Digital Marketer Executive

Responsibilities:

● Execute campaigns on Facebook, Google Ads & other portals to drive growth.

● Work on optimization of campaigns through lever like CTR, conversion rate, average order value, etc.

● Analyzing & Reporting of Data & executing changes based on learnings.

● Coordinate with the design team to ensure campaign implementation.

● Planning & Testing of creatives & Audiences.

● Work on creatives & communication for the ads on various portals.

Must Haves: -

● Experience: 1.5 - 2 years in Performance Marketing

● Good written and verbal communication skills.

● Knowledge of Microsoft Exce

Company Description

Verboace is an innovative edtech platform that has developed India's first state-of-the-art AI Agent for education. The AI Agent provides personalized guidance to students, offers precise predictions, and adapts to individual learning paces. Verboace also integrates social media elements like following, reactions, comments, and peer networking, making preparation engaging. Additionally, the platform offers direct mentorship from CAT toppers and features unique tools like an analytics room and virtual classroom.

Role Description

Your main tasks will be:

● Managing the social media strategy across platforms for Verboace.

● Delivering an increase in social media engagement for the brand.

● Creating content and managing engagement, leading X%+ Growth on all platforms in timeframes.

What we are looking for?

● Someone with Digital/Social Media Marketing Experience.

● Strong background delivering results for other brands or own social media profiles.

● Previous social media experience is a must.

This is a remote internship role for a Social Media Manager at Verboace. The Social Media Manager will be responsible for managing social media marketing strategies, communicating with users, implementing content strategies, optimizing social media presence, and writing engaging content. Qualifications: Social Media Marketing and Social Media Optimization (SMO) skills Strong communication skills Experience in developing content strategies Excellent writing abilities Knowledge of digital marketing trends Ability to work independently and remotely A background in Marketing, Communications, or a related field Experience with social media analytics tools is a requirement.

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

Job Description:   

Digital Marketing Manager Responsible:  

responsible for the overall digital marketing strategy of the company. Digital Marketing Managers manage social media campaigns, content and event calendars, maintain the company's content, among all the other tasks. They will also measure the effectiveness of various marketing campaigns.  

  
Should have at least 3 to5 years of experience in a similar marketing role. Certifications in Google AdWords and other social media certifications are preferred. Digital marketing managers should be experts in all things that involve the digital presence of a company from social media to e-commerce. They must have the ability to juggle multiple projects and stay on top of all of them. Digital marketing managers should also have photo and video editing skills in order to edit content.  

Must have expertise or sound knowledge in –  

Influencer marketing 
Campaign marketing 
Social media handling 
Website traffic 
Relevant Social groups advertisement 
Building media related strategies 
Running ad campaigns 
 

About the Role / Core Competencies  

• Manage the content that the business posts to social media.  

• Develop strategies that drive customers to the website.  
• Improve the design, UX, traffic and content of the website.  
• Create paid campaigns on social media platforms.  
• Maintain consistent brand messaging throughout all platforms.  
• Create email blasts campaigns to target key customers.  

• Use advanced metrics to measure the success of a marketing campaign.  
• Keep up to date on the latest social media trends.  
• Proficient in photo and video editing software such as Adobe  
• Deep knowledge of web design principles.  
• Ability to identify long term trends in Data.  

Job Location: Noida (Sector- 63)  

Budget: Negotiable   

Position: Full Time (WFO)  

• You will be responsible for the execution, performance and reporting of the paid social campaigns
• Manage and oversee social media content and define the KPI's
• Measure the success of every social media campaign
• Media planning based on brief parameters and media strategy
• Work with copywriters and designers to ensure content is informative and appealing
• Collaborate with Marketing, Sales and Product Development teams
• Monitor SEO and user engagement and suggest content optimization
• Communicate with industry professionals and influencers via social media to create a strong network

Requirements:

• Minimum 4 years of experience as a Social Media Specialist or similar role
• Experience in setting up campaigns on Facebook, Twitter and/or Snapchat Ads Manager
• Bonus if you have experience on DSP platforms
• Understanding of SEO and web traffic metrics
• Experience with doing audience and buyer persona research
• Critical thinker and problem-solving skills
• Bachelor's degree in Marketing or relevant field

What you need to have: