Senior Sales Executive

Roles & Responsibilities:

• Conduct in-house career counselling sessions for students and parents
• Travel to schools and colleges for regular orientation programs and counselling sessions
• Design and implement new strategies to strengthen the counselling ecosystem
• Collaborate closely with mentors and fellow career counsellors on platform activities
• Record demo videos and counselling modules for the Unigoal platform
• Assist in psychometric testing and interpretation
• Maintain proper session records and follow-up with mentees
• Represent Sygnific Careers in offline educational expos and webinars
• Must be comfortable with public speaking and student engagement
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Job Overview:

We are looking for a smart and proactive Business Development Executive with 1–2 years of experience in lead generation and B2B sales. You will be responsible for identifying potential clients, generating high-quality leads, and converting them into qualified opportunities through outreach, communication, and relationship building.

Key Responsibilities:

• Identify and research potential clients through LinkedIn, Google, directories, and B2B databases (LinkedIn, Sales Navigator, etc.)
• Run outbound campaigns via LinkedIn, cold email, and calls to generate interest.
• Qualify leads based on the ideal customer profile and buying intent.
• Maintain and update lead lists and activity in Google Sheets.
• Schedule discovery meetings and demos with qualified prospects.
• Present company offerings confidently and handle objections.
• Follow up with prospects and nurture them through the sales pipeline.
• Work closely with sales and marketing teams to align messaging and improve conversion.

Reporting & Coordination

• Track and report weekly lead and sales activity.
• Collaborate with internal teams to deliver a smooth handoff of warm leads to closers or account managers.

Requirements:

• 1–2 years of experience in B2B lead generation or business development.
• Familiarity with LinkedIn, Apollo, Sales Navigator, or similar outreach tools.
• Basic understanding of the sales funnel and buyer journey.
• Excellent written and verbal communication skills in English.
• Self-starter with strong follow-up skills and attention to detail.
• Comfortable working with sales targets and deadlines.

About the role

Media Planning Executives are responsible for analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective way possible. Armed with this critical analysis, media planning executives devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty.

Some of the things we’d like you to do:

● Creation of tactical plan presentation and supporting media plan templates
● Creation of campaign analysis plan 
● Oversee the successful launch of campaigns 
● Maintain accuracy and timely updates of deliverable tracking documents for team
● Collate commentary on media performance and conduct first review on quality
● Adherence to team quality standard for reporting template and delivery
● Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention
● Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments
● Manage accurate forecasts, media plans, and all key media planning documentation

A bit about yourself:

● At least 2-3 years of experience in Tradional media advertising
● Working knowledge and effective vocabulary across Offline & Online 
● Experience with Media Research Tools (Comscore, GWI, TGI)
● Strong organizational skills with a keen ability to prioritize and multitask.
● Proven problem solving skills and ability to think outside of the box
● Ability to work independently and collaborate in a team environment
● Detail oriented and responsive, deadline-driven with strong reasoning skills

What you can expect from Essence

Essence’s mission is to make advertising more valuable to the world. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work. 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, or marital status. 

We are looking for a Ruby on Rails developer responsible for managing the interchange of data between the server and the users. Your primary focus will be development of all server-side logic, definition and maintenance of the central database, and ensuring high performance and responsiveness to requests from the front-end. You will also be responsible for integrating the front-end elements built by your co-workers into the application. Therefore, a basic understanding of front-end technologies is necessary as well.

Responsibilities:

• Design, build, and maintain efficient, reusable, and reliable Ruby code.
• Integration of data storage solutions (may include databases, key-value stores, blob stores, etc. )
• Integration of user-facing elements developed by front-end developers with server side logic.
• Identify bottlenecks and bugs, and devise solutions to these problems.

Requirements:

• Bachelor's Degree or Master's in Computer Science, Engineering, Software Engineering or a relevant field.
• More than 3 years of experience in a ROR Developer (or similar role); experience in software development and infrastructure development is a plus
• Experience with Ruby on Rails, along with other common libraries such as RSpec and Resque.
• Good understanding of the syntax of Ruby and its nuances.
• Solid understanding of object-oriented programming.
• Good understanding of server-side templating languages (such as Liquid, Slim, etc depending on your technology stack).
• Good understanding of server-side CSS preprocessors (such as Sass, based on project requirements).
• Basic understanding of front-end technologies, such as JavaScript, HTML5 and CSS3
• Familiarity with concepts of MVC, Mocking, ORM, and RESTful.
• A knack for writing clean, readable Ruby code.

Experience:

• Strong knowledge on Devsecops (hands on).
• Should have built B2C applications for average 2 billion transactions per annum.
• Built applications with multi tenancy, multi lingual and global deployment.
• 15+ years of experience of building successful production-quality software, with relevant experience from payment gateway for 5yrs.
• Expertise in large-scale multi-tiered systems.
• Expertise in Core Java and JEE, object-oriented design, analysis and design patterns
• Good exposure to JSON based REST services in Java.
• Excellent knowledge of RDBMS, SQL, NoSQL, Cache, Linux based systems
• Focus on clean high-quality code and solid designs.
• Hands on experience in HLD & LLD.
• Strong hands on knowledge on Devsecops.
• Should have built B2C applications for average 2 billion transactions per annum.
• Built applications with multi tenancy, multi lingual and global deployment.

• Any prior payment industry experience is highly preferable

• Install, configuration management, performance tuning and monitoring of Web, App and Database servers.
• Install, setup and management of Java, PHP and NodeJS stack with software load balancers.
• Install, setup and administer MySQL, Mongo, Elasticsearch & PostgreSQL DBs.
• Install, set up and maintenance monitoring solutions for like Nagios, Zabbix.
• Design and implement DevOps processes for new projects following the department's objectives of automation.
• Collaborate on projects with development teams to provide recommendations, support and guidance.
• Work towards full automation, monitoring, virtualization and containerization.
• Create and maintain tools for deployment, monitoring and operations.
• Automation of processes in a scalable and easy to understand way that can be detailed and understood through documentation.
• Develop and deploy software that will help drive improvements towards the availability, performance, efficiency, and security of services.
• Maintain 24/7 availability for responsible systems and be open to on-call rotation.