Marketing Strategist

Responsibilities

• You will work with Account Managers and clients to troubleshoot the challenges they face on a day to day basis. This could be anything from solving small CMS hiccups to recommending a better workflow, leveraging HubL for a better solution, to executing great parts of HubSpot CRM implementations.
• You will work closely with the tech and marketing delivery teams to architect and implement HubSpot setup and workflows so you can achieve client goals in the most efficient manner.
• You will support and eventually lead HubSpot onboarding for Niswey clients.
• You will be required to upskill on HubSpot and a host of other martech tools continuously and over time become a martech specialist.
• You will enable the learning of others on HubSpot, so your love for knowledge sharing will be put to use.
• You will be assigned as a Project Manager for Niswey's marketing services clients.

Qualifications and skills

• 2+ Years working on HTML/CSS. JavaScript is a plus
• Experience working with Content Management Systems like HubSpot, Wordpress etc. 
• Have experience in HubL and creating HubSpot templates using HubL. HubSpot CMS certification is a plus.
• Worked with web designers to create HubSpot templates and custom modules from scratch.
• Worked on apps and integrations from the HubSpot marketplace.
• Understand APIs and integrations, from the tech as well as the business sides.
• Strong sense of design and are able to articulate what is on trend, what looks good. Attention to detail is a must.
• Ability to work on multiple projects at once
• Excellent communication skills
• Critical thinking and troubleshooting

While the role sounds like you need to be an engineer with an MBA, we have BBA and Economics grads with a great tech mindset doing this role very well. In short, your educational background won't matter a lot here.

Perks and Benefits:

• Flexible work timings
• Medical Insurance
• Access to Mental health wellness therapist, free of cost
• Focused approach to Training & Development
• Support to participate in social responsibility initiatives
• If you plan to come to office, we'd love to play TT with you
• We are the first agency headquartered in Asia to become an Elite HubSpot Solutions Partner. 

• Creating and updating the listing on all the platforms
• Coordinating with Marketplace teams to set up and manage promotions (deals and price offs) for Amazon, Flipkart, Nykaa, Myntra, etc
• Setting up deals, opting in to relevant deals (on FK)
• Following up on confirmation of promotions
• Checking execution and performance of promotion
• Checking Debit Notes received against promotions
• Working with Stock Manager to ensure healthy inventory metrics on B2C Marketplaces
• Working with team members to ensure timely delivery of shipments to B2B Marketplace warehouses
• Working with team members to ensure timely payment from B2B Marketplaces
• Reviewing of Influencer program
• Working with the content team to develop and update content for product listings
• Maintaining properties such as Brand Pages
• Coordinating with the Content team and Marketplace teams to develop creatives for promotions
• Investigating and resolving of content related issues

Desired Candidate Profile

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing

Job Description:

• Understand business model and create project roadmap. Break down the big requirements into smaller chunks and prioritize as per the business outcome
• Actively work with product and technology team in a seamless manner
• Coordinate with the User Experience team to design the final intuitive UI and define the overall tech solution along with the IT team
• Leading project planning sessions
• Managing project progress and adapt work as required
• Ensuring projects meet deadlines
• Managing relationships with clients and stakeholders
• Conducting project review and creating detailed reports for executive staff
• Optimizing and improving processes and the overall approach where necessary
• Create User Journey as per Business expectations along with well-defined user cases, wire frames and workflow diagram
• Own the overall product and feature development projects

• Analyse user data & develop innovative growth hacks to drive user growth and engagement via all channels

Requirement / Desired Skills:

• Proven ability to lead, collaborate with cross-functional teams and manage interactions across Project life Cycle
• Hands on experience in creating user stories, user journey wire frames and workflow and defining acceptance criteria and success matrix
• Strong product design skills from both a technical API integration and user interface design perspective
• Excellent Project Management skills and experience working in Agile fashion
• Excellent communication skills to handle both executive-level discussions as well as functional/technical deep dives
• Demonstrate analytical and quantitative skills over performance matrices such as engagement, retention, conversion funnel, etc.

• Experience in a fin-tech domain is a plus.

In today’s marketing-dependent consumer world, businesses demand innovative brand solutions and our client is engaged in providing brand solutions across businesses. They import renowned global brands & distribute the same. They have a dedicated eCommerce practice to build digital retail footprints for their brands in India. They focus on major categories under FMCG such as F&B, Personal care, etc. and also Home & Fabric Care.

Founded in 2003, our client has over 250 Pan-India Distributors and more than 300 SKUs. They deal with 25+ brands and some of the brands are Mogu Mogu, SAN REMO, Simpkins, Moccona, OMINO BIANCO, etc.

As a Assistant Manager Content, you will be responsible for creating impactful content across all digital platforms.

• Translating complex communication to Intuitive, engaging and effective form
• Writing marketable content on all digital domains
• Being responsible to audit and edit content
• Regularly producing content as per need and requirement
• Thriving in a fast-paced, dynamic environment and prioritizing and pivoting accordingly to the current work demand
• Generating fresh story concepts, narrative arcs, and creative themes
• Creating content that motivates, inspires, educates, informs, sells, and simply, provides information, across a wide variety of digital platforms
• Working closely with brands globally
• Actively engaging in social media to promote our brands & content

Desired Candidate Profile

• Ability to think beyond operational hurdles
• Ability to manage simultaneous projects and meet deadlines with agreed timelines & parameters
• Prior experience working in an early-stage start-up
• Proficiency in MS Excel and/or Google spreadsheets    

Your primary objective will be to cultivate an audience of 100,000+ using organic channels such as YouTube, Whatsapp, Telegram, Discord, and any other of your choice.

Responsibilities:

1.  Identify organic channels and activities for growing the Edyst community
2.  Use automation to engage our current community using various channels
3.  Set growth priorities, identify channels for customer acquisition, measure success, and scale growth.
4.  Identifying, developing & optimizing growth channels to drive revenue growth. 
5.  Working closely across teams with other teams to share ideas, feedback & present results.
6.  Conduct market research to investigate how the market leaders, as well as competition, are hacking growth and leverage the learnings for our own growth
7.  Understanding the various components and drivers of growth, along with trends (such as traffic, conversion, user engagement and, repeat behavior) and, creating actionable programs leading to user growth.
8.  Analyzing user journeys to provide actionable insights and recommendations followed by quick experimentation via A|B testing routes on traffic/funnel enhancement to derive immediate impact on KPIs.

Requirements (must-have)

You're a great fit for this role if you have:

1.  Have worked with higher ed student organizations (either as a member or by partnering with them)
2.  Good written skills
3.  Experience with platforms like Telegram or Discord for Community Management
4.  The ability to derive insights, and recommendations from consumer feedback.
5.  Strong data orientation with a structured problem-solving approach.
6.  Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
7.  Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics

Company Profile:

Mindler is a technology-enabled eco-system for career planning and development for students. We leverage technology, research, machine learning and algorithms to minimize the human bias in the career decision-making process. Mindler’s disruptive career assessment and counselling products are loved by thousands of users globally, and it is growing at a very fast pace. We are looking for assertive, energetic, and creative people to join our awesome team, including people from ISB, Harvard, IIT, IIM and other top-tier institutes. With a unique and scalable model to address the unorganized career counselling sector, Mindler works on both the demand and supply side of the career guidance problem through its revolutionary products.

Job Profile:

This role requires someone who is passionate and driven about building great brand stories with an ability inspire and influence our audience through quality content. The impact and success will be based on the ability to ideate and develop high quality and compelling content, and the dexterity to work seamlessly across multiple projects. It will require someone who can write content basis a deep understanding of our audience and work closely with the art team to deliver impactful content.

As Content Marketing Specialist, you will:

• Ideate on new content ideas to market the brand
• Plan and execute content development
• Develop page-turning long-form copy (articles, press releases, presentations, case studies, emailers, blogs) with a SEO perspective
• Write witty one-liners and thoughtful taglines (web content, social media content, creative tag-lines).
• Manage tools to schedule and publish content on various platforms

You should have:

• At least 2 years of relevant professional experience preferably in the education sector
• Excellent written and verbal communication skills
• Ability to work on multiple projects at the same time
• A Grammar Nazi perspective
• A ‘Will Do’ attitude
• Active Social Media presence
• A positive attitude to take feedback
• Cultural empathy for a fast moving, growing organization

Responsibilities and Duties
You'd be responsible to:

• conceptualize new content ideas,
• research on the assigned topics,
• and create high-quality content around mobile games.
•  

Qualifications and Skills

• Impeccable written and verbal command over English is a must.
• Graduate/post-graduate in English literature or Technology would be a plus.
• Must NOT be over 28 years old in age.