
Associate Vice President- Brand and Growth
at A D2C eCommerce company based out of Mumbai
About Company
Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.
WHAT YOU’LL BE DOING:
- Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
- Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
- Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
- Own and drive social media presence for the brand
- Develop & conduct marketing campaigns to increase traffic & conversion
- Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
- Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
- Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.
WHAT YOU’LL BRING TO THE TEAM:
- 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
- Experience working for multiple brands at a time
- Strong experience using performance marketing to drive traffic growth and brand awareness
- Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Experience in managing digital first brands both from width & depth point of view
- Strength working with cross functional teams in a high growth environment
- Experience in creating end to end online customer journey

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About AssetPlus
AssetPlus is redefining the future of wealth management. We're a fast-scaling SaaS fintech platform powering mutual fund distributors MFDs and fin ncial advisors with cutting edge tools to transform how investments are managed. Our mission is to build India's best assisted wealth management platform, empowering advisors to help millions of households achieve their financial goals.
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This is a high-ownership position for a designer who can operate independently
while staying closely aligned with product. You'll design across web and mobile
for the full spectrum of our users: the MFDs who run their businesses on our
platform, the end investors they serve, and internal operations teams.
We're not a greenfield product. AssetPlus has real scale, real users, and real
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partial design system and be expected to evolve it. You'll conduct your own user
research. You'll work with significant autonomy, with a sync reviews rather than
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If you need detailed specs handed to you or find messy problems frustrating
rather than interesting, this isn't the right fit. If you have high agency, care deeply
about craft, and can ship without sacrificing quality, keep reading.
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End-to-End Product Design
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High Agency & Ownership
You figure things out. You ask the right questions, move work forward without
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Comfort with Complexity
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Craft + Speed
You care about the details but know when to ship. Neither pixel-perfect-but-slow nor fast-but-sloppy works here. You find the balance.
Tool Fluency
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We are seeking a skilled PHP Laravel Developer to join our team. The successful candidate will be responsible for designing, developing, and maintaining web applications using Laravel framework.
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- Develop high-quality web applications using PHP, Laravel framework, and related technologies.
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Merchify is a one-stop solution for creators to start their merch store for zero investment. Our goal is to empower creators to monetize their content and grow their audience without the need for any upfront investment.
We’re in search of a back-end engineer that specializes in building highly scalable, highly available, reliable, secure, and fault-tolerant systems. As a part of the Core Backend team, you'll be working on some complex and interesting problems. With a lean team like ours, you'll have ample opportunities to work with various aspects of the application and build something meaningful.
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- Work closely with design, product management, and front-end teams to create REST APIs using NestJS
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- 1+ years of experience in NodeJS-based frameworks like NestJS, and microservices-based architecture is a bonus.
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Why you should join today?
Merchify wants to make a change for the better in lifelong learning. By joining at the start of the adventure you will have an opportunity to make this your own baby and have fun shaping the future of the industry.
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