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We are looking for an experienced professional to lead our lead generation and PPC strategy. The role focuses on driving high-quality leads, managing ad campaigns, and ensuring strong ROI. The ideal candidate will have leadership skills, hands-on PPC expertise, and a proven record of improving lead conversions.
Responsibilities
- Create and manage lead generation strategy to meet business targets.
- Plan and run PPC campaigns on Google Ads, LinkedIn, Meta, and Display networks.
- Optimize ad budgets to lower cost per lead (CPL) and improve ROI.
- Guide and mentor a team of lead generation and PPC executives.
- Work with sales teams to improve lead-to-customer conversion.
- Track and report KPIs like leads, CPL, CTR, CAC, and ROI.
Skills Needed
- 8–12 years of experience in lead generation and PPC.
- Strong knowledge of Google Ads, LinkedIn Ads, Meta Ads, and YouTube.
- Experience with CRM and automation tools (HubSpot, Salesforce, Zoho).
- Ability to analyze data and make decisions to improve performance.
- Team management and leadership skills.
- Edtech experience is mandatory.
Benefits
- Health insurance
- Life insurance
- Provident Fund
We are seeking a dynamic and results-oriented Business Development Executive with a minimum of 5 years of experience in IT sales to join our team. This role is crucial in driving business growth, establishing and nurturing client relationships, and expanding our footprint in the competitive USA IT market.
Responsibilities:
- Conduct in-depth research to identify potential clients, industry trends, and market opportunities in the USA IT sector.
- Develop and implement lead generation strategies, which may include cold calling, targeted email campaigns, networking, and leveraging professional networks.
- Establish and maintain relationships with C-level executives, IT decision-makers, and key stakeholders to understand their IT needs and challenges.
- Articulate the value proposition of our IT products and services to potential clients, addressing how our solutions can address their specific business objectives.
- Create and customize compelling proposals and presentations tailored to clients needs and objectives.
- Skilfully negotiate terms, pricing, and contracts while ensuring win-win outcomes for both the client and our organization.
- Identify and collaborate with strategic partners and vendors to enhance our IT product and service offerings and expand our market reach.
- Meet and exceed revenue and sales targets, driving business growth and market share within the USA IT sector.
- Gather and provide valuable insights and feedback to shape the development of IT solutions and influence marketing strategies.
- Maintain accurate records of sales activities, track performance against objectives, and generate regular reports to senior management.
- Stay updated on emerging IT trends, products, and technologies, and continually enhance product knowledge.
Qualifications and Skills:
- Bachelor's degree in business, IT, or any field.
- A minimum of 5 years of successful business development and IT sales experience in the USA market.
- Comprehensive understanding of IT products, solutions, and services.
- Exceptional interpersonal, communication, and negotiation skills.
- Proven track record in closing complex IT sales deals in a competitive market.
- Results-driven with a demonstrated passion for IT sales.
- Strong project management and organizational skills.
- Proficiency in CRM software and sales analytics.
- Positive attitude, resilience, and adaptability in a dynamic business environment.