JOB TITLE: LEAD GENERATION SPECIALIST
Location: New Delhi
Experience Level: 1-3 years
Industry: SaaS / B2B / Enterprise Solutions
About the Role
Geotrackers, is looking for a Leads Generation Specialist to support the organization with various responsibilities including content creation, lead generation and e-mail campaign management. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.
Key Responsibilities
Ø Proactive Prospect Outreach: Independently generate qualified leads every week through email, cold calling, and social media engagement. Craft compelling pitches to build relationships and secure meetings with key decision-makers
Ø Lead Generation: Identify, research, and target potential leads across LinkedIn, industry platforms, events, tailored email campaigns, and professional networks
Ø Target Achievement: Take full ownership of lead generation metrics and consistently meet growth-oriented goals
Ø Market Research: Stay current with industry developments, competitor activity, and market trends to discover new business opportunities
Ø Lead-Nurturing Programs: Create and execute strategic nurturing campaigns to move leads through the funnel using tailored content and timely follow-ups
Ø Act as a key bridge between prospective client needs and the organization's service-based offerings
Ø Provide valuable market intelligence to support strategic decision-making
Skills Required
Ø Education Qualification: B.Tech / BBA / MBA
Ø High degree of proficiency in content creation, communication, social media management, LinkedIn outreach and email campaigns.
Ø 1-3 years of experience in related activities in social media management, growth hacking and related fields.
Ø Natural problem solver who can uncover client pain points and effectively position offerings as solutions through market research
Ø Experience in digital integrated marketing and sales skills with the ability to convert leads into customers
Ø Experience in managing social media account and also email campaigns
Ø Excellent written and verbal communication skills and fluency in English
Shubham Vishwakarma
Full Stack Developer - Averlon
About Geotrackers MRM Pvt Ltd
About
About company
Geotrackers, is a technology company offering end to end solutions that help organizations manage their field resources more effectively, be they vehicles, assets or personnel. We provide GPS based vehicle tracking solutions and mobile solutions for field force management. Our solutions have gained in popularity owing to the multiple benefits that they offer, starting with increase in productivity of the field resources, reduction in costs of field operations, better customer service and better safety & security for man & material. All our solutions are cloud based, offered on the SaaS model. They are therefore easy to deploy and economical to use. Our primary targets are organizations with a sizeable fleet of vehicle or sales & service personnel. Our solutions are used by over 1000 organizations across industry sectors like logistics, transportation, food processing, mining, cash logistics and many other industries, such as TATA Steel, ICICI Bank, DTDC, IOCL and many more. We are head quartered at Delhi, with office at Pune, Mumbai, Chennai, Kolkata, Indore, Bangalore, Hyderabad, Ahemdabad, Raipur, Kanpur, Chandigarh.
Candid answers by the company
Geotrackers, are pioneers in the Fleet Telematics industry, providing top-notch GPS devices & solutions to Logistic firms.
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