Marketing Project Advertising Facebook Campaign

Head of Marketing responsibilities include:
• Crafting strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Preparing and managing monthly, quarterly and annual budgets for the Marketing department
• Setting, monitoring and reporting on team goals

Job brief
• We are looking for a Head of Marketing who’ll lead all our marketing activities from
social media and digital campaigns to advertising and creative projects.
• Head of Marketing responsibilities include developing plans to help establish our brand,
allocating resources to different projects and setting short-term and long-term department
goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d
like to meet you.
• Ultimately, you will run our Marketing department in ways that promote higher
profitability and competitiveness.

Work Description:
• Craft strategies for all Marketing teams, including Digital, Advertising, Communications
and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing
efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

Candidature requirements:
• Work experience as Head of Marketing
• Scaling experience from 0-1 in a similar startup preferred
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Leadership skills with the ability to set and prioritize goals
• Analytical mind

Digital Marketing Executive Responsibilities:1. Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
2. Develop and monitor campaign budgets.
3. Plan and manage our social media platforms.
4. Prepare accurate reports on our marketing campaign’s overall performance.
5. CRM
6. Identify the latest trends and technologies affecting our industry.
7. Evaluate important metrics that affect our website traffic, service quotas, and target audience.
8. Work with your team to brainstorm new and innovative growth strategies.
9. Oversee and manage all contests, giveaways, and other digital projects.
10. Influencer Marketing
11. Basic knowledge of on Page & off Page SEO
12. Basic knowledge of WordPress / Shopify
13. Using Canva & basic knowledge of other video editing tools for stories etc.
14. Content writing, News Letters & Blogs14. Brand Audit & Research
16. Strategy creation, Competitive analysis & Content Research for SMM
17. Google Ads & Facebook Business Ads

Responsibilities:

· Excellent knowledge of all leading social media platforms such as, Facebook, Twitter, Instagram, LinkedIn etc.

· Assist with the planning of marketing strategies to help drive traffic and engagement to the website

· Produce content for social media channels such as Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Keep up to date with any social media trends

· Track social media influencers

· Ensure you produce a consistent brand message across all the social media channels

· Regularly monitor competitor social media sites and create competitor analysis reports

· Contribute to the company blog

· Assist with social media performance reports

· Engage with social media users and respond to any mentions over Facebook, Twitter, Instagram, LinkedIn, Pinterest etc.

· Writing effective SEO content for blogs, websites and social media accounts.

· Coordination with the digital marketing team to report findings and recommendations.

Qualifications:

· Outgoing and easy to work with.

· Substantial social media presence.

· Ambitious and hardworking.

· Knowledge of Adobe Photoshop/ Illustrator and video editing is an added advantage.

· Excellent communication skills

Relevant experience in determining a target audience and how to cater to unique marketing campaigns to capture their attention.

 

We are looking for an SEO Executive to join our Marketing team and help us build a strong online presence.
• Hands on experience in Blog posting, Guest Posting, Comment posting, Forum posting,Social Bookmarking submission, Directory submissions, Blog Submission, Article submission,
• Experience in Business Listing, Profile Link, Article formatting,
• 2-way link exchange, 3-way link exchange,
• Should have work experience as an SEO executive role, minimum 1 year

Key Responsibilities

The Candidiate is responsible for driving the success of LoyaltyXpert’s Services & brand promise in the Indian Market. This person will:

 

• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (LinekdIn, Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight in online marketing trends and keep strategies up-to-date
• Maintain partnerships with media agencies and vendors

Responsibilities:

* Creating and executing a strong performance marketing strategy & execution plan

 

* Developing and managing digital prospecting and remarketing campaigns

 

* Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC while maintaining scale.

 

* Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels

 

* Identifying and testing new channels to continue to meet or exceed established critical metrics

 

* Working closely with the performance agency to share funnel conversion improvement ideas, feedback & present results.

Key Requirements:

* Prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels

 

* Expertise in campaign and channel analysis and reporting, including Google Analytics experience

 

* Candidate must possess excellent analytical skills and leverage data, metric, analytics and consumer behavior trends to drive actionable insights & recommendations

 

* Curious and a strong problem solver.

 

Key responsibilities:

• Plan and execute Web, SEO/SEM, Database Marketing, Email, Social media, and Advertising campaigns
• Design, Build, and maintain Social Media presence
• Measure and report performance of Digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identify trends, insights and optimize approach based on the insights.
• Plan and execute periodic Content Calendar for Branding and Inbound lead acquisition
• Create landing pages and optimize user experience for Lead Acquisition
• Should be able to plan and execute Webinars, Seminars and Events

Skills:

• MBA or PGDM in Marketing
• 6+ years of experience in Digital Marketing for IT/ITES Services Industry
• Must have exposure in marketing of Digital Technologies and Services like Cloud, Analytics, APIs, Software Development & Channels
• Good to have experience in using HubSpot as Marketing Tool
• Must have excellent verbal and written Communication skills with exposure to Global Clients

 

Exp: 1-2 years Creativity and marketing skills on improving brand awareness, sales and promote business through social networks. Manage marketing content to socialize. - Track website analysis and recommend ideas for marketing campaign. Study and keep pace with social networking and online marketing industry trends and developments. Analyse on all popular social media platforms and implement using emerging social media tools. Develop social media tactics and strategies and other Digital Marketing activities. Perform online marketing campaigns for improving brand awareness,engagement and traffic on social network. Contacting and maintaining relationship using Social Networks. - Creating business pages on popular social media sites and increasing fan followers. - Increase targeted followers on Social Networks. Promoting online brands on social media platforms including Facebook,Twitter, Linkedin and others. Monitor and evaluate social media results regularly everyday. - Study and keep pace with social networking and online marketing industry trends and developments. - Analyse on all popular social media platforms and implement using emerging social media tools. - Develop social media tactics and strategies for positive ROI. Generating traffic through social media engagement.