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Lead Generation Jobs in Bangalore (Bengaluru)

Explore top Lead Generation Job opportunities in Bangalore (Bengaluru) for Top Companies & Startups. All jobs are added by verified employees who can be contacted directly below.

Performance Marketing Manager

Founded 2015
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Remote, Bengaluru (Bangalore)
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3 - 6 years
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Be a part of one of the tastiest and yummylicious growth stories. Read on to know more.   Have you ever wanted your food to taste like that of your mother or grandmother? Our client gives you this power to own the kitchen and without much hassles. They have created a slew of products with the right mix of spices and ingredients that are traditionally used for special curries and desserts. Their products offer the safety of packaged food with natural ingredients and zero preservatives, complete with flavours from across the country.   Based out of Bengaluru, their specialties include ready mix pastes and condiments that can be used for various dishes to create a nostalgic palate or experiment to invent your own delicacy! Their products are available through their website and many other ecommerce and food apps, with a steadily growing customer base.   As a Performance Marketing Manager, you will strengthen the company's social media presence across various platforms, increase engagement with consumers through other media like Google, Facebook/ Instagram/ Youtube Marketing, email campaigns, whatsapp automation etc.   You will take the digital initiatives to the next level, transform the B2C end of the business, and establish a connect with the end-consumer directly.   What you will do: Running Social Media Campaigns across all platforms (Google, FB,Insta etc). Managing and taking responsibility of the Store KPI’s Reaching out to as many consumers as possible by building scalable multi-touch programs and campaigns that span not only online but also offline channels Sourcing customers through social media campaigns, strategic partnerships, and Google Adwords campaigns of potential buyers in the TG. Being responsible for online ads such as Adwords, SEO, radio, email marketing, and content syndication. Playing a key role in the planning and management of SEM, Email Marketing, and so forth. Being responsible for Lead Management and nurturing through various interventions and Channels. Conducting research and analyses to deliver reports to the senior management on the performance of marketing campaigns and programs. Conducting forecasting and estimations on the profitability of the campaigns. Optimizing targeting and segmentation, as well as the allocation of budgets across multiple paid social channels inclusive of YouTube and Facebook to generate cost effective user actions. Passing the lead from the channel to the website. Ensuring that appropriate measures are in place for the purpose of assessing consumer satisfaction by liaising with the Customer Experience Management team. Collaborating with the engineering, IT, search marketing, and operations departments to optimize programs, campaigns, and landing pages, based on the real-time performance and the ROI. Building / Integrating various marketing automation tools for the purpose of enhancing the digital marketing efforts. Ensuring that leads are converted into consumers through well-crafted campaigns and close partnership with the sales department. Partnering up with senior performance management and key stakeholders in reporting back on the effectiveness of programs and campaigns, conversion rates, and online sales. Actively participating in the support and development of new ideas by key marketing department personnel, for example, SEO, SEM, and CRM managers   Desired Candidate Profile What you need to have: Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, or any other related field. An equivalent of the same in working experience is also acceptable. 3+ years working experience in online acquisition marketing position. Working experience in a key marketing position, preferably as a SEO/SEM Manager Is a plus. Experience in building and scaling acquisition programs that target consumers as well as experience in media planning across a broad online media mix. Should portray a passion and exceptional analytical skills and demonstrate a fluency in acquisition of metrics, being able to evaluate and orchestrate large campaigns spanning numerous marketing channels. demonstrate proficiency in optimizing and executing SEM, PPC as well as Facebook Ads, Instagram Ads, and Display Advertising. Should be capable of determining key metrics, constantly reduce operational costs, and measure the success of performance strategies. Use consumer insights to come up with and develop creative marketing acquisition tactics that can be applied throughout the department. Must also be a strong communicator both in verbal and written form. Should be capable of translating complex information and data into clear and easily understandable reports. Proficient in Ms Word, PowerPoint, and Ms Excel for the purpose of creating both visually and verbally engaging reports. Highly adaptable and quick learner. Come up with prompt solutions for marketing campaigns and programs. Have exceptional interpersonal skills that will aid in the execution of duties. Should have an ability to prioritize and meet deadlines when working on multiple projects with tight deadlines, be decisive, have a positive can-do attitude. Have a keen eye for detail, have initiative and be proactive going beyond the call of duty, have an ability to form logical cases that persuade consumers, have an ability to present recommendations and results to senior management with confidence, be consumer-oriented ensuring consumer expectations are always met. Should possess the ability to form meaningful relationships with colleagues, collaborating personnel, senior performance management, and even consumers.

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Lead Development Representative

Founded 1988
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Remote, Bengaluru (Bangalore)
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3 - 6 years
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Job Description Company Description Commvault is the world's most powerful backup and recovery software in the cloud and on any infrastructure, helping companies transform their data into a powerful strategic asset. Commvault data protection and information management solutions enable companies and organizations of all sizes, in all industries, to protect, access and share all of their data—anywhere and anytime. As an organization, we are committed to a great work culture that embraces our values and promotes professional growth. Our Vaulters are passionate innovators who work together to uncover new challenges that can be solved. We are proud that the focus of every vaulter is to drive our customers' businesses forward. We're all about getting the job done, and having FUN doing it. As vaulters we pride ourselves on transparency, integrity, and respect in everything that we do. NOW is the time to join a growing company with strong roots, where you can take on your next challenge.   About the Role   We have an excellent opportunity for a high-potential, energetic and articulate team player to join our ASEAN team – one of the top fastest growth businesses in the region.   The Lead Development Representative is responsible for supporting in demand generation and inflow growth efforts, while acting as the link between customers, marketing and sales teams. You will work with a fast-moving and dynamic team, doing proactive outbound prospecting, following up on inbound activity from field marketing campaigns and ensuring an overall smooth lead management process.   This position will have a direct impact on our success by providing qualifying prospects from lead status into the sales pipeline.Responsibilities: Work closely with sales and marketing teams to generate leads/opportunities/appointments through a variety of integrated strategic tactics Handle initial contact with new prospects and build relationships through outbound prospecting and marketing activity – digital and social media, events, campaigns, queries, email, webinars etc – ultimately converting these to sales qualified opportunities Support field marketing teams to build a stronger lead database through profiling, researching and data analysis Qualify leads and move them down the demand generation funnel through brand education and persuasion Use strong selling and influencing skills to set up qualified opportunities Drive marketing activities (e.g. webinar, events) enduser registration and attendance numbers  Consistent use of sales approach and techniques based on product or service solutions Log, track and maintains prospect/customer contact and contact records Working closely with inside sales and sales attend sales meetings, occasional vendor training, host at local trade shows   Skills and Competencies: Proven success in doing business development, prospecting calls and juggling multiple projects in a high growth environment with evolving priorities Comfortable thriving in a KPI-driven (high volume) setting through phone/consulting sales, while also navigating operational and administrative tasks Knowledge and understanding of technology sales, IT workflow systems and customer business process improvement Excellent oral and written communication skills in English and preferably another ASEAN language Able to interact and communicate with individuals at all levels and cross-function of the organisation Strong PC skills required, including use of standard MS Office applications; knowledge of Salesforce a plus. Ability to manage time effectively, work independently and be self-motivated

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Inside Sales Executive

Founded 2006
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HSR Layout, Bengaluru (Bangalore)
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1 - 3 years
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By cold calling you should generate the leadsBy email marketingYou will pitch about mobile or desktop solution on call to customers.You will explain the benefits of mobile or desktop solution to customers.Better and Easier accessibility, also available on mobile web.Minimum 100 calls to be madeSourcing new sales opportunities through inbound lead follow-up and outbound coldcalls.

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Senior Sales Manager

Founded 2008
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Bengaluru (Bangalore)
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7 - 12 years
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Sales Developing, improving existing sales and business plans. Lead generation-Planning and execution. Develop sales proposals, Quotations & pricings. Identify and address existing challenges and problem areas. Researching and evaluating existent business structure by applying various business analysis tools, formulating end-to end sales solutions and streamlining operations. Developing new business relationships generate and negotiate new income for Sitara. Screening potential business deals by analysing market strategies. Forecast sales targets and ensure they are met by the team. Government Liaising In this role of liaison, you should have cultivated contacts outside the vertical chain of command to collect information useful for our organization. Liaising with government offices to taking over sales for the company. Interact with other industry peers, liaise with local bodies & government authorities to develop the new business. Acts as a liaison between the legislative entities and the organization, responsible for any related queries and frame a network with them. Client Management Constantly interacting with prospects and maintaining cordial business relationship with key clients. Developing an in-depth understanding of client requirements and translating the same in a tangible manner to the development team. Constant audit of developmental activities and client requirements, integrating contract requirements with business operations. Planning and ensuring deliveries are made by the proposed deadline. Forecast sales targets and ensure they are met by the team. Track and record activity on accounts and help to close deals to meet these targets. Business Development Analyse market trends and accordingly develop sales plans Identify, negotiate and Onboard channel partner. Build revenue and sales business plan for each assigned channel partner to measure success and the channel partner Leverages the organization’s relationship with existing institutional accounts by developing and executing proactive, creative, and ongoing contact initiatives.   Team Management Should have Team Management and building skills to take charge of the sales team Developing reporting team into valuable sales people Continuously monitor existing sales team & ensure delivery of targets. Setting individual sales targets with the sales team. Overseeing the activities and performance of the sales team. Coordinating with team on lead generation. Developing your sales team through motivation, counseling and product knowledge education.

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Team Leader for Inside sales

Founded 2020
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Bengaluru (Bangalore)
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2 - 10 years
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Key Responsibilities• Monitor and managing a team of telesales executives and driving productivity.• Responsible for handling critical teams.• Control attrition• Ensure that the executives meet the hourly/daily/monthly targets and send reports to the manager on the targets achieved• Periodically review the performance of the team, constantly motivating executives driving them towards incentivesSkill and Competencies• Excellent verbal communication, telephone etiquette, fluency in English and the regional language, selling and telemarketing skills, persuasive skills, listening skillsGood Leadership / Supervisory Skills• Service orientation• Good computer & internet knowledgeEducation and ExperienceGraduate with minimum 2-6 years experience in sales or customer engagement in BPO/Telesales/Telemarketing/Concept Selling etc domain ; 18 Months sales team handling experience in must

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Inside Sales

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Bengaluru (Bangalore)
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1 - 4 years
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About RoleThe responsibilities of the role are per the below:● Sales: Provide information & value proposition to prospective customers thereby converting leads into paid customers.● CRM: Actively use & update the CRM tools to ensure data accuracy of reports & smooth transition of leads betweenteams.● Feedback: Provide customer feedback to the founding team.The role is based in Bangalore, India. The role will be required to work out of the office in Indiranagar.What do we need?The ideal candidate is someone who –● Has 1+ years of experience in a sales role.● Has excellent communication & influencing skills● Disciplined & follows processes● Is customer-oriented and never over-promises● Is a team player, works well in groups & optimizes for the team● Is comfortable with ambiguityIf you meet the above criteria, please send us –● A resume introducing yourself, your past achievements and why you are suited for this roleRole & CompensationThere are 3 roles we are hiring for. Compensation is INR 20,000 (fixed) + INR 10,000 (performance-based variable pay) permonth.Work Days & TimingsWe have a 6-day working week. There will be a need to cover 8 am to 9 pm from Monday to Sunday. The 3 member team willrotate to ensure that these business hours are covered while they get 1 day of the week off.What’s in for you?1. Be part of the founding team2. Work with the most experienced founders from the industry & to learn from the best.3. Accelerated Career Growth opportunities4. Be part of innovation in the space of performing arts.5. Be part of a growing organization and grow with the organization.

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Business Development

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Bengaluru (Bangalore)
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0 - 2 years
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The responsibilities of the role are per the below:● Lead Generation: Interact with decision-makers in apartment complexes & other clubs and generate interested leads whowill be willing to provide space in their clubhouses to conduct our classes & send information to their members about it.● Pitch: Pitch value proposition to association members.● Closures: Close deals independently with association members.● Onboarding & Implementation: Ensure that complex provides the information & implementation support needed to kickof the classes. Attend the first trial class.● CRM: Actively use & update the CRM tools to ensure the data accuracy of reports.● Feedback: Provide customer feedback to the founding team.The role is based in Bangalore, India. The role will be required to work primarily in the field. Of ice is in Indiranagar.What do we need?The ideal candidate is someone who –● Has 1+ years of experience in a sales role.● Has excellent communication & influencing skills● Disciplined & follows processes● Is customer-oriented and never over-promises● Is a team player, works well in groups & optimizes for the team● Is comfortable with ambiguity● Has a mode of transport & is willing to travel locally to meet clientsIf you meet the above criteria, please send us –● A resume introducing yourself, your past achievements, and why you are suited for this roleRole & CompensationThere are 3 roles we are hiring for. Compensation is INR 20,000 (fixed) + INR 12,000 (performance-based variable pay) permonth. A tablet will be provided. Fuel & mobile reimbursement will be provided per actuals with a cap of INR 3,000 per month.

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Lead generation

Founded 2013
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Bengaluru (Bangalore)
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2 - 4 years
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Experience: 2 to 4 years Requirements: Technical background or qualification is preferred but not mandatory. Excellent command of the English language. Sales exposure to B2B software products / SaaS products is a must. Understanding of technology, specifically in Analytics space. Ability to interact with prospects, break ice and pitch product. Cold call to prospects, make cold visits. Prior experience in social media marketing is a plus. Track record of getting things done, within a fast-paced and changing environment, yet comfortable dealing with ambiguity and a changing environment Self-starter able to work on his own initiative with minimal supervision, works well with the team and motivates them as well. Based on geography, need to work the shifts.   Responsibilities and Duties: Researching organizations to identify new contacts and leads by geography, segment etc. Running customized mail campaigns to the leads, run follow-ups. Cold call to prospects, make cold visits. Working on targets, building the pipeline, and consistently meeting the targets. Work closely with marketing and content team to develop marketing campaigns to generate leads and increase reach on social media. Conduct interactions with prospects, identify and qualify prospects. Identify and evaluate emerging trends key trends in the analytics space and be aware of competitor products and offerings.

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Manager - Growth

Founded 2015
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Bengaluru (Bangalore)
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2 - 4 years
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If you are interested in joining a purpose-driven community that is dedicated to creating ambitious and inclusive workplaces, then be a part of a high growth startup with a world-class team, building a revolutionary product!   Our client is a vertical fintech play focused on solving industry-specific financing gaps in the food sector through the application of data. The platform provides skin-in-the-game growth capital to much-loved F&B brands. Founded in 2019, they are VC funded and based out of Singapore and India-Bangalore.   Founders are the alumnus of IIT-D, IIM-B and Wharton. They have 12+ years of experience as Venture capital and corporate entrepreneurship at DFJ, Vertex, InMobi and VP at Snyder UAE, investment banking at Unitus Capital - leading the financial services practice, and institutional equities at Kotak. They have a team of high-quality professionals coming together for this mission to disrupt the convention.   As a Manager - Growth, you will generate new brand leads, identify and contact founders and build a solid top of the funnel for the company's RBF.   What you will do: Strategizing top of the funnel expansion and identifying key channels for sourcing brands Explaining RBF and company products to the brands Acting as a liaison between the brands and the internal teams to complete the investments Improving brands experience Ideating on tech-product improvements to automate the funding application process for brands Implementing initiatives to improve TAT for brands Owning all the metrics that improve the client brand's experience with the company   What you need to have: MBA / PGDM 2-4 years of experience in roles that required liaising with consumer brands (previous experience at marketplaces, consumer-focused accelerators/ funds, partnerships backgrounds, or experience of investing/ financing consumer brands) Understanding of financials as they pertain to early-stage startups and related terminologies Excellent verbal and written English skills Experience in investing or advising or selling to D2C brands/ ecosystem

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Business Development Executive

Founded 2015
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Bengaluru (Bangalore)
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2 - 4 years
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Role : Business Development Executive Experience Range : 2-4 Years Experience Qualification : BBM/MBA Interview Process : Applicant questionnaire > Assessment > Case Studies > Face to Face Rounds > HR Round Role Summary :  Sales is the most critical function of BHIVE. You would be accountable and responsible for consistently increasing gross margin through the generation of new business. This is done through acquiring new clients. You are required to be tenacious in prospecting and closing on new opportunities that strategically align with the overall sales strategy of BHIVE.  Key Deliverables : Be the Brand Ambassador for BHIVE  Identify new B2B opportunities, schedule meetings with potential clients and convert them into wins to increase business Outbound efforts as applicable to ensure a robust pipeline Research and build relationships with new clients Set up meetings for business closures between decision makers Plan methodologies and pitches Interactions with respective stakeholders for project execution plans and client customization requirements Effective use of Salesforce with statistical analysis and report generation Key Competencies : Salesforce Effective Communicator Result Oriented and Metric Driven Strong Business Acumen Networking Skills Customer Centricity Agile and Dynamic

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Tele sales Team Lead

Founded 2020
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Bengaluru (Bangalore)
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4 - 9 years
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Job description Roles and Responsibilities Plan, Participate, monitor, follow-up sales & marketing activities as per sales strategy for the allocated customers / location and end customers/ user Support and monitor the performance of the team in order to achieve their monthly & annual sales target. Experience to manage a team of at least 10-15 members. Conduct meetings regularly to ensure open communication and devise an action plan to address issues/concerns raised by the team. Undertaking regular one-to-one meetings, team meetings at various levels, training and counselling /coaching sessions for all direct reports. Responsible for Lead Generation and completion of team target. Demonstrate accountability and ethical behaviour at all times. Who has a Knowledge on Cloud Computing will be an Add on Advantage. Required Candidate Profile Extremely organized, highly motivated & target oriented. Preferably from BPO/KPO background Excellent verbal/written communication and presentation skills. Accomplishes organization goals by accepting ownership. Willingness to work in night shift. Ready to join immediately.

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Lead Generation and Inside Sales Speacialist

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Bengaluru (Bangalore)
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1 - 4 years
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Required Experience1 - 4 years of total experienceMinimum 1 year of experience in SaaS B2B lead generation/salesExperience of selling in education sector is a plus (good to have)Requirements | What do we look for?● You have strong written and verbal English communication skills● You are comfortable with pre-sales, cold calls and lead generation● You have working knowledge on Microsoft Excel/Google Sheets● You have planned and executed sales● You are excellent and confident in giving demos/presentations of enterpriseSaaS/software tools● You are a self-starter and enjoy collaboration with others● You understand that making mistakes means you’re learning● You have a constant desire to grow and develop● You are comfortable in a high-paced environment, and can respond to urgent requestsRoles and Responsibilities | What will you do?As a Lead Generation & Inside Sales person at Superset, you will be responsible for generatingleads to sell Superset’s flagship SaaS product (campus placements automation tool) to collegesand universities on an annual license subscription basis.The work will require you to:● Prospecting, generating leads from the college database shared, via emailing, calling, orany necessary means● Setup and run email campaigns● Making cold-calling to university placement teams/administration● Generate leads and qualify them by explaining Superset’s product● Scheduling and fixing product demo over calls and emails● You will also be required to occasionally perform product demos confidently to theplacement officers and leadership of the institutes, under supervision of senior salesmanagers at Superset. With time, you could grow into a sales manager role doingend-to-end deal closures.

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Inside Sales Specialist

Founded 2015
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Bengaluru (Bangalore)
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1 - 2 years
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Tele-marketing/ Telecaller /Marketing Executive Roles and Responsibilities We are looking for an enthusiastic Telecaller Representative to contribute to generating sales for our company. You will be responsible for closing sales deals over the phone. Contact potential or existing customers to inform them about our product or service using scripts. Ask questions to understand customer requirements and close salesEnter and update customer information in the database.Keep records of calls and sales and note useful information. Requirements Desired Candidate ProfileBasic understanding of technology, programming knowledge.Proven experience as telesales representative or other sales/customer service roleProven track record of successfully meeting sales quota preferably over the phoneGood knowledge of relevant computer programs and telephone systemsAbility to learn about products and services and describe/explain them to prospectsExcellent communication and interpersonal skills.Should be flexible to work in rotational shifts.Previous Saas selling experience in the US, UK and Europe markets preferred.Previous experience in SaaS preferred.Minimum of 1-2 years of relevant experience

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Sales Engineer

Founded 2016
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Remote, Bengaluru (Bangalore), Jaipur
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2 - 5 years
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JTC is an enterprise product development company. We are team of builders, doers who: choose what kind of projects we would like to work on take responsibility in what we do hate micromanagement like to solve exciting problems care about code quality   We are the best minds in the industry and work with similar ones: people from Harvard, MIT, IIT, and from many top companies like Google, Microsoft. You will be working with a product lab and not just one product.             We are looking for a top notch sales person to drive sales activities - work with lead generation and marketing team to create sales funnel, build expertise in one or more domains to bring new sales.  Responsibilities: Create technical project proposals with estimates for software product development for new leads. Proactively identify new potential leads for product development or contract engineering hiring opportunities. Identify, prepare and submit RFPs for software development from private and public sector Work with the lead generation & marketing team and prepare a roadmap plan with them to create a stable lead pipeline. About you: Excellent written and verbal communication skills - ability to drive fluent communication with potential customers.  Ability to quickly and independently gain understanding of new domains and explore new opportunities.  Technical understanding of business processes.  Set, execute and achieve sales targets - quarterly and yearly.  Familiarity with global markets especially the USA.  Basic understanding of software development and relevant concepts (eager to learn).  You are army grade disciplined. You set goals and do whatever it takes to achieve it

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Manager - Lead Nurturing

Founded 2013
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Bengaluru (Bangalore)
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5 - 6 years
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Create and manage nurture streams across email, digital, and direct mail that will progress the leads through various sales stages of the buyer's life cycle from awareness to selection Run campaigns for lead management, lead nurturing, lead scoring, and lead routing Look at holistic data on leads and customers to evaluate successful strategies and areas for improvement/growth. Iterate and optimize campaigns to drive the best possible results Work with the Product Marketing team to create and develop content-rich nurturing programs using consumer insights data and marketing automation tools  Partner with marketing to improve strategy and execution of demand generation efforts Collaborate with sales operations on improving and troubleshooting issues with the lead management process Develop and maintain nurture reporting methodology, reports and dashboards, including performance metrics for nurture tracks and KPIs for overall program performance   Qualifications & Skills   5-6 years in Marketing or Sales Operations role At least 3+ years of experience managing email campaigns and program implementation Strong experience using marketing automation tools is essential Deep understanding of lead-to-revenue demand funnels, their characteristics and what causes Leads to move across stages Experience in B2B software / SaaS space will be a big advantage MBA from a reputed college, preferably in Sales and/or Marketing.  Excellent English presentation, written, and verbal communication skills, with an eye for quality and relevance Strength in collaborating with cross-functional teams, including Product Marketing, Sales and Marketing Self-directed, organized team player who is capable of hands-on- execution as well as long term business planning Implement email marketing strategies to cultivate leads into new customers (and demonstrate with data). Set up and document lead nurturing processes Plan and implement trigger-based nurturing programs that target all stages of prospect development

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Enterprise Sales Executive

Founded 2018
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Bengaluru (Bangalore)
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4 - 7 years
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Job Brief   We are looking for a smart, outgoing Sales Executive with the determination to sell software solutions. You’ll be part of the founding team and work directly under the founder to expand global reach.    Responsibilities for Sales Executive Research and recommend prospects for new business opportunities in the global market Research and analyze sales options in India and overseas. Build and maintain relationships with clients and prospects Stay current with trends and competitors to identify improvements or recommend new products Collect and analyze information and prepare data and sales reports Build and maintain professional networks globally. Connect with potential clients to determine their needs Qualifications for Sales Executive Experience in Sales Competency in English Listening and Speaking in Malayalam will be a value add.  Knowledge of MS Office software and CRM software Ability to negotiate and understanding of marketing skills Self-motivated and goal-oriented, desire to deliver results Ability to create and deliver presentations Fast learner and a quick thinker Passionate about sales Ability to adapt and grow in a competitive environment   Selection Process: An assignment followed by a personal interview. Follow us on LinkedIn to be in touch: https://www.linkedin.com/company/transportsimple

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Manager - Partnerships

Founded 2015
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via Unnati
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Bengaluru (Bangalore)
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3 - 7 years
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Best in industry{{renderSalaryString({min: 800000, max: 1200000, duration: "undefined", currency: "INR", equity: false})}}

If you are interested in joining a purpose-driven community that is dedicated to creating ambitious and inclusive workplaces, then be a part of a high growth startup with a world-class team, building a revolutionary product!   Our client is a vertical fintech play focused on solving industry-specific financing gaps in the food sector through the application of data. The platform provides skin-in-the-game growth capital to much-loved F&B brands. Founded in 2019, they’re VC funded and based out of Singapore and India-Bangalore.   Founders are the alumnus of IIT-D, IIM-B and Wharton. They’ve 12+ years of experience as Venture capital and corporate entrepreneurship at DFJ, Vertex, InMobi and VP at Snyder UAE, investment banking at Unitus Capital - leading the financial services practice, and institutional equities at Kotak. They’ve a team of high-quality professionals coming together for this mission to disrupt the convention.