time, juggling tasks.
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Experience of working in and collaborating with teams
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Acumen. You must be able to think and judge multiple solutions for a problem and be able to reason between them.
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Experience in Linux and command-line interface.
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JS/Webpack/Browserify.
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YOUR ROLE SPECIFICATIONS
Areas of responsibility include but not limited to:
- Create and execute a strategy and roadmap to migrate to Dynamics 365 for all business units.
- Lead and support Trade & Logistics and Manufacturing process areas in MS Dynamics AX2012, across business units in 9+ countries.
- Interact with and manage key stakeholders in Supply Chain, Manufacturing and Sales functions to ensure seamless business execution and drive enhanced value from ERP and related IT solutions through process standardization and integration.
- Responsible for managing the MS Dynamics AX upgrades, enhancements, new functionalities, business case development and performance measurement as needed by the businesses from time-to-time.
- Evaluate and drive adoption of new technologies (like Bar Code based Inventory Management, Warehouse Management Systems, EDI interfaces with customers and 3PL partners, etc.) in Supply Chain and Manufacturing processes
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- Manage Application Management Support (through a team from our IT Partner) for T&L and Manufacturing processes of MS Dynamics AX2012 currently and Dynamics 365 subsequently, ensuring adherence to agreed SLAs.
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An ideal candidate for this role is someone who has-
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Follow CutshortShubham Vishwakarma
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