
Associate Vice President- Brand and Growth
at A D2C eCommerce company based out of Mumbai
About Company
Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.
WHAT YOU’LL BE DOING:
- Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
- Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
- Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
- Own and drive social media presence for the brand
- Develop & conduct marketing campaigns to increase traffic & conversion
- Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
- Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
- Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
- Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
- Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
- Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.
WHAT YOU’LL BRING TO THE TEAM:
- 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
- Experience working for multiple brands at a time
- Strong experience using performance marketing to drive traffic growth and brand awareness
- Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
- Experience in managing digital first brands both from width & depth point of view
- Strength working with cross functional teams in a high growth environment
- Experience in creating end to end online customer journey

Similar jobs
Job Title : Senior Java Software Engineer
Experience : 5 to 10 Years
Location : Gurugram (Full-time)
Working Days : 5 Days (Monday to Friday)
Job Description :
- We are looking for a skilled and experienced Senior Java Software Engineer to join our dynamic team.
- The ideal candidate will have 5 to 10 Years of hands-on experience in Software Development, with a proven experience as Java Developer with a strong focus on Spring and Spring Boot, Relational Databases and AWS technologies.
- Strong understanding of monolithic & microservices architecture. You will play a crucial role in designing, developing, and maintaining our applications.
- Ensuring their performance, quality and responsiveness.
Key Responsibilities :
● Design, develop, and maintain scalable applications using Java, Spring and Spring Boot.
● Develop and manage relational databases. Should be able to write complex SQL queries.
● Ensure the best possible performance, quality, and responsiveness of the applications.
● Have strong debugging skills to identify bottlenecks and bugs, and devise solutions to mitigate and address these issues.
● Deploy, manage, and scale applications on AWS.
● Conduct code reviews and integration testing to ensure software quality and reliability.
● Collaborate with front-end developers to integrate user-facing elements with server-side logic.
● Collaborate with cross-functional teams to define, design, and ship new features.
● Stay updated with emerging technologies and industry trends.
Qualifications :
● Bachelor’s degree in Computer Science, Information Technology, or a related field.
● 5 to 10 Years of experience in Software Development.
● Proficient in Java 8+, Spring and Spring Boot.
● Experience with PostgreSQL, MySQL or other relational databases.
● Experience with microservices architecture.
● Understanding of Rest API design and development.
● Hands on experience with Unit Testing frameworks such as Junit, Mockito.
● Experience with version control systems such as Git.
● Solid understanding of object-oriented programming.
● Strong problem-solving skills and attention to detail.
● Excellent communication and teamwork skills.
Preferred Qualifications :
● Strong knowledge of AWS services and best practices.
● Knowledge of containerization technologies like Docker and Kubernetes.
● Familiarity with CI/CD pipelines and DevOps practices.
1. International Certification & Accreditation:
- To issue, facilitate, represent, liaise, and market the courses of international education boards of various countries in India and manage the issuance of official certificates on their behalf.
- To act as an authorized representative and implementation partner for international education boards, ensuring global best practices are adapted to the Indian context.
- To provide end-to-end support for schools seeking international accreditation, including curriculum alignment, training, and regulatory compliance.
- To maintain accurate records and provide seamless digital solutions for certificate management and recognition by Indian universities and regulatory bodies.
- To collaborate with Indian and international higher education institutions, professional bodies, and workforce agencies to ensure global recognition and seamless student mobility.
2. Quality Assurance & Compliance:
- To ensure all services meet industry best practices and legal requirements, conducting regular audits and assessments to maintain service excellence.
- To collaborate with regulatory bodies in India and state education boards to ensure smooth recognition of international certifications in India.
- To partner with global accreditation bodies to align educational standards with international best practices.
- To facilitate cross-border collaboration with international universities, educational research institutions, and professional development organizations to enhance quality assurance in education.
- To establish teacher training and institutional audits for quality assurance in international education delivery.
3. Marketing, Promotion & Stakeholder Engagement:
- To develop and execute targeted advertising campaigns to enhance brand visibility and promote the initiatives of international education boards.
- To establish dedicated outreach programs for schools, educators, and parents to raise awareness about international curricula and certifications.
- To create a professional development network for teachers to enhance their expertise in delivering international programs.
- To engage in corporate partnerships, education foundations, and government programs to drive funding, scholarships, and accessibility for international education in underserved regions.
4. Strategic Partnerships & Expansion:
- To engage in strategic partnerships with government agencies, educational institutions, and private sector organizations to maximize outreach and impact.
- To establish regional support centers across India for seamless administration of international education programs.
- To create global alliances with international universities, accreditation bodies, and research institutions for continuous improvement and recognition of certification programs.
5. Operations, Administration & Data Security:
- To efficiently manage and oversee operational processes related to international educational certification programs, ensuring compliance with regulatory and industry standards.
6. Technology & Digital Transformation:
- To adopt GDPR and Indian data privacy frameworks for robust protection of sensitive student and institutional data.
- To develop online platforms for seamless application, verification, and issuance of international certificates.
- To improve service delivery through data-driven insights and customer feedback.
7. Sustainability & Future Growth:
- To expand service offerings to cater to evolving market needs in international education.
- To establish long-term collaborations with stakeholders to strengthen business sustainability and contribute to corporate social responsibility initiatives aligned with the board’s mission.
- To integrate sustainability-focused education programs, encouraging schools to adopt global best practices in environmental and social responsibility.
8. School Development & Educational Services:
- To own, establish, acquire, run, operate, manage, maintain, develop, promote, administer, and advertise fully equipped schools, play schools, colleges, educational institutes, and universities.
- To establish and operate coaching institutes, study centers, and oral coaching classes that provide professional, technical, vocational, or higher education.
- To support schools with the development of student well-being programs, leadership training, and international teaching standards.
- To develop and implement teacher leadership programs that equip educators with the skills to drive innovation and international best practices in classrooms.
9. Research, Publications & Product Creation:
- To conduct research in the field of education, pedagogy, and curriculum innovation to enhance the quality of teaching and learning.
- To develop and publish academic materials, whitepapers, and educational research that contribute to global knowledge sharing.
- To create multimedia content, including films, documentaries, and digital learning tools, that foster engagement and innovation in education.
- To invest in and develop EdTech solutions, AI-driven learning models, and future-ready educational methodologies to advance student success and institutional growth.
- To collaborate with leading global think tanks, universities, and research organizations to drive educational excellence through data-driven insights and policy recommendations.
- To develop and patent innovative educational tools, frameworks, and AI-driven assessment models that enhance learning outcomes.
- To build an international network of educators, researchers, and policymakers to conduct
Required Skills & Qualifications:
- Bachelor’s degree in computer science, Information Technology, or related field.
- 6–10 years of hands-on experience in network operations or support.
- Strong understanding of TCP/IP, DNS, DHCP, LAN/WAN, and Wi-Fi technologies.
- Experience with Cisco, Arista, and Palo Alto network devices.
- Familiarity with SD-WAN, NAC, and cloud networking (AWS, Azure, GCP).
- Proficiency in network monitoring tools (e.g., Logic Monitor, SolarWinds, PRTG).
- Working knowledge of ITIL processes (Incident, Change, Problem Management).
- Excellent communication, documentation, and collaboration skills.
Preferred Attributes:
- Ability to thrive in a fast-paced, global 24x7 environment.
- Strong ownership mindset and customer-first approach.
- Willingness to work in shifts or on-call rotations.
- Advanced analytical and problem-solving skills.
- Experience with statistical analysis and trending methodologies.
Project Management officer
The Job in short
As a Project Management Officer, you will be part of the Customer Success (CS) department. We undertake exciting projects at top-tier banks all over the world to implement our online banking solutions.
Your task is to manage projects all around the world and be a bridge between Backbase internal teams and our clients.
Meet the job
Backbase is a fast-growing and dynamic environment. Taking upon this position means that you will be a key person in providing effective coordination and communication among all the project stakeholders.
You will be expected to support customers/partners and advise clients on implementing their online applications using Backbase Solution to its full potential.
How about you
● You are a solid project manager (3+ years) who is result driven and ready to adapt to a constantly changing environment;
● You have 3-8 years of work experience.
● Manage the Support team which is a mix of BE/FE/Mobile engineers ensuring they are aligned to the goal of assisting in fixing Incidents/Service Requests/Upgrades (Backbase products) created by Clients and SI Partner teams on the existing applications.
● Client Stakeholder management - Align with various client stakeholders from different departments like Business and IT in ensuring smooth execution of the service offered by the BB dedicated support team.
● Act as an escalation point of contact to clients in case of any major disruption to service.
● Create Weekly Reports to provide an overview of the support team performance on tickets separately for client stakeholders and Backbase Management.
● Chair the daily sync-up calls with the Team, and separate weekly alignments with Client stakeholders & BB Internal Management.
● Good to have in full-cycle project management, ideally starting with requirements gathering, proposal preparation, integration of partner solutions/products, as well as planning (project plan, resource allocation, cost calculation), supporting sales and pre-sales as and when required;
● You jump on opportunities to collaborate with colleagues and clients and enjoy being an accelerator;
● You are very much hands-on and have the mentality to get things done;
● Proficiency in English is an absolute must since you will be dealing with clients across the globe;
● Additional local languages are most welcome;
● We are extra delighted if you have experience in the finance industry.
Responsibilities:
- Integration of user-facing elements developed by front-end developers with server-side logic.
- Writing reusable, testable, and efficient code.
- Design and implementation of low-latency, high-availability, and performant applications.
- Implementation of security and data protection.
- Integration of data storage solutions {mysql, redis}.
- Understanding the requirements and planning the implementation accordingly.
- Good interaction with the team. Good debugging skills.
Skills:
- Strong proficiency with JavaScript {optimized code}.
- Knowledge of Node.js and frameworks available for it {sequelize}.
- Understanding the nature of asynchronous programming and its quirks and workarounds.
- Optimization in terms of memory and time.
- Good understanding of server-side templating languages.
- Basic understanding of front-end technologies, such as HTML5, and CSS3.
- Understanding accessibility and security compliance.
- User authentication and authorization between multiple systems, servers, and environments.
- Integration of multiple data sources and databases into one system.
- Understanding fundamental design principles behind a scalable application.
- Understanding differences between multiple delivery platforms, such as mobile vs. desktop, and optimizing output to match the specific platform.
- Creating database schemas that represent and support business processes.
- Implementing automated testing platforms and unit tests.
- Proficient understanding of code versioning tools, such as Git.
Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.
The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.
What you will do:
- Implementing and managing front desk objectives and procedures
- Participating in daily operations meetings to coordinate closely with support departments regarding general administration and operations issues
- Maintaining front desk office supplies and equipment and managing budgets regarding the same
- Ensuring that the reception area is kept well-organized and neat
- Handling and managing all front desk activities including but not limited to phone calls, emails and appointments
- Performing various administrative duties as assigned by the organization by working closely and in coordination with the facilities and housekeeping teams
- Answering front-desk complaints and questions from visitors
- Obtaining or sending documents through email or fax
- Maintaining employee and department directories and notifying company personnel regarding arrival of visitor(s)
- Maintaining and updating relevant data, collecting feedback and reporting all these to the management in regular intervals
Desired Candidate Profile
What you need to have:- Graduation is a must
- Relevant work experience of 2 – 5 years handling front desk/ reception
- Candidate should be from South Delhi
- Excellent English and Hindi communication skills
- Proficiency in using a computer
- An ability to multi-task

Position - PHP Developer
Location Bangalore
Key Deliverables
What You'll Do
- Involve in full life-cycle application development.
- Developing Web-based Applications by using PHP framework
- Write clean, well-designed code
- Own production services, investigate and resolve issues.
- Good problem solving skills and willing to learn new technology
Qualifications & Work Experience
What makes you a great fit :-
- · Min 5-9 Years of experience in application development
- Experience in handling a team
- · Strong programming knowledge and hands-on experience with PHP
- · Strong Knowledge in Laravel Framework
- · Python Programming Experience is a plus
- · Good command and Knowledge of AJAX, HTML & CSS
- · Experience with rich client frameworks such as Vue.js, React etc
- · Must have demonstrated experience in working with Mongo DB.
- · Hands-on experience with Elasticsearch and Redis
- · Experience with Cloud infrastructure like Azure and Rackspace is a plus
- · Comfortable with agile practices, user stories and task breakdown
- · Excellent communication skills, both verbal and written
- Experience working with version control systems (Git)
- · Ability to work in a fast paced and dynamic work environment
Education Qualification
- Bachelor of Engineering in Computer Science or equivalent (Full-Time)
Soft Skills
- Being organized, responsible for your work, and being a team player
- Bringing a positive attitude to the office
- Sticking to the deadlines
- Learning and adapting fast; taking charge and being willing to listen

Improve the look and feel of interactive computers and product software
Create overall concepts for the user experience within a business webpage or product, ensuring all interactions are
intuitive and easy for customers
Analyze customer responses and website data to determine high traffic web pages and why some perform better
than others
Design the aesthetics to be implemented within a website or product, from the layout menus and drop-down options
to colors and fonts
Build storyboards to conceptualize designs and convey project plans to clients and management
Account for and track the human-computer interaction (HCI) element of a design
Create surveys for research through various social media platforms to gather feedback on user's ease of use
Conduct testing of completed applications, websites, and software to Assess user experience
Qualifications for UI/UX Designer
3-5 years of demonstrated experience in creating and implementing UI design
Proficient with visual design programs such as Adobe Photoshop
Ability to work effectively in a collaborative environment to create top-performing interfaces
Experience creating storyboards and site mapping
Advanced problem-solving skills and the ability to optimize data for the best possible outcome
Ability to prioritize and manage multiple milestones and projects efficiently
Professional written and interpersonal skills
Continued education and research into UI trends and current design strategy and technology
Experience with coding and ability to troubleshoot using HTML, CSS and comparable languages
We are looking for a self motivated and passionate individual, with strong desire to learn and ability to lead. This position is for a Flight Test Engineer, with exposure to building and flying sUAS (RC Multirotors and Fixed wings). See the detailed job description below.
Responsibilities
• Plan and execute flight test plans for new software features, electronics, sensors, and payloads.
• Perform hands-on mechanical and electrical integration of new hardware components on the internal fleet of test vehicles for R&D and testing.
• Troubleshoot and debug any components of a drone in the office or in the field. Maintenance of vehicles – keep the fleet ready for flight tests.
• Participate in defining and validating customer workflows and enhancing User experience.
• Coordinate cross-team efforts among FlytBase engineers to resolve issues identified during flight tests.
• Drive collaboration with FlytBase Developer team, Business Development team and Customer Support team to incorporate customer feedback and feature requests into FlytBase’s product development cycle.
• Learn about the domain and competitors to propose new drone applications, as well as, improvements in existing applications
Experience/Skills
• Experience in flight testing and operating/piloting small UAS and/or RC aircraft (both fixed-wing and multirotor systems).
• Experience in using flight-planning and ground control station software.
•Familiarity with UAV platforms, like, Pixhawk, DJI, Ardupilot and PX4.
•Experience in integrating, operating, and tuning autopilots on a variety of unmanned vehicles.
•Basic knowledge of electrical test equipment (multimeter, oscilloscope) and UAS sensors.
•Ability to work hands-on with electro-mechanical systems including assembly, disassembly, testing, troubleshooting.
•Good verbal and written communication skills.
Good to have
• RF communications fundamentals.
• Passionate about aerial robots i.e. drones.
• Programming languages and scripting for engineering use (C++, C, MATLAB, Python).
Compensation:
As per industry standards.
Perks:
+ Fast-paced Startup culture
+ Hacker mode environment
+ Great team
+ Flexible work hours
+ Informal dress code
+ Free snacks










