
Roles & Responsibilities:
- Planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.
- To develop a content strategy that conforms to and sets out to achieve business goals.
- Carefully and strategically developed content aims to inform, entertain, inspire and engage potential customers.
- To brainstorm creative ways of engaging the audience online and produce those engaging content types.
- Expertise in social media analytics, understanding the nuances, advantages, and shortcomings of each platform, and how to utilize data in formulating a campaign strategy.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy
- Overseeing writing style and tone for all content
- Developing content governance guidelines for tone, style, and voice of all content, ensuring they are followed and conducting periodic content audits.
- Tracking and calculating content ROI
Scope:
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Research |
Competitor Research |
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Trends - Voice SEO, Design Aesthetics |
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Tools |
|
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Website |
Website + Landing Page - Front End - Analysis / Audit |
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Website Content Creation - Copy |
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Website Content Creation - Blogs |
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Social Media |
Existing Brand - Analysis / Audit |
|
Platform-Cohort-Specific Content Bucket Ideation |
|
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Content Creation - Copy |
|
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Content Creation - Videos Scripts |
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Social Media Calendar Scheduling |
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ORM - Engagement, New Interactions |
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Email Marketing |
Content Ideation + Strategy - Clients, TJ |
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Content Creation - Copy |
|
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Performance Marketing |
Existing Brand - Content Analysis / Audit |
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Platform-Cohort-Specific Content Bucket Ideation |
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Content Creation - Copy |
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Content Creation - Videos Scripts |
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Branding |
Branding Collaterals - Ideate / Copy |
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Upskilling |
Complete Courses |
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Create Concise Course Notes |
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Create SOPs |
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Reporting |
Daily, Weekly, Monthly MIS Report |

About MyntMore
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Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
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Innovapptive is an equal opportunity employer and is committed to a diverse and inclusive workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.
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Description: You will start your journey at BYJU’S as an individual contributor working in a team to introduce and showcase the unique way in which BYJU’S-The Learning App help students learn better. You will also be responsible for mentoring these students and will play a role in their learning journey. Your key role will be to connect with students and parents across the country about one of the world’s most loved learning apps and how it will help students learn not just for exams, but way beyond.
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