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We are seeking a dynamic, creative, and result-oriented Digital Marketing Executive to manage and execute the company’s digital marketing initiatives. The ideal candidate will be responsible for planning, implementing, and optimizing marketing campaigns across various digital platforms to enhance brand visibility, generate quality leads, and support overall business growth.

The role requires a strong understanding of digital marketing tools, content creation, SEO strategies, social media management, and marketing analytics. The candidate should be proactive, analytical, and capable of managing multiple marketing activities independently while collaborating with internal teams.

Key Responsibilities

Digital Marketing Strategy

• Develop, plan, and implement comprehensive digital marketing strategies aligned with the company’s business objectives.
• Identify new digital marketing opportunities to increase brand awareness, website traffic, and lead generation.
• Monitor industry trends and competitor activities to optimize marketing strategies.

Social Media Management

• Manage and optimize company social media platforms including LinkedIn, Facebook, Instagram, and other relevant channels.
• Plan and execute performance-driven social media campaigns to increase engagement and brand reach.
• Create engaging posts, creatives, and campaign strategies to maintain a consistent brand presence online.

Content Creation & Marketing

• Develop, curate, and manage high-quality marketing content such as blogs, articles, case studies, newsletters, and social media posts.
• Work with design and creative teams to produce compelling visual content and marketing creatives.
• Ensure all content aligns with the company’s branding guidelines and marketing objectives.

Search Engine Optimization (SEO)

• Conduct keyword research and implement effective SEO strategies to improve website rankings and organic traffic.
• Optimize website content, landing pages, and blogs to enhance search engine visibility.
• Monitor SEO performance and suggest improvements based on analytics and search trends.

Email Marketing & Automation

• Plan and execute email marketing campaigns, newsletters, and promotional mailers.
• Manage marketing automation tools to nurture leads and maintain engagement with prospects and customers.

Campaign Performance & Analytics

• Track and analyze marketing campaign performance using digital analytics tools such as Google Analytics and social media insights.
• Generate MIS reports and present actionable insights to improve campaign performance and ROI.
• Optimize campaigns based on data-driven analysis.

Video Marketing & Creative Development

• Edit and produce high-quality videos and digital creatives for social media and marketing campaigns.
• Collaborate with internal teams to develop innovative visual content that enhances brand engagement.

Exhibition & Event Marketing

• Coordinate company participation in exhibitions, trade shows, and marketing events.
• Manage stall planning, branding materials, promotional activities, and lead management during events.
• Support post-event marketing activities and follow-up campaigns.

Cross-functional Collaboration

• Work closely with sales and internal teams to align marketing strategies with business goals and revenue targets.
• Assist in creating marketing materials and presentations to support the sales team.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A Mechanical Engineering background will be an added advantage.

Are you keen on exploring the ever-changing and dynamic world of Digital Marketing and Search Engine Optimization (SEO)? We at Infidigit are hiring young professionals and training them to become specialists in the field of SEO. You will get an opportunity to work closely with the Senior SEO analysts and to learn the basics of Search Engine Optimization (SEO). Your performance would be reviewed after 6 Months and if found satisfactory, you would be hired as a permanent resource into the organization as SEO Associate with a salary hike.

RESPONSIBILITIES :

• Implementation of SEO strategy which improves organic search ranking

• Perform keyword research in coordination with business objectives

• Ensuring the Monthly POA & Commitments are delivered as per expectation

• Basic SEO technical knowledge – HTML, CSS, JS, Google Analytics, webmaster tools, back-end SEO and various online SEO tools.

• Perform SEO analysis and recommendations in coordination with elements and structure of the client’s website

• Knowledge of ranking factors and search engine algorithms

• Perform keyword discovery, expansion and optimization

• Brainstorm new and creative growth strategies

• Keep abreast with white hat and black hat tactics so as not to violate search engine guidelines

• Client communication and reporting

Skills / Experience: Fresher

Note:- The training period would be of 6 months, post training based on the performance the candidate will be given an opportunity for full time associate. Also, for the initial six months the salary would be 10k per month.

Job brief

Call To Action is looking for an SEO expert to manage, strategize and implement search engine optimization activities across major search networks to maximize ROI

Responsibilities

• Track, report, and analyze website analytics and other content development initiatives and campaigns
• Optimize copy and landing pages, and websites for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor links
• Develop and implement link building strategy
• Work with the web development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

• Proven SEO experience at an agency or brand level for 2-3 years
• In-depth understanding of marketing, conversion, online customer acquisition and website analytics tools
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO
• Bonus if you have SEM experience managing PPC campaigns across Google, Facebook and Bing to run SEM campaigns to aid SEO

Job Profile: SEO Specialist

Department: Marketing

Location: Goregaon, Mumbai

Overview:

The SEO specialist is responsible for driving organic and overall traffic and improving search engine

visibility for the brand. The role requires deep expertise in search engine optimisation, a data-driven

approach, and the ability to execute a comprehensive SEO strategy across all digital channels.

Key Responsibilities:

Develop and execute a comprehensive SEO strategy that aligns with the brand's marketing and

business objectives

Conduct keyword research and analysis to inform content creation and optimisation efforts

Optimise website structure, content, and metadata to improve search engine visibility and drive

organic traffic

Monitor and analyse search engine rankings, traffic patterns, and conversion data to inform and refine

SEO efforts

Stay up-to-date on industry trends and best practices, and incorporate them into SEO strategies

Collaborate with the Marketing Manager, content writers, and designers to ensure all digital assets

are optimised for search engines

Communicate the value of SEO to internal stakeholders and educate them on best practices

Measure and report on the success of SEO initiatives and use data to inform future optimisation

efforts

Key Performance Indicators (KPIs):

Organic and overall traffic growth

Search engine rankings for target keywords

Bounce rate and time on site metrics

Conversion rate and lead generation metrics

Return on investment (ROI) of SEO initiatives

Search engine visibility and website performance, as measured by tools such as Google Analytics and

Search Console

Qualifications:

Bachelor's or master s degree in Marketing, Communications, Computer Science, or a related field

3+ years of experience in SEO, with a proven track record of success

Deep expertise in search engine optimisation, including keyword research, on-page optimisation, link

building, and analytics

Experience with website architecture and development and the ability to collaborate with developers

and designers to implement SEO recommendations

Strong analytical skills, with the ability to use data to inform and refine SEO strategies

Excellent project management skills, with the ability to manage multiple projects and deadlines

Marketing - Hiring

Strong written and verbal communication skills, with the ability to educate and communicate the

value of SEO to internal stakeholders

Ability to work independently and as part of a team

Responsibilities and Key Accountabilities:

• Executing tests, collecting and analysing data, identifying trends and insights in order to

achieve maximum ROI in paid search campaigns

• Tracking, reporting and analysing website analytic, pay-per-click (PPC) initiatives and

campaigns

• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling

discrepancies

• Taking the overall ownership of the allocated accounts in term of initial research of

Keywords and Targeting, Account setup, Ad writing, Campaign setup, Campaign

Optimization, Campaign reports and Client and Internal Team Co-ordination

• Punctual and Disciplined towards the Work and Office Etiquette's

Education Required:

• The knowledge, skills and abilities typically acquired through the completion of a

bachelor's degree program or equivalent degree in a field of study related to the job.

• Google AdWords Certified Years of Relevant Work Experience: Minimum 2 years

Knowledge, Skills, Abilities and Competencies:

• Proven experience in managing PPC campaigns across Google, and Social Media Platforms

• Knowledge of performance marketing, conversion, and online customer acquisition

• Up-to-date with the latest trends and best practices in search engine marketing

• Experience with website analytics tools (e.g., Google Analytics)

• Strong analytical skills and experience generating SEM reports

• Familiarity with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Excellent writing skills