ABOUT ROLE: The role involves understanding the domain of digital marketing, analysing and- interpreting the current and potential clients needs and making decisions based on- analytical approach. The role demands liaising with various stakeholders within and outside team to- ensure that sales team and clients alike are able to see the value unlocking through- your work as well as helps in making processes efficient and help in productivity. The ideal candidate will have sales background to understand how business works. We are looking for someone who has an inclination towards achieving targets and creating revenue for the organization. KRAs: - Pre-sales preparation and identification of high to low potential clients based- publicly available data - Developing sales plan and identification of potential clients through primary- and secondary research - Close co-ordination with sales team to ensure productivity and drive client- closure - Preparation of credential deck and case studies from the existing client list - Data analysis and solution building based on insights capture from data - Responsible for giving insights to management and help in strategic planning SKILLS REQUIRED: - Strong analytical and problem-solving skills - Strong understanding of at least one of the following - MS Excel, MS Power- Point, CRM such as Zoho, FreshDesk, Salesforce - Collect, assess and analyse (from the internet and various databases) market,- customer, and competitor information related to current business - Analyse the results - structure and analyse primary and secondary information- in order to answer the defined key questions - Participate/lead ideation sessions to identify revenue growth opportunities for- ConversionX - Assist Marketing Managers towards better market understanding, trend- analysis, calculation of market potential and penetration, opportunity- assessment, marketing claims, etc. - Understanding of industry measurement tools like Comscore, Google- analytics and Similarweb EXPERIENCE: Minimum 1 years of Experience in Business Analytics, Engineering- Background preferred. COMPENSATION : Compensation is linked with strong incentive to ensure you- strive to work more towards your KRAs and Goals.
Hi, Gauge Data Solutions Pvt Ltd has an opening for a digital marketing professional to spearhead a successful launch of its AI based SaaS products in the US market. Job Title: Lead - Digital Marketing (for the US region) Job Location: Noida, Sector 132 Key Responsibility Areas:- 1.) Lead go-to-market strategy for AI & machine learning based SaaS products for varied industries across the US market using digital platforms. 2.) Lead digital marketing strategy: develop, execute and manage a robust digital marketing plan for launching AI based SaaS products in the US market. 3.) Lead marketing communication strategy: create a winning content strategy for marketing communications across all digital platforms which results in high and successful hits by the target audience. 4.) Create product awareness in target markets through various online channels. 5.) Web analytics: Measure, manage & analyze performance of the Company’s online marketing initiatives by use of various marketing analytics tools in order to maximize effectiveness and optimize return on investment (ROI). 6.) Work directly with executive leadership and prime stakeholders in steering challenging revenue goals across the assigned geographies. Desired Candidate Profile:- Should have 4+ years of relevant work experience in areas as follows:- 1.) Excellent command of formulating, implementing and managing go to market strategies specifically across the US market via online media. 2.) Experience of successfully introducing new SaaS product(s) in the US market through online media with a proven track record. 3.) Conceptualizing the content strategy and leading the content development for marketing communications across various online channels. 4.) Adept at working independently or as part of a team to deliver results in an agile startup environment. Preference would be given to those with dipositions as follows:- 1.) Excellent listening, negotiation and presentation skills. 2.) Excellent verbal and written communication skills. 3.) Passion for working in a dynamic startup environment; comfort with uncertainty and ability to deliver results under pressure 4.) Smart, creative, energetic, conscientious and enthusiastic persona with strong problem solving skills. 5.) Enjoys a fast-paced, energetic environment, entrepreneurial and results oriented. Educational qualification:- Masters from Tier 1 College in Digital marketing, Mass Communication, Advertising or any other related field of study. About Gauge Data Solutions:- Gauge Data Solutions is a niche analytics and artificial intelligence solutions provider. Its flagship product CaseMine is revolutionizing the legal research domain by leveraging artificial intelligence and advanced visualization techniques. The founding team of the Company includes an ex-chief justice, top lawyers and Mount Sinai, IIM, IIT alumni. The unique cutting-edge feature-set that we have developed has global application and has had tremendous reviews. Our flagship product – CaseMine:- CaseMine is a legal analytics and visualization platform. It utilizes artificial intelligence and advanced visualization tools to provide a more granular mapping of Global case law. Learn more about our unique features at www.casemine.com/home/features Work Culture:- We are a young team and that is reflected in our approach. We only hire sincere and ardent A-players who have a very strong desire to outperform themselves each day. We encourage first-hand and out of the box thinking. We also believe that people produce their best work when they learn from their own mistakes. Everyone in the team thus has a very high sense of ownership and is given a lot of responsibilities. Hence, we are looking for energetic, self-motivated and passionate people who can join us quickly and get the magic started. Why should you join? 1.) Team: Extremely smart peer group that comprises people who have previously worked at companies like Credit Suisse, Sapient, Glencore-Xstrata, Cognizant. 2.) Start-up Culture: A free-spirited open culture with no hierarchies means less process, more autonomy and a bias for action. 3.) High career growth trajectory and immense learning opportunities Know more about us at: www.gaugeanalytics.com & www.casemine.com Join us on LinkedIn, Twitter & Facebook Contact personnel - Miss Divi Singh (Senior HR Executive) Contact number - 8588820954