Pangolin Marketing

What This Role Actually Is

We're a B2B marketing agency. Our clients' websites aren't portfolio pieces — they're live sales tools that generate pipeline. When something breaks, it costs them deals. When a page loads slowly, it costs them SEO rankings. When a Figma design doesn't translate correctly on mobile, it costs them credibility.

We need one person who owns all of that. Not someone who builds sites and hands them off. Someone who builds them right, deploys them cleanly, and stays accountable for what happens after go-live.

If your definition of 'done' is pushing to production, this isn't the right role.

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About Pangolin Marketing

We're a fully remote B2B marketing agency working with SaaS, climate tech, and enterprise software clients. We run websites, campaigns, content, and brand work for companies that want to own their category. Our web work spans new builds, redesigns, landing pages, and ongoing maintenance across multiple client accounts.

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You'll Fail Here If:

• Your involvement ends at launch — you've never owned a site post-go-live
• You've never diagnosed a 'site is down' incident without someone walking you through it
• You build pixel-perfect pages but have never looked at a GTmetrix or Core Web Vitals report and known what to do with it
• You use page builders as a substitute for understanding what's happening in the code
• You've never touched server configuration, DNS records, or a hosting control panel
• You treat performance optimisation as something you do only when a client complains
• You need a detailed brief to start — our Figma files are thorough but real-world websites always have gaps
• You've never set up or managed a staging-to-production deployment workflow
• 'It works on my machine' has ever been your answer to a cross-browser issue

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What You'll Own

Development (60%):

• Build pixel-perfect, responsive websites from Figma designs — no approximations, no 'close enough'
• Develop custom WordPress themes and templates from scratch — not just Elementor configurations
• Build and maintain landing pages, microsites, and campaign pages at speed — one page per day is the baseline, not the ceiling
• Integrate third-party APIs: CRMs, marketing automation tools, analytics platforms, form handlers
• Work in Webflow when clients require it — you don't need to be an expert but you can't be a beginner
• Write clean, commented code that another developer can pick up without a 45-minute handover call

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Web Ops & Maintenance (40%):

• Own L1 and L2 incident response: site down, pages not loading, SSL errors, plugin conflicts, DB connection failures, frontend breaking due to plugin conflicts, SEO hack attacks, PHP mismatch, builder conflicts — you have a diagnostic process and you run it
• Manage server-side configuration: hosting environments, caching layers (Redis, Varnish, WP Super Cache), CDN setup, PHP and MySQL tuning
• Own website performance: Core Web Vitals, GTmetrix/PageSpeedInsight scores, image optimisation (WebP, lazy loading, compression), and caching strategy
• Manage WordPress multisite setups where required for multi-lingual or multi-geography sites
• Run and verify staging-to-production deployments — you don't push untested code to live
• Keep plugins, themes, and core updated without breaking things — you test before you update
• Own DNS management and domain configurations when clients need changes
• Set up and maintain uptime monitoring — you know when a site goes down before the client does

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Technical Requirements

Must-Have

• WordPress: custom theme dev from Figma, hooks/filters, child themes
• Page builders: Elementor and/or Divi — know when to use them and when not to
• PHP, HTML, CSS, JavaScript — not a full-stack dev but comfortable in all four
• Basic React/JS — enough to build interactive components and integrate headless setups
• Server management: cPanel/Plesk/WHM, SSH, FTP, DNS configuration, shared and VPS servers, 1Panel, Cloudflare, DigitalOcean, Hostinger
• Performance optimisation: Core Web Vitals, image formats, caching, CDN
• Multisite WordPress setup and management
• API integrations: REST APIs, webhooks, third-party plugin development
• Git-based version control and staging/production workflows
• SSL certificate installation and renewal

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Strong Advantage

• Webflow — build and manage sites, not just edit content
• WooCommerce — setup, configuration, and troubleshooting
• Headless WordPress with React front-end
• Basic SEO technical implementation: schema markup, sitemap setup, robots.txt, redirect management
• Google Search Console and GTmetrix — can read a report and act on it
• Experience with hosting platforms: Kinsta, WP Engine, Cloudways, SiteGround

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What You Get

• Variety: no two client sites are the same — SaaS, climate tech, enterprise software, all with different stacks and different problems
• Ownership: you're not a ticket-taker. You make the technical calls.
• Remote, async-first: your output matters more than when you're online
• Speed over bureaucracy: decisions get made fast, you won't wait two weeks for approval to fix something
• Work that actually ships: no 6-month projects that die in review

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How to Apply

No portfolio of mockups. Live URLs only. If a site you built no longer exists, describe it and explain why.

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Social Media Expert

Description:

Are you intimately familiar with the LinkedIn algorithm? Do you specialize in growing brand following on Twitter? Are you proficient in defining and executing social media strategies for Quora, Reddit, Instagram, and Facebook?  We’re looking for an expert with a solid understanding of how each social media channel works and how to optimize content so that it is engaging. As the B2B Digital Marketing Specialist, you will also be responsible for organizing and producing content that follows our clients’ brand guidelines.

Competencies:

• Consistent and self-driven to learn about social media platforms and trends. 
• Strong creative storytelling skills with a focus on visual and content aesthetics.

Skills:

• Working knowledge of SMM tools like Hootsuite, Moz, Loomly, etc.
• Working knowledge of design applications like Adobe Suite, Canva, etc., and other video editing tools.
• Adept at digital tools like Facebook Insights, Twitter Analytics, Google Analytics/Google Ad Manager.
• Adept at communicating in a professional, but unique social media “voice” for each client; directly aligned with the clients’ thought leadership and content platform.

Experience:

• Demonstrable B2B social networking experience and social analytics tools.
• Experience in managing multiple digital marketing campaigns with the ability to analyze and make recommendations on performance.
• Strong understanding of social media KPIs, keyword optimization tools, and social media algorithms.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in the B2B domain. Please share only case studies of growth where the strategy and execution were owned end-to-end by you. Shortlisting will be followed by a video interview.

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

Creative Content Writer - B2B/B2C

Description:

Our clients have stories that need telling, we’re looking for storytellers who weave the right narrative for them. Are you comfortable telling stories of social impact, societal change, industrial evolution, and technological innovation? Are you well-versed with corporate communication, writing content for B2B marketing and sales, and enterprise content marketing? Have you worked on a large variety of content types - emails, brochures, flyers, social media content, website copy, sales presentations, webinar decks, articles, and whitepapers? Then you might be a good fit for this job.

Competencies:

• Ability to work on multiple projects simultaneously, effectively juggle diverse writing demands, and deliver on-time
• High retention capacity and the ability to understand client briefs to create effective content strategies.
• An unerring eye for detail and a knack for creativity. 

Skills:

• Ability to interpret data to make recommendations for optimizing online content marketing.
• Unique, engaging, and varied writing styles with good proofreading and research skills.
• Knowledge of keywords, meta tags, SEO, and basic writing terminologies.

Experience:

• Understands marketing KPIs and ROI generated from content marketing programs, including an understanding of how content sources influence audience acquisition pipelines.
• Experienced in writing blogs, product portfolios, reports, web content, brochures, and other marketing collateral for B2B/B2C clients.
• Has a solid foundation in SEO, content strategy, analytics, copywriting, and copy editing.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for expertise in both B2B and B2C domains. Please share only samples of work done by yourself for actual clients. Share only creative work done for an actual company, strictly no SEO blogs or personal blogs. . Shortlisting will be followed by a video interview.

About:

Pangolin is a brand consultancy and creative agency. We help companies create positive change in the world by raising awareness through branding and inspiring through storytelling. We’re growing our team of creatives and strategists. Join us if you’re craving work that makes a real difference in the world, and a work culture that allows you to have a balanced life. 

Role:

B2B Marketing Generalist

Description:

This role will be a mix of client management and project management. You’ll be expected to understand the client’s goals, weekly and monthly SLAs, and lead a team to delivery. Have you worked with marketing and sales teams in an integrated manner and targeted enterprise clients in different geographies across the globe? Do you understand enterprise sales cycles, buying processes, different roles? Do you have exposure to different domains, industries, marketing, and sales technologies? Do you understand the big picture better than the details? This job might be for you! 

Competencies:

• Able to multitask independently with minimal supervision
• Naturally able to think critically and take independent decisions
• Meticulous with project documentation

Skills:

• Experience with social media, digital marketing, marketing automation, CRM, and marketing analytics tools
• Highly proficient with Microsoft Office (Excel, PowerPoint)
• Experience with agile project planning and management will be a plus

Experience:

• Demonstrable B2B GTM experience that includes SEO/SEM, email marketing, social media, and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Ability to write/execute creative and project briefs and communicate technical info with ease.

Location and Type: 

Remote, Full-time

Evaluation:

Portfolio will be checked for expertise on handling marketing communication and campaigns in the B2B domain. Please share only samples of work done by yourself end-to-end. Shortlisting will be followed by a video interview.

As a Graphic Designer, you’ll be responsible for making our ideas look good. We are particularly looking for boundary pushers and smart branding skills. You must be able to think creatively and critically, and have impeccable type sensibilities. You should also have the ability to design for different audiences and different brand styles across digital and print media. You must be willing to explore creative solutions that are visually inspiring and conceptually sound.

Competencies:

• Understanding of marketing, production, website design, corporate identity, advertisements, and multimedia design.
• Ability to understand briefs and translate concepts into creative, innovative visuals, effectively overseeing projects from start to end including on-time delivery.
• Eagerness to improve, keep learning, update skills and innovate as per business requirement and market.

Skills:

• Proficient to expert level experience in Adobe Suite focusing on Photoshop, InDesign, and Illustrator. Knowledge of Adobe After Effects and Adobe XD is a plus.
• Intermediate/high proficiency in design principles like typography, composition, scale, color theory, and an advanced knowledge of how those principles work together
• Digital platform design experience and understanding of cross-platform design guidelines.

Experience:

• Strong creative vision and visual arts skills with an established portfolio of B2B print and digital marketing collateral including social media creatives, brochures, reports, sales presentations, pitch decks, etc. preferably in an agency environment.
• Working knowledge of website UI design and motion graphics is a plus. 

Location and Type: 

Remote, Full-time

Evaluation:

Portfolios will be checked for knowledge on design aesthetics, typography, and composition. Please share only samples of work where the ideas and execution are done by you alone. Shortlisting will be followed by a video interview.