Performance Marketing Associate

Job Summary:

We are seeking a highly experienced Unica Architect with 8+ years of expertise in designing, implementing, and optimizing Unica solutions. The ideal candidate will play a key role in architecting scalable and high-performing Unica-based marketing automation platforms, integrating Unica with enterprise systems, and driving best practices in campaign management, data strategy, and customer engagement.

Key Responsibilities:

Solution Architecture & Design:

·      Design and develop end-to-end Unica Campaign, Unica Interact, Unica Journey, and Unica Plan solutions.

·      Define best practices for campaign orchestration, segmentation, and personalization using Unica.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

·      Collaborate with business stakeholders, marketing teams, and IT teams to understand requirements and translate them into Unica-based solutions.

·      Architect scalable Unica environments ensuring high performance, reliability, and security.

Integration & Data Strategy:

·      Design seamless integration between Unica and CRM, data warehouses, digital platforms, and real-time decision systems.

·      Optimize ETL processes, audience segmentation strategies, and data flows for effective campaign execution.

·      Ensure proper data governance, compliance (GDPR, CCPA), and security policies within Unica solutions.

Unica Administration & Performance Optimization:

·      Lead the installation, configuration, and maintenance of Unica applications.

·      Optimize system performance, troubleshoot issues, and ensure high availability.

·      Manage application upgrades, patches, and environment migrations for Unica platforms.

·      Maintain the overall Unica system and perform regular housekeeping in an automated way.

·      Ensure all the integrated surrounding systems are functioning as expected.

·      Collaborating with relevant stakeholders from the client side to maintain the environment's stability.

·      Configuring notification facilities to the relevant stakeholders to make them aware of any system/functional failure that happens.

Campaign Strategy & Execution Support:

·      Guide campaign teams in setting up and executing complex multi-channel marketing campaigns.

·      Define audience segmentation models, personalization strategies, and A/B testing frameworks.

·      Ensure seamless customer journey automation and omnichannel engagement.

Leadership & Stakeholder Management:

·      Act as the subject matter expert (SME) and advisor for Unica implementations.

·      Mentor and train junior Unica developers and campaign specialists.

·      Engage with business leaders, marketing teams, and IT teams to drive Unica adoption and roadmap.

Required Skills & Experience:

·      8+ years of experience in HCL Unica Platform, Campaign, Plan, Interact, Journey, Deliver, Link, and related modules.

·      Deep understanding of campaign management, audience segmentation, and personalization.

·      Expertise in SQL, database design, and ETL processes for Unica.

·      Hands-on experience in Unica upgrades, migrations, and performance tuning.

·      Strong knowledge of REST APIs, SOAP APIs, and integrations with third-party tools (CRM, CDP, Web Analytics).

·      Experience in cloud deployments (AWS, Azure, GCP) for Unica.

·      Experience with data integration tools and techniques (e.g., ETL, APIs, data lakes).

·      Familiarity with web technologies (HTML, CSS, JavaScript) and CMS platforms.

·      Working knowledge of programming languages such as Java, PHP, and Python. Experience in developing, debugging, and maintaining code in these languages is preferred.

·      Experience with scripting languages like Bash, Shell, or PowerShell for automation and system management tasks.

·      Strong understanding of SQL (Structured Query Language) and experience in working with relational databases such as MySQL, PostgreSQL, or similar, and experience in working with stored procedures.

·      Proficiency in Linux operating systems, networking concepts, and server administration tasks.

·      Excellent problem-solving and analytical skills.

·      Strong communication and interpersonal skills.

·      Ability to work independently and as part of a team.

·      Detail-oriented with strong organizational skills.

🚀 Job Title: Institutional SaaS Sales Manager – Higher Education

Location: Hyderabad (India) | Travel as needed

Company: Ixyle AI – www.ixyle.ai

Industry: AI, SaaS, EdTech

Compensation: ₹25K–₹50K Fixed + ₹50K/deal + 5% Revenue Share + Quarterly Bonus

🧠 About Us

Ixyle AI is a next-gen SaaS platform using Generative AI to transform higher education assessments and student placements. We power real-time, video-based AI interviews, personalized student feedback, and performance analytics for colleges and universities.

We’re already working with government and public sector institutions and scaling fast across the private sector.

🎯 Your Mission

You will own and drive SaaS sales in the higher education sector. This is a high-performance role focused purely on institutional revenue generation and onboarding colleges/universities for our flagship product.

✅ Who You Are

We’re looking for someone who has:

• ✅ 3–7 years experience in SaaS-based B2B or B2I (Business-to-Institution) sales
• ✅ Proven history of closing deals with higher education institutions (minimum 10+ colleges/universities closed)
• ✅ Past role in EdTech/HRTech/SaaS companies like Classplus, CollegeDekho, iON, LeadSquared, Harappa, Leverage Edu, UpGrad Campus, etc.
• ✅ Clear understanding of college buying cycles, stakeholders (TPOs, Directors, Deans), and decision-making processes
• ✅ Demonstrated revenue achievement (attach proof/case studies in application)
• ✅ Strong communication, negotiation, and pipeline closing abilities

💼 Key Responsibilities

• Own the full sales cycle: lead generation → demo → pitch → proposal → contract → closure
• Execute deal-winning pitches to TPOs, HODs, Directors & Management
• Manage pipeline and follow-ups through CRM
• Generate revenue from colleges, universities, and training institutions
• Travel as needed (with expense reimbursement) for campus-level closing

💰 Compensation Structure

🔹 Phase 1 – 30-Day Performance Trial

• Fixed: ₹25,000/month
• Incentive: ₹50,000 per institution closed
• Goal: Close 1 institution in first 30 days

🔹 Phase 2 – Full Role

• Fixed Salary: ₹50,000/month
• Commission: 5% of net revenue on each deal
• Quarterly Performance Bonus: ₹50,000 minimum on target achievement

💸 Top closers can earn ₹12–15L per annum or more

🔍 Must Include in Application

• CV + LinkedIn Profile
• List of colleges/institutions closed
• Deal sizes and revenue outcomes (confidentiality respected)

🚫 Do Not Apply If You:

• Lack experience in institutional SaaS sales
• Have never closed a paid college/university deal
• Are not revenue-obsessed
• Require daily push or micro-management

📩 Apply Now

Subject: “SaaS Sales Manager – [Your name]

Senior Executive - Public Relations

Agency experience must.

Key Responsibilities:

• Develop and execute comprehensive PR strategies to enhance brand visibility and reputation.
• Manage relationships with key media outlets, journalists, influencers, and other stakeholders to maximize positive coverage.
• Lead the creation of press releases, speeches, articles, responses, briefing docs and other content for internal and external communication.
• Plan and oversee press events, product launches, sponsorships, and corporate events to generate media interest.
• Handle crisis communication, providing strategic counsel to mitigate negative publicity and protect the brand image.
• Monitor, analyze, and report on media coverage and the effectiveness of PR campaigns, providing insights for future improvement.
• Collaborate with marketing, social media, and internal teams to ensure alignment of communication efforts.
• Collaborate with external agencies and liaison with internal teams 
• Work on founders profiling and personal branding including their social media, speakership opportunities etc
• Assist in EaseMyTrip's Group companies PR 
• Stay informed about industry trends, competitor activities, and emerging PR tools to keep strategies relevant and effective.

Qualifications and Skills:

• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 3+ years of experience in public relations, with a proven track record of managing successful campaigns
• .Agency experience is a must.
• Exceptional written and verbal communication skills with attention to detail.
• Strong media network and ability to build and nurture relationships with stakeholders.
• Experience in managing crisis communication and providing strategic counsel.
• Proficiency in PR software and tools like Meltwater, Cision, or similar platforms.
• Solid understanding of digital marketing and social media’s role in PR strategies.
• Ability to manage multiple projects under tight deadlines with strong organizational skills.

We are looking for a dynamic and self-driven sales representative to join our team. As a SaaS Sales Representative, you will be responsible for driving sales of our recruitment software to new and existing customers. You will identify and qualify leads, create and deliver persuasive sales presentations, and close deals to meet and exceed sales targets.

Key responsibilities:

1. - Identify and qualify potential customers through a variety of methods, including outbound calls, emails, and social media outreach
2. - Understand customer needs and provide solutions through the use of our recruitment software
3. - Create and deliver compelling sales presentations to potential customers, highlighting the benefits and features of our software
4. - Negotiate and close deals with potential customers
5. - Meet and exceed sales targets on a monthly and quarterly basis
6. - Keep up-to-date with industry trends and competitive products

Qualifications:

• - 1- 4 years of experience in a SaaS sales role
• - Proven track record of meeting or exceeding sales targets
• - Excellent communication and presentation skills
• - Ability to build and maintain strong relationships with customers
• - Ability to work independently and as part of a team
• - Experience with CRM software (e.g., Salesforce) is a plus
• - Experience in the recruitment industry is a plus, but not required

If this sounds like a good fit for you, please apply with your resume and a cover letter explaining why you are interested in this role. We look forward to hearing from you!

 Responsibilities

• Integration of user-facing elements developed by front-end developers
• Build efficient, testable, and reusable PHP modules
• Solve complex performance problems and architectural challenges
• Integration of data storage solutions.

• Strong knowledge of PHP web frameworks (such as Laravel, Yii, CodeIgniter)
• Understanding the fully synchronous behavior of PHP
• Understanding of MVC design patterns
• Basic understanding of front-end technologies, such as JavaScript, HTML5, and CSS3
• Knowledge of object - oriented PHP programming

• The ideal candidate should be an enterprising person with fair exposure to government business / departments. The candidate should have prior exposure to deal with decision makers and should have the hunger for business.
• Prior experience in dealing with Civil Supplies, Consumer Affairs, Dairy, Agriculture Marketing departments will be an added advantage.
• Exposure to commodity trade in general. Exposure in pulses, sugar , oilseeds, F&V would be desirable
• Understanding of the commodity markets and its entire value chain across the commodity ecosystem
• Linkages with Agri commodity trade houses, export firms and Agri related corporates.
• Demonstrated ability to lead and coordinate effectively with a wide variety of stakeholders, including national and local government, trade, banks, community- based organizations, and the private sector
• Experience in networking with the various stakeholders in the government departments and agencies along with ability to influence the decision makers. Prior experience in bid / tendering process including record of accomplishment of successful wins. Should have handled projects worth a min of 10 Cr. plus.
• Ability to commercially manage (revenue collections) large projects within stipulated timelines is necessary for this position.
• Should have lead a team size of ten member’s direct reportees.
• Prior experience in managing technology intensive projects will be highly advantageous for the candidature.