SEM Executive

We are looking for a competent Marketing Manager to be in charge of the organisation's marketing activities. This primarily involves developing and implementing strategies to strengthen the company's market presence and help it find a voice that will make a difference. The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others. The goal is to increase the company's market share and maximise revenues in order to thrive against competitors.

Responsibilities:

• Designing and implementing comprehensive marketing strategies to create awareness of the company's business activities.
• Supervising the department and providing guidance and feedback to other marketing professionals
• Responsible for building the brand and achieving revenue goals by developing and executing marketing plans through regular promotions, special activations and events, strategic tie-ups, influencer networks, PR, digital media, ads and brand promotional material as per plan.
• Produce ideas for promotional events or activities and organize them efficiently.
• Plan and execute campaigns for corporate promotion, launching of new product lines etc.
• Monitor progress and submit performance reports.
• Responsible for producing valuable content for the company's online presence, editorial design and organising the company's publications.
• Conduct general market research to keep abreast of trends and competitor's marketing movements.
• Control budgets and allocate resources amongst projects.
• Become the organisation's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.
• Responsible for guest feedback management, tracking marketing expenses, vendor management, co-ordination with agencies to extract the deliverables from them and maintaining good communication with the stakeholders on a regular basis.
• Build a library of artworks, product/event photographs and other brand promotional material on a regular basis. Do an ROI evaluation of all promotions/activations done within two days of execution/completion to understand and improve effectiveness of future marketing promotions/activations. Any other tasks as assigned.
• Will be transparent in job duties through daily reports to direct reporting manager/s, regular updates on activities during execution and monthly updates for regular evaluation.
• Follow it up with concept note, as first step of initiating any promotion.
• Responsible for Annual Marketing Plan, Quarterly Marketing plans, Product creation, Product launches, Brand tie-ups, Event Management, Advertising deals, Barter associations, Email Marketing, Guest Comment card analysis, Periodic photo-shoots
• Responsible for Content Creation for Press Release, Coordination with the PR agency to ensure periodic coverage, Coordination with operations on industry story quotes and various treatment, Entertaining of Media for PR barters, Media meets for Principals or company news launches, Media Gifting, Coordination and closure on monthly PR plan over Marketing activities.

Requirements:

• Proven experience as Marketing & excellent organising skills,
• Analytical and creative thinking, exquisite communication, and interpersonal skills, Up to speed with current and online marketing techniques and best practices
• Thorough knowledge of web analytics (e. g. Google Analytics, WebTrends etc. ) and Google Adwords, Customer-oriented approach with aptitude

should have basic knowledge of meta ( FB and Instagram postings), meta ads, Google ads. 

-should be good enough in market and trend research. 

-should have good interaction with the team and  their capabilities. 

- should be able to acknowledge and train the team on the latest trends and keep the team motivated. 

-very good communication skills to interact with clients. 

-be in continuous engagement with the clients and understand their views

Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk0jrpd?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk0jrpd?source=

LogiNext is looking for a dynamic flexible marketer who will be responsible for the growth of our inbound sales channels. You will be responsible for developing and analysing the performance of offline and online campaigns, ensuring that all marketing material is in line with our brand identity. Ultimately, you will build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain. You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Design, build and maintain our social media presence Identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal teams to create landing pages and optimize user experience Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment

What is the role?

We are looking for a storyteller who can profoundly understand the user and can translate our product details as per the user's needs. You are the one who likes working with data and insights and make decisions based on it. Should be able to lead multiple stakeholder roles efficiently for international markets with a passion for technology. An eager candidate to make an impact to the organization & thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

Key Responsibilities

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define our GTM and partner with the rest of the team to execute the GTM. It will include work like demand generation, sales playbooks, sales enablement, and marketing assets.
• Work closely with a range of cross-functional teams- product, partner managers, marketing, and sales to craft thoughtful go-to-market strategies and drive growth initiatives.
• Understand and analyze the competitive landscape to define our own marketing strategy.

What are we looking for?

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• 3+ years of relevant work experience that can span marketing, product marketing or product management.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands on experience in google analytics, google AdWords, CRM, analytical tools.

Whom will you work with?

You will be working closely with the marketing team.

What can you look for?

A wholesome opportunity in a fast-paced environment will enable you to juggle between concepts yet maintain the quality of content, interact, share your ideas, and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the benefits of being with the organization.

We are

A fast-growing SaaS commerce company based in Bangalore with offices in Delhi, Mumbai, SF, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls, and Compass. organization works with over 1000 global clients. We help our clients engage and motivate their employees, sales teams, channel partners, or consumers for better business results.

Way forward

We look forward to connecting with you. As you may take time to review this opportunity, we will wait for a reasonable time of around 3-5 days before we screen the collected applications and start lining up job discussions with the hiring manager. However, we assure you that we will attempt to maintain a reasonable time window for successfully closing this requirement. The candidates will be kept informed and updated on the feedback and application status.

• Plan and execute all digital marketing efforts, including SEO/SEM, marketing databases, email, social media, and display ads.
• Create, manage, and improve our social media presence.
• All digital marketing efforts should be measured and reported on, and goals should be evaluated (ROI and KPIs)
• Identify patterns and insights, and then improve your spending and performance based on them.
• Consider fresh and innovative growing techniques.
• Experiments and conversion tests should be planned, executed, and measured.
• Work with internal teams to develop landing pages and improve the user experience.
• Use your analytical skills to assess the entire consumer experience across numerous channels and contact points.
• Conversion points are measured and user funnels are optimized.
• Collaborate with other vendors and agencies.