Marketing Strategist

If you are the kind of person who wants to build content & communication layer around SaaS products that impact millions of users, has a passion for making wordplay work for you and wants to own the content layer in an early stage company, this is the place for you. If you make the cut, we guarantee that you will be given complete autonomy and the right team to hit your metrics.

Responsibilities

• Strategise, develop, and implement content initiatives to educate and grow our beauty professional community.
• Collaborating with team leaders to develop and implement a customer-centric and appealing content strategy.
• To work with the growth team and learn how to increase an audience in a sustainable way.
• Keeping an eye on changing beauty industry trends to ensure that content is topical and relevant.
• Work with our product and technical teams to raise awareness of and adoption of new  product features.
• Control all aspects of campaign optimization, troubleshooting, and reporting, with a focus on scalability and efficiency.
• Use analytics to show the clear impact of all efforts.
• By combining internal and external learnings, create and record best practises and playbooks.

Skills/Experiences:

• 1-2 years of experience in building and engaging a community for a tech startup or business
• Experience in playing an influencer role on social media would be highly preferred
• Demonstrated track record of delivering high-impact solutions in collaborative teams, particularly with designers
• Proven track record of creating high impact outcomes
• Self-starter, comfortable operating in a fast-paced, ever-changing environment.
• Experience in problem solving and tackling problems with a creative mindset.

Roles and responsibilities:

• Write, edit and publish engaging posts for various social networks, including Facebook, Twitter, and Instagram
• Optimize social media posts (language, tone, message) based on our target audience’s behaviours
• Select appealing images and videos to complement the text
• Update our social media pages with compelling company news
• Coordinate with internal teams to create advertising posts (e.g. for events, open roles, and product releases)
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Apply advertising techniques to boost brand awareness, like promotions and competitions
• Respond to questions and comments on our social media pages in a timely and accurate manner
• Network with clients and industry professionals
• Formulating a cross-platform content strategy.
• Track web analytics to ascertain content engagement levels.
• Adept at keyword placement and SEO best practices.
• Use target keywords to write search-engine copy that is optimized for search engines (SEO) while remaining entertaining and informative
• Stay abreast of current best practices in the industry and review competitor websites to compare their activities with those of your company.

Requirements:

• Bachelor's degree in communications, journalism, English, or a related field.
• 3-4 years of agency experience or in a similar role.
• Adept at keyword placement and SEO best practices.
• Excellent written and verbal communication skills.
• Highly computer literate and advanced knowledge of HTML.
• Proficiency with popular content management systems.
• Experience with social media management.
• Creativity and the ability to develop original content.
• Ability to develop content that provokes engagement.
• Strong leadership qualities.

Job Details:
If you are an incredibly intelligent & a highly motivated individual, excited to build a rapidly
growing beer business across India, juggle multiple work streams across numerous verticals and
hone your leadership skills, we want to hear from you.
As an Assistant Manager Marketing & Branding, you will be responsible for devising, planning
and executing various marketing, brand building and selling strategies for Proost Beer pan India,
which will require you to
 Develop, maintain and implement a comprehensive brand building strategy as well as
guidelines, systems and tools to ensure brand message consistency across multiple
communication platforms.
 Support creative development and interface directly with various external creative
agencies and experts.
 Ensure balanced and memorable Social Media marketing.
 Measure and report performance of various marketing and brand building campaigns.
 Monitor market trends, research consumer markets and competitor activity to identify
opportunities and address key issues.
 Align the entire company around our brand's direction, choices and tactics Build strong
consumer relationships, collect product and brand feedback and proactively address all
consumer needs.
 Maintain & develop strong relationships with channel partners, corporations, educational
institutions, event organizers and non profit organizations to maximize Proost Beer
participation in all strategically aligned events.
 Plan & execute on ground events and brand partnerships.
 Manage, mentor and motivate various execution teams related to all marketing and
branding building efforts.
 You will also work closely with our Marketing & Sales Teams to devise and execute
winning strategies at all points of sale.
 You will also work hand in hand with our senior management team and various internal
operations, sales, distribution and back end support teams.

Core Requirements:
 Unique ability to simultaneously be a captain & a soldier, a leader & a resource, a mentor
& a teammate.
 Work experience of 3-5 years, ideally within alco bev marketing, consumer goods
marketing, hospitality or event management.
 Education at a top tier university college.
 Excellent communication skills and an outgoing and enthusiastic personality.
 Ability to think creatively and support decisions analytically.
 Strong work ethic and discipline.
 Paranoia for organization, timeliness and optimization.
 Passion for entrepreneurship, marketing and top quality beer.

 

What you need to have:

 

"Prior experience should be in client servicing."
"Must be from Digital Agencies."
He/She will be responsible for assisting the “COO” in driving strategy, planning, execution, and performance for the agency's strategic practice. Driving insights that define prime prospects, needs, attitudes, and values as per client requirements to engage a stronger and more impactful brand experience. Monitoring and evaluating implemented brand strategies and marketing actions and amending them based on deviations.

Strategy

• Ability to identify strategic needs, lead all aspects of planning with sound business recommendations, and generate alignment with key business partners

• Understand business objectives, challenges, and opportunities of target and industry
• Developing a comprehensive context for digital strategies through analyzing a wide range of information in detail, as part of situation assessment.

• Facilitate existing client relationships and mandate via the role of strategy

Insights & Ideas

• S/he will be responsible for driving consumer understanding and insights that define prime prospects, needs, attitudes, and values for consumers to have a stronger and more impactful brand experience.

• To build digital solutions encompassing technology, content marketing, and development and executing the same effectively

• Implementing new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams.

• Cross functioning with digital media, content planning and, social media teams to drive brand innovation, engagement, and penetration across marketing ecosystems along with head strategy.

• Collaborate with the Account Supervisor or Manager, Client Services, on the preparation of marketing recommendations, strategies, and actions for the client.

• Review, analyze and evaluate the following, relative to the client’s needs and objectives: media output, creative output, research reports and, client data
• Share input on content and presentations, approve/reject ideas, provide feedback to the team
• Lead brainstorming sessions to generate ideas
• Provide market research, analyses, and insights into the latest industry trends
• Developing actionable marketing strategies driven by insight, channeled by cultural understanding, and,powered through research

New Business Development

• S/he will maintain and grow our agency's business and client base on an ongoing basis.
• S/he will create and maintain relationships with existing and potential clients, developing strategic solutions and plans that best fit the agency and clients’ needs.

• Responsible for creating brand identities through research and applying experience to uncover an in-depth knowledge of the organizational process, competitive threats, and opportunities of a client’s business.

• Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to brand strategy.

• Develop integrated marketing strategies and tactical plans to meet and exceed the client’s marketing and business goals and objectives

• Monitoring and enforcing new business risks and constraints (schedule/scope/resources)
• Manage agency strategy efforts and projects, get involved with projects from start to finish, and ensure successful project completion against deadlines.

• Provide strategic branding thought leadership and expertise to expand business relationships
• Oversee development of marketing plans and creative briefs
• Develop and implement new processes to increase efficiencies and effectiveness of research, measurement, and strategy work for teams

• Work with all departments to develop integrated solutions and expand the services Grapes provides to clients

• Seeking new opportunities to add value to existing clients, helps with identifying and nurturing new business opportunities

Leadership / Cultural Competencies:

We person should have the following characteristics and company values:

• Self-driven, proactive, and motivated, who looks to take initiative
• Looks to ask questions / has a spirit of inquiry
• Ability to lead the Team
• Ability to think strategically
• High-energy individual with a strong work ethic and high expectations for performance, but who can lead by example

• Ability to earn the trust of co-workers, maintain confidence, and put the company’s self-interest above one’s self

• Interpersonally savvy, relates well to people throughout the organization
• Committed to building strong teams, looks to develop solid relationships and elicit collaboration
• Someone with a level of self-awareness and the ability to bond easily with others

 

Skillsets

• Hands-on experience in social media and/or content marketing, preferably in a social or digital agency.

• A wide interest in the intersection between technology and culture/human behavior.
• Experience in a social media or content marketing agency with a proven portfolio in managing social media accounts is imperative.

• Possess the ability to create a well thought out, data-backed strategic plan of action for clients for campaigns and their always-on content.

• Developed more digitally-oriented planning skills alongside the core craft e.g. social listening, web analytics content planning.

• Strong analytical skills and ability to mine large sets of data for actionable insights.
• Strong strategic and creative thinking with a passion for delivering best-in-class work.
• Extroverted with well-developed interpersonal, team building, and relationship management skills.
• Excellent command of English, both verbal and written communication
• Independent, determined, loves taking responsibility and problem-solving.
• Pushes for the best possible work and stands up for problem-solving real ideas.

Hello you shining star, you! If you're a writer, we like you already! You're already living on the edge, following a dream, boldly striding out and looking for adventure, and probably brushing off those pesky relatives who want you to settle down with a 'nice corporate job'. That's why we want you. We're an adventure travel start-up, following a dream, boldly striding out and looking for adventure, and doing oh-so-much brushing off of questions. We need a writer who can work with our fun, young (ish), bad-joke cracking content team and be a jack-of-all-trades with us, doing content writing and editing. You still in college? No problem. You just graduated, no problem. You have less than 2 years experience in writing, no problem. We need someone with impeccable English and of course, you'd need to be willing to work hard like a start-up does, without rules and ties and suits and business cards. We are looking for a person based out of Mumbai. You'd need to be able to create website content, write blog posts and SEO articles, help with minor website and social media updates, and help manage the deliverables of the content team. Did we have you at 'Hello'? Talk to us. Before you hit apply, ask if you are saying yes to all that we're looking for in our prince/princess charming. You are based in Mumbai. You are looking for a full-time role. You are not expecting to be paid to travel to exotic locations. This is not a Pico Iyer meets Jon Krakauer role. We are looking for that job too... You are a fresh or recent college graduate. (we cannot afford experienced writers, especially as we are paying for our own travel). U know whats wrong with this sentence n your certain that you're english style doesnt match wth this. Have a lovely day. Oh...and who are we?? We are www.thegreatnext.com, an adventure travel startup. Fun, young, chill, loud, love mango ice cream, love beer, camping and yes, good writing.

We are looking for self-motivated, detail-oriented individuals to write technical content for our web properties. The content will primarily revolve around mobile games. Candidates interested in this position must demonstrate an interest in technology, excellent verbal and written communication skills.

If you can watch, play and write well about Android games, this job is for you.

Responsibilities and Duties
You'd be responsible to:

• conceptualize new content ideas,
• research on the assigned topics,
• and create high-quality content around mobile games.
•  

Qualifications and Skills

• Impeccable written and verbal command over English is a must.
• Graduate/post-graduate in English literature or Technology would be a plus.
• Must NOT be over 28 years old in age.

LogiNext is looking for a prolific and talented senior content creator to initiate all marketing content initiatives, both internal and external, across multiple platforms and formats to drive sales, engagement, retention, leads and positive customer behaviour. This role requires a high level of creativity, attention to detail, and project management skills. You must have a knack and love for writing, a comprehensive understanding of the logistics industry, and experience in blogging to achieve business goals. You should have hands-on experience in email marketing to ensure that our open and click through rates climb higher and higher. The position collaborates with the departments of public relations, communications, marketing, customer service, IT and human resources to help define both the brand story and the story as interpreted by the customer.