Digital Marketing Manager

What You'll Do:

• Designed, architected, and built the core AI-powered application from the ground up.
• You will join a small team with an unparalleled 'fire-in-belly' to close deliverables and a "hungry for more"
• Collaborate with visionary founders to define the product roadmap and bring innovative ideas to life.
• Leverage your expertise in Azure Cloud, full-stack development, and automation to develop scalable, secure, and high-performing solutions.
• Take ownership of the technical stack, system integrations, and deployment pipelines.
• Establish best development, testing, and deployment practices to ensure the product's success in a competitive market.

Who You Are:

• Proficient in full-stack technologies, including React.js, Node.js, Python/Django, and similar frameworks.
• Tech leader who thrives in startup environments and is fully hands-on in coding and working under minimal supervision.
• Highly results-driven. (very important)
• 8+ years of proven experience in the technology product space, including building and scaling applications.
• Strong knowledge of Cloud platforms, Azure Cloud architecture, and automation tools.
• Experienced in developing and deploying enterprise-grade applications.
• Passionate about AI and its potential to transform the enterprise landscape.
• Eager to solve complex problems and create products with tangible business impact.

Why Join Us?:

• Be part of a founding team, playing a critical role in shaping a cutting-edge AI product.
• Collaborate with industry leaders and visionaries who are passionate about innovation.
• This is an opportunity to grow alongside the company and lead a high-impact engineering team.
• Equity and ownership in the product’s success.

We want to hear from you if you’re ready to make a real difference, push boundaries, and build something extraordinary!

Job Title: Sales Executive – HoReCa (Food Products)

Job Overview:

We are seeking a dynamic Sales Executive to drive business development within the HoReCa sector (Hotels, Restaurants & Catering). The role involves client acquisition, product demonstrations, sales generation, and building strong relationships with key decision-makers.

Key Responsibilities:

• Identify and acquire new clients within the HoReCa sector.
• Conduct sales meetings, presentations, and product demonstrations.
• Study and understand product benefits to match client needs.
• Organize trials, provide technical/culinary support, and convert into sales.
• Achieve monthly and quarterly sales targets through proactive lead generation.
• Conduct market research to explore new opportunities and trends.
• Coordinate with internal teams for smooth order fulfilment and client satisfaction.
• Prepare and maintain reports on sales progress and client interactions.

Requirements:

• Proven sales experience in HoReCa / food industry.
• Strong communication and relationship-building skills.
• Knowledge of food products/ingredients is preferred.
• Target-driven, self-motivated, and proactive.

Job Profile : Creative Content Creator

CTC Range: 3-6 LPA

Job Essence -

It’s Only Words ..and the words are all I have ..to take your heart away…

Or

Country Roads take me home ….

Or

Har rang kuchh kehta hai…

We are looking for those who can feel the soul of seasons, the flora and fauna, the mountains, and the river…similarly if they feel the soul, the character of a brand to communicate and build the connect with its audience!

We are looking for content professionals to handle narrative based writings for content pieces for ever growing and global brands we have in our portfolio.

You should be digitally savvy/from media background/writer/author or be the next new age Prahlad Kakkar, Prasoon Joshi, Piyush Pandey, Josy Paul, R Balki, Alque Padamsee in making in Digital Agency world with a good grip on brand communications driven by content strategy.

You should be able to think beyond the universe to the roots of our nation, work on your style of content and help in brands’ facelift/makeover/launches. This applies to the messaging for all the audience’s touch points.

Our clients rely on us with trust of the above. We are their Partners in Progress (not a typical agency vendor). We may even help them to make their brand mandates, manifestation plans and guidelines. So there is almost no instructional or Copy/Paste working. You need to be as original as you are!

Overview :

The Creative Content Creator will be responsible for conceptualizing, writing, shooting, and/or editing various types of content, that align with the brand's voice, tone, and messaging. Your role will involve understanding latest digital social media trends and incorporating them into your content to drive user engagement, promote the brand's message, and achieve the overall marketing goals. You will collaborate closely with other content creators, creative designers, video producers/editors, the director of social media + connections, and other stakeholders to develop content strategies, craft impactful messages, and optimize content for various social media channels. Your experience in creating content that resonates with social media audiences and existing trends will be essential in driving user action and promoting the brand's presence in the social media landscape.

Key Responsibility Areas :

• Conceptualize compelling and engaging paid and organic copy, graphics and/or videos for social media platforms.
• Actively search for and identify trends (geographical/regional, temporal, and intuitive) that are relevant for the brand’s audience within the latest social media and connected platform trends, visual design trends, and industry best practices to ensure the brand's social media content remains relevant and effective.
• Deliver still and video assets weekly to maintain Brand’s organic social presence, ensuring the Brand is actively engaging in cultural social conversations.
• Ensure that all copy created for social media platforms aligns with the brand's messaging and tone. While all visual assets adhere to established brand guidelines and the brand’s visual identity.
• Work with the client servicing manager, creative designers, video producers/editors, and other stakeholders to develop copy and visual strategies for social media platforms that align with the overall marketing goals and objectives, including messaging, target audience, and content themes.
• Optimize copy for social media platforms, including character limitations, hashtag usage, and other platform-specific considerations, to ensure that the content is engaging, shareable, and drives user action.
• Edit and enhance visual content to optimize for social media platforms, including resizing, cropping, color correction, and other adjustments to ensure optimal performance and engagement.
• Concept creative ideas and develop action plans for social + connected platform (ex. digital/social activations + influencer experience) that drive user engagement and brand recognition in social space.

Work Profile:

1)     Convert ideas into content pieces. These content pieces (output) can be in the form of:

• Web Related Content:
• Pages/Sliders/Banners
• Landing Page/Forms
• Emailers/Ebooks/Downloadables – Topic/Body/Links
• Social Media Content:
• Social Media Copies
• Social Media creative content
• Blog/Articles/Press releases/Story telling/Infographics
• SEM Content:
• Paid ads content – FB/Instagram/Google/LinkedIn/YouTube

Ø Content for creative cards/videos

Ø Copies and descriptions

• Remarketing ad sets
• SEO content – Blogs/Articles using keywords
• WhatsApp messages
• YouTube descriptions/Video scripting
• Taglines
• Quotations
• Profile Writing
• Viral Content
• Media Kit/PR activities/3rd Party PR
• Media Relations
• Influencer Marketing
• Online Reputation Management(ORM) areas

2)     Planning – Understand/Work/Create/Assist

·        DMO Plan – Along with the SEM and Digital/Social Media Campaign teams

·        Manifestation Plan

·        Activity Charter - Along with the SEM and Digital/Social Media Campaign teams

3)     Team & Vendor Management: Individual Contribution, Buddy Coaching, Participate in Recruitment/Induction, KRA setting and Performance Evaluation:

·        Work Allocation Based on Activity Charter & SMO Tracker

·        Primary & Secondary Work related ownership to ensure business continuity as a part of risk mitigation

·        Setting up KRAs (using InnoWET) and Performance review

·        Time sheet Management & Analysis

·        Social Media Participation and updated Profile on all mediums

·        Work closely with the creatives/videos team for proper implementation of the campaign

4)     Review & Analytics:

·        Client’s success PPT and Report with executive summary

·        Team Productivity based on Time Sheets

·        Create phase(Web/Content and Visuals) Activity Charter Conformance Report

·        Consolidated success Report /PPT for internal stakeholders

·        Content success report and analytics tracking based on the medium

WHAT YOU WILL NEED:

• 1-3+ years of experience as a in content editing, social media marketing or other related fields, preferably in an advertising agency or marketing department.
• Excellent writing, photo, graphic, video and editing skills.
• Proficiency in Adobe Suite (i.e. Premiere Pro, After Effects) or other similar software programs(Optional)
• Proficiency in using Canva or other similar software programs for designing and video editing(Mandatory)
• Ability to adapt writing style to different target audiences and brand voices is a must
• Strong understanding of social media platforms, their features, and limitations, and ability to optimize copy for different platforms.
• Ability to work both independently and effectively in a team environment.
• Strong organizational and time-management skills.
• Excellent communication skills, with the ability to effectively articulate creative concepts and ideas to stakeholders.
• Familiarity with website landing pages and modules, banners, and additional promotional material is a plus and may be needed as extension of campaign work
• Strong attention to detail, with a keen eye for aesthetics and brand consistency.

You will work closely with the:

• Digital - Social Media and Brand ideation team
• Creative teams
• SEM/Promotions teams

You should be able to

• Believe that everything can be made viral
• Extensive research
• Work in teams
• Work in solace
• Most important: Willingness to learn

What kind of people are we looking for? Simple:

·        We don’t like experts, we prefer people who are always willing to learn and are able to learn quickly

·        Not a mere task taker.

·        Ability to work with deliverables in mind.

·        Entrepreneurial instinct beyond office cubicle

·        Intelligence to do multitasking and prioritization of work

·        Excellent communication skills- written oral and articulation.

·        Ability to initiate/participate with intelligence, thoughtful new ideas in business discussion and meetings.

·        Instinct of exhaustive reading, research ,analysis beyond the conventional format and adding value to the deliverables

·        Strong strategic bent with inclination towards learning and contributing.

·        Adaptability and flexibility to work with cross-functional areas of business.

·        Zeal to be driven by productivity than by activity

·        Self discipline and ability to do work with self supervision.

·        You do what you preach, or at least try

·        You not only work hard, you party hard too

·        You have an eye for detail

·        If you’re a (regular) blogger, we already love you!

·        You are a DIY person. Period

Requirements:

• Minimum 3 years of experience in React Native.

• Integration of Rest APIs in react native.

• Firm grasp of the JavaScript and Typescript language and its nuances, including ES6+ syntax

• Knowledge of functional and object-oriented programming

• Ability to write well-documented, clean JavaScript code

• Rock solid at working with third-party dependencies and debugging dependency conflicts

• Familiarity with native build tools, like XCode, Gradle, Android studio and IntelliJ

• Proficient understanding of releasing and monitoring apps on IOS App store, Play store.

• Should be able to communicate to backend developers on API building and modifications needed.

• Testing and releasing builds Experience in application testing software’s Appium is preferable.

• Understanding of REST APIs, the document request model, and offline storage

• Experience with automated testing suites, like Jest or Mocha

• Experience with handling production mobile apps.

• Experience with performance testing and optimization.

Responsibilities:

You’ll

• We are looking for a React Native developer interested in building performant mobile apps on both the iOS and Android platforms.

• You will be responsible for architecting and building these applications, as well as coordinating with the teams responsible for other layers of the product infrastructure.

• Building a product is a highly collaborative effort, and as such, a strong team player with a commitment to perfection is required.

• Build pixel-perfect, buttery-smooth UIs across both mobile platforms.

• Leverage native APIs for deep integrations with both platforms.

• Diagnose and fix bugs and performance bottlenecks for performance that feels native.

• Reach out to the open-source community to encourage and help implement mission-critical software fixes—React Native moves fast and often breaks things.

• Maintain code and write automated tests to ensure the product is of the highest quality.

• Transition existing React web apps to React Native.

Job Description:

1. Design, implement and deliver custom solutions using the existing robotics framework.
2. Debug issues, do root-cause analysis and apply fixes.
3. Design and implement tools to facilitate application development and testing.
4. Participate in architectural improvements.
5. Work with team members in deployment and field testing.

Requirements:

1. Bachelor Degree / Masters in Engineering (ECE or CSE preferred)
2. Work experience of 3+ years in software programming.
3. Proficiency in Python programming for Linux based systems.
4. Full understanding of software engineering.
5. Basic Knowledge of Robot Operating System(ROS) is a plus.
6. Good understanding of the algorithms and control loops.
7. Working knowledge of Git: creating, merging branches, cherry-picking commits, examining the diff between two hashes. Advanced Git usage is a plus.
8. Knowledge of video streaming from edge devices is a plus.
9. Thrive in a fast-paced environment and have the ability to own the project’s tasks end-to-end with minimum hand-holding
10. Learn and adapt new technologies & skills. Work on projects independently with timely delivery & defect free approach.

Behavior Labs team:

The Behavior Labs team sits at the centre of the company and curates the Mia coach, that produces the content and insights to bring about behavior change. It pushes out to enterprise users, insights about expected performance behavior during a business period. It enables enterprises to influence the behaviors of sales personnel from encouraging early starts to push for lightning finishes. It guides enterprises on how to monitor and manage the behavioural journey that would lead to positive outcomes. Thousands of sales and customer service personnel across the globe are influenced and nudged towards behavior change that results in better performance outcomes.

The behavior lab has two key tasks – use the latest thinking in the space of BE and employee performance to enable specific user groups performance and developing a holistic understanding of the user and mining those insights to consistently fine tune the product. This team contributes towards the development of the digital design interface through which users view the nudge. The team also prepares behavioral analytics decks for clients on a regular basis.

We are looking for a new age candidate for the position of a Behavioral Researcher to work in an environment that is in the frontier of using human behavioural understanding and technology to influence behavior change amongst enterprise workers.

Key responsibilities will include:

• Generating insights about behavior from a range of data sources; developing testable propositions
• Conducting original research (e.g. small-scale experiments; feasibility studies to test interventions, qualitative research); analysing quantitative and qualitative data. Understand the trade-offs between different research methods (i.e. quant vs qual, survey vs experiment, A/B tests etc.).
• Action the use of behavioral science concepts into the development of the nudge engine. Keep a continuous watch on new developments in the BE field to adopt and apply into product design.
• Use behavioural science to create contextual information, communication ideas that can influence action amongst user groups and drive them towards a behavioural journey.
• Be intellectually curious and open to innovation but maintain objectivity to ensure that the focus remains on the scientific foundation in which the product is built.
• Good communication and influencing skills, both verbal and written, for a product development & customer facing audience. Specifically, the ability to communicate to these audiences in industry language.
• This role requires a person with curiosity and a passion for inquiry, comfort with ambiguity, and an entrepreneurial/learning mindset. Self-motivated and flexible, this person will be adept at both creative and analytical thinking.
• This is a highly collaborative role which requires the ability to work across the organisation’s product & design teams to develop appropriate ways to bridge the intention – action gap amongst users.