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As Head of Marketing, you will own the overall marketing strategy and execution for GoFloaters across India (and future markets). This is a player-coach role: you will both design strategy and personally roll up your sleeves to run campaigns, experiment with new channels, and build systems that can scale.

You will be responsible for driving:

• Demand generation and pipeline for sales
• Brand awareness and category leadership in flexible workspaces
• Growth across self-serve and assisted channels (web, WhatsApp, partnerships, etc.)

Key Responsibilities

Strategy & Leadership

• Own the marketing charter: Define and execute the marketing roadmap aligned with business and revenue goals.
• Build and lead a lean, high-output team across content, performance, design, and partnerships (in-house + freelancers/agencies).
• Build GoFloaters as a thought leader in flexible work, office leasing, and workspace advisory.

AI-First, Experiment-Driven Growth

• Design and run continuous experiments across channels (SEO, paid, social, email, WhatsApp, product-led growth, referrals).
• Use AI tools extensively to research markets, generate content, ideate creatives, and analyze performance.
• Build and maintain experimentation frameworks: hypotheses, test design, measurement, learning documentation, and iteration.

Hands-on Campaign Execution

• Personally create and launch campaigns across channels:
• Performance: Google Ads, Meta, LinkedIn, retargeting.
• Organic: SEO, blog, landing pages, community, LinkedIn.
• Lifecycle: email/WhatsApp nurture, onboarding flows, reactivation.
• Work closely with sales and operations to align campaigns with real customer needs and on-the-ground feedback.
• Own messaging, positioning, and storytelling for key GTM motions (new cities, new products, new segments like SMBs, startups, enterprises).

Brand & Content

• Own GoFloaters’ narrative: why we exist, who we serve, and how we are different.
• Build a content engine: articles, case studies, comparison guides, videos, carousels, webinars, and playbooks for founders and office decision-makers.
• Use AI copilots to rapidly generate, repurpose, and localize content while maintaining a strong brand voice.

Data, Tooling & Operations

• Set up and manage the marketing stack (analytics, CRM, automation, attribution, experiment tracking).
• Define and report on key metrics: CAC, LTV, lead quality, conversion rates by channel, funnel performance, and campaign ROI.
• Implement AI-driven workflows for lead scoring, segmentation, personalization, and campaign automation.

📢 We’re Hiring: Digital Marketing Executive (Client Handling)

Company: Pentabay Softwares

Location: Anna Salai, Chennai

Experience: 1 – 6 Years

Employment Type: Full-time | On-site

🧩 Job Overview:

Pentabay Softwares is looking for a results-driven Digital Marketing Executive with strong client handling experience to plan, execute, and manage digital marketing campaigns across multiple platforms. The ideal candidate should be confident in client communication, performance tracking, and campaign optimization.

🎯 Key Responsibilities:

Handle end-to-end digital marketing activities for assigned clients

Act as a single point of contact for clients and manage day-to-day communication

Plan, execute, and optimize campaigns across:

Google Ads

Meta (Facebook & Instagram)

SEO & Content Marketing

Email & WhatsApp Marketing

Understand client requirements and convert them into effective marketing strategies

Prepare and present weekly/monthly performance reports to clients

Coordinate with internal teams (Design, Content, Development) to ensure timely delivery

Monitor KPIs such as leads, conversions, CTR, ROI, and engagement

Suggest improvements and upsell additional services when required

Stay updated with the latest digital marketing trends and tools.

🛠️ Required Skills & Qualifications:

1–6 years of experience in Digital Marketing

Mandatory Client Handling / Client Communication experience

Strong knowledge of:

Google Ads & Meta Ads

SEO basics (On-page & Off-page)

Social Media Marketing

Analytics tools (Google Analytics, Search Console)

Good understanding of lead generation and performance marketing

Excellent verbal & written communication skills

Ability to handle multiple clients and deadlines

Proficiency in MS Excel / Google Sheets for reporting

🌟 Preferred Skills (Added Advantage)

Experience in IT services / Software / Agency background

Knowledge of tools like:

SEMrush / Ahrefs

Canva / Ad Creatives coordination

CRM tools

Basic understanding of website CMS (WordPress)

💼 What We Offer

Competitive salary based on experience

Exposure to multiple industries and clients

Career growth and learning opportunities

Supportive and professional work environment

Performance-based incentives

Send me resumes on: sandhiya.m at pentabay.com