Associate Vice President- Brand and Growth
at A D2C eCommerce company based out of Mumbai
About Company
Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.
WHAT YOU’LL BE DOING:
- Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
- Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
- Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
- Own and drive social media presence for the brand
- Develop & conduct marketing campaigns to increase traffic & conversion
- Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
- Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
- Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.
WHAT YOU’LL BRING TO THE TEAM:
- 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
- Experience working for multiple brands at a time
- Strong experience using performance marketing to drive traffic growth and brand awareness
- Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Experience in managing digital first brands both from width & depth point of view
- Strength working with cross functional teams in a high growth environment
- Experience in creating end to end online customer journey
Shubham Vishwakarma
Full Stack Developer - Averlon
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EXCITED ABOUT YOUR TASKS?
● Connect with potential clients to evaluate needs or promote products and services
● Meeting or exceeding sales goals
● Negotiating all contracts with prospective clients
● Helping determine pricing schedules for quotes, promotions, and negotiations
● Preparing weekly and monthly reports
● Giving sales presentations to a range of prospective clients
● Coordinating sales efforts with marketing programs
● Understanding and promoting company programs
● Obtaining deposits and balance of payment from clients
● Preparing and submitting sales contracts for orders
● Maintaining client records
● Answering client questions about credit terms, products, prices, and availability.
WILL YOU NEED TO SUCCEED?
● Bachelor’s degree in business or management
● Successful track record in B2B sales and negotiation
● A commitment to excellent client service
● Excellent verbal and written communication skills
● Proficiency with data analysis, forecasting, and budgeting
Proven ability to plan and manage resource
● Proficiency in Microsoft Office applications, including Word, excel, and PowerPoint.
WFO-Indiranagar, Bangalore
Working Days:
Monday to Friday 10 am - 7 pm (WFO)
Saturdays-10 am - 3 pm (WFH)
However, the candidate must be comfortable with flexible shifts, if required.
Our client is a Global D2C Consumer Fashion brand from India founded by alumni of IIT & IIM. The founding team has 15 years of experience across startups and large companies. Our client has over 60,000+ Happy Customers and has been featured by media outlets like CNBC TV18, ELLE, Cosmopolitan, ET Prime, YourStory.
About role
As a Brand Manager, you will help in promoting the brand. You will be responsible for driving brand equity on various social media channels.
Job Description:
● Plan, create, and execute marketing campaigns on various social media platforms
● Define and manage brand communication strategy across platforms
● Responsible for building consumer insights for the brand
● Provide insights and analytical reports to monitor overall efforts
● Build strategies, prepare budgets and execute campaigns in a timely manner
● Work with various agencies to promote influencer marketing, celeb partnerships, and brand collaborations
Requirements:
● 2-5 years of relevant experience in brand management
● Have worked with influencers, brands, and celebrities for enhancing brand equity
● Should have an analytical bent of mind
● Any prior experience with a D2C brand is an added plus. Similarly, any experience with a fashion and/or lifestyle brand is a plus.
NodeJS (Node.js)
MongoDB
ExpressKey Responsibilities:
- Rewrite existing APIs in NodeJS.
- Remodel the APIs into Micro services-based architecture.
- Implement a caching layer wherever possible.
- Optimize the API for high performance and scalability.
- Write unit tests for API Testing.
- Automate the code testing and deployment process.
Skills Required:
- At least 3 years of experience developing Backends using NodeJS — should be well versed with its asynchronous nature & event loop, and know its quirks and workarounds.
- Excellent hands-on experience using MySQL or any other SQL Database.
- Good knowledge of MongoDB or any other NoSQL Database.
- Good knowledge of Redis, its data types, and their use cases.
- Experience with graph-based databases like GraphQL and Neo4j.
- Experience developing and deploying REST APIs.
- Good knowledge of Unit Testing and available Test Frameworks.
- Good understanding of advanced JS libraries and frameworks.
- Experience with Web sockets, Service Workers, and Web Push Notifications.
- Familiar with NodeJS profiling tools.
- Proficient understanding of code versioning tools such as Git.
- Good knowledge of creating and maintaining DevOps infrastructure on cloud platforms.
- Should be a fast learner and a go-getter — without any fear of trying out new things Preferences.
- Experience building a large-scale social or location-based app.
About Company
With a rich legacy of 40 years in fostering world-class academic excellence and over 100,000 alumni across the globe, our client is one of the premier institutions of higher learning in India offering Undergraduate, Postgraduate, Diploma, and Ph.D. programmes.
Uniquely positioned as one of the first universities across the world that offer the highest standard of professional education ingrained with the postulates of peace studies, the university enables an inclusive culture of dignity, fairness, and respect amongst its students, grooming them into future-ready, responsible citizens of the world.
About the role
• Provide Strategic Vision for University to define medium- and long-term Human Resource direction and priorities.
• Lead on developing, communicating and successfully delivering the University’s HR strategy, including inspiring continuous performance improvement
• Build a dynamic and forward-looking approach to the University’s HR capability development with strong intellectual leadership, understanding and harnessing the University’s comprehensive subject range, in the context of a best HR practices.
• Ensure operational excellence and sustainability.
Roles & responsibilities
Strategic
• Devise HR strategies aligned to University’s vision and mission
• Establish HR roadmap aligned to HR strategies
• Play key role in facilitating the change across organization
• Advice and guide management on strategic alignment require with the growth of University.
• Establish framework which is sustainable, scalable in all areas of HR function
• Designing and executing all the HR policies and procedures of the University.
• Focus on employee capability building through - Conducting the training need analysis (initially nonteaching and later FDP’s for teaching staff).
Research Development
• Create activities around employee engagement and career progression
• Facilitate going forward leadership development, succession planning, High potential development program etc…
• Develop result oriented Performance Management System (Yearly appraisal and competency mapping at each level).
Financial and Budget
• Propose HR Budget and financial strategies focusing employee engagement
• Ensure the budget is used in the best possible way and is adding value as ROI
• Incorporate in the budget provisions leading to “Employer of Choice”
Collaborations
• Be employee advocate & champion within all the institutions under the umbrella of University
• Represent University on professional bodies of repute helpful in further branding university
Operational
• Create activities around employee engagement and career progression
• Conducting HR Audit of all HR processes periodically.
• Create HR dashboard showcasing HR performance to management on monthly basis
• Develop the training calendar and execute the training programs as per the TNA.
• Develop the employee welfare schemes.
• Design employee engagement activities.
• Design HR manual and employee handbook.
• Develop through induction and ensure each new joinee is gone through the induction process.
• Develop result oriented Performance Management System (Yearly appraisal and competency mapping at each level).
• Develop various incentive schemes for the employees.
• Participate and take responsibility during social initiative programs
• Compensation & Benefit Management
• Statutory & Regulatory Compliances Management
• Employee Grievances handling and satisfactory resolution
External Representation
• Represent Institute in various professional bodies, conferences and seminars in order to increase project the image of best employer and the institute’s visibility at the regional and international levels
• Remain abreast of the best practices in the field of Human Resources
Requirements
Minimum Qualification & Experience
• MBA from ISB/institute of repute
• 15 to 20 years of experience in Human Resource, preferable from education sector (Female candidates preferred)
Substantial leadership and management experience
• The personal characteristics to have a substantial experience and a successful record of senior leadership at corporate level in a large and complex organisation.
• Evidence of developing, communicating and executing a vision and strategy in a complex organisation, Proven Transformation Leadership in a sizeable organisation
• Demonstrated personal leadership of creating new benchmark of performance and have proven record of performance improvement and change at an organisational level;
• Financial acumen and experience, and commercial awareness, which demonstrate the ability to strategically manage, optimise and be accountable for the management of resources
• A proven track record of developing leaders and leadership teams, and the ability to work effectively with those teams;
• A commitment to the highest standards of governance, experience of working effectively with governing bodies or boards and external members, and the ability to operate confidently and effectively in an externally regulated environment
Intellectual credibility
• A high level of intellectual credibility, with a strong academic or other intellectual profile, in order to lead, engage with, and gain the respect of staff, demonstrating curiosity and interest in the broad range of HR disciplines.
Personal attributes and style
• A strong commitment to university and its vision, ambitions, and values
• The ability and confidence to lead and work effectively with an experienced and capable senior leadership team, empowering leaders at all levels to deliver the Division’s ambitions;
• The ability to relate to and communicate effectively with staff at all levels in the Division, engaging them with the University’s vision and plans; n
• A personal commitment to and record in effective and respectful partnership working across all staff groups;
• Sound judgement and the ability and courage to make difficult but informed decisions, including on challenging issues;
• Exceptional personal and public communication and relations
You must have a very good command over written English and should know how to research on internet.
If you are enthusiastic about working with executives and possibly a great growth in terms of money, position, product and market understanding, then send your best article/story for us to look at and we will get back to you.
About Apexon:
Apexon is a digital-first technology services firm specializing in accelerating business transformation and delivering human-centric digital experiences. For over 17 years, Apexon has been meeting customers wherever they are in the digital lifecycle and helping them outperform their competition through speed and innovation. Our reputation is built on a comprehensive suite of engineering services, a dedication to solving our clients’ toughest technology problems, and a commitment to continuous improvement. We focus on three broad areas of digital services: User Experience (UI/UX, Commerce); Engineering (QE/Automation, Cloud, Product/Platform); and Data (Foundation, Analytics, and AI/ML), and have deep expertise in BFSI, healthcare, and life sciences.
Apexon is backed by Goldman Sachs Asset Management and Everstone Capital.
To know more about us please visit: https://www.apexon.com/" target="_blank">https://www.apexon.com/
Desired Candidate profile:
- 5+ years of Embedded/Linux SW Development relevant Experience in Embedded C++.
- Expert knowledge in writing software for embedded Systems (Embedded C++ language).
- Experience on OTA would be an added advantage
- Work experience in software development on bare metal, RTOS or Internal Linux.
- Work experience in developing firmware for 8/16/32 bit microcontrollers (ARM, RISC etc)
- Good understanding w.r.t usage of 1. RTOS like MQX.
- Bootloader and software update concepts.
- Communication protocols like TCP/IP,MQTT.
- Socket programming in Linux environment.
- Good knowledge on protocols like (RS485, SPI, I2C, ADCs, CAN, LIN)
- Knowledge of Blue-tooth communication protocols for BLE 4.2/5.1.
- Proficient in the use of embedded SW Development tool chain (Flash/ debug tool chain, IDE).
- Version Control Systems –GIT
- Should have detailed knowledge on microcontrollers/microprocessors
- Experience in scripting languages like Shell / CAPL / Make/Python etc.
- Experience in using tools like Logiscope / Function Generator / Oscilloscope, etc.
- Good knowledge in reading schematics and datasheets.
- Excellent analytical skills and problem-solving skills.
- Strong communication and interpersonal skills.
- Must be a self-starter.
- Ability to work as part of a dedicated project team and independently
Android Development
Java
KotlinIdeal Candidate Profile
- Strong grasp of computer science fundamentals and excellent problem solving skills.
- Good understanding of software engineering practices, Data Structures & Algorithms.
- Solid programming skills in Java/Kotlin.
- Good communication skills.
- Strong sense of ownership and accountability.
- Experience in Reactive programming, Asynchronous programming and Unit Testing will be an added advantage.
Angular (2+)
AngularJS (1.x)
Javascript
HTML/CSS
React.js- Should be capable of applying software design patterns and object-oriented design to solve problems in front end development.
- Deep expertise in converting visual design into web application using CSS, LESS/SASS pre-processors and strong knowledge on cross-browser compatibility.
- Good knowledge of Responsive and Adaptive web designs using media queries, bootstrap and other frameworks and grid systems.
- Deep functional knowledge or hands-on design experience with Web Services (REST, SOAP, etc.) is needed to be successful in this position.
- Strong grasp of security principles and how they apply to web applications and web sites.
- Proficient understanding of code versioning tools, such as (Git / Mercurial / SVN).
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon