Content writer

Location: Mumbai (On-site)

Experience: 2+ Years

Joining: Immediate Joiner Preferred

Employment Type: Full-time

🔍 Key Responsibilities:

• Develop and maintain web applications using PHP and CodeIgniter framework.
• Build and manage dynamic frontends using Angular.
• Integrate RESTful APIs and ensure seamless communication between backend and frontend.
• Optimize application for maximum speed, performance, and scalability.
• Collaborate with cross-functional teams for end-to-end product development.
• Debug and resolve application issues and bugs.

✅ Must-Have Skills:

• Strong experience with PHP and CodeIgniter.
• Proficient in Angular (any version).
• Solid understanding of HTML5, CSS3, JavaScript, and TypeScript.
• Knowledge of MySQL or other relational databases.
• Familiar with Git version control and RESTful API integration.

Job Profile : Creative Content Creator

CTC Range: 3-6 LPA

Job Essence -

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Overview :

The Creative Content Creator will be responsible for conceptualizing, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding latest digital social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, creative designers, video producers/editors, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.

Key Responsibility Areas :

• Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
• Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand’s audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
• Deliver still and video assets weekly to maintain Brand’s organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
• Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
• Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
• Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
• Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
• Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.

Work Profile:

1)     Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Social Media Content:
• Social Media Copies
• Social Media creative content
• Blog/Articles/Press releases/Story telling/Infographics
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions

• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• WhatsApp messages
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing
• Viral Content
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Influencer Marketing
• Online Reputation Management(ORM) areas

2)     Planning – Understand/Work/Create/Assist

·        DMO Plan – Along with the SEM and Digital/Social Media Campaign teams

·        Manifestation Plan

·        Activity Charter - Along with the SEM and Digital/Social Media Campaign teams

3)     Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:

·        Work Allocation Based on Activity Charter & SMO Tracker

·        Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

·        Setting up KRAs (using InnoWET) and Performance review

·        Time sheet Management & Analysis

·        Social Media Participation and updated Profile on all mediums

·        Work closely with the creatives/videos team for proper implementation of the campaign

4)     Review & Analytics:

·        Client’s success PPT and Report with executive summary

·        Team Productivity based on Time Sheets

·        Create phase(Web/Content and Visuals) Activity Charter Conformance Report

·        Consolidated success Report /PPT for internal stakeholders

·        Content success report and analytics tracking based on the medium

WHAT YOU WILL NEED:

• 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
• Excellent writing, photo, graphic, video and editing skills.
• Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs(Optional)
• Proficiency in using Canva or other similar software programs for designing and video editing(Mandatory)
• Ability to adapt writing style to different target audiences and brand voices is a must
• Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
• Ability to work both independently and effectively in a team environment.
• Strong organizational and time-management skills.
• Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
• Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
• Strong attention to detail, with a keen eye for aesthetics and brand consistency.

You will work closely with the:

• Digital - Social Media and Brand ideation team
• Creative teams
• SEM/Promotions teams

You should be able to

• Believe that everything can be made viral
• Extensive research
• Work in teams
• Work in solace
• Most important: Willingness to learn

What kind of people are we looking for? Simple:

·        We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly

·        Not a mere task taker.

·        Ability to work with deliverables in mind.

·        Entrepreneurial instinct beyond office cubicle

·        Intelligence to do multitasking and prioritization of work

·        Excellent communication skills- written oral and articulation.

·        Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.

·        Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables

·        Strong strategic bent with inclination towards learning and contributing.

·        Adaptability and flexibility to work with cross-functional areas of business.

·        Zeal to be driven by productivity than by activity

·        Self discipline and ability to do work with self supervision.

·        You do what you preach, or at least try

·        You not only work hard, you party hard too

·        You have an eye for detail

·        If you’re a (regular) blogger, we already love you!

·        You are a DIY person. Period

About Merchandise Operation (Merch Ops): Merchandise Operations (Merch Ops) is a merchandise management system, it is positioned as a host system in the retail solutions, it has ability to maintain the Master/Foundation data, create and manage Purchase Orders, create, and manage Prices & Promotions, perform Replenishment, effective inventory control and financial management. Merc Ops provides Business users with consistent, accurate, and timely data across an enterprise by allowing them to get the:

Right Goods in the...

• Right Silhouettes, Sizes and Colors; at the...

• Right Price; at the...

• Right Location; for the...

• Right Consumer; at the...

• Right Time; at the...

• Right Quantity.

About Team:

• Proven, passionate bunch of disruptors providing solutions that solve real-time supply chain problems.

• Well mixed experienced team with young members and experienced in product, domain, and Industry knowledge.

• Gained Expertise in designing and deploying massively scalable cloud native SaaS products

• The team currently comprises of associates across the globe and is expected to grow rapidly.

Our current technical environment:

• Software: React JS, Node JS, Oracle PL/SQL, GIT, Rest API. Java script.

• Application Architecture: Scalable three tier web application.

• Cloud Architecture: Private cloud, MS Azure (ARM templates, AKS, HD insight, Application gateway, Virtue Networks, Event Hub, Azure AD) • Frameworks/Others: Tomcat Apache, RDBMS, Jenkins, Nginx, Oracle Type ORM, Express.

What you'll be doing:

• As a Staff Engineer you will be responsible for the design of the features in the product roadmap

• Creating and encouraging good software development practices engineering-wide, driving strategic technical improvements, and mentoring other engineers.

• You will write code as we expect our technical leadership to be in the trenches alongside junior engineers, understanding root causes and leading by example

• You will mentor engineers

• You will own relationships with other engineering teams and collaborate with other functions within Blue Yonder

• Drive architecture and designs to become simpler, more robust, and more efficient.

• Lead designs discussion and come up with robust and more efficient designs to achieve features in product roadmap

• Take complete responsibility of the features developed right from coding till deployments

• Introduce new technology and tools for the betterment of the product

• Guides fellow engineers to look beyond the surface and fix the root causes rather than symptoms.

What we are looking for:

• Bachelor’s degree (B.E/B.Tech/M.Tech Computer science or related specialization) and minimum 7 to 10 years of experience in Software development, has been an Architect, within the last 1-2 years minimum. • Strong programming experience and background in Node JS and React JS.

• Hands-on development skills along with architecture/design experience.

• Hands-on experience on designing, building deploying and maintenance of enterprise cloud solutions.

• Demonstrable experience, thorough knowledge, and interests in Cloud native architecture, Distributed micro-services, Multi-tenant SaaS solution and Cloud Scalability, performance, and High availability

• Experience with API management platforms & providing / consuming RESTful APIs

• Experience with varied tools such as REST, Hibernate, RDBMS, Docker, Kubernetes, Kafka, React.

• Hands-on development experience on Oracle PL/SQL.

• Experience with DevOps and infrastructure automation.

Python/Django Developer will be responsible for implementing the relevant Server-Side Architecture for a Web Application based on the client's requirement for new and existing products. The primary focus will be on the development of software packages ensuring high quality and ease of usability to requests from various teams.

Duties & Responsibilities:

- Writing reusable, testable and efficient code 

- Design and Implementation of low-latency, user-friendly web and mobile-based applications 

- Devise and develop user-friendly software solutions for automation of industry processes 

- Contribute to design reviews and discussions across software teams. 

- Following strict security protocols without any deviation is of prime importance.

- Implementing DevOps in all projects and establishing best practices in the team.

Preferred Skills & Knowledge:

- Strong programming skills in Python/Django

- Experience with Angular, JavaScript frameworks/libraries

- Hands-on experience with MySQL, PostgreSQL or other RDBMS

- Experience with Web application security and secure coding practices

- Strong Analytical thinking and problem-solving ability

- Familiarity with software collaboration tools - GIT

- Ability to work with a distributed and diverse team of researchers and developers.

- Excellent English language communication skills, both written and verbal.

- High level of innovation and motivation

§ Experience of developing web based enterprise wide applications in .NET4.5 (C#, ASP.NET), WCF, WPF, AJAX etc

§ Understanding of enterprise application development and deployment.

§ Good understanding OOPS and Design Patterns and experience of tools like Enterprise Architect.

§ Good knowledge of RDBMS design, programming and DBA concepts and experience of working in SQL Server and Oracle databases.

§ Good Design, Coding and Testing skills.

§ Knowledge and exposure to Service Oriented Architecture, Enterprise Service Bus and application Integration (using middleware).

§ Experience of working in electricity utility domain – preferably in EA/AMR/AMI/EMS/IT System Integration/ERP (for Utilities) projects

§ Mobility based software development, GPRS, GSM Knowledge of BI tools implementation.

§ Experience in mobility based applications will be an added advantage.

MUST HAVE SKILLS
- CORE JAVA & SQL

Desired Skills
Designing, implementing and delivering high quality Software project in JAVA, SQL / Oracle, J2EE and other JAVA technologies.

Job Responsibilities
Participate in detailed level in design, coding, code walk through, peer code reviews and unit testing,  System Testing, UAT, Demos, POCs, installation, maintenance of Software modules. 

❑ Ensures the preparation of the following: 

▪ Software prototype 

▪ System Architecture 

▪ Software Design Document 

▪ User interfaces to be developed as per UX guidelines 

▪ Code files ensuring coding guidelines followed 

▪ Code review artefacts during peer code review 

▪ Test plan and Test Cases 

▪ Installation / Deployment document 

▪ Release Document 

▪ Technical Documentation 

❑ Documents and demonstrates solutions by developing documentations, flowcharts, layouts, diagram, charts,  code. comments and clear code; Ensuring that project task are completed in defined effort and timelines ❑ Prepares and installs solutions by determining and designing system specifications, standards & programming. 

❑ Testing: Writing of test cases, unit testing, system testing, negative testing 

❑ Trouble shooting: Log analysis and database query optimization  

❑ Improves operations by conducting system's analysis. 

❑ Updates job knowledge by studying state of the art development tools, programming techniques & computing equipment; participates in educational opportunities, reads professional publications & maintains  personal networks.  

❑ Protects operations by keeping information confidential. 

❑ Provides information by collecting, analyzing and summarizing development and service issues.  ❑ Develops software solution by studying information needs, conferring with users, studding system flow,  data usage and work processes, investigating problem areas, following delivery cycle. 

We are looking for a graphic designer to create engaging and on-brand graphics.

What is the role of a graphic designer?

The graphic designer job description includes the entire process of defining requirements, visualizing and creating graphics including illustrations, logos, layouts and photos.

You’ll be the one to shape the visual aspects of websites,product packaging, exhibitions and more.
Your graphics should capture the attention of those who see them and communicate the right message.

For this, you need to have a creative flair and a strong ability to translate requirements into design.
If you can communicate well and work methodically as part of a team, we’d like to meet you.

The goal is to inspire and attract the target audience.

• Study design briefs and determine requirements
• Schedule projects and define budget constraints
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos and other designs using software or by hand
• Use the appropriate colors and layouts for each graphic
• Work with copywriters and creative director to produce final design
• Test graphics across various media
• Amend designs after feedback
• Ensure final graphics and layouts are visually appealing and on-brand

• Proven graphic designing experience
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
• A keen eye for aesthetics and details
• Excellent communication skills
• Ability to work methodically and meet deadlines
• Degree in Design, Fine Arts or related field is a plus