Digital & Social Media Strategist

About Client Launched in 1993, Client's brand, focused on providing high-quality herbal powders for beauty care. With a commitment to purity, their products contain only natural ingredients without fillers or preservatives. Recognizing the demand for safe and differentiated products in the growing Indian personal care market, they expanded their product range. In 2012, a strategic investor joined, leading to further expansion and enhanced product quality. Today, the brand boasts 36 products across 10 categories, marrying Ayurvedic principles with natural ingredients, offering outstanding products globally through various channels.

 Job Description:

• Develop and oversee performance marketing strategy
• Manage Ad campaigns on Facebook, Google & Marketplaces
• Create engaging content for digital platforms
• Conduct regular CRO audits and execute A/B tests
• Implement user testing for enhanced conversion rates
• Review and optimize advertising campaigns for planned ROAS/ACOS
• Identify and optimize performance marketing channels
• Manage Analytics for campaign tracking
• Troubleshoot campaign-related issues
• Stay updated on industry trends and emerging technologies

Requirements

• 3-4 years of proven Performance Marketing experience
• Bachelor's degree in Marketing, Business, or related field
• In-depth knowledge of digital marketing channels and analytics
• Strong creative skills with attention to detail
• Data-driven mindset and analytical abilities

Develop and implement comprehensive online marketing strategies to

achieve company objectives.

 Manage and optimize online advertising campaigns, including PPC, display ads, and remarketing.

 Conduct keyword research and monitor SEO performance to improve organic search rankings.

 Plan and execute email marketing campaigns, including segmentation,content creation, and performance analysis.

 Manage social media channels, create engaging content, and monitor

community engagement.

 Create and optimize landing pages and conversion funnels to maximize lead generation and customer acquisition.

 Analyze website traffic and user behaviour using web analytics tools to identify areas for improvement and conversion rate optimization.

 Collaborate with the content team to develop high-quality, SEO-friendly content for websites, blogs, and other digital platforms.

 Stay up-to-date with industry trends, best practices, and emerging digital marketing technologies.

 Monitor and report on the performance of online marketing campaigns using analytics tools and prepare regular reports for management.

 Assessing the online user experience and developing strategies to increase NPS.

 Monitoring and maintaining the media budget.

QUALIFICATIONS  Bachelors' degree in marketing, business, or a related field.

 Proven experience in online marketing, preferably in a managerial role.

 Strong understanding of digital marketing channels, including SEO, PPC, email

marketing, and social media.

 Proficiency in using marketing automation tools, web analytics platforms, and

content management systems.

 Knowledge of HTML, CSS, and website optimization techniques.

 Excellent analytical skills with the ability to interpret data and make data-

driven decisions.

 Strong project management skills with the ability to prioritize and manage

multiple projects simultaneously.

 Excellent written and verbal communication skills.

 Creative thinking and problem-solving abilities.

 Up-to-date with the latest digital marketing trends and best practices

Responsibilities:

Managing and updating all social media accounts of company

Good written and spoken communication skills

Passionate about social media trends

Passionate about learning new social media management tools

Assisting the followers and customers by replying them through calls, emails, chats, and comments

Requirements:

Any graduate

Must be a team player

Should be result orientated

Good analytical skills

Experience

Min. Fresher Max. 1 Year

We are seeking a dynamic and creative Social Media Executive to join our team. The ideal candidate will be responsible for developing and implementing social media strategies to enhance our online presence, engage with our target audience, and drive brand awareness. If you are passionate about all things social media, possess excellent communication skills and have a knack for crafting compelling content, we want to hear from you.

Location: Indore(Onsite)

Preference: Freshers who have a good knowledge of Social Media Trends and Video Editing Techniques.

Key Responsibilities:

• Develop and execute social media strategies.
• Create engaging content across platforms.
• Manage interactions and foster engagement.
• Grow our social media following.
• Analyze performance and make data-driven improvements.
• Collaborate with marketing and creative teams.
• Stay updated on industry trends and manage paid advertising campaigns.

Requirements:

• Bachelor's degree or equivalent.
• Previous experience in a similar role.
• Proficiency in social media platforms.
• Strong communication skills.
• Creativity and content innovation.
• Familiarity with social media tools and analytics.
• Graphic design and video editing skills are a plus.
• Excellent organization and time management.
• Independent and team player.

Join us and shape our digital presence as a Social Media Executive, contributing to our brand's growth in the world of social media.

We are searching for a driven, detail-oriented content creator to produce high-quality outputs for our business. The content creator will identify new ways to reach consumers. 

Content Creator Responsibilities:

• Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.

• Learn more about current trends, developments, and perceptions about the subject matter, and then contextualizing your findings.

• Assisting the creative team.

• Using social media to engage consumers, respond to questions or complaints, and to promote company initiatives.

• Collaborating with internal departments to establish campaign. 

• Monitoring social media and company website metrics.

• Suggesting new ways to promote company offerings and to reach consumers.

• Experience creating strong, engaging content.

• Excellent research, organizational, and time management skills.

• Strong listening and communication skills.

• The capacity to work independently and collaboratively.

We are looking for someone with a flair for communication to join our social media marketing team.

Responsibilities:

•  Overseeing the company’s social media accounts management.
• Developing creative, engaging, innovative content for regularly scheduled posts, which would enlighten audiences and help in promoting brand-focused messages.
• Growing and expanding the company’s social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Linked In, Twitter, and Instagram.
• Developing social media plans, new content and engagement strategies, and day-to-day management of social media profiles.
• Cultivating leads and sales by online marketing.
• Generating posts for various social media platforms.
•  Managing content (Including website) and SEO ( Search Engine Optimization) and generating inbound traffic.
• Monitoring the social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Participating in interviews, hiring process as well as the learning and development process of the social media team members.
• Working closely with other departments to develop social media timelines that coinciding with new product releases, ad campaigns, or other brand messages.
• Researching and developing reports on competitor activity within social media spaces.

Required Skills

• Bachelor’s degree in a related field or equivalent work experience.

• Background in media, marketing, and/or communications.

• Superior written and verbal communication skills

• Strong grammar and spelling skills with attention to detail and accuracy.

• Ability to produce high-quality work within a short time frame.

• Agile and able to adapt in a fast-paced environment

• Sound understanding of social media and the amplification of digital content.

• The ability to multitask, meet deadlines and work efficiently within a small team environment.

• Polished interpersonal skills and ability to work with the team.

• Enthusiastic, positive and good at idea generation.

• Any photography/videography skills an asset

Dear Job Seekers,

Greetings from PIXEL WEB SOLUTIONS....!!! 

             Pixel Web Solutions is a global Web, Mobile / IT Servicing Company with the strong team of technical and professional expertise. We believe in Innovative Solutions that turn the business idea into achievable goals. We work on wide array of Technologies that can provide sustainable and long-term business solutions. More than 7+ Yrs of experience in global IT markets, we have curved ourselves to adapt leading & cutting edge technologies.

 **Note: Looking for Madurai candidates only**

Key Skills

v  Blog Writing

v  Creative Writing

v  Web Contents

v  Basic Knowledge in SEO Writing

v  Good Oral Communication

 Also, provide us with the below information required for the further process;-

Details Required:-
Current Company: 
Current Designation:
Experience:
Current CTC:
Expected CTC:
Notice Period:

• Proven SEO experience
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing
• In-depth experience with website analytics tools
• Responsible for analysing, reviewing and implementing websites that are optimized to be picked up by search engines
• Research and analyse competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords