Roles & Responsibilities:
- Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
- To develop a content strategy that conforms to and sets out to achieve business goals.
- Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.
- To brainstorm creative ways of engaging the audience online and produce those engaging content types.
- Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
- Tracking and calculating content ROI
Scope:
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Research |
Competitor Research |
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Trends - Voice SEO, Design Aesthetics |
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Tools |
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Website |
Website + Landing Page - Front End - Analysis / Audit |
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Website Content Creation - Copy |
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Website Content Creation - Blogs |
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Social Media |
Existing Brand - Analysis / Audit |
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Platform-Cohort-Specific Content Bucket Ideation |
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Content Creation - Copy |
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Content Creation - Videos Scripts |
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Social Media Calendar Scheduling |
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ORM - Engagement, New Interactions |
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Email Marketing |
Content Ideation + Strategy - Clients, TJ |
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Content Creation - Copy |
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Performance Marketing |
Existing Brand - Content Analysis / Audit |
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Platform-Cohort-Specific Content Bucket Ideation |
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Content Creation - Copy |
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Content Creation - Videos Scripts |
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Branding |
Branding Collaterals - Ideate / Copy |
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Upskilling |
Complete Courses |
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Create Concise Course Notes |
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Create SOPs |
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Reporting |
Daily, Weekly, Monthly MIS Report |
Subodh Popalwar
Software Engineer, Memorres
About MyntMore
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MemoNeet, a leading Edtech Startup with over 900K+ downloads for NEET exam preparation about to reach Million Users, is on a mission to empower students through innovative technology. We are seeking a skilled and dedicated Marketing Executives
Jd :
1.Identify relevant influencers aligned with our brand values, target audience, and marketing objectives.
2.Reach out to influencers & establish partnerships
3.Negotiate terms, contracts, and compensation agreements with influencers, ensuring mutual benefit.
4.coordinate with influencers and create engaging /creative content
5. Stay up to date with current market trend
6. Coordinate with Marketing Team & other departments to Support & achieve overall marketing goals
7.Given the requirement work on any tasks provided by the marketing team
Requirements
*Proven Experience in Influencers Marketing (Ed tech preferred)
*excellent communication & negotiation skills
*Basic Designing (Canva), script writing skills required
*Should be able to think Creative & implement ideas
*self motivated and able to work with minimum supervision
*Strong Analytical Skill to Track & Measure campaign performance and influencers roi
*MS Office
*Should be Cross Functional
The role is for the senior product marketing manager we are looking for an experienced marketer, who is data-driven to own our product marketing function. Your goal is to drive sustainable financial growth through creating/ nurturing and converting marketing leads to boost sales.
Senior Product Marketing Manager Responsibilities:
- Product messaging and positioning
- Go to Market Strategies
- Content Development
- Market, customer, and competitive analysis
- Designing & Evaluating Marketing Collaterals/ Promotional Plans
- Demand generation
- Evangelism
Sell BETSOL products and services using the power of words. • Write content that will be included in marketing, public relations, and advertising material. • Write engaging headlines and concise product descriptions. • Create conversion-oriented content that turns visitors into customers. • Collaborate with product managers and product owners to build a complete understanding of BETSOL’s products and services. • Research the technology and solutions that our competitors offer. • Responsible for gaining in-depth understanding of backup industry's terms and trends. • Ability to understand technical terms and speak to B2B audiences about complex topics. • Brainstorm visual and content ideas with other members of the Marketing team. • Leverage brand strategies, unique voices of BETSOL and its various products to maintain identifiable voices while also producing creative and innovative campaigns. Required Skills • 1-3 years of content marketing in a web-based marketing environment. • Familiarity with web content marketing best practices. • Excellent verbal and written communication skills including an ability to work in a team environment. • Ability to share a portfolio of relevant works. Preferred Skills • Experience marketing for a technology company. • A strong “technical IQ” to match creative aspirations. • Experience working in backup and recovery industry.
Job Description-
- Writing, and editing engaging and compelling thought leadership articles for corporate leaders on LinkedIn & twitter.
- Proofread the content for grammar, punctuation and spelling.
- Create monthly content calendars.
- The tone has to be professional.
Requirements
- Experience: Fresher
- Ability to create innovative social media content.
- Creative thinking and Creative Writing skills.
- Proficiency in English
- Strong verbal as well as written communication skills
- Exceptional time-management and organizational skills
- A keen eye for details
Build & strengthen the social media platforms for the Pre-K vertical brands and leverage Social Media Marketing engines to create engagement and increase the brand share of voice.
Responsibilities
1. Monitor & Manage the company’s social media accounts and offer constructive interaction with users.
2. Possess good knowledge of social channel best practices, social publishing tools, and social listening platforms. Expert in reporting and key social media metrics for data-backed strategy across Instagram, YouTube, Facebook, Twitter, and LinkedIn.
3. Contributes to Annual marketing strategy by leveraging social media. Obtains market share by developing social media marketing plans and programs for our brands – EK | KK
4. Proven record of developing best-in-class and innovative social content and campaigns. Formulates high-quality novel written and visual content for the social platforms/ campaigns
5. Experience in working with influencers and understanding of how they can help reach our marketing goals 6. Develop and accomplish content strategy leading to achieving the business objective of onboarding new parents seeking admissions for their children
7. Experience in community management on digital formats
8. Experience working in coordination with other departments like sales, creative & IT
9. Agency Management & strength in working with in-house creative ops/agencies/ internal stakeholders to generate content and creatives across channels
10. Insight Development and Reporting
Candidate Profile
- MBA | PGDBM in Performance / Digital Marketing
- Experience in copy writing
- 5-8 years’ experience with a reputed brand
- Design skills and basic video edits
- Insight Mapping
- Worked on Social Media Management Tools – Hubspot/ Hootsuite or equivalent
We are looking for someone with a flair for communication to join our social media marketing team.
Responsibilities:
- Overseeing the company’s social media accounts management.
- Developing creative, engaging, innovative content for regularly scheduled posts, which would enlighten audiences and help in promoting brand-focused messages.
- Growing and expanding the company’s social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Linked In, Twitter, and Instagram.
- Developing social media plans, new content and engagement strategies, and day-to-day management of social media profiles.
- Cultivating leads and sales by online marketing.
- Generating posts for various social media platforms.
- Managing content (Including website) and SEO ( Search Engine Optimization) and generating inbound traffic.
- Monitoring the social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Participating in interviews, hiring process as well as the learning and development process of the social media team members.
- Working closely with other departments to develop social media timelines that coinciding with new product releases, ad campaigns, or other brand messages.
- Researching and developing reports on competitor activity within social media spaces.
Required Skills
- Bachelor’s degree in a related field or equivalent work experience.
- Background in media, marketing, and/or communications.
- Superior written and verbal communication skills
- Strong grammar and spelling skills with attention to detail and accuracy.
- Ability to produce high-quality work within a short time frame.
- Agile and able to adapt in a fast-paced environment
- Sound understanding of social media and the amplification of digital content.
- The ability to multitask, meet deadlines and work efficiently within a small team environment.
- Polished interpersonal skills and ability to work with the team.
- Enthusiastic, positive and good at idea generation.
- Any photography/videography skills an asset
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As a Assistant Content Manager you will be responsible for working on assets that create sales conversions on company’s online store, email marketing and social media campaigns and will analysing the performance of those assets in detail, crunch the numbers, and optimize them and assist in creating, managing and improving content for various marketing channels.
- Working alongside copywriters, UI/UX designers, graphic designers, and team members from other departments to create and deliver assets
- Managing content distribution to online channels and social media platforms
- Proofreading, editing and improving content created by copywriters and ensure brand consistency
- Developing a thorough understanding of conversion optimization (training will be given in-house) and apply across our brands, platforms and channels
- Managing products for multiple brands, geographies and across websites
- Analysing performance data and find creative ways for optimization
- Ensuring compliance with law (e.g. copyright and regulatory bodies)
Desired Candidate Profile
What you need to have:
- Demonstrable creative writing skills and also has a knack for data analysis
- willingness to broaden your expertise, and go the extra mile.
- Should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.
- Should be able to assist in overseeing all marketing content to ensure sales conversions, brand consistency, and a positive customer experience
- Excellent writing skills in English
- Good organizational, self- and time-management skills
- Ability to multi-task and follow deadlines
- Willingness to learn skills outside of comfort zone
- Willingness to grow in a fast-paced environment
- Willingness to take up challenges and hard working
- Reliable team player with a sense of ownership
- Attention to detail
- Ability to take initiative
- Proficient in MS Office, particularly Excel
- Impeccable English and good communication skills
About CITTA
The Lexicon Group, under the leadership of Pankaj Sharma has journeyed from very humble beginnings, and has seen an upward growth year after year. The Lexicon Group had started from education but has now diversified to other sectors like FMCG, Ed-tech, Law Aggregator Platform, Media, Fitness etc. The latest addition to the kitty of The Lexicon Group has been a newspaper (Pune Mirror and Civic Mirror), which has been taken over from the Times of India Group. The moto for The Lexicon Group is mindfully chosen ‘Believe in Yourself’, probably the three strongest words listed together which have the potential of changing lives if you believe in them and that is what Lexicon group try to ensure.
CITTA (Lexicon Lifestyle Private Limited) is a premium-quality natural baby bath and skincare brand that is safe, tested and gentle. CITTA Products are Free of Toxins, Parabens, Sulphates, Silicones, Mineral Oil, and Allergens and are Dermatologically Tested. We are a cruelty-free brand. We are expanding our core team, which is determined to achieve results.
Job Description
Work From Office
We are looking for an enthusiastic Social media manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
Responsibilities
- Perform research on current benchmark trends and audience preferences
- Design and implement social media strategy to align with business goals
- Set specific objectives and report on ROI
- Generate, edit, publish and share engaging content daily
- Monitor web traffic metrics
- Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews
- Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
- Suggest and implement new features to develop brand awareness, like promotions and competitions
- Stay up-to-date with current technologies and trends in social media, design tools and applications
- Handle influencers for engagements, activities and campaigns
Requirements and skills
Good to have Social Media Manager skills:
- Proven work experience as a Social media manager
- Hands on experience in social media content
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills
- BSc degree in Marketing or relevant field
Our client is a transformational learning platform enabling assessment through regular tests for competitive exams. It enhances the preparedness of students on the verge of completing schooling for career defining exams.
The platform encompasses quality content with progressive trailblazing in-house technology. It also offers auto-assessment of all types of questions, including descriptive answers.
The company belongs to a legacy conglomerate in the media and publishing space. The group comprises of some of India’s leading media properties and publishing houses.
What you will do:
- Researching, studying, and analyzing the current market and industry trends and presenting insights and recommendations to the management
- Forecasting the future content requirement of the company and accordingly strategizing and creating the content roadmap
- Providing leadership and managing the content team which focuses on developing editing, and proofreading content across various platforms
- Overseeing the consistency of content across platforms, in terms of quality, style, and tone and also analyzing and recommending new platforms for publishing relevant content
- Ensuring that the content portrayed across channels is original, relevant, professional, eye-catching, the right content for the right audience, and on the right channels and on time
- Working in coordination with various stakeholders such as internal teams and external vendors and platforms
- Being a SPOC and representing the content team and presenting the content-related budget plans, ideas, requirements, and roadmap to the management
- Maintaining an updated and accurate database of all the content-related details and reporting the same to the management at regular intervals
- Ensuring compliance with content-related rules, laws & regulations
- Ensuring that appropriate processes for execution and communication with the team are adequately followed
- Ensuring all learning components are created to the highest possible standards, and that all necessary evaluation and monitoring procedures are followed
- Ensuring that team performance is managed appropriately, workload allocation is done in a timely manner, and the team has access to the necessary support to enable them to complete all tasks
- Engendering a culture of excellence, cooperation, and respect within the departments
- Carrying out the training and on-boarding of new recruits, as well as creating new opportunities to upskill the current team
- Building partnerships and working collaboratively with others to meet shared objectives
- Consistently achieving results, even under tough circumstances
Desired Candidate Profile
What you need to have:- Around 15 years of experience with at least 5 yrs of learning content reviewing
- Experience of working as a a Learning Content Head in a good ed-tech
- Ability to engage constructively with people
- Ability to manage a number of competing demands
- Excellent delegation skills
- Ability to develop your skills and seek advice from a variety of sources
- Good ambassadorial and diplomatic skills
- Willingness and ability to exercise judgment and take risks
- Good communication and interpersonal skills
- Strong analytical skills
Location : Bangalore
Experience : 3-8 + yrs of relevant experience in handling social boards like Facebook, Twitter, Instagram, etc.
Managing presence of all the south (Kannada, Tamil, Telugu, Malayalam and Marathi properties on social media
Implementing websites social media strategy
Tracking social media conversations about the brand
Tracking social trends for potential viral content
Tracking competition on platforms
Collaborate with Product Development team.
Monitoring trends in social media tools, trends and applications
Implementing insights gained from social media monitoring.
Should be comfortable in handling a small team.
Responsible for copy and Video editing of news stories that go up on the websites.
Should have excellent command over Hindi and English
Excellent overall writing skills in a number of different styles/tones Impeccable spelling and grammar.
A deep understanding of customers and what motivates them online.Great research, organizational, and learning skills.
Researching markets and industries to compare and create content that is innovative and original.
Consistently brainstorming and collaborating with team for new ideas and strategies.
Coordinate with marketing and design teams to illustrate articles
Familiarity with keyword placement and other S E O best practices
High comprehension of software like Microsoft Word and Google Docs
Paraphrase or write content from scratch depending on specific instructions provided in the work order Revises, edits, or updates instructions, information, and frequently asked questions as necessary.
Content Writers Work
Core website copy
Social media posts
Content for banners
Product descriptions
Company bios
Landing Pages
Blogs and news articles
Case studies, whitepapers, and e books
Excellent knowledge of handling social boards like Facebook, Twitter, Instagram, etc.
Understanding of SEO and web traffic metrics
Experience required: Candidates with 3-8 + yrs of relevant experience in similar newsroom role will be preferred.
Follow CutshortSubodh Popalwar
Software Engineer, Memorres