Marketing Manager

Job Title : Content Writer (Web3 / Blockchain / Crypto)

Experience : 3+ Years

Location : Noida

Working Days : Monday to Friday + Saturday WFH

About the Role :

We are looking for a content writer with strong expertise in Web3, Blockchain, and Crypto to create impactful content including whitepapers, blogs, articles, and research reports.

The role requires the ability to simplify complex blockchain concepts, craft compelling narratives, and produce content for both technical and non-technical audiences.

Mandatory Skills :

Whitepaper Writing, Blockchain/Web3/Crypto Expertise, Tokenomics, Technical & Marketing Content Creation

Key Responsibilities :

• Write whitepapers covering vision, technical framework, tokenomics, roadmap, and market analysis.
• Create SEO-friendly blogs, articles, and website content on blockchain, DeFi, NFTs, DAOs, and crypto trends.
• Collaborate with tech and marketing teams to ensure accurate and engaging content.
• Research and stay updated on Web3 and crypto ecosystems.

Why Join Us :

• Work on cutting-edge blockchain projects.
• Exposure to global Web3 markets.
• Competitive salary & growth opportunities.

Requirements :

• 1-3 years of experience in React Native, with a proven track record of contributing to moderate to complex product use-cases.
• Mandatory expertise in React Native and JavaScript/Typescript, with good knowledge of the mobile app development ecosystem for Android and iOS.
• Strong knowledge of state management libraries such as Redux, MobX, or similar.
• Implement best practices for mobile app development, including performance optimization, security, and user experience.
• Strong problem-solving skills and attention to detail.
• Excellent communication and teamwork skills, with the ability to inspire and mentor team members.

We are seeking a creative and results-driven Digital Marketing Executive to join our team at Xtep India. The ideal candidate will lead efforts to enhance our brand's visibility, drive engagement across social media platforms, and increase traffic and reach for our Direct-to-Consumer (D2C) website. This role involves planning, executing, and analyzing various digital marketing strategies to build brand awareness and connect with our target audience effectively in the digital world.

Key Responsibilities:

1.   Social Media Management:

o Develop and implement a comprehensive social media strategy to increase brand visibility and engagement across platforms (e.g., Instagram, Facebook, Twitter, LinkedIn, YouTube).

o Create, schedule, and manage compelling content, including text, images, videos, and infographics.

o Monitor social media trends, audience behavior, and competitive activities to refine strategies.

o Respond to comments, messages, and queries promptly to foster community engagement.

2.   Brand Awareness & Building:

o Plan and execute campaigns that position Xtep India as a leading brand in the sportswear industry.

o Collaborate with creative teams to design impactful visual and written content that aligns with brand guidelines.

o Partner with influencers and bloggers to amplify the brand’s reach.

o Ensure consistent brand messaging across all digital platforms.

3.   D2C Website Marketing:

o Develop strategies to drive organic and paid traffic to the D2C website.

o Optimize the website for SEO, including keyword research, meta tags, and on-page optimization.

o Execute email marketing campaigns to retain and engage customers.

o Monitor website analytics and make data-driven recommendations to improve conversion rates.

4.   Content Marketing:

o Collaborate with content creators to produce blogs, videos, and other materials that resonate with the target audience.

o Ensure content aligns with SEO best practices to increase discoverability.

5.   Analytics & Reporting:

o Monitor and report on key performance metrics across all digital channels.

o Provide insights and recommendations to improve future campaigns.

o Stay updated on industry trends, emerging platforms, and new digital tools.

6.   Cross-Functional Collaboration:

o Work closely with the marketing, sales, and product teams to ensure cohesive brand messaging and integrated campaigns.

Requirements:

·    Bachelor’s degree in marketing, Digital Media, Communications, or a related field.

·    Proven experience in digital marketing, preferably in the retail or sportswear industry.

·    Strong understanding of social media platforms, SEO, and performance marketing.

·    Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and social media scheduling tools.

·    Excellent communication, creative thinking, and problem-solving skills.

·    Ability to work in a fast-paced environment and manage multiple projects simultaneously.

·    Knowledge of the sportswear market and passion for fitness or sports is a plus.

Wordpress:

Should have hands-on experience in WordPress & HOOKS concepts.

Extensive knowledge and experience of building WordPress CMS websites using the best practice & de-facto standard plugins.

- Knowledge of Customization of themes & plugins

- Experience working with WordPress at a PHP code level.

- Knowledge of existing inbuilt WordPress functions.

- Theme Template integration.

- Good understanding of cross-platform and cross-browser issues.

- Experience in developing E-Commerce websites

Shopify:

Should have hands-on experience in Shopify API & APP concepts.

Extensive knowledge and experience of building custom stores.

- Knowledge of Customization of themes & apps

- Experience working with Shopify API's

- Knowledge of existing inbuilt Shopify system.

- Theme Template integration.

- Good understanding of cross-platform and cross-browser issues

Inshorts is looking for people to work as Proofreaders in the English Editorial Team. Eligibility criteria include an experience of 0-2 years for the post in the field of English media.

Location: Noida

CTC: 100% hike on current CTC

Responsibilities: 

>Checking for spelling and grammatical mistakes in the headlines and body copies

>Verifying all the facts in a particular story before publishing

>Checking for the authenticity and accuracy of images used for shorts

>Making sure that any story is not repeated

>Have to look after the growth of the concerned team while adding to the overall growth of the company 

Desired Skills/Qualification:

>Strong command over the English language

>General awareness

>Good at spotting mistakes

>Sound logical skills

>Experience of 0-2 years

Company Profile:

Inshorts is a content consumption and discovery app which provides news and other content in 60 words. It was started in 2013 with the aim of keeping people informed by presenting news in an easily consumable format. It is the highest-rated news app on Google Play Store.

Collaborate with product owner to define and implement innovative solutions for the product direction, visuals and experience.

Select the right controls and UI patterns to improve usability.

• Interact with IT & BFSI companies for recruitment of trained candidates from the company.
• Develop and maintain top-level relationships with designated accounts to establish a clear and comprehensive understanding of customer needs
• Develop, expand, maintain and report on a pipeline of qualified recruitment opportunities.
• Design and implement strategies for expanding the company’s B2B segment.
• Build, mentor, and lead an effective B2B sales team.
• Conduct and host talks with Senior Management of corporates.
• Prepare operational, recruitment reports fortnightly and present them to senior management.
• Work closely with the Training Team and provide inputs on the latest requirements.
• Take initiatives, identify pain points, improvement areas, and work towards achieving a solution

Job Qualifications:

• Proficient Key Accounts portfolio management
• 4-6 years of B2B Sales experience
• Proficiency in CRM and lead management
• Education - MBA from premier institutes
• Efficient project management skills
• Excellent verbal and written communication skills
• Leadership alignment and experience, mentor and lead team
• Ability to work with data and uncover insights into the consumer mindset